Making Innovation Pay: People Who Turn IP Into Shareholder Value
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| Making Innovation Pay: People Who Turn IP Into Shareholder Value | |||||||||||||||||||||||||||||
| Reader Reviews 1 - 1 of 1 | |||||||||||||||||||||||||||||
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| 12-07-07 | 5 | 2\2 |
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I read this book this past week and from my knowledge of the marketplace it seems to have held up remarkably well.
I found many of the articles extremely informative and very accessible for someone without a heavy background in Intellectual Property (IP). My background is in public relations and investor relations so I was grateful to have a guide to the IP world that cut through many of the standard legalistic terminology (that plagues many of these books) and cut to the heart of the realistic value of IP. I came upon this book while doing research on IP for a client and it provided me not only with some good facts and arguments on the value of IP (the main focus of my research) but also gave me overall point of view that succinctly summed up the different areas where IP draws its value. The knowledge contained in this book is well worth the price and a must-read for anyone interested or (required to know!) the value of IP. (Review Data Last Updated: 2009-08-14 14:27:04 EST)
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| Reader Reviews 1 - 1 of 1 | |||||||||||||||||||||||||||||