I have followed Larry Kryske's career for many years. As a motivational speaker he has reached thousands with the leadership principles of Sir Winston S. Churchill in a lively and practical way. In one conference that I attended some years ago, Mr. Kryske shared the same platform with a world-renowned historian on the life of Churchill. The "renowned historian" gave a written, and read, presentation on some aspect of Churchill, which droned on for over an hour. The audience was visibly bored and fidgity. Then afterwards, Larry got up and gave a 45-minute presentation on the "Churchill Factors" employing humor while at the same time, fleshing out his presentation with an oil painting demonstration! To say the least, the audience was mesmerized and completely engaged with his presentation. Larry is also a talented artist!

"The Churchill Factors" is an anthology of a lifetime of personal study and public presentations at conferences and other venues. Mr. Kryske is a recognized leading authority on the life of Churchill, but far beyond that, Larry has a rare gift of sifting through massive material in order to provide the listener -- here the reader -- with a life-changing study of practical wisdom. I keep a copy of his book handy both at work, and at home at the kitchen table, and make time to read a page here, and a page there, then contemplate the basic message to apply to my life.

"The Churchill Factors" has practical information for everyone, young and old, no matter what job you do in life, no matter what position you hold. The message is clear: you are on this planet for a purpose, and your finest hour is yet to come!

Churchill was, without question, a fine man and example for us to follow. Learning more about Churchill, what made him great, and how he influenced history is a worthy endeavor.

Being motivated and inspired to pursue higher objectives in life, to really make a difference in the world is also a worthy endeavor. Emulating features of Churchill's life to craft your own success is also worthwhile.

As I began this book, I found myself reading sections to my wife. Good stuff here! The author's own words as well as the quotes from Churchill and other luminaries were getting my attention. I began to understand why several of my friends are such devoted students of Churchill and his influence. The first 37 pages were great.

Then Chapter 5 hit me like a bucket of ice water. I discovered to my astonishment that the author is also a distributor of behavioral style learning materials produced by Inscape Publishing. Most of the balance of the book is a description of the four principal behavioral styles and how various aspects of Churchill's attributes relate to the styles. I was tempted to toss the book away as a blatant commercial for Inscape products. There was nothing on the cover of the book, in the introduction, or in the title that suggested that this was the kind of book I discovered . . . unless you look closely at the category on the back cover and note that the words "SELF HELP" follow "BUSINESS."

The four behavioral styles of drivers, influencers, supporters, and conceptualizers were each presented with some explanation. Churchill's traits were related to each, apparently to validate for persons with each style that they, too, can be like Churchill. I felt some were rather force-fit. As a disclosure, I have used Inscape instruments and behavioral style knowledge for two decades and am a former national contract trainer for the company; I am quite familiar with the products and their philosophies.

At the end of the book is a blatant promotion for a wide range of Inscape products. For those readers who are interested in learning more about behavioral styles, it's helpful to have this catalog available. For those who were really interested in what made Churchill great-from an author touted as a Churchill expert, it's offensive.

I almost rated this book with three stars instead of four (out of five), but there is some good content. Kryske does relate some strong material, particularly in the forepart of the book before he got into the behavioral styles. The book is heavily seasoned with quotes (as call-outs); there's a quote from someone on almost every page. Many of the quotes are from Churchill, but also cited are other historical figures and present-day motivational speakers.