I have a lot of Korean friends and I wanted to better understand them so my search for a more knowledge of their culture led me to this book. I was fascinated by it. However, since my copy of the book was last revised in 2000 I wondered if some of the material might be out of date. Some of it didn't seem to agree with the images shown in most Korean television soap operas and popular music shows I also watch. After finishing the book I decided to ask some of my Korean friends if the material I had questions about was indeed out of date. One such question was whether most of South Korea still has public restrooms shared by men and women at the same time. The book said women walk nonchalantly past the backs of men using the urinals on their way to use a stall with a door. Once inside a public restroom's bathroom stall there will often be no toilet, simply a hole in the tile floor over which to squat like I've often found in Paris and other regions of France.
I asked several of my Korean friends and was surprised to learn that the book is perfectly accurate on both those facts. Other of my doubts included the almost universal adherence to Korean shaman fortunetellers (Mudands) and their advice (kuts and kosas). And the fact that most dining is done in near silence with everyone paying close attention to just eating and not talking. That's still very much the case according to my friends from South Korea. Heavy drinking is also a universal fact among Korean men. It's part of all social and business dealings.
That said I found this book very, very helpful. It was more helpful than a couple of the travel guides I own that are more recent because it goes into depth about why things are done the way they are in modern Korea. People act differently and it often takes a lifetime to understand the proper ways Korea citizens treat each other and why. Business relationships are often permanent and based more on which grade school a person attended with his associates than skill at performing a certain job. Family, school and military connections are more important to business relationships than performance. Saving face is of major importance in Korea. Friendships are formal and a normal part of business and networking. Relationships between different social and business classes are very structured. One doesn't have to study much of the language to understand why the Korean word for "yes" sounds like "no" in most other languages and the method of saying "no" requires several phrases. Saying "no" in Korean is a major skill requiring much diplomacy and practice. We Americans would consider the way "no" is used in Korea as "beating around the bush" and avoiding answering the question.
For any Westerner who hopes to understand modern day Korea this book is a good primer. Just watching Korean television doesn't give a true picture of the nation. The Korean Soap Operas go out of their way to show the most modern, most perfect image of a booming Modern Korea. Korean television's popular music shows give no hint of the standard of living and are every bit as slick as the same kind of shows shown in the USA. The plots of the soap operas still reflect the history and cultural ways of Korea. Reading this book greatly increased my ability to understand much of what I watch on Korean television and why some of the plots and humor seem so convoluted.
Kipling said something to the effect that "East is east and west is West and Never Do The Two Meet." His advice is still right on the mark. You can take the Koreans out of Korea, but you can't take Korea out of the Koreans. Korea has a rich and fascinating history. It had invented and was using movable type to print more than two centuries before Guttenberg introduced his movable type printing press to the western world.

This book makes me LOVE LIFE! Get it if you plan on going to Korea, or just find the ideals of other countries interesting.

Very interesting book about the differences in Korean culture and how to fit in in a new culture. Some editing mistakes, but a good read.

Very interesting book about the differences in Korean culture and how to fit in in a new culture. Some editing mistakes, but a good read.

Excellent book on Korea. Gives details on what to expect and how to react. Many things that I did not know....
VERY HELPFUL!!!

I read this entire book prior to going to Korea in Nov 2002, and it was very good preparation for a very different culture, one that I already thought I knew pretty well. On the other hand, it did little to prepare me for the fact that a major cultural shift is occurring in Korea, with modern Korea blending western and eastern cultures. For example, respect of elders is still a (very nice) part of the culture, while knowledge of English and western pop culture is much more common among the younger folk. Even the "outdated" information in this book gives insight on today's customs, which seem to be evolving on a year-to-year basis; thus, I forgive this book for not being really current, or the authors omission of the culture of the younger generation. Yes, some sections were too outdated, silly, and based on uncommon experiences (see the cute 'cultural quiz' in the back), but I think it's probably the best book out there regarding the 'culture shock' you will experience.
Things that need to be included: A better understanding of the agrarian history of Korea will prepare one for the sights of cabbage and rice fields interspersed within the city, and the fact that bul-go-gi or kal-bi (bbq beef) is much more expensive than your typical vegetable dish. There should be more useful expressions in the back of the book. For example, here is a typical conversation: "Hello. Where is the bathroom? I don't speak Korean. Do you speak English? Thank you." The Olympics 1988 and World Cup 2002 have made the cities much more tourist- and western- friendly. However, there are negative views towards the American presence, especially since there have been some highly publicized tragedies involving the US military recently. Tap water quality (applying western standards) has improved greatly in the major cities, but still remains an issue in the rural areas. You need to combine this book with an updated travel guide (and more knowledge of current events) for the best preparation.

This book answers many common questions about Korean culture. With humor, insight, and understanding, it explains why Koreans do the things they do, especially those things that boggle foreigners staying in Korea (the scoop on personal space, ettiquette with strangers, formal language, work relationships, etc.).

It is, understandibly, OUTDATED. (I believe there is an updated version available, which I haven't read yet.) Read it anyway, if you are going to Korea. You will be prepared for the cultural conflicts you run into; You just might not run into as many differences as the book lead you to expect.

Highly recommended!

The book is packed with hints and suggestions. I have found the book interesting the moment I picked it up.
I have found the book 100% accurate and suggest it to any Expat to Korea.
My self living in Korea and working- this is extreemly helpful.