A fairly well-written book. Asumes reader has prior basic knowledge. Gives helpful sources for more information. Included CD is pretty useless unless you're intent on wasting some time. Would recommend to those wanting to pursue this activity.

The books offers some good overview and examples of successful infopreneurs, however for someone who wants the nitty gritty details, the book fell short. I couldn't help but feel this book was part of the "funnel selling system" designed to upsell me to a more expensive product. Its too bad because there is woefully few books with complete details on info products in the Internet age.

I preorderd this book, so when it arrived, it was fresh off the press. The ink still smelled so strong, I had to read outside at arm's length to keep it from giving me a headache! Even then it burned my nose and irritated my sinuses! No, I'm serious!
Couldn't say much better about the content of the information in it either. Buy any of a dozen other books if you want to learn about info marketing.

I've had my own business since 1998, but it's only been in the past few years, since learning about info-marketing, where my business has really taken off. This book gives you a great overview on this very lucrative industry. The beauty of info-marketing is you can build a business from scratch around it, or add it as a income stream to your current business. Robert Skrob, one of the authors, does an excellent job of not just telling you about info-marketing but showing you, through the use of many case studies, how you can integrate it in your business. If you've never heard of info-marketing, or your idea of info-marketing is writing a book, then the Official Get Rich Guide to Information Marketing is a must-read for you.

This is one of those follow on books, filled with fluff. Its full of one page advertisements/copy of things which have worked in the past. If this is what you seek, its a great book. For the rest of us, it was a bit of a rip-off.

This is a great book for learning what to do if you're interested in the world of information marketing or want to boost your success in that area. Almost every page has a website to refer to for more information, helpful contacts for services you might need and specific examples of other information marketers have done successfully in their businesses. It was actually information overload!

The best way to implement the ideas and strategies is to just focus on one area at a time...or hire Dan Kennedy to do it for you.

This book was OK. It provides the overall game plan for successfully selling information online. Unfortunately, however, the overall game plan doesn't require a book to explain. All it really involves is creating an information product (article, ebooklet, ebook, or ezine) and reduce it to a PDF file. Then build a Web site to be your distribution center, and promote and market the URL to the Web site.

Chapter 2 in this book does a nice job explaining that not just any information product will do. To be successful you have to strategize a little bit. Create an information product that lots of people will want to buy. If nobody will want your information product, then you are wasting your time creating it.

But the book falls short on how to design and build a Web site that will be your distribution center. If you want some solid information regarding this topic, then consider taking a look at "The Ultimate Guide to Electronic Marketing for Small Business (ISBN: 047171870X), "Web Business Success" (ISBN: 0974924504), and "The Web Savvy Writer" (ISBN: 0977830403). Google "websavvywriter" to find this last book since it doesn't seem to be sold on Amazon any longer. But it is still being sold by its author.

And there are better books on how to promote and market a Web site than the instant book. One that comes to my mind is "Make a Fortune Promoting Other People's Stuff Online" (ISBN: 0071478132).

What the instant book seems to be good at is providing success stories of real world people. You will find many of these stories throughout the book. However, in my opinion, a better book regarding success stories is "Success Stories of the Online Marketing Superstars" (ISBN: 1419505017).

Probably my biggest problem I had with the instant book is that the title says the book is a GET RICH GUIDE, and that statement is clearly false. This book is not a roadmap to success. It is a sales pitch that may convince you to get a roadmap to success. But it it not a guide. The closest thing to a "guide" on the subject that I have seen is "The Portable Empire" (ISBN: 0470135077). And I didn't particularly like that book because I didn't like the system it described. There are other ways to make a bundle selling information online.

All in all, this book doesn't really provide any new information that other books that predate it have not already covered. And this book is not exceptional in the way it presents its material. Furthermore, the pages are small and the price is kind of steep for what you get. I didn't buy the book at B&N (I just read it there), and therefore I have not listened to the CD attached. But another reviewer says it is a dud. Based on my reading of the book, I suspect the CD is a dud. 3 stars!

If you are selling information this book is a must.Climb Your Ladder of Success Without Running Out of Gas!: The Simple Truth on How to Revitalize Your Body and Ignite Your Energy for Lifelong Success

I have been fortunate to be one of the information marketers profiled in this book. I wrote the piece about helping people with illness and disabilities tap inner resources to become active participants as a partner with their doctor. The article describes my work nicely, but having it in a book written by the great minds of Information Marketing definately presents it with class. When I want to show people what I do, giving them this book to read that article, creates openess in them for what I have to say. I remember an old saying that says "the medium is the message". When you learn the art of Information Marketing; your message is better received.To learn more about The Life Skills Approach; go to http://lifeskillsinc.com.

I just got the book yesterday and was disappointed. I expected a Dan Kennedy book and only thing Dan wrote was the introduction. The book would be informative for someone with little or no knowledge of information or internet marketing otherwise its a regurgitation of basic information that may be obtained from any number of basic books or for free from the internet. Also the subtitle is misleading. I was expecting a 12 month plan none was provided.

This is a good book on information marketing. I would suggest reading the last chapter by Dan Kennedy first. Even though Kennedy and Glaser only contributed to a small degree it is still worth the read.

I agree with the last reviewer. This book was not written by Dan Kennedy, nor does Bill Glazer have much to do with it. I couldn't wait for this book to come out and now that I've read it, I'm very disappointed. If you've read Dan Kennedy's "How to Make Millions with Your Ideas: An Entrepreneur's Guide", this book isn't going to tell you much more, in fact, I think it was less helpful. It would have been nice to see a case study where someone took an actual hobby and had success with a product they created.

Honestly, I'd give this book two stars, but I hope to offset some of these 5 star reviews that are suspicious to say the least.

This book was, without a doubt, a waste of my time, paper and ink. I own a number of Dan Kennedy books, two audio programs and his manual on writing sales letters. I waited for a month and a half to get this book. I waited for Entrepreneur Press to run copies off in their supply closet. Can you tell I feel cheated? It's because Robert Skrob (the real author) recycled Dan Kennedy's old stuff. In the book they promote this practice and call it repackaging.

Dan Kennedy did NOT write this book! Neither did his second lieutenant Bill Glazer. Although, you need to give Glazer credit for writing the first chapter (16 pages), at least he is a contributing author. Kennedy wrote the introduction but in my experience that does not make you THE author.

You also get a FREE CD? It's not free, you pay for it, believe me. On this very poorly recorded farce Robert Skrob interviews Kennedy and Glazer on a bad phone connection. It is a PLUG for the book and yields no useful information. During the 90 seconds that Kennedy actually speaks, he complains about the call and declares he wants to get off the call. He jokes about Skrob keeping him on the call until the end of the interview. - No class!

But that isn't the worst of it; turns out the book is really 274 pages of the longest sales letter I've ever read. Where is the meat? The examples are good stories, relevant to what you want to learn but they stop short of delivering the truly helpful info. These anecdotes are inspirational examples but they all end by steering you to the Glazer-Kennedy website to purchase the real information. At REDICULOUS prices!

My recommendation; skip this book. Get yourself one or two of the previous Dan Kennedy books (used) and log onto their website read through it. Pay attention to the process of how they are trying to sell you. To be fair what they are doing isn't rocket science so it would be tough to deliver good information over and over again. Their website is an excellent example of what works for them. If this is what you wan to do, copy their stuff right off the net. Heck they even suggest doing this in their book.

The following is a breakdown of the 9 Steps to Build a Million Dollar Info-Marketing Business in 12 Months. My paraphrasing of course:

1st You are only a lead to them, Amazon is how they identified you this time. The next time it may be their website or most likely some annoying piece of junk mail.

2nd Information marketing is selling paper and ink, web-conferences, tele-confrences, CDs and DVDs. By their standards it barley needs to be relevant to the people they are marketing to and that's the end of it. Providing real value, like this book could have been, is not necessary.

3rd Culling the herd of leads down to those that will buy is a matter of follow up and follow through. Send letters and communications to the prospect over and over again.

4th Converting to leads to sales = writing compelling copy that:
a) tells your prospect you understand their need,
b) tells your prospect why your product is the best solution they can buy,
c) offers proof through testimonials etc.,
d) explain all the ways the product will benefit the customer,
e) presents the price in a way that makes it sound like a great deal and promote your money-back guarantee so it look better than it really is,
f) add bonus material to really motivate the customer to buy,
g) make it a limited time offer or add even more bonus product, and
h) ask for the sale.

5th Gain trust with money back guarantees - other than Amazon's return policy no guarantee was offered for this book.

6th Sell the customer once and you can more than likely go back to that trough and drink again and again. That is until they figure out that you have hoodwinked them by selling them the same stuff over and over again.

7th They tell you to start selling your customers more product over and over again. From what I read in the rest of the book, the authors believe you can change your information product and repackage it in different media. Then sell it to you again, just like they did to me. They believe this is the real source of their income.

8th Skrob goes into some helpful information on pricing for profits and media buys. But then he blows it by offering the Kennedy Glazer Merchant Services packages to handle your credit card purchases. He attempts to make the case that all of the other Merchant Services providers are going to freeze your money for 6 months at a time. I know, first hand, that this is not true. Frankly, by the time I was done with this chapter I was so sick of these thugs trying to dig into my pocket I just about threw the book in the garbage.

9th There are some nuggets of wisdom in step 9, "Avoiding the Common Info-Marketer Mistakes before They Find You". I found their market warning about not researching the market and lack of knowledge regarding the target a good reminder. But before I could get to that, Skrob tells you not to bother making a great product. "What you need to do is create something. Get something done and move forward with it as fast as you can. Then you can move on to the next product and the next." Granted, he goes on to say the product needs to deliver the promised benefit, but that is in a discussion of "Good enough is good enough".

I want to take a shower.

Watch Video Here: http://www.amazon.com/review/R2ONFT9YEIV5RZ Watch my video for a review of this great book

I have read the whole book and I have a need to read it again because it is so informative. Information marketing is a way for people that love to teach to reach multitudes of people who seek specific information on a subject.

It is a MUST READ for anyone seeking to begin an information marketing business or improve upon their current information marketing business.

All business owners are in the people business and this shows you another spectrum of possibilities to improve your income and help others at the same time.

I will begin my info business with the knowledge I have taken from this book and I look forward to meeting Dan Kennedy, Bill Glazer and Rober Skrob in person soon to thank them for sharing.

The masters speak again. Dan continues to be one of the most prolific information marketers in the business, and his addition of Bill Glazer to the mix a few years ago exploded Dan's business. Dan creates, Bill implements. I highly recommend you buy anything Dan or Bill writes. If you implement their strategies, you will succeed. This book is an excellent testimonial to what happens when you practice what the masters preach.

I love Dan Kennedy and his products...

But take a close look - the NO BS Series gives you the What but not the How.

They are each 300 page sales letters promoting you up the ladder of other Dan Kennedy products. Dan is a master and knows this and is laughing himself silly every time he writes a "book."

Watch Video Here: http://www.amazon.com/review/R201MJB7EYA1WR My dad, Robert Skrob co-authored a great book. It gives 9 easy steps anyone can follow to build an information marketing business. You can sell newsletters, magazines and audio programs. My dad makes me listen to a bunch of this stuff. Plus if you buy the book you can see photos of my brother and me in the book. My dad put silly photos in there and tells a bunch of stories.

For those who are already Dan Kennedy students, this book is for you. If you are not familiar with with him, Bill Glazer or Robert Skrob, get set for an eye-opener. Kennedy is known for his no b.s. approach to business and marketing. It is straight and to the point with specific examples of those who have been there and done it.

This book starts by challenging the premise that "Get Rich Quick" is a dirty phrase. After all, thousands have done it and continue to do so with information products. Why not you? The authors show you how to do it with the right product for the right niche.

It then leads the reader through a step-by-step process of identifying the best markets and the process for creating your product. The book covers a key element of success for many information marketers, which is the strategies for creating back-end sales and continuity program to increase the lifetime value of customers.

Each chapter explains a specific step to creating information products that is supported by real world examples about how individuals applied that step to build their info business. Successive chapters build on concepts taught in previous chapters so there is a smooth and logical transition to the next concept/strategy.

Most of us are constantly looking for reputable vendors and products to help us in our businesses. The book helps also helps the reader with this challenge. In addition to the specific steps and strategies for product creation and marketing, the book lists several valuable resources for additional learning as well as products and services you can use to build your business.

If you are thinking of the information product business, this book is a good read.

Watch Video Here: http://www.amazon.com/review/R20ZBHWV0W5EZA "Watch my video review of this book and its FREE audio CD!" --Scott

This is an excellent book for those who are just learning about information marketing and want an overview of the industry.

If you're already established in information marketing it's a good read to "check up" and make sure you are implementing a lot of the sound fundamentals in your business as well... can someone say "forced continuity"?

I would have seen the Internet portrayed in a more positive light, it is possible to have a very successful info business that is primarily internet based, and it's always a great way to get started.

A must read for anyone who wants to live "The Laptop Lifestyle"...

If you are new to the world of information marketing, this book will be a huge eye opener for you. I've been marketing information products since 1996 (or was it 1994?), and this book gave me a few new tips and nuggets I can use to grow my business. So whether you are a novice or veteran information marketing guru, you will find this book fun to read, inspiring, and very helpful!