The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets & Licensing
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| The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets & Licensing | |||||||||||||||||||||||||||||
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Clear, comprehensive advice from an intellectual property lawyer--for every artist, inventor, and small business owner.
Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including: ? Legal landmines every successful entrepreneur must avoid ? Business practices that can be protected-but are often overlooked ? Protecting your intellectual property on the Internet ? What are your ideas and the rights to them really worth? ? Why trade secrets are a powerful and under-utilized protection ? Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs ? How even smart, savvy AOL lost exclusive trademarks, including "YOU'VE GOT MAIL!" The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a |
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| Reader Reviews 1 - 33 of 33 | |||||||||||||||||||||||||||||
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| 09-24-07 | 5 | 1\1 |
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This is a wonderful book. For starters, it's well written, nicely organized, and easy to read. Just as important, it's targeted to entrepreneurs and does a great job of focusing on the issues that relate to starting and growing a new business venture -- rather than simply covering the technicalities of patent drafting, for example.
Perhaps the most valuable contribution this book can make for most entrepreneurs, especially those involved in technology-based ventures, is that it provides a strong foundation for conversations with an attorney. At the end of the day, most of us rely on the expert counsel of a patent attorney (or corporate attorney specializing in licensing transactions, for example). Being prepared to ask the right questions, present the relevant information, etc. is invaluable. It is also cost-effective. Beyond the simple fact that you'll learn a lot by reading this book, if you're using (paying for) patent counsel in any US city this book will pay for itself in about 10 minutes or less. Steven K. Gold Author, Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture (Review Data Last Updated: 2008-05-01 09:17:28 EST)
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| 09-23-07 | 5 | 2\2 |
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This is a wonderful book. For starters, it's well written, nicely organized, and easy to read. Just as important, it's targeted to entrepreneurs and does a great job of focusing on the issues that relate to starting and growing a new business venture -- rather than simply covering the technicalities of patent drafting, for example.
Perhaps the most valuable contribution this book can make for most entrepreneurs, especially those involved in technology-based ventures, is that it provides a strong foundation for conversations with an attorney. At the end of the day, most of us rely on the expert counsel of a patent attorney (or corporate attorney specializing in licensing transactions, for example). Being prepared to ask the right questions, present the relevant information, etc. is invaluable. It is also cost-effective. Beyond the simple fact that you'll learn a lot by reading this book, if you're using (paying for) patent counsel in any US city this book will pay for itself in about 10 minutes or less. Steven K. Gold Author, Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture (Review Data Last Updated: 2008-05-02 09:56:31 EST)
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| 09-12-07 | 2 | (NA) |
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I was hoping to learn some really helpful information about licensing, but I was disappointed finding that the writer only scratched the surface. I learned more in a 15 minute conversation with an attorney.
(Review Data Last Updated: 2007-12-13 21:41:30 EST)
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| 06-28-07 | 5 | 1\1 |
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This book provided a very enjoyable read, as well as comprehensive information that every inventor and entrepreneur would find useful. It answered my questions about the law, and allowed me to really understand how IP law applies to small business, artists, inventors, etc. The tone of the book is very entertaining, and to the point, which makes for a good read.
This book is not a patent cookbook, but rather an excellent reference that allows its readers to really understand the big picture of intellectual property, and how it affects them. (Review Data Last Updated: 2007-12-13 21:41:30 EST)
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| 11-03-06 | 1 | 1\7 |
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There was very little useful information in the book about the details of obtaining patents or trademarks - a lot of legal definitions and the like but few nuts and bolts for anyone looking to apply for them.
(Review Data Last Updated: 2007-12-13 21:41:30 EST)
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| 08-09-06 | 5 | 3\3 |
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Attorney Jill Gilbert has given us a well written, well researched, highly informative, and easily understandable book on patents, copyrights, trademarks, etc. There is something for everyone, be it businessman, artist, musician, or entrepreneur.
(Review Data Last Updated: 2007-12-13 21:41:30 EST)
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| 08-08-06 | 5 | (NA) |
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Attorney Jill Gilbert has given us a well written, well researched, highly informative, and easily understandable book on patents, copyrights, trademarks, etc. There is something for everyone, be it businessman, artist, musician, or entrepreneur.
(Review Data Last Updated: 2006-09-13 21:20:36 EST)
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| 03-26-06 | 4 | 2\2 |
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A practical guide to legal rules about protecting your intellectual property (IP). If your business relies significantly on IP to generate value, you may find that you can use your legal counsel better after reading this book.
(Review Data Last Updated: 2007-06-30 21:15:42 EST)
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| 03-25-06 | 4 | (NA) |
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A practical guide to legal rules about protecting your intellectual property (IP). If your business relies significantly on IP to generate value, you may find that you can use your legal counsel better after reading this book.
(Review Data Last Updated: 2006-08-08 15:59:00 EST)
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| 02-25-06 | 5 | 2\2 |
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I looked at a handful of books on the subject, and this one was the easiest to read, the most succinct, and yet still the most comprehensive. Rather than rambling, it just gets to the point in an enjoyable way.
(Review Data Last Updated: 2007-06-30 21:15:42 EST)
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| 02-24-06 | 5 | 1\1 |
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I looked at a handful of books on the subject, and this one was the easiest to read, the most succinct, and yet still the most comprehensive. Rather than rambling, it just gets to the point in an enjoyable way.
(Review Data Last Updated: 2006-07-07 16:30:47 EST)
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| 02-23-06 | 4 | 2\3 |
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I didn't read it cover to cover, but opened it at the points where I was at that part of the process. Good for reading that way. Get up to speed on, for example, copyright, move on in your business, revisit the book later when you're doing, for example, patents.
(Review Data Last Updated: 2007-06-30 21:15:42 EST)
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| 10-09-04 | 5 | 3\6 |
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A straightforward explanation of patents, trademarks, copyrights, software licenses, and generally what I need to know to protect my products
(Review Data Last Updated: 2006-07-07 16:30:47 EST)
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| 10-07-04 | 5 | 5\8 |
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As a software developer I have a lot of ideas to protect and want to know the best way to go. Can't always afford to call my lawyer, so this book was really helpful
(Review Data Last Updated: 2006-07-07 16:30:48 EST)
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| 10-07-04 | 5 | 3\7 |
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This is a really good book for engineers. It has a lot of information about patents and tradesecrets that helps me protect my work and it was easy to read.
(Review Data Last Updated: 2006-07-07 16:30:48 EST)
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| 10-03-04 | 5 | 4\6 |
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This book is gives readers essential strategies for protecting intellectual property, and a broad view of the types of the types of protections available.
(Review Data Last Updated: 2006-07-07 16:30:48 EST)
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| 09-30-04 | 5 | 5\6 |
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In advertising and marketing I often come across sticky intellectual property issues (trademark, copyright) I needed a quick understanding of the law in this area for working with attorneys. This book was perfect.
(Review Data Last Updated: 2006-07-07 16:30:48 EST)
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| 09-24-04 | 5 | 3\4 |
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This book is informative and entertaining, with specific legal information every entreprenuer, ceo needs to know about intellectual property
(Review Data Last Updated: 2006-07-07 16:30:48 EST)
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| 09-22-04 | 5 | 2\3 |
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Ms. Gilbert has distilled a complicated subject into an easy "how to" manual. I especially appreciate her clear explanations of the steps to take to develop a strong trademark. As a student of intellectual property law, I found her treatment of international issues direct and practical. I wish my law school textbooks were this helpful!
(Review Data Last Updated: 2006-07-07 16:30:48 EST)
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| 09-19-04 | 5 | 2\3 |
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As a commercial lender who deals with new businesses daily, I highly recommend this book to start-up companies to help them protect what may turn out to be valuable rights and ideas
(Review Data Last Updated: 2006-06-25 08:42:15 EST)
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| 09-19-04 | 5 | 2\3 |
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I love the user friendly format of this book! There are loads of technical concepts written so that the average person can comprehend them. The highlighted business tips and lawyer's notes were very helpful.
(Review Data Last Updated: 2006-06-25 08:42:15 EST)
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| 09-18-04 | 5 | 2\3 |
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This book gave me tremendous guidance in advising my clients as to how to protect and promote their intellectual property. Particularly useful for start-ups.
(Review Data Last Updated: 2006-06-25 08:42:15 EST)
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| 09-14-04 | 5 | 2\2 |
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As an IT professional and daughter of an entrepeneur with over 50 patents, I have been surrounded by Intellectual Property discussions my whole life. This book has provided me with a framework to better understand the concepts behind these often confusing issues. Even better, it did so in a readable and engaging manner. If only all of my technical education went this smoothly!
(Review Data Last Updated: 2006-06-25 08:42:15 EST)
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| 09-14-04 | 5 | 3\3 |
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This is a great resource for the entrepreneur who needs to navigate the complex legal world of patents, copyrights, etc... I am currently working on these issues and I have found this easy to use guide a tremendous asset.
It is well written and a partical resource for anyone dealing with these issues. RH (Review Data Last Updated: 2006-06-25 08:42:15 EST)
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| 09-13-04 | 5 | 3\3 |
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A great not-so technical, technical book that provides real insight into this process.
(Review Data Last Updated: 2006-06-25 08:42:15 EST)
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| 09-12-04 | 5 | 3\3 |
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Definitive guide on patents, trademarks, copyrights, tradescrets, licensing. I especially enjoyed the use of entertaining anecdotes, like the case of the Dallas Cowboy Cheerleaders suing the producers of the movie "Debbie Does Dallas" to explain trademark tarnishment.
(Review Data Last Updated: 2006-06-25 08:42:15 EST)
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| 09-10-04 | 5 | 2\2 |
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This book was fabulous. Easy reading. I would recommend it to anyone considering filing a patent or protect their business.
(Review Data Last Updated: 2006-06-25 08:42:15 EST)
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| 09-10-04 | 5 | 3\3 |
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As owner of a company that does custom, innovative ornamental iron work, I am very concerned about creative and intellectual property issues. This book hits the mark!
(Review Data Last Updated: 2006-06-25 08:42:15 EST)
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| 09-10-04 | 5 | 3\3 |
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Gilbert is very good at communicating most complex issues at a "explain it to me like I am a six year old" level. And while the book is NOT a substitute for an IP attorney, after reading it you will be able to ask intelligent questions and understand the answers and their ramifications. If you are a hi-tech executive or an internet entrepreneur, this is it. Real world examples help dramatically, and the AOL's You've Got Mail "success" story was a real eye opener....
(Review Data Last Updated: 2006-06-25 08:42:15 EST)
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| 09-09-04 | 5 | 3\3 |
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As the author makes clear, this book is no substitute for competent legal advice, but you'll be FAR more likely to receive legal advice you can use if you read this book first. Gilbert explains intellectual property (IP) alternatives, issues, and procedures in a style and language you can understand. She makes clear that many issues are NOT clear and helps you understand applicability and consequences of choices such as copyright vs. design patent protections. While she outlines history to help you understand the context, her perspective and knowledge of technologies is decidedly current, with considerations for the protection of business methods and software figuring prominently. Gilbert should absolutely be required reading for anyone who thinks they have a great idea.
(Review Data Last Updated: 2006-06-25 08:42:16 EST)
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| 09-09-04 | 5 | 3\3 |
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As a sales engineer for a software company, I often get involved in contract negotiations and issues surrounding copyrights, licensing and trade secrets. I initially picked up this book to use as a reference guide on these topics. When I began scanning through it, however, I got drawn further and further in between the covers. The book is well organized and is fun and easy to read/understand for a non-technical person like me. It covers recent and relevant information and provides tons of interesting examples, special notes and reference footnotes. I found it extremely informative and very entertaining.
(Review Data Last Updated: 2006-06-25 08:42:16 EST)
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| 09-03-04 | 5 | 4\4 |
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Trying to help a friend who has an idea for an invention, I picked up this book to try to get the process rolling. This guide really educated me, giving me so much necessary information and the examples of actual cases helped to clarify questions I had. The author has a real handle on the subject and she is very thorough and detailed without being boring.
(Review Data Last Updated: 2006-06-25 08:42:16 EST)
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| 09-01-04 | 5 | 4\4 |
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I'm an attorney, and for years I've been looking for a book as recommended reading to my clients who have intellectual property issues. THIS IS THAT BOOK! Gilbert's straight-forward, easy to read/understand writing style clearly and accurately explains intellectual property law in an entertaining way, making it the perfect choice for business owners, students or anyone who has an interest in the topic. It is quite simply the best book on the subject I've seen to date for my purposes. Well done, Ms. Gilbert.
(Review Data Last Updated: 2006-06-25 08:42:16 EST)
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