While this book is clearly aimed at a specific demographic, as someone who works in a typically non-business-related field (teaching) this book still has much utility.

Although, it doesn't get 5 stars due to the fact that I feel that the author poses more questions than answers. Each chapter is broken into small topics (such as bowing, drinking, or gift-giving) that comprise of several paragraphs. At the end of each paragraph, he seems to rush the proper response to these situations - leaving the reader thinking..."Great, so what exactly should I do in that situation now?"

Having said that, and aside from his blatantly unashamed advertising for his other books, its a great read for those who plan to do anything that requires working with Korean.

While this book is clearly aimed at a specific demographic, as someone who works in a typically non-business-related field (teaching) this book still has much utility.

Although, it doesn't get 5 stars due to the fact that I feel that the author poses more questions than answers. Each chapter is broken into small topics (such as bowing, drinking, or gift-giving) that comprise of several paragraphs. At the end of each paragraph, he seems to rush the proper response to these situations - leaving the reader thinking..."Great, so what exactly should I do in that situation now?"

Having said that, and aside from his blatantly unashamed advertising for his other books, its a great read for those who plan to do anything that requires working with Korean.

This is a "must read" for Westerners unfamiliar with Korean business culture. It is well written in short, easily absorbed chapters. Mr. De Mente does a great job introducing Korean culture, and explaining how that culture is manifest in the workplace. There is an emphasis on recommendations for Westerners living and working long term in Korea. It also works well for Sales and Procurement professionals.

This is a "must read" for Westerners unfamiliar with Korean business culture. It is well written in short, easily absorbed chapters. Mr. De Mente does a great job introducing Korean culture, and explaining how that culture is manifest in the workplace. There is an emphasis on recommendations for Westerners living and working long term in Korea. It also works well for Sales and Procurement professionals.