As a lawyer, AUTM member, business professor and technology entrepreneur, I highly recommend this as one of the best books you'll find on the practical aspects of commercializing technology. The book contains a wealth of tips, models and business strategies that other books on technology transfer don't cover. (Just a few of the tools presented such as the Marioni Matrix and TRIZ are well worth the price of the book.) Especially valuable are the tools and tips for evaluating potential market applications, end users, channels, revenue potential and launch tactics.