How Not to Look Old: Fast and Effortless Ways to Look 10 Years Younger, 10 Pounds Lighter, 10 Times Better

  Author:    Charla Krupp
  ISBN:    0446581143
  Sales Rank:    1222
  Published:    2008-01-02
  Publisher:    Springboard Press
  # Pages:    232
  Binding:    Hardcover
  Avg. Rating:    4.0 based on 157 reviews
  Used Offers:    14 from $14.89
  Amazon Price:    $17.15
  (Data above last updated:  2008-08-27 01:02:27 EST)
  
  
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How Not to Look Old: Fast and Effortless Ways to Look 10 Years Younger, 10 Pounds Lighter, 10 Times Better
  
Forget getting older gracefully--This is the beauty and style bible every woman has been waiting for!HOW NOT TO LOOK OLD is the first--ever cheat sheet of to-dos and fast fixes that pay-off big time--all from Charla and her friends, the best hair pros, makeup artists, designers, dermatologists, cosmetic dentists and personal shoppers in the biz. Packed with eye-opening details on hair color, brows, lipstick, wrinkle-erasers, jeans, shapewear, jewelry, heels, and more, the book speaks to every woman: from low maintenance types who don't want to spend a fortune or tons of time on her looks to high maintenance women who believe in looking fabulous at any price. There's also too-old vs. just-right before and after photos, celebrity examples of good and bad style, shopping lists of Charla's brilliant buys in fashion and beauty products, coveted addresses of "Where the top beauty pros go," fun sidebars--and more. Known to national audiences from her ten years on NBC's Today show, style expert Charla Krupp dishes out her secrets in this "ultimate" to-do list for looking hip and fabulous -- no matter what your age.
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08-26-08 5 (NA)
(Hide Review...)  Effective tools
Reviewer Permalink
I ordered this book, even though I was afraid it would be like any other fluff piece. Was I pleasantly surprised! It had real tips for real women. I would recommend it to anyone wanting to look their best, at any age. I know I will!
(Review Data Last Updated: 2008-08-27 01:04:59 EST)
08-17-08 4 1\1
(Hide Review...)  How to not look over 50
Reviewer Permalink
How Not to Look Old: Fast and Effortless Ways to Look 10 Years Younger, 10 Pounds Lighter, 10 Times Better The book gave good information on using make-up. They recommended products for $$$, $$, and $ so that everyone could choose what they could afford. Their information on how to dress went overboard - only wear fip-flops at the beach, do not wear comfort shoes ever, no nylons, no suits, no matching jewelry and dress-up each time you leave the house. I am using the book for a reference for purchasing make-up.
(Review Data Last Updated: 2008-08-26 00:58:41 EST)
08-14-08 4 (NA)
(Hide Review...)  Helpful hints for 40+
Reviewer Permalink
I have this book, and I like it. A lot of publications are geared for the 20' and 30's girls. This book is about evaluating your current look. Its not full of pictures of clothes that I'll never fit into. Its about how to give yourself that polished look, not just clothing but all around.
(Review Data Last Updated: 2008-08-17 01:06:59 EST)
08-13-08 5 (NA)
(Hide Review...)  How not to look old
Reviewer Permalink
Fun read on updating your look over 50. Creative ideas for changes that can make you feel good and look great!
(Review Data Last Updated: 2008-08-17 01:06:59 EST)
08-02-08 5 (NA)
(Hide Review...)  Charla does it again
Reviewer Permalink
I have used this book like a clothing/dressing bible. Charla gives so many ideas and tells you exactly what to buy and where to find it! Invaluable advice!
(Review Data Last Updated: 2008-08-14 01:01:24 EST)
07-30-08 2 (NA)
(Hide Review...)  Don't buy - get from the library
Reviewer Permalink
There are some useful tips in this book but it's not worth owning. Just check it out from your local library.
(Review Data Last Updated: 2008-08-03 01:04:33 EST)
07-22-08 5 (NA)
(Hide Review...)  Really useful!
Reviewer Permalink
A friend highly recommended this book, saying that the tips on what leg shaver to buy had changed her life. Since this person is not vain or frivolous, I thought, "hmmm, maybe there is something to it" and got it.

Wow! Everything is useful and practical. And there's money saving tips- Ms. Krupp's recommendations include specific products in different price ranges. You know, Revlon has a great mascara that is 1/2 the price of my old Lancome. I would never have thought to try it without this book. Likewise with lipsticks and such. I figured out why a couple of my outfits just felt off. And yes, the shaver is a joy.
(Review Data Last Updated: 2008-07-31 01:30:22 EST)
07-16-08 3 0\1
(Hide Review...)  Nothing really new
Reviewer Permalink
There is nothing really new in this book. There are some good practical
suggestions but I would not call it a "beauty bible".
(Review Data Last Updated: 2008-07-23 00:56:02 EST)
07-07-08 1 2\4
(Hide Review...)  Disappointing
Reviewer Permalink
As a "woman of a certain age," I was eager for tips on how to look my best. Sadly, they weren't in the pages of this book. The author takes a one-size-fits-all approach to her anti-aging solutions: everyone should wear pink lipstick...everyone should wear her skirts to mid-knee. There's no regard for a woman's individual coloring, body type, or lifestyle, so many of her suggestions are unrealistic or downright absurd. While some of her advice is sound, it's no-brainer information that I've read dozens of times before.
(Review Data Last Updated: 2008-07-20 13:09:53 EST)
07-04-08 5 1\1
(Hide Review...)  Loved the book!
Reviewer Permalink
I've always been an advocate of being the best you can be (at any age.) This does not mean that we will all be drop dead gorgeous or need to become high maintenace. Just strive to do your best . . . what you can afford to do timewise and moneywise, rather than just giving up and doing nothing.

Take the advice you like from the book, and forget the rest. It's as simple as that! That being said (since I live on a modest budget) I can't/won't implement the more expensive suggestions, but it appears I already do probably 80% of what Charla recommends. Who can't afford to bleach one's teeth these days, change out the makeup, or upgrade a hairsyle?

I will most certainly never have a separate stylist and colorist, I feel overwhelmed by "clunky" jewelry, and I totally missed the fact that one shouldn't even be buried in (horrors) nylons!! But that does not negate the fact that this was a fun, informative book, that at least gives one pause for thought.

She did not address health issues, and she told us why, so that was fine. But it goes without saying that function is far more important than form, and no amount of beauty/style improvements can be a substitute for a well functioning body. I still can't get over a friend's choice to get a face lift instead of a much needed knee replacement.
(Review Data Last Updated: 2008-07-08 00:53:46 EST)
07-03-08 3 1\1
(Hide Review...)  OLD IS A STATE OF MIND
Reviewer Permalink
I loved this book because I am a baby boomer, and we refuse to get old! We have made ourselves the exception to every rule over the years, and refusing to be like our mothers is one of them. The tips and tricks in this book were great, although I think most of it could be done on a budget and still work great. I didn't agree with everything she said, but for the most part I found the work fun and helpful. On the other hand, I think a diet and exercise program is very important for anyone who wants to remain youthful. And the most important thing is ATTITUDE. If you feel and act young, you look young. I would highly recommend Baby Boomer Bachelorette: How to Have Sex at Least Once More Before You Die which not only covers the outside looks topic, but also the fitness topic. Buy both these books and be the hottest grandmother on your block!
(Review Data Last Updated: 2008-07-08 00:53:46 EST)
06-29-08 5 (NA)
(Hide Review...)  Book Review: How Not to Look Old (Excerpt From Modern Matriarch)
Reviewer Permalink
In How Not to Look Old, she dishes on industry secrets for looking young and hip at any age, from forty to sixty. The subtitle reads: Fast and Effortless Ways to Look 10 Years Younger, 10 Pounds Lighter, 10 Times Better, and pretty much spells out the objective. With nineteen chapters covering hair, makeup, skin, teeth, nails, wardrobe and accessories, information is organized in an easy to find format, with plenty of bullet points and photos.

Each chapter also has a section called `Brilliant Buys,' listing effective products from various price ranges. Krupp doesn't subscribe to the price equals quality formula. Krupp has personally tested each product and recommends a few that give you the biggest bang for your buck.



Don't have time to make a huge commitment to your personal image? Fear not. Krupp has designed her book with high, medium, and low maintenance options. A quick quiz will tell you what level of investment is right for you. Yes, I used the word investment, because that's what it is--an investment that pays of in self-esteem and first impressions.

We all have an image, one that is either consciously put together or one that we allow to develop by default. If you want to create an image that allows your inner youth and vitality to manifest on the outside, you'll love How Not to Look Old. Krupp delivers her advice in a straight forward `girl, I'm going to give you the truth' sort of way. She's very frank about why baby boomers (and aging gen x-ers like me!) can't afford to let themselves go: "For our generation, looking younger isn't just about vanity . . . Looking good is about our personal and financial survival."

If you want to age fabulously instead of gracefully, I highly recommend Charla Krupp's new book. It's one of the best was to make a proactive transition from your trendy twenties to young and hip thirties, forties, and fifties.

(Review Data Last Updated: 2008-07-07 07:56:20 EST)
06-29-08 5 2\2
(Hide Review...)  Thanks for making HOW NOT TO LOOK OLD a bestseller
Reviewer Permalink
It's been 15 weeks on the New York Times Bestseller list and now in its 11th printing! My friend Abby hosted an 80th birthday lunch for her mother and sent 35 books to me from amazon.com so that I could sign them for every guest.

If you want to do the same, just send the books to me directly from amazon.com, I will be happy to sign the books to whoever you want and send the books back to you...on me. My address: 255 West 84th St. 5C, New York 10024

Just email me at hownottolookold.com and tell me what you want to say to each party guest. It's the birthday bible for every woman who does not want to look old! --Charla Krupp
(Review Data Last Updated: 2008-07-07 07:56:20 EST)
06-27-08 4 1\1
(Hide Review...)  Ha! So I'm NOT High Maintenance!
Reviewer Permalink
Despite opinions to the contrary, I am not high maintenance. According to Charla Krupp, I am medium maintenance on most things and low maintenance (!) on others. Ha!

Of all the fashion books I've read of late (and there have been several!) this is, by far, the best. Krupp is practical and informative, she gives "real world" examples that even those of us who live in the Midwest can follow. Well, all except for that "go barelegged even in the winter" thing. Anyone who lives in Michigan and goes barelegged in winter would a)freeze and b)cause people to wonder about her. But not in a good way.
Krupp writes this book in an entertaining, but serious, manner. None of that flippy "Oh, we all know appearance *really* doesn't matter" business. She is one of the few who recognizes - and says - that appearance DOES matter. If not to your mate, then to the rest of the world. People make judgements about you based on your appearance, so you might as well have a good one. Take work, for example. Men can "age gracefully" but women do better if they look younger. There are many examples of this, but let's look at newscaster. Diane Sawyer is till blond, still young looking. Her male counterparts? Who cares if their hair is gray? It may not be "fair" but it is a reality. Let's not ignore it.

Since we aren't ignoring it, Krupp explains all about "maintenance" and what a woman needs to do. Okay, "needs" is a strong word. You may decide you don't need to do any of this, but if that's the case, you probably will just skip the book anyway. In each area, she explains the high-, medium- and low-maintenance versions. You find yourself on the continuum, which may be different in some areas, and there is your blueprint. She encourages you to modify, modify, modify to make it work for you.

There is none of that awful advice often given to women older than 40. Only wear long sleeves no matter how hot it is, for example. (I honestly read that in another book and I just couldn't stand it. In Michigan, in summer, anyone wearing long sleeves would look ridiculous. Not a look a woman wants!) She talks about how to adapt fashion trends to suit you. Helpful.

As with most books of this sort, you should take what you like and ignore the rest. Not everything is for everyone but at the very least you'll leave this book knowing what it is you're ignoring!
(Review Data Last Updated: 2008-07-07 07:56:20 EST)
06-26-08 3 (NA)
(Hide Review...)  Youthful does not necessarily mean elegant....
Reviewer Permalink
I was interested in reading this book, so checked it out at the library. I also have read "Staging Your Comeback," a better book in my opinion. She did have some good tips--and I loved her "attack" on fake nails. I am a 50 year old high school teacher who tries to dress well on a very slender budget.
One thing I can tell you is that my students (who are youth!) go nuts over teachers trying to look too young. They would have a hey-day with the author of this book and many of the pictures. There is a lot of underground mockery of aging try hards and one could be accused of being a cougar or worse. I could see my students looking at some of the pictures and saying "nasty" with well, youthful disdain! The pictures in the book include Christie Brinkley, Liz Hurley, and Sharon Stone. If you can stand it, visit the web site The Superficial.com and you will see how their youthful dress/or undress receives the most withering comments. There is a fine line here, ladies, and I speak the truth--be careful. As more of us try to look younger and take this approach we set ourselves up for a certain amount of criticism. The youth are a jealous lot and don't like to have those of us (say 30 and above)tromping into their domain. They want their Moms to look like Moms and not MILFS (I abhor that term, but you should all know what I mean).
The thing I try to aim for is not Old Lady, but elegance. I don't think this book gives advice for true elegance. I do recommend an older book "Chic Simple Women's Wardrobe" and Genevieve Dariaux's A Guide to Elegance. What do I wear? I have collection of spectator pumps (my favorite), a chinoiserie jacket or two, well cut pants, boucle blazers, skirts, and in the winter almost always a Pashmina either carried or draped. Tortoise shell or red glasses. I'm quite tall so I wear flats a lot--I've slipped on one too many french fries on the lunchroom floor.
I had one of my students (age 15) ask me this year what "that" was around my neck. I said, "Well, my young lad, that is a scarf!"
(Review Data Last Updated: 2008-07-07 07:56:20 EST)
06-18-08 5 1\1
(Hide Review...)  If you are over 40, BUY THIS BOOK NOW!
Reviewer Permalink
This is one book which truly gives honest, terrific advice about what its title indicates: How Not to Look Old. I have especially benefitted from the advice on how to dress (what fusty old things I needed to purge from my closet, like "motto tee shirts") and how to do my make-up. I really like that the author gives actual brand names of products to try. And she doesn't just stick to expensive department store brands. I usually buy my make-up at a department store, but I tried a Revlon drugstore foundation she recommended and LOVED IT! This is a book I know I will refer to again and again.
(Review Data Last Updated: 2008-06-27 01:05:29 EST)
06-17-08 4 (NA)
(Hide Review...)  Lots of great tips here
Reviewer Permalink
I borrowed this book from the library and liked it so much that I just purchased it for my Kindle. Lots of great tips in here on the best way to wear makeup, suggestions on skin care, skirt lengths, etc. I'll be highlighting and referencing this for a while.
(Review Data Last Updated: 2008-06-27 01:05:29 EST)
06-12-08 5 3\3
(Hide Review...)  YOU DON'T NEED TO LOOK OLD!
Reviewer Permalink
"Forget getting older gracefully" - this book shows you how to look younger than your age. It covers clothing, shoes, hair, accessories, makeup, skin, and even teeth. For example, the author suggests keeping teeth white, lips and makeup light and creamy, and hair long with bangs - though this advice should depend on your face shape, etc. The book includes photo-examples of what makes someone look older than they need to look as well as a photo of how to improve that look. There are also photos of celebrities showing good and bad styles. The book caters to both low maintenance and high maintenance looks depending on how much time and money someone wants to put into their looks.

Charla Krupp, being a style expert and with the experience of many years on NBC's Today show, is well-qualified to give her opinion. She is generously giving her advice to the general public. Thank you. This is a great book full of helpful tips and advice and I recommend it! Nevertheless, I will never wear shapewear as I believe the best way to look like you have a youthful body is to actually have one. A companion book that will give you that youthful body is THE 3:00 PM SECRET: Live Slim and Strong, Live Your Dreams
(Review Data Last Updated: 2008-06-18 00:55:06 EST)
06-10-08 4 (NA)
(Hide Review...)  Some Good Advice
Reviewer Permalink
As is the case with most beauty books; you will need to pick and choose what is comfortable for you. Some of Krupp's advice is downright silly: A pair of eyeglasses for different occasions (casual, dressy, office, etc). Never wear hose, especially nude hose, but fishnets in black or nude are ok. Dye your hair blonde and keep it shoulder length. Never wear sneakers in public. She is also an advocate for cosmetic surgery.
However, she does offer some good advice on makeup tips, how to dress to look slim, how to find the perfect pair of jeans, what will date you in the way of makeup, fashion and hair.
I like the fact that resources are listed at the end of each chapter as well as in the back of the book. The resources range from low to high in cost and Krupp claims to have personally tested each product listed.
Overall, not a bad book and I did enjoy it.
(Review Data Last Updated: 2008-06-13 00:56:16 EST)
06-10-08 5 (NA)
(Hide Review...)  Fun to read and learned a lot!
Reviewer Permalink
This book is so great, I've already talked it up and sent it to four friends and my mother. I always thought I made a pretty good effort at staying Y&H, but I learned so many new things from this book. I highly recommend it to those pushing 40 and above.
(Review Data Last Updated: 2008-06-13 00:56:16 EST)
06-10-08 4 (NA)
(Hide Review...)  Lots of useful information, well presented
Reviewer Permalink
I am 58 and I keep struggling to maintain an age appropriate, stylish and attractive look since my forties. There isn't much out advice out there, and here it is, all in one place. This book would have saved me a lot of trial and error. Some of the advice (buy top of the line jeans, for example) I eventually figured out on my own, but after years of buying, and giving away, $40 jeans I got in the junior department. Other ideas (pink lipstick???) I look forward to trying. If you don't want to have botox or veneers (I don't) just skip that stuff, but that's no reason to dis this book. There is advice for you no matter how much or how little you have to spend.
(Review Data Last Updated: 2008-06-13 00:56:16 EST)
06-09-08 5 (NA)
(Hide Review...)  How Not To Look Old
Reviewer Permalink
The book arrived in a timely manner. Would order from this vendor again. I enjoy Charla's straight forward approach with her writing. It's almost like she's a friend who tells you how it is!
(Review Data Last Updated: 2008-06-13 00:56:16 EST)
06-02-08 5 0\1
(Hide Review...)  Well written
Reviewer Permalink
This book is easy to read and offers valuable suggestions that are fairly easy to follow. A few simple changes can make a big difference.
(Review Data Last Updated: 2008-06-11 00:58:02 EST)
06-01-08 5 0\1
(Hide Review...)  Wow! What an eye opener!
Reviewer Permalink
Well, after reading this book, I started doing the various things, (not wearing bright red lipstick, going shorter with my skirts, had bangs cut, and it has made the biggest difference in my appearance. Thank you Charla!
(Review Data Last Updated: 2008-06-11 00:58:02 EST)
05-20-08 5 1\1
(Hide Review...)  Excellent advice!
Reviewer Permalink
Lots of solid, researched advice and real-world examples. Recommends a range of fixes and products for making the most of yourself, good for women of any age over 30 really. Worth hanging onto this for referring back to! (There should be a glossary for some of the acronyms though. Proof I'm old enough to need this book!) Really useful book and well written with humour!
(Review Data Last Updated: 2008-06-02 00:57:16 EST)
05-20-08 5 2\3
(Hide Review...)  I can't let any of my friends see this book
Reviewer Permalink
If any of my friends see this book, they want to "borrow" it and I'll never get it back--it's great, timely and appropriate for most of my baby-boomer friends. It would make a great gift for a sister or girlfriend.
(Review Data Last Updated: 2008-06-02 00:57:16 EST)
05-20-08 4 2\2
(Hide Review...)  good advice!
Reviewer Permalink
What I like best about this book is that it gives references for three types of women: low, medium and high maintenance. As a "low maintenance" person, I appreciate the fact that I can use the suggestions!
(Review Data Last Updated: 2008-06-02 00:57:16 EST)
05-18-08 5 (NA)
(Hide Review...)  Fantastic book with new insight
Reviewer Permalink
Great book with fresh new insights. Love it and have been practicing many of the **GREAT** tips.
(Review Data Last Updated: 2008-05-21 00:57:50 EST)
05-15-08 2 1\1
(Hide Review...)  Stepford wives only
Reviewer Permalink
This book believes there is only one beauty standard for women. The author does not take individuality into account in her beauty and fashion "rules". The author advises that all women should be wearing shimmery light pink lipstick and that is all. This rule makes no sense at all. First off, I think frosted pink lipstick is very dated on most women, secondly, plenty of women look great in reds, purples and plums, why limit ourselves to light pink only? Additionally, the author doesn't even mention other formulas like tinted lip balms, stains or glosses.

I got the impression that the book was written entirely by the marketing departments of certain make up companies. Nars and Bobbi Brown are two that come to mind, every chapter has a recommendation for these two brands, be it eye shadow, lipstick or foundation. Speaking of foundation, the author recommends a luminizing foundation on all women. Again, there is no mention of different skin types or textures. I can't count the number of times I have seen someone with what started out as a dewy complextion and quickly melted into "Elvis, the later years". Luminizing makeup can be tricky, on a lot of women it makes your skin look greasy. Added to this is the fact that the author as made bronzer and self tanner absolute no-nos for any women who aren't already tan skinned naturally. To go with the frosted pink lipstick, a pale pink blush is the only accepted color on a women. So basically, she wants every one to have a waxy, greasy, pale face. Lovely, where do I sign up?

The fact that the author can't keep track of her own rules only makes the book that much more ridiculous. In one side by side photo selection there is a picture of Sharon Stone with pale skin and matte red lipstick. This is used as the "dated, old lady looking" picture. The next photo is one of Sharon Stone in a light frosted pink lipstick and major mystic tan and bronzed skin. The caption reads that Sharon looks so much younger and fresher in the second photo. OK, but doesn't that go against the cardinal rule of no self tanner or bronzer?

In the fashion section there is a list of the must have clothing items for every woman. Black sweaters, white sweaters, black tee shirts, white tee shirts, black trousers, white trousers etc...apparently the only item you are allowed to wear with color is a trench coat. Very exciting.

I have read many books on how to look your best, there are so many that are better than this book. Among them, "What You Wear Can Change Your Life" by BBC's Trinny and Susannah, "The 5-Minute Face: The Quick & Easy Makeup Guide for Every Woman" by Carmindy and both "In Style: Secrets of Style: The Complete Guide to Dressing Your Best Every Day" and "InStyle Getting Gorgeous". These books take into account the individual and how to make the most of what you have, rather than how to make you into the cookie cutter form someone thinks you should be.
(Review Data Last Updated: 2008-05-19 00:57:56 EST)
05-15-08 5 (NA)
(Hide Review...)  Great book
Reviewer Permalink
Very good book. I love the way she breaks it down, Low, Med, High, maintenance and names products. I would recommend this book for anyone wanting to look their best.
(Review Data Last Updated: 2008-05-19 00:57:56 EST)
05-15-08 5 0\1
(Hide Review...)  How Not to Look Old
Reviewer Permalink
How Not to Look Old is a lot of fun to read and has many useful tips.
(Review Data Last Updated: 2008-05-19 00:57:56 EST)
05-15-08 2 2\2
(Hide Review...)  Seriously?!
Reviewer Permalink
I browsed through this book and although there are some good tips, most of it is simply unrealistic (unless you have the paycheck of Madonna). For example, page 196 lists hair salons in Los Angeles. Chris McMillan Salon is shown as charging $800 for a haircut with Sally! Oh, but if you get one from Chris you can save a couple hundred and it only costs $600. Let me see, if you maintained a cut every six weeks or so, that would come to roughly $6,400 per year. Is this a joke?
(Review Data Last Updated: 2008-05-19 00:57:56 EST)
05-15-08 3 0\1
(Hide Review...)  G O O D......B U T...............
Reviewer Permalink
This book, "How Not To Look Old", has BEAUTIFUL shiny paper, and an inviting template style, reminiscent of "InSTYLE" magazine, for which the author, CARLA KRUPP, once worked. Also included are many pictures of popular movie stars, music stars, and models of today. (All females, for some reason). It's interesting to look at these "star" pictures. Yes, they look "glamourous"...but not "elegant". I suppose it depends on the "look" one wants, I guess. I've always been one who favours elegance, and thus, this book, for all its many truly helpful hints, is not the "fashion bible" I expected it to be. Then again, I'm really not one who likes "fashion" -- which is effemeral and changeable. I'm more one for "style". Classic style. As explified by Jacqueline Kennedy, Queen Elizabeth II, and, more recently, Crown Princess Victoria of Sweden.

On page 111, for instance, the reader is advised to wear long, bell-bottomed black pants, a tan, open tweed jacket, white blouse, and many chains of long, obviously fake gold, and carry a semi-hobo style black bag, rather than wear the same jacket, with a matching skirt, string of pearls, with the traditional upper-class acoutrement of a small lapdog in hand. The caption, (referring to the matching jacket and skirt), reads:
'TOO OLD - matchy matchy'. However, it is interesting to note -- in this comparison picture, as in others throughout the book, that the "Just Right" lady seems to have have lightened her hair, had her teeth whitened, has lost her tan, has a far more natural-looking smile, and is given a more flattering, three-quarter stance, than that of the other picture, where the same woman looks at you dead on. I tried picturing a switch inn clothes for each picture and stance. The result? The lady on the right looks elegant, the one of the left, very tired looking, as if she had partied far too much. "Matchy-matchy" is NOT necessarily a ageing way to dress. It is often an ELEGANT way to dress!

Mentioning, (on page 170) that "Nothing Ages You Like....Ugly Orthopedic Shoes" is truly a disservice to those who must wear them! (How about mentioning that a sunny smile can over-come this?)

At the end of every chapter, is a section called "Brilliant Buys", mentioning recommended producrs in the category spoken of in that chapter. One is left wondering whether the producers of these recommended products helped fund the production of this book!

This said, there ARE good hints in this book. One need just look for them. (The picture on page 60...of a white model and a black one, both with "I long for beauty, love, youth and success" looks on their faces, should be a national poster for the fact that ALL humans, basically, want the same things!) But the "advice", in any book is, to me, like a menu -- one can look at all that is put out in front of one, then pick and chose, according to one's own taste! And fashion is fleeting... Not too long ago, it was anathema to wear high heels with blue jeans. Now -- on page 133 -- the author states: "Please don't wear gym sneakers with jeans" (!)

My advice is to get this book out of the library, and glean what good advice it has. If it fits your style, than that's fine. But true elegance is what I search for. To me, one can look younger by losing weight, enjoying life, keeping a broad mind and an active one, being realistic, (yet very optimistic), having friends and family nearby, sleeping well, and smiling often. The best cure for wrinkles is simple, inexpensive MINK OIL. The best cure for ageing is realizing the truth, that age is just a number.

So, instead of buying this book, buy biographies of famous beauties who did, and are doing, good in the world. Angelina Jolie, Jacqueline Bovier Knennedy, Millicent Fenwick, Audrey Hepburn, Catherine the Great, HSH Princess Grace, etc. If you do great things, beauty isn't really all that important, (Golda Meir, Mother Theresa, Charles Steinmetz). If you are beautiful, but empty-headed, the world may at first beat a path to your door...but then it will beat a path AWAY from your door, (the tragic GINA, the first celebrity to die from AIDS). For the rest of us, beauty is important because it will help on the road to material and career success....which is what most people, (except perhaps for nuns, aesthetics, and hippies, old and young) down deep, really do want. There's nothing wrong with wanting this...if you don't knock others down for it, (or, as PROFESSOR JAMES SHENTON once observed, "My freedom to swing my arm ends where your nose begins".) So, get rich, get beautiful, help people. Bill Gates has his handsomeness inside, as well as outside. Ivanka Trump is quietly building an empire...but also building a life. So is Athina Onassis.....

Each of us can be sure of having only one life. Make that life uniquely and totally yours. This book can give great ideas...but you need not follow all of them.


(Review Data Last Updated: 2008-05-19 00:57:56 EST)
05-15-08 4 1\1
(Hide Review...)  Pick and choose the advice
Reviewer Permalink
The one thing I remember whenever I get a book like this is 'pick and choose'. I assume that is what the author meant us to do.
I mean, no ballet flats? I hardly think legions of women are going to give up their chic Chanel flats because of this book (if so, get set for some ebay bargains).
I like her advice on pink lipstick, although I think some darker reds are good, so don't get too caught up in this being a cookbook.
She has a pretty good sense of humor, and she does use herself as an example (both 'before' and 'after') so that makes it real.
The chapter on underpinnings and shapewear is worth the price of the book, and despite my comments on lipstick, I think she has the right ideas on make up (lighten up a bit!) and hair color (lighten up a bit, at least around the face).
I'm glad I bought it!
(Review Data Last Updated: 2008-05-19 00:57:56 EST)
05-14-08 3 0\1
(Hide Review...)  Not a good choice to view/read on Kindle
Reviewer Permalink
I thought this was a very interesting and well thought out book, but I don't really think it is a great choice for your Kindle. Because there are quite a few pictures that are best viewed in color, the black and white of the Kindle doesn't work very well.
(Review Data Last Updated: 2008-05-19 00:57:56 EST)
05-12-08 5 1\1
(Hide Review...)  must have
Reviewer Permalink
I gave this to my mom for Mother's Day and now she proclaims it as her "beauty bible." She is already a "hip" mom, but she really appreciated the tips in this book as well. She received it in the mail at 2 p.m. began reading it and looked up at the clock and realized it was 5 p.m. - she couldn't put it down!
(Review Data Last Updated: 2008-05-19 00:57:56 EST)
05-10-08 5 0\1
(Hide Review...)  How not to look old...... by Charla Krupp
Reviewer Permalink
Great book. Every woman over 45 should read it. Wonderful advice to share with a friend.
(Review Data Last Updated: 2008-05-19 00:57:56 EST)
05-06-08 2 6\6
(Hide Review...)  Not what I expected
Reviewer Permalink
I turned 52 yesterday so of course I am ripe for the book. I was disappointed. I disagreed with many of the recommendations and quickly found the photos and descriptions misleading. Of course the before/after pictures are going to appear old/young when the model (most often the author) frowns/smiles in the photos. Many are obviously photoshopped. I wish there had been recommendations on how to look 'younger' from a nutritional, spiritual perspective. Oh well. For those of you that might want a more comprehensive article on how to look younger, lighter, better you might want to check out AARP's interview of Jamie Curtis in their May 2008 issue. Much more relevant.
(Review Data Last Updated: 2008-05-19 00:57:57 EST)
05-04-08 5 1\2
(Hide Review...)  Who Wants To Look Their Age?
Reviewer Permalink
Super easy fixes to look classy & younger without breaking your budget! Charla not only talks about wardrobe fixes, but beauty recommendations as well. She also has specific product recomendations with high & low end dollars for you to decide which is best for your budget. Will recommend to friends.
(Review Data Last Updated: 2008-05-19 00:57:57 EST)
05-02-08 4 1\2
(Hide Review...)  How Not To Look Old
Reviewer Permalink
This book has a lot of good tips, although some of the suggestions don't necessarily apply to everyone. I think, in general, most people know what they feel comfortable wearing, etc. but it's never too late to try new ideas.
(Review Data Last Updated: 2008-05-19 00:57:57 EST)
05-01-08 5 4\5
(Hide Review...)  Great ideas, use what works for you
Reviewer Permalink
I did the minimalist version - got the book from the library, spent $100 at target getting dark, boot cut jeans, new makeup (primer, cream blush, pink lipstick) and shoes with a little heel and darned if I wasn't ID'd at the grocery store (I'm 43!)! There are some great ideas in here - you just have to use what works for you - not everything will. But good pointers, good product info, and fast and fun to read!
(Review Data Last Updated: 2008-05-19 00:57:57 EST)
04-30-08 4 1\2
(Hide Review...)  Must Have
Reviewer Permalink
Many tips that work wonders. Loved the Brilliant buys section- great idea adding the product prices that are recommended. You really get a head to toe guide on what not to do or wear - would have loved more fashion pictures though. Since this book reads as if it's aimed for the regular 40+ women, it would have been nice to see the fashions and styles worn by the latter instead of the "Stars".
If you pair this book with the "Dress Your Best" book (styles worn by real people -not stars)you get a complete makeover package that works.
Dress Your Best: The Complete Guide to Finding the Style That's Right for Your Body
(Review Data Last Updated: 2008-05-03 00:17:33 EST)
04-29-08 5 0\1
(Hide Review...)  How Not to Look Old
Reviewer Permalink
This book is a miracle! It has become my new "Bible" for what to and what NOT to do. I have tried dozens of her ideas/products and everything she says is true. Thank you, Charla.
(Review Data Last Updated: 2008-05-02 01:10:49 EST)
04-29-08 1 1\1
(Hide Review...)  How Not to Look Old
Reviewer Permalink
Don't waste your money.
I am in my mid 30's and it seems like this book is written for more mature ages. About 3/4 of the book is common sense. Didn't get much out of it at all. Definate waste of time and money.
(Review Data Last Updated: 2008-05-02 01:10:49 EST)
04-29-08 1 1\1
(Hide Review...)  Save your money
Reviewer Permalink
I am so glad that I didn't pay for this piece of overhyped useless mess. Save your money and check it out from the library if you must read it.
(Review Data Last Updated: 2008-05-02 01:10:49 EST)
04-28-08 2 (NA)
(Hide Review...)  How to Prey on Women's Fears
Reviewer Permalink
I don't know anyone who doesn't at least dread getting old - after all, no one wants to find to their horror that they are turning into their grandmother.

But there's something really wrong when you see teenagers and women in their early 20s using anti-aging wrinkle fighting preparations made for women decades older!

There has to be some happy medium between not giving a crap and looking your best at any age. The fear of not being "young and hip," after you hit 30 has got to be the most pathetic thing I've ever heard.

Is there something wrong with keeping up with the styles and trends that work for you, that you like, and discarding the rest? Why would anyone need an author who spends $[...] on freaking sunglasses to prey on their fears that yes, that grandma look is around the corner?

There probably is a woman in the world who is immune to this preying on your worst fears of losing your attractiveness, but I haven't met her yet. It's completely natural to have that small nut of insecurity (God knows women are born and bred to be insecure about their looks, which may explain why teenage girls are getting plastic surgery, and their idiotic parents pay for it), but the one thing I love about getting older (yes, there are a few good things about maturing) is I grew out of a lot of the insecurity about my looks I had when I was a callow whelp.

That little knot of insecurity is smaller - down to a sunflower seed size - but still there. So as I'm in shouting distance of da big 4-0, it was time to see if a plasticized hollywood style queen had anything to teach me that years of reading Glamour and Allure hadn't.

Well, the bit on picking jeans was informative. Problem is, I like jeans that come up to my waist. I'm sure, like many readers here, that you have a life which involves movement and sometimes even bending over. IMHO, there is no feeling as uncomfortable as having part of your butt sticking out of your jeans when you bend over. Tucking shirts in continually is uncomfortable and a pain in the butt (so to speak), and it's cold than a witch's mammary gland in the winter when that icy wind flies down your fashionable bare skin.

So is it possible to wear soccer mom jeans and still be fashionable, or as the author's Prime Directive says, "young and hip"? Sure, if the rest of you is stylish, and if you have enough security and confidence to give the Y/H crowd the finger (don't these people have anything else to do?)

I know what works for me. I know how to cherry-pick among trends to add what I like and step off the rest without giving it a second thought. Honestly, the most attractive thing a woman can do for herself is to not judge herself by the shallow, simple standards of a child - and yeah, hitting 30, 40, or 50 and worrying that you're not "young and hip" is just plain SAD and pathetic.

Go for what works for you. If it's red nailpolish, wear it with pride! If it's red lipstick (which is on the verge of being Y/H again as the chilllrin discover it), go for it1 If you know that short hair does nothing for you, don't let yourself get suckered into that haircut you'll hate. But if you think a variation on your present style might liven things up, then make that appointment.

If you never read fashion magazines, this book may be of some use. But anyone who keeps somewhat abreast of trends will find little here.

There are worse things than getting old(er), and that's fearing it. Or letting someone profit from that fear, or being ridiculous in the quest to look eternally 22, rather than trying to look attractive for yourself.

That might be unfair. I'm sure you gotta sell a lot of books on how to be Y/H to keep up with the payments on the next pair of $1,200 sunglasses.
(Review Data Last Updated: 2008-05-01 01:11:41 EST)
04-25-08 5 (NA)
(Hide Review...)  Wow great advice
Reviewer Permalink
Love the presentation, picures and best of all advise about looking good and not looking old. Loved the humor and product offering suggestions.
(Review Data Last Updated: 2008-04-29 01:10:29 EST)
04-17-08 5 1\1
(Hide Review...)  Excellence reference tool
Reviewer Permalink
Great information on hair color and styles, selecting the best clothing for your body type, and make-up tips for a more youthful appearance. This book is packed full of advice and photos to reinforce their suggestions. A must read for anyone concerned with their appearance.
(Review Data Last Updated: 2008-04-26 01:11:14 EST)
04-15-08 5 (NA)
(Hide Review...)  Great Info
Reviewer Permalink
This book is very informative. Great ideas for not looking dated. I bought it for my friends also.
(Review Data Last Updated: 2008-04-18 01:10:19 EST)
04-12-08 4 0\1
(Hide Review...)  Book weighs a TON - hard to read comfortably
Reviewer Permalink
This book is so heavy that you can't rest it on your chest to read it in bed, carry it with you, hold it up or do anything but rest it on a table like you would at a library. It will not fold so you have to forcefully hold the book open or place a heavy weight on it to keep it open to read it. I don't know why beauty books are made to be so uncomfortable to read but this is one of the worst. It's a shame because the book does have a lot of good advice.
(Review Data Last Updated: 2008-04-16 10:40:27 EST)
  
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