I must say I am still in the process of reading this book, but so far so good. The book is really about more than just Dubai - it addresses the entire Gulf Cooperation Council (GCC) and lays out information very clearly both for people with and without experience doing business or living in the GCC. It is also effective for removing certain preconceptions or misconceptions. This book is concise, to the point, and full of illustrative examples and cases. Reading this book, one may very well come to the conclusion that the Gulf, despite current economic woes, is not the "flavor of the month" and will remain a key player in the global economy for years to come. A good read.