The Travels of a T-Shirt in the Global Economy : An Economist Examines the Markets, Power, and Politics of World Trade

  Author:    Pietra Rivoli
  ISBN:    0470039205
  Sales Rank:    22709
  Published:    2006-06-30
  Publisher:    Wiley
  # Pages:    258
  Binding:    Paperback
  Avg. Rating:    5.0 based on 30 reviews
  Used Offers:    45 from $8.49
  Amazon Price:    $11.53
  (Data above last updated:  2008-10-11 04:29:18 EST)
  
  
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The Travels of a T-Shirt in the Global Economy : An Economist Examines the Markets, Power, and Politics of World Trade
  
Praise for THE TRAVELS OF A T-SHIRT IN THE GLOBAL ECONOMY

"Engrossing . . . (Rivoli) goes wherever the T-shirt goes, and there are surprises around every corner . . . full of memorable characters and vivid scenes."
Time

"An engaging and illuminating saga. . . . Rivoli follows her T-shirt along its route, but that is like saying that Melville follows his whale. . . . Her nuanced and fair-minded approach is all the more powerful for eschewing the pretense of ideological absolutism, and her telescopic look through a single industry has all the makings of an economics classic."
The New York Times

"Rarely is a business book so well written that one would gladly stay up all night to finish it. Pietra Rivoli's The Travels of a T-Shirt in the Global Economy is just such a page-turner."
CIO magazine

"Succeeds admirably . . . T-shirts may not have changed the world, but their story is a useful account of how free trade and protectionism certainly have."
Financial Times

"[A] fascinating exploration of the history, economics, and politics of world trade . . . The Travels of a T-Shirt in the Global Economy is a thought-provoking yarn that exhibits the ugly, the bad, and the good of globalization, and points to the unintended positive consequences of the clash between proponents and opponents of free trade."
Star-Telegram (Fort Worth)

"Part travelogue, part history, and part economics, The Travels of a T-Shirt in the Global Economy is ALL storytelling, and in the grand style. A must-read."
—Peter J. Dougherty, Senior Economics Editor, Princeton University Press author of Who's Afraid of Adam Smith?

"A readable and evenhanded treatment of the complexities of free trade . . . As Rivoli repeatedly makes clear, there is absolutely nothing free about free trade except the slogan."
San Francisco Chronicle

Learn about world trade from a t-shirt in this fascinating, around-the-world tale of a simple product in a highly competitive global marketplace. Over a five-year period, business professor Pietra Rivoli traveled from a Texas cotton field to a Chinese factory, and from trade negotiations in Washington to a used clothing market in Africa, to investigate compelling questions about the politics, economics, ethics, and the history of today's international business landscape. Looking closely at the lives of colorful characters from around the world, Rivoli uses her t-shirt to illustrate crucial lessons in the globalization debate and to demonstrate the impact of markets and politics on both rich and poor countries. A clear-eyed examination of the workings of the global economy, as well as an engaging story, this important narrative reveals surprising secrets of success in world markets -- and its impact on individuals and communities around the world.
                  Reader Reviews 1 - 18 of 18                 
  
  
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Reader Reviews Below Sorted by Newest First
08-06-08 5 (NA)
(Hide Review...)  Fantastic, well-written, and eye-opening
Reviewer Permalink
Upon first glance, it might appear that this book details economic aspects of a
single industry, namely that of T-shirts. You'd be mistaken. It instead offers
an insightful look into several different aspects of T-shirt production,
including agriculture, factory working conditions, free trade (and
lack thereof), and concluding with the world-wide used T-shirt market. Each of
these sections could merit a book topic in its own right, but Ms. Rivoli has
wonderfully combined them into a single book ripe for reading.

Learn about the history of cotton production, including the rise of American
production and why it's still on top. (Hint: the American government has more
than a small role, but farm subsidies aren't the major reason.) Learn about the
back-room political dealings that ensure that some of your clothes come from
Bangladesh and Mexico instead of China, even though China could provide them for
less (and why it might be a good idea to keep things that way). Learn about what
happens to a used T-shirt once it's donated to the Salvation Army, and how it
might end up being sold in a Kenyan's clothing stall instead of your local
thrift store.

There is not a dull moment to be found in the book, and in fact seems to get
more interesting as the book wears on. If there is any fault with the book, it
is that the book was published in 2005 which means that the revised textile
trade agreements from 2006 have been left out. A revised edition would be
appreciated. Luckily, that's the only fault I have with the book. Highly
recommended.
(Review Data Last Updated: 2008-10-11 04:32:24 EST)
05-10-08 5 (NA)
(Hide Review...)  Insights into global trade
Reviewer Permalink
This is easy to read and understand, written in an engaging and conversational style, with some important insights into the mysteries of crop subsidies, textile quotas and the fate of donated clothing. It's a great illustration and analysis of globalization in action.
(Review Data Last Updated: 2008-08-08 03:55:56 EST)
04-21-08 3 (NA)
(Hide Review...)  history of EVERYTHING about your t-shirt, from birth in a Texan cotton field to re-birth in a Tanzanian 2nd-hand clothing market
Reviewer Permalink
Allow me to provide a more descriptive title for this volume: What I did last summer + a history of cotton growing in America + a history of cotton mills around the world + a brief history of Shanghai + a brief history of child labor + a brief history of labor activism + a brief history of workplace safety regulations + a not-at-all-brief history of US textile protectionism + a characterization of the international market for used clothes. Interesting? Often.

In the course of all these histories - occasionally interspersed with a reminder that we are following Rivoli's t-shirt around the world - we jump from England to Japan to Texas to West Africa; we leap back and forth (and back and forth) from century to century. By the middle of the book, I had gotten dizzy and wished it had been a long magazine article.

But in fact, the second half is the most interesting. Rivoli gives a detailed history of textile protectionism in the United States, giving a peek into the dizzying, constantly morphing tariff and quota systems as well as the huge bureaucracy the system supports. And finally, she gives an illuminating description of what happens to the t-shirts after they get donated to the Salvation Army and how they make it to market stalls in East Africa.

Rivoli is an economist and so recognizes that her inherent leaning is toward free trade, but she argues for the value of both sides of the textile battle, both the free traders and the student demonstrators.

The first half of the book feels too long (even though it isn't that long), and Rivoli's strength is in illuminating description rather than careful analysis. But if you get bored, just skip ahead to the next chapter: There's plenty to choose from!

[I listened to the unabridged audiobook narrated by Eliza Foss, published by Recorded Books. The reading is fine, but Foss's voice is too syrupy sweet and storybookish for 8 CDs (think the voice-over narration from Desperate Housewives).]
(Review Data Last Updated: 2008-05-11 03:31:04 EST)
03-23-08 3 (NA)
(Hide Review...)  Boring and not informative enough
Reviewer Permalink
Worst of both worlds - claims to be anecdotal to get around having to have too much actual information (other than the more boring parts of the history of the American textile industry, but trades in interesting anecdotes for general suppositions and a couple sucess stories.
The last section is very cool and interesting and saves this book from the bin. If you get it, skip to the end.
(Review Data Last Updated: 2008-04-16 20:03:23 EST)
03-15-08 5 (NA)
(Hide Review...)  Informative, delightful, detailed and humane
Reviewer Permalink
The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade

This is not just a fun book which you might infer from the title. It is also informative, scholarly with a light touch, and humane - - treating an apparently trivial subject with breadth and depth in exploring the larger consequences of international trade and the tensions between poor and rich countries. Highly recommended.
(Review Data Last Updated: 2008-03-23 23:30:13 EST)
09-24-07 5 (NA)
(Hide Review...)  Great Read
Reviewer Permalink
The book is a good read, since I am taking my international trade class, this is actually one of the require reading. If someone who is very liberal, or cuddle to grave type of mentality, this book does not offer the cuddly senstivitive that the faint hearted people are looking for. But it is quite realistic. If you can look pass the sweatshops and all, this is a good read.
(Review Data Last Updated: 2008-03-15 20:39:09 EST)
09-11-07 3 1\1
(Hide Review...)  Good, but light-weighted
Reviewer Permalink
The book is an advocate of free market and a defender of the globalization. Basically the author portraits non-market forces to be bad (examples: artificial constraint on the labor worker's mobility, international trading protection, and restriction of new technology applications). She also proposes that free trade is good (example: used apparels in Africa). It is an interesting angle with which to examine the globalization phenomena. By recognizing that there are non-market forces at play, one should, or so the author seems to suggest, attribute negative effects (such as sweatshops) to these forces and work on eradicating such forces. The ideal situation would be, as author implies, an absolutely free market operating in bringing everyone maximum benefit.
While there may be novelty in this theme, I do not feel that it merits all the details and tidbits as presented in the book. In fact, I find this book more like a research log than a final product. The stories and observations are definitely interesting and well-written. However it is not always clear where they lead to and what conclusion they are designed to support. I think the book can be reduced to 1/3 of its volume and still be able to make the same points.
On the other hand, many conclusions are not well supported. For example, about trade restrictions, the author argues that US quota systems impact how capital and labor flows in the world, and shape the economy of other countries. While it is obvious that all US trading partners would behave under the influence of US trading policies, more quantitative evidences are required to ascertain the extend of such influence. Such details are lacking in the book. As another example, the book stated that China lost more textile jobs than the US. Therefore, the US jobs are not going to China, but are just disappearing due to technology advances. Such claim is not well-supported, either. These two forces (technological advances and job relocations) can both contribute to the job loss. Their relative importance in the US cannot be indicated by how much textile jobs are lost in China. (In addition, the book does not point out that most Chinese factories operate at a lower technological level than their US competitors. Therefore, the job loss rate due to technological advance is not the same in US and China.)
On a more grand scale, the book fails to address the following issue, which is very relevant to the topics at hand. Globalization in essence is a process of integrating many previously local markets into a unified global market. Previously, each market has different states of balance and is supported by different Government infrastructure. After integration, capital, labor and product flow to maximize profit for the capitalists. Such flow disrupts all local balances before a global balance is reached. For example, the labor cost in the US today is reasonably high because most people have the choice of working as blue collar or white collar workers. Some people are willing to work for lower wage to avoid the extra training and investment required for white collar jobs. However the difference in wages cannot be too large. In China, on the other hand, the pool of unskilled labor is huge and opportunity of getting trained and advancing into white collar jobs is very limited. Therefore, the unskilled labor cost is very low in China. Moreover, the tradition and culture in China allows for lower safety standards and environmental standards as imposed by the Government. Now the current state of balance in the US is the result of adjustments over generations and is relatively optimal. In a global market, however, the US cannot keep its balance until the whole world reaches the same balance. In the long run, such re-balancing is not a big problem and is even desirable. However, in the short run, it brings shock to the US markets, and such shock is unevenly bore by the arguably most vulnerable population: the workers. To me, this is a very important issue in globalization. Economically, globalization is win-win and everyone eventually will benefit. Humanitarianly, however, there are people who suffer in the process and it is the duty of the society to help them and (God forbid) protect them.
Overall, I'd say that this is a very interesting and thought provoking book. I enjoyed reading it at my leisure. However, I don't consider it to be of the caliber of an Economics textbook.
(Review Data Last Updated: 2007-09-24 23:07:22 EST)
07-05-07 5 (NA)
(Hide Review...)  Can you understand global economics?
Reviewer Permalink
It's all about the money, someone said. This wonderful book starts with the growing of cotton subsidized by the US government, the spinning and weaving in China, the T-shirt making in Bangla Desh or wherever, its wear in the United States, and its ultimnate fate as second-hand clothing in West Africa, the only free market found by the author.
A simple and elegant account of interconnected global economics, of who gets value, who adds value, and who gets the money. Fun to read.
(Review Data Last Updated: 2007-09-11 23:33:31 EST)
05-14-07 5 1\1
(Hide Review...)  Doesn't take sides; just informs.
Reviewer Permalink
An intelligent, fair minded, well-researched, and very interesting book. I was assigned to read it for a class, so I had to force myself to open it, but once I did, I had a hard time putting it down. The book is not only informative, it also reads like a good story. The author is an economics professor whose writing style is friendly and accessible. Rather than being yet another abstract book about the global economy, it's about how everyday people function in, and are affected by, the global economy. The book doesn't take sides, it just informs the reader about something that affects us all.
(Review Data Last Updated: 2007-07-09 14:08:03 EST)
01-15-07 5 2\3
(Hide Review...)  Good, casual read offering good perspective
Reviewer Permalink
This book takes a pretty balanced approach to questions of globalization by tracing how a T-shirt is produced, from raw materials to the folded T-shirt in a department store, to the used T-shirts that are reprocessed or go to developing countries for a second life. Probably everyone can learn something from this book, and the narration is fairly engaging (it was good plane reading for me). The writer tries to keep the book agenda-free, putting forth both economists' and anti-globalizers' perspectives and describing how, to a certain degree, an effective global economy needs pushes from both camps.
(Review Data Last Updated: 2007-07-09 14:08:03 EST)
11-19-06 3 1\7
(Hide Review...)  The Travels of a T-Shirt in the Global Economy
Reviewer Permalink
I only purchased this item for an MBA class I was taking. This book was ok but, to me, it wasn't very enthralling. It was informative about the cotton industry works and how the market effects the distribution of t-shirts. Overall this is not a book that I would have chosen to read on my own, although there were some in my class that did enjoy it.
(Review Data Last Updated: 2007-07-09 14:08:03 EST)
11-18-06 3 1\3
(Hide Review...)  The Travels of a T-Shirt in the Global Economy
Reviewer Permalink
I only purchased this item for an MBA class I was taking. This book was ok but, to me, it wasn't very enthralling. It was informative about the cotton industry works and how the market effects the distribution of t-shirts. Overall this is not a book that I would have chosen to read on my own, although there were some in my class that did enjoy it.
(Review Data Last Updated: 2007-01-15 13:27:01 EST)
11-07-06 5 2\2
(Hide Review...)  A real good book!
Reviewer Permalink
As an economist, I thought the book would be too simplistic. However, I found it both enjoyable and informative. It is well written and an easy read, something that I have come to appreciate having to read journal articles, working papers and textbooks which are usually not reader friendly.
(Review Data Last Updated: 2007-07-09 14:08:03 EST)
11-06-06 5 1\1
(Hide Review...)  A real good book!
Reviewer Permalink
As an economist, I thought the book would be too simplistic. However, I found it both enjoyable and informative. It is well written and an easy read, something that I have come to appreciate having to read journal articles, working papers and textbooks which are usually not reader friendly.
(Review Data Last Updated: 2006-11-19 07:09:01 EST)
10-28-06 5 3\3
(Hide Review...)  A real eye opener
Reviewer Permalink
At the beginning of the book, Pietra Rivoli sets out to find an answer to the anti-globalization cries of the activists, to build a case to convince them of the power of the markets in improving the life of the poor. Instead, we discover an intricate web of interrelationships of politics, economics and culture; we realize that the trade skeptics need the corporations, the corporations need the skeptics, but most importantly the sweatshop workers need them both.

This book really stands out in its scope and conclusions. All too often we are exposed to one-sided attacks on or treatises for globalization - this book offers a comprehensive look at both sides, and more importantly it recognizes the importance of both. Amartya Sen (Nobel prize winner) proposed and supported many of the same ideas before, but this book articulates them exceptionally well and offers plenty of real, historical examples to seal the case.

I read this book for a class, but it's a kind of book I would have no hesitation reading on my free time either - it's a solid investment of your time and a real eye opener.
(Review Data Last Updated: 2007-07-09 14:08:03 EST)
09-13-06 5 (NA)
(Hide Review...)  MUST-READ FOR ALL AMERICANS
Reviewer Permalink

Mark Twain once said everyone talks about the weather but no one does anything about it. Similarly, everyone wears t-shirts but hardly anyone understands where they come from or how they got here. Thankfully, Pietra Rivoli has demystified the subject in a way that is informative and interesting. One part social history, one part human interest, one part trade policy primer, this book tells a story in a way that is engaging, instructive, and revelatory. Whether you are a teenager shopping at A & F, someone interested in history, or a seasoned business executive (like me), I guarantee this book will make you alter your perception and inform your daily life.

Kushner, M.
Truth About Caffeine, The
SCR Books

(Review Data Last Updated: 2006-09-19 07:00:10 EST)
08-11-06 5 3\3
(Hide Review...)  A Gloriously Fun Marriage of History, Technology and Economics - a Real Page Turner
Reviewer Permalink
The only reason I give this book 5 stars is because I can't give it 6! This blessed relief from boring, tedious economic tomes is the best of it's kind since "The Incredible Bread Machine."

After having known the comfortable pleasures of soft cotton clothing next to their skin, the 18th century British public suffered through two generations of itchy woolen undergarments. Why? For the same reason that 21st century garment makers from Bangladesh to Turkey, after playing tug of war for years with the leading American textile industry lobbyist, have suddenly switched sides to tug with him on his end of the rope: Job Protection. The weavers in 1719 Britain did not want to lose their jobs to cheap cotton imports from the east any more than American mills or third world nations with economies dependent on making inexpensive clothing want to see their jobs go to . . . . . .China, in this case.

We learn why that's a mistaken belief, at least in part. Industry jobs aren't going to China, or Sri Lanka, or Mars, for that matter, as much as they are just going - period.

Welcome to the world of cotton growers, subsidies, price supports, trade quotas, tariffs, free markets and, well, not so free markets. The author has penned a superb book which unpacks a complex topic. Using case studies of real folks she captures the nuances of an often arcane subject with astonishing clarity and brevity that spans the globe and time from 17th century England to 21st century Africa where a free market re-packages cheap upscale clothing discards in demand by a fashion saavy, if impoverished, public.

In barely 200 pages you'll understand more about applied econmics than you imagined. You'll appreciate the success that comes to a country (the U.S., eg) where the institutions - farms, market, government, science and the universities - all work, making a "virtuous circle" out of which entrepreneurial resourcefulness can be well rewarded. The third world is missing a lot more than just money to compete effectively.

Well written, fascinating, and timely, it covers the dark side as well as the irrepressable ingenuity of the human mind. Anyone can understand it, and everyone should enjoy it.
(Review Data Last Updated: 2007-07-05 13:05:47 EST)
06-25-06 5 (NA)
(Hide Review...)  Even-handed intro to why the rich are rich and the poor poor
Reviewer Permalink
The author shows how new technologies and political clout have worked to insolate USA farmers from both the risks of the marketplace and the risks of farming. The advantage over impoverished farmers in Africa, is not simply that farmers in the United States receive subsidies, but farmers in the United States have organized to efficiently eliminate waste in the production process. They have turned waste into multiple streams of profit. In addition, they organize to lobby congress for relief from various kinds of risks and, of course, from taxes.

The author takes her reader on brief excursions into history to explain the conditions today. She always ties events to individuals using their own words to describe their experiences. In the course of crossing the globe to meet the workers in the cotton industry she shows not only how a T-shirt comes to market, but who is involved in its production.

This well written narrative provides an interesting introduction to global issues connected to free market capitalism. She presents grim facts without drawing moral conclusions.
(Review Data Last Updated: 2006-08-11 06:29:45 EST)
  
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