Started out really liking it, but it suddenly started feeling suspiciously like a self-help book. I'm not crazy into that.

Malcolm Gladwell is a "gatekeeper." In his book, Blink, he opens the gate to a room of self-discovery - a room that allows the reader, perhaps for the first time, to realize that our actions and judgments often are not as "objective" as we might think. Mr. Gladwell, through a series of examples and stories, explains that we each have our own "programming" - dare I say "prejudices" - about how we (and the cultures we grow up in) judge and respond to things we "see" and "know to be true".

He also says there are other more benign, untainted impressions that come to us in the "blink" of an eye. About these untainted impressions he says: "We don't know where our first impressions come from or precisely what they mean, so we don't always appreciate their fragility." Implicitly he suggests that we also don't realize how powerful our "programming" is to potentially override and taint those benign and fragile first impressions.

Mr. Gladwell provides examples of what some people have done to preserve their "blink" experiences and offset their "pre-programming" - a fun read - I recommend it.

As I was reading through the book, I was reminded of two other books (both of which I highly recommend) by Ariel and Shya Kane. In Working on Yourself Doesn't Work: A Book About Instantaneous Transformation and Being Here: Modern Day Tales of Enlightenment, the authors include discussions of human mechanical behaviors - behaviors we absorb from our families and cultures at an early age. They point out that we are mostly unaware of these mechanics and until we become aware of them, they can influence and even "control" our behavior and life choices - very eye-opening and easy to read as well!

All three of these books are well worth reading - enjoy!

This review will be brief, but decisive. Like the "blink" - the book's namesake.

blink - refers to the first few seconds (really two seconds) or less - moments really - in which split-second decisions are made. Often life and death decisions. Often decisions which are - by their nature - most often based on preconceptions, prejudice, prejudgment, or ingrained - evolved - subconscious beliefs, stereotypes, and conditioning.

The book, through several cases or examples, explores split-second decision making. Decision making when you are pressed. Decision making under great uncertainty - where all the facts are not known and you don't have time to get to know them. Decision making when you don't have time to reason - or to consciously really thinks out.

It is about how time constraints impact decisions. How they impact the quality of the decisions.

Where all you really have is your "intuition". Which is often right, but is also often wrong.

Through a case study-type analysis, Malcolm Gladwell, a brilliant thinker and writer - an original and ground breaking thinker - explores the issues related to these split-second or less than split-second decisions.

If are interested in learning about the brain, decisions, and human psychology and sociology, then I highly recommend this book. If you are not interested in any of the foregoing, but want to see a brilliant thinker and writer in action (Malcolm Gladwell), then I urge you to buy and read "blink".

For me, this book was a good collection of stories, that hold some useful idea in them. And that is really exciting. But, unfortunately, as it was said above, Gladwell fails to bring the general idea (at least until the few paragraphs at the end of the book) and usually whiffle between those short stories. What's good - he gives you some ideas of what you might want to explore more seriously later.

Forgive my poor English. I would like to quote a passage on "Competing on analytics by Davenport and Harris" which wrote what I failed to express. Enjoy!

"It's ironic that a book praising intuition would arise and become popular just when many organisations are relying heavily on analytics, but then perhaps that's part of its romantic appeal. It is fun and persuasive, but it doesnt make clear that intuition is only appropriate under what circumstances. The author is undoubtedly correct, for example, that human beings evolved a capability to make accurate and quick decisions about each other's personality and intentions, and it's rare for formal analysis to do that as well. Yet even the author argues that intuitions is a good guide to action only when it's backed by many years of expertise. Any many of the author's examples of intuition are only possible because of years of analytical research in the background, such as Dr. John Gottsman's rapid and seemingly intutitive judgements of whether a married couple he observes will stay together. He's only able to make such assessment because he observed and statistically analyzed thousands of hours of videotaped intactions by couples. It's also clear that decision makers have to use intuition when they have no data and must make a very rapid decision - as in the author's example of police officers deciding whether to shot a suspect." pg13-14

Sometimes decisions need to be made quickly. All of our knowledge, education, experience, reasoning, intuition, common sense and confidence must come together rapidly.

Malcolm Gladwell calls quick decision making thin slicing in his book: Blink. Thin slicing is the ability to focus on a small set of critical variables to make a quick decision rather than consciously considering every possible variable.

Many decisions are time dependent. Weighing the amount of information needed before making a decision, against the time available is a challenge.

Examples of when thin slicing is needed: combat, avoiding a car accident, or anything requiring an immediate decision. Another common name for thin slicing is thinking on your feet.

Gladwell does an excellent job of explaining what happens in these situations. For example:

"...in interviews with police officers who have been involved with shootings, these same details appear again and again: extreme visual clarity, tunnel vision, diminished sound, and the sense that time is slowing down. This is how the human body reacts to extreme stress..."

Besides the excellent examples given in the book, here is a classic example of using thin slicing.

Thin slicing was used on multiple occasions during the US space program. Gene Kranz (a flight controller on the Mercury, Gemini and Apollo space programs) writes about the need for quick accurate decisions in his book: Failure is not an Option.

Endless intensive simulations were run with the controllers, flight crew and others before every launch. Everyone's skills had to be razor sharp during the actual missions. Decisions had to be accurate and made in real time. There was little, and sometimes no room for error. Lives were at stake. Risk was part of their business.

Gene Kranz sums up how he gained his skills to be a top flight director when he said:

"The flight director's ultimate training comes at the console, working real problems, facing the risks, making irrevocable decisions."

Although we may not be faced with life and death decisions, we will (on occasions) have to make quick decisions. The better our skills and Critical Thinking are, coupled with training and quickness, the more prepared we will be to make sound decisions in the blink of an eye!

The Re-Discovery of Common Sense: A Guide to: The Lost Art of Critical Thinking

Blink
Is there a certain standard that keeps a very interesting essay / article from turning into a book? You see, the number of bloated books that I have been reading has triggered this question. A book like Blink, which discusses an interesting concept, could have been a great article in the NYT Magazine. A well developed article with enough evidence to convince the sceptic of the author's argument. However, to go for, what it seems like 1,000 evidence of the same concept is a waste of time and gives the book a highly 'commercial' feel.

Picking on "Blink" again, I would have paid the same $9 had it been a 50 page book. Take a cue from Ben Hogan's "Five Lessons: The Modern Fundamentals of Golf " an absolute classic for every golfer in less than 120 pages written some 50 years ago!

There are many examples of these books that go on and on about one single subject and prove it with 1,000 examples. For me to do that would mean that I, also, suffer from verbal diarrhea!

"I believe . . . there can be as much value in the blink of an eye as in months of rational analysis". Gladwell promises to show the reader that quick decisions can be "every bit as good as decisions made cautiously and deliberately", when we can and can't trust such snap judgments, and how they can be "educated and controlled". He fails. Entertainingly and informatively, but he still fails.

Blink analyzes decision making in everyday life, sport, crime, war, and emergencies of various kinds. Each individual case study is presented admirably, showing how experts make their decisions in that particular field. The problem is that the lessons are usually not transferable. What can we learn from the following?

-An art historian, with one glace, identifies as fake a statue that months of scientific tests had pronounced genuine. She can't say exactly why. It just doesn't look right.

-A decision tree based on a few simple questions gives better results than the expert clinical judgment of doctors in an emergency room. The tree is derived from extensive statistical analysis.

-Psychologists can make good predictions about the durability of a relationship (not perfect, but much better than chance) after watching a couple interact for only a few minutes. They do this by watching for signs they have picked up by watching hundreds of hours of slow motion videotape of other couples.

-Professional tennis and baseball players believe in and teach techniques that they do not use in practice ("roll the wrist" and "watch the ball onto the bat" - the former causes injury and the latter is physically impossible!).

-People who believe themselves unprejudiced reveal unconscious bias (with regard to race, sex etc) in word association tests and auditions.

All of the brilliant "blink of an eye" decisions are grounded on knowledge of many previous decisions and their outcomes. (With a formal decision rule, the decision maker need not possess the knowledge personally, but it is guiding their actions all the same.) It seems an almost inescapable corollary that there is no generalised skill called "good judgment". One heart attack or statue is enough like another to permit useful generalisation, but heart attacks and statues are different enough that the rules for one are useless for the other. Sometimes decisions are made quickly because they have to be, and sometimes because there is no gain from waiting for more information or analysis. Sometimes the logic of the decision can explained rationally to a non-expert, and sometimes it can't. Expertise can come from formal training, or years of practical experience, or just following the instructions, dummy. And prejudice based on irrelevant information can bias even the most expert.

(Scene: foot of bodhi tree. The Author, sitting in great serenity, is approached by a worshipful Reader.)

Reader: So, Mr. Gladwell, can I learn to make quick, accurate judgments?

Author: Of course. Just make sure that you consider all relevant information (but not irrelevant information, which might cause prejudice), and take as much time as you need (but no longer).

Reader: How do you know which information is relevant and how long is long enough?

Author: Well . . . you just know! You are an expert.

Reader: But I'm not an expert. That's why I bought the book! [Reviewer's confession: I actually borrowed it from the library.]

Author: Well, in that case I suggest you work and study hard for many years, and then you will be an expert.

Reader: In decision making?

Author: No, just in whatever subject you spent years studying.

This is just how the world is, so it might seem unfair to blame Gladwell. But the whole book is explicitly about "the power of thinking without thinking", one might say intuition for short. The promise was insight into decision making in general, not just about the authenticity of art or heart attack treatment. An impossible promise, maybe, but all the more reason it should not have been made.

While it sounds by the title like it's a self-help book for the decisionally challenged, the book is actually a compendium of information about attitudes, prejudices, information and decision making, and what constitutes an expert decision maker.

The book is interesting but somewhat rambling in character. The information seems a little disconnected, and I was at times hard put to it to decide if I were being encouraged or discouraged from using the unconscious part of my decision making apparatus for making judgments. By the end I could hear the distinct echoes of the Delphic Oracle's famous "Know thyself" reverberating through my mind.

Like so much offered advice, in the end the distillation of all the information the author provides us is that sometimes it's a good idea and sometimes it's not. In the sometimes it's a good idea I can definitely find a resonance. As a college student I found that if I didn't do what I thought I "should" be doing I didn't do anything at all. By the time I had gotten to graduate school however, I had discovered that my subconscious mind was able to dictate when I needed to get busy with classroom projects, and it was always right too. I finally decided that it knew what I had to do, how much time I had, what my resources were, what the likely expectations of the professor were, and what my abilities were. Once I grew to rely on this subconsious sense of "do it now," I no longer felt guilty about doing other things and got a whole lot more done in the bargain.

Certainly the author's information on the research into default setting prejudices like black equals bad and white equals good was an eye opener. I have no doubt that despite my pleasant interactions with black individuals as friends and coworkers I also harbor an embarrassing default setting. When I realize how much a part the media play in this programing, I am amazed that race relations aren't worse than they are. It would appear that most of us are able to deal rationally with our irrational prejudices, thank God. Definitely the sketch of the disastrous death of an innocent black man in New York City at the hands of the police was a horror story about rational thinking short circuited. The tragedy was so appalling, it's difficult to realize how complex and physiological it all must have been and how totally out of control. Likewise the description of violence that occurred in Florida was also frightening and makes one understand how group behavior can so thoroughly take over. That the frenzied speeches of Adolph Hitler and the charged mass behavior could lead to a world war is not quite so surprising when one realizes that crazy things can happen with as few as four or five people under unusual conditions. What's truely sad is that much of the data on predjudice and group think and authority figures has been known for decades with very little done to change it.

More surprising still was the study of military fact finding and its effect on decision making. The Red-Blue war game was especially informative. That the complexity of war should make it unpredictable should hardly be surprising. Murphey's Law should see to that, goodness knows. I was surprised that the author didn't discuss emergent properties or some of the findings on chaos theory. Surely Stuart Kaufman's or Per Bak's names should have arisen at least once, but--as I recall, anyway--they didn't.

All in all, while the book seemed like a string of observations rather than a coherent whole, I found the information of great interest.

Intriguing.

This book is a really quick read and easy to read. I enjoyed the anecdotes that pulled Gladwell's premise together. The ten million dollar Kouros fraud and the serial dating actually have something in common. Both use split second analysis to decide if the statue or the prospective date are phonies.

Why is it some people turn everything they touch into gold while others can never make a go of something?

We have all had those hunches about someone or something and then later when it all comes to light, we say we knew that the moment we laid eyes on someone or something; we just knew they were no good or we just knew we liked them from the start.

Gladwell writes that we very often make very important decisions within a few minutes and often in just seconds. He helps you see how just being aware of these split second decisions can make a positive influence in those decisions.

He also points out how easily we can be persuaded by subliminal messages for good or for bad. He made me realize I need to quit listening to National Public Radio as my radio alarm clock. It really puts me in a funk and now I know why... It is depressing and it really does flavor my day and up until now all without my being aware of the influence... "The Dow Jones was down today, gas prices were up, cost of living soared to record highs, the entire planet is heating up and we are all going to die because of it." CLICK!

This book was extremely well written and the overall premise was quite interesting.

However, the author gets mired down in his own thoughts at times, lacks a cohesive centralized point, and the end result is a bunch of scattered writings that are well-written but unnecessarily verbose and leave you wondering whether you should continue reading.

I forced myself to continue reading this book simply because I enjoyed the author's writing style. Plus, I thought his individual articles about the possiblities of the mind making rational/irrational decisions was quite fascinating. In essence, the subject matter was great, but the book really lacked in conveying a centralized meaning. It did whet my appetite to learn more about this subject, so I suppose that is a good thing.

I give this book 2 stars simply because Gladwell is an excellent writer and his theory, in general, is great. My recommendation is to skim through the book's chapters and not invest a great deal of time reading (unless you enjoy feeling like you are trapped in a verbose nightmare.)

This book is a far cry from "The tipping point", another book by the same author.

I only read the first few chapters and can hardly believe it is from the same author of "The tipping point".
I stop wasting my time. You probably should too.

Here the author of the groundbreaking, "The Tipping Point," has again "tapped into" an underlying human ability of the mind to do amazing things, that upon first impressions appears all but impossible -- or at the very least, highly improbable. This book is filled with anecdotes (from the arts, psychology, statistics, business, and everyday life) of "analyses at a glimpse" (that the author refers to as "thin slicing"), which turn out to be almost as good as detailed, longer-term, more in depth analyses.

This human ability to perform instantaneous "background mental processing" is presented here as if it is not just special, but also uncanny and even mysterious, and indeed it is. More appropriately, it is human pattern recognition analysis, an acutely human ability which has evolved in man over eons and in parallel with his ability to reason and to become conscious of his own actions, and thus to be able "to preview" things in his conscious environment before they happen. As a result of "being conscious", the human brain has had to learn to process prodigious amounts of information at the subconscious level in the background.

One of the most obvious of these abilities (of these formidable background calculations) is the ability of humans to recognize each other by facial characteristics, which although we humans take it for granted, as a formal scientific process, is exceedingly difficult. Scientists have discovered, for instance, that babies as young as only a few days old can distinguish between their parents and others. So, clearly, this ability must have tremendous survival value.

But also, if one remembers some of Picasso's "minimalist sketches," of Shakespeare, (and there are equally famous computer-generated ones of Einstein and Abe Lincoln, and Marilyn Monroe, in addition to the famous bard) traced out of no more than five or six disconnected lines, the image of these famous icons emerge with unexpected but unmistakable clarity. Picasso, obviously is using the brain of a highly sensitive master artist; in the latter case, the computers are using "computer generated algorithms," which by all calculations, is a crude approximation to what Picasso does. Those who have studied pattern recognition analysis and are already familiar with these minimalist iconic images know that they are the result of sophisticated data compression techniques (mostly complexly manipulated Fourier Transforms coupled with other information reduction algorithms). They also know how difficult it is to create algorithms to reproduce these precise images as a formal scientific process.

In my own work many years ago at the US Arms Control and Disarmament Agency (ACDA), among other problems, I used similar data compression techniques to distinguish between the seismic signatures of earthquakes and nuclear explosions. The objective of course was to develop an algorithm (or a set of algorithms) that preserved the maximum amount of discriminatory information that could be used to separate the signatures of the two phenomena with a high degree of reliability, and of course using the minimum amount of information. In most cases, algorithms that even approach the skill of humans at recognizing such patterns, to the extent they exist at all, are very, very complex indeed.

Thus, as was the case with "The Tipping Point" (in which non-linear processes having points of discontinuities readily explained by Rene Thom's Calculus of Catastrophe Theory), again it seems that the mystery here, can also be explained thorough the formal scientific process of "Pattern Recognition Analysis."

But this revelation of the mystery makes this book no less interesting or less important. Again, Gladwell is on to something. Five Stars

The basic idea of the book, repeated over and over again, is that sometimes people make decisions in the blink of any eye. Some of the decisions are good, and some are bad.

Profoundly superficial throughout, but well-written and kudos to Mr. Gladwell for trying.

The book is interesting but not too awakening. It makes you think about your subconscious and instincts when making decisions. If a book is really good, I find it hard to put down. That was not the case with this book.

I read this book aloud to my friend while he did the driving on one of our road trips. It not only was a great read; the words were absolutely glorious when read aloud. Mr. Gladwell has cleverly combined a necessarily impressionistic study with some hard "research" of a sort.
I frequently evaluate books by their transformative power. After reading Blink, I'll never think the same way about ciminal due process or belittle my own (if unconscious) prejudices.

Gladwell's "Blink", a fantastic follow up to "the Tipping Point", reveals what most of us have known since the dawn of Creation, but ignore none the less. Trust your gut. We can all know, in the blink of an eye, what's "really going on" in a situation or circumstance - if we'll take the time to be receptive to what's happening around us. This isn't New Age drivel, this is using your brain. He would have gotten 5 stars out of me, but the one missing component was the "how to blink for dummies" manual at the end of the book. Malcolm defines the problem with conviction and shares the solution with wit, but never really puts a finger on exactly how you can put it to work in your life. Then again, that's the beauty of it - it's there for you to find, you just need to use your brain a little more to get it. Great for business and for life, Blink is worth the read.

"Blink" reads more like a review of studies of the consequences of making snap decisions. Guess what? Sometimes you're right and sometimes you're not. How enlightening.
Nevertheless, the experiments that are discussed are fascinating, and will give you insight into when to trust your intuition.

Snap judgments are arrived at by a ruthless pruning of information, which our brains process without our being aware of it. A good snap judgment occurs when the information which has been discarded is irrelevant to the matter in hand; a bad one when it is not. An overload of information leads to a paralysis of judgment, which is why information-gathering bureaucracies are often not merely inefficient but grotesquely error-prone.
Gladwell's book, which starts well enough, meanders and begins to go off the point about halfway through. This is probably because the subject cannot sustain a full-length study without digression. His style is conversational and easy to read but (for me at least) too colloquial.

Gladwell does great in 1st and 2nd gears, however his premise never really gets rolling. He fails to bring the whole idea together of any formula for the idea of thin slicing. He merely says it exists, and sometimes it works and sometimes it doesn't. In another place, he says with rare profundity that it tends to work more with monumental decisions and less with incidental decisions, but even then he's rather vague about it.

The whole concept is highly fascinating, though all we get from this book are bits and pieces. A book needs a measure of coagulation.

One example of fuzzy reasoning in the book was the part about how a man's height makes people treat them differently to a significant degree. Gladwell cites a survey of CEOs of Fortune 500 companies, indicating that 58% of them are six feet or taller, while among the general U.S. population, only 14% are six feet or taller. He concludes that boards of directors are biased toward the tall. One problem here that Gladwell overlooks is that a more likely explanation for the phenomenon is that tall people feel more confident about themselves and assert themselves more, as well as other genetic considerations. But Gladwell's answer to everything is discrimination, which is a short-sighted approach.

I did gain valuable insight from the incidents and studies mentioned. It's just that there's a critical chapter missing, namely a conclusive conclusion. So now how do we apply these ideas, Mr. Gladwell? I sincerely hope this is not a cliffhanger for the next book.

In a study this promising, I want a discussion that gets past 2nd gear. This reminds me of a classroom lecture where the instructor leaves out significant parts and gives the class an assignment to figure out the answers for themselves. Not having the luxury of raising our hands and having things clarified, it's incumbent upon Mr. Gladwell to give a more specified and in-depth outline for us to follow. I came away feeling very incomplete.

Malcolm Gladwell did a great job explaining thin-slicing. His examples were very memorable and easy to connect with for the most part. I couldn't put this book down! I am going into education and find this book really interesting on how we can set up schema's and think so quickly. In this book I found out just how important our unconsciousness is. This book is great if you want to learn about how we have a reason for something but can't really explain it. It is also great if you are one of those people with a gut feeling and have no real reason for it. I would recommend this book to anyone. I want to read the tipping point I hope that it will be just as entertaining as blink!

At a minimum, this book provided me very substatantial food for thought. It is an interesting study in disicion making - this really boosted my confidence concerning trusting myself more and not overanalyzing every step.

Blink by Malcolm Gladwell has a lot of interesting and unusual observations, mixed in with research and life stories that all tie together neatly. Some of it is fun, you get to take tests. You also have to figure out what people are saying to each other, when you suspect the words of the conversation have nothing whatever to do with what they are actually trying to tell each other. Thinking while talking and listening is a skill and this book helps develop that skill by teaching you to hear between the lines.
What's really great about this book is it is not boring and there are plenty clever tips you can add to your communications skill set. It also has some fascinating things to say about decision making and personal motives.
Though none of the information is really provocative, some of it very unusual. I thought the military decision making was especially interesting. All and all it was solid information delivered in an easy to read style that kept it interesting and entertaining as well as educational.

Blink: The Power of Thinking Without Thinking

Although it is a quick read, it is a powerful one. It made me have more confidence in my "gut instinct" and that these instincts can be credible as well. Makes you analyze your judgements and opinions. Highly recommended for everyone.

This book could probably be anywhere from a 1/3rd to a 1/4th as big as it is; if not a pamphlet. Maybe the 2d star I gave it is too altruistic. But I will credit it with a few good points.
For what it purports to write about, it's WAY WAY too heavily larded down with minutiae and details to the point of the reader starting to doze off, break concentration from Gladwell's aggregate point, or both. Gladwell really needs to take a course on/in brevity.
As much as I tried to give it a chance in spite of what the coverflap said of who the author's written for, I can understand why he writes for them and why they hired him.
Definitely near the bottom of my list of recommends.

In short, it is a book about when we can rely on our instincts (gut feeling) and when we should use our head and think things through. It also touches on how and why our instincts are sometimes wrong or unreliable, and how we can try to "teach" it to work better.
Very interesting, with great options for further reading and great stories and examples throughout.

In this highly engaging book, Gladwell explores a human brain model that assumes two separately functioning thinking paradigms: a subconscious, intuitive, fast, and intellectual, analytical, slow. He shows how the two thinking paradigms sometimes help and other times hurt and impede and confuse us, and how to develop and control them.

Highly recommended easy reading to anybody interested in human psychology and development of computer applications in Artificial Intelligence.

Yuval Lirov, Practicing Profitability - Billing Network Effect for Revenue Cycle Control in Healthcare Clinics and Chiropractic Offices: Collections, Audit Risk, SOAP Notes, Scheduling, Care Plans, and Coding

I love that Mr.Gladwell wants to make the world a better place. Helping me to better understand how I make decisions will definitely have a positive impact on my life and on the lives of the young people I work with.

While I'm a bit surprised to find that many people didn't care for this book, I found it fascinating. I had no idea that there was so much going on in our brains that was subconscious. Knowing that the shape of an ice-cream container changes the way a person enjoys the product or why Pepsi wins the sip contest over Coke may not change my life, but the fact that there are reasons that can be measured and explained intrigued me to no end. And the items that related to race were both scary and very sobering. I've listened to this book on audio several times and enjoy it every time.

Not just another self-help read, this book leverages research, statistics and ethics to suggest a path towards a healthier society. Well worth your time and money, especially for the therapized who "run away" (sensu Monty Python) from enlightment through blaming.

This book was recommended to me by my father because he had heard good things about this book. I decided to give it a read since he bought the book for me. I thought it was very informative and interesting. Although i didn't much care for the over-kill of real-life examples, I thought that some of them were quite good (because they were simple and to the point).

I found this book to be educational and humorous. I would recommend it.

Blink! The Power of Thinking Without Thinking is an amazing book that enters the realm of the unconscious,and open intellectual and analytical doors that we as humans keep locked.

Real life examples (that in this book are long, repetitve and often not conclusive) should usually back up a certain theory (snap judgment, in this case) not totaly replace it, as the author did.

Real life examples (that in this book are long, repetitve and often not conclusive) must back a certain theory (snap judgment, in this case) not totaly replace it, as the author did.

Probabely because the author has no exprience in the subject.

The good thing is that the author drawed the attention to the Blink subject (although it was a costly drawing of attention - in time mostly, and money); it will be a good idea now to research this subject elsewhere.

Malcolm Gladwell has a very easy writing style that makes for a good read. Throughout the book he discusses the fenomenon of "blink" decisions made without thinking, based on "thin slice of information". These decisions often prove to be much better ones than the ones made after long analysis and considering all pro's and con's. The book is filled with a lot of interesting stories that makes it read like a novel.

I cannot argue whether Gloadwell's theory is right or wrong, but one thing is certain: my decision to buy this book was based on a first good impression and the decision was good. I like "Blink" a lot and intend to keep it. "Blink" has a great, elegant cover.

Throughout the novel Gladwell uses different studies, and stories to back up his beliefs, and ideas. This adds the element of reading a non-fiction book, yet Gladwell's descriptive ability, and ability to add a light tone to his research, and findings add a fictional side to the story. Gladwell does bring up many interesting topics throughout the novel, like the topic of thin slicing. I found it fascinating how many times our gut instincts are really our unconscious surveying a situation, and deciding on an opinion, or side to take. This did add much insight into my life, and allowed me to survey situations that are presented to me with new eyes.

The topic that I found most interesting in this book was when Gladwell mentions how the majority of the time people have race preferences toward white people over black people. I later took the racial preference test and found that I too have a strong preference of blacks over whites, which I found amazing, and at the same time very eye opening.

The topic that fascinated me the most about this book was when Gladwell talked about facial expressions, and how they, unlike verbal communication, can show someone's true feelings. Also how there was one man, Silvan Tomkins, who could easily decode and decipher anyone's facial expressions, and figure out their true personality, who inspired me.

Since this book is an easy read, it was not hard for me to understand many of the topics that Gladwell covers throughout the book, like the topics that I mentioned above. Gladwell does describe and inform the reader thoroughly about each topic, and he provides many different real life situations where each topic can be applied, which makes this book fun and interesting. I enjoyed reading this book, and I am sure that many others have too; it will bring much insight and understanding into your life, as it did mine!

- Avery O'Hara

Some interesting observations: but Gladwell could have been clearer about highlighting the fact that what he is talking about is really trained intuition. That is, experts trained by years of study - or even scientifically determined heuristics - can make snap decisions, not just anyone.

So I guess the thinner the slice the better the decision, so I should make decisions on no information and select leaders with the least experience. Should talk more about knowing when enough info is sufficient and how to identify the risks involved with making decisions. But what can one expect from someone who quotes the likes of van Riper as if he's some kind of modern prophet instead of seeing his rants for what they are -- content-free egocentrism.

With roughly 260 pages and seven chapters (including the conclusion), "Blink" is a well-written and insightful book on the subject of accurate "snap judgment" or two-second of "looking." This book gives us, the reader, a great deal of information about our "moment" to see things accurately, either in quick reaction, warnings, reading strangers, as it is very much like "gut" feelings or first impressions.

I personally found this book to be quite fascinating and insightful to which I enjoyed both Gladwell's flowing writing style and his clear organization. It took me a good few hours to read it as I could not put the book down. To understand our "snap" judgment is to reach an understanding of how basic a human being really is. Today's world, with all the media and overwhelming information, we tend to lose this kind of sense in ourselves.

I would very much recommend this book.

Blink is a " must read " about the power and accuracy of our first impressions and intuitions about people and events. Malcolm Gladwell skillfully presents several case studies that inspire me to recognize my own intuitive talent and also to notice my tendencies to dismiss my intuitive knowing in favor of analysis and self-doubt.
He cleverly examines stereotyping and predjudice, and demonstrates how this influences and distorts our intuition.
As a result of this book, I feel more confident and freer to express myself spontaneously! Tuning in to my first impressions is fun and actually gives me a greater sense of well-being and living in the moment, wow!
Another great source of well-being and Instantaneous Transformation is Being Here: Modern Day Tales of Enlightenment by Ariel and Shya Kane. This lovely anthology gives me a window into living with ease and transforms everyday circumstances into life giving opportunities. I can experience enlightenment now! Without any complicated discipline, Guru, or hoops to jump through. Thanks to the Kanes and Gladwell for giving us modern day access to a truly satisfying life.

Blink is one of those books that has a profound effect on how you view the world. It involves a paradigm shift. Gladwell starts with three main tasks- to that snap judgments can be as good as well thought-out judgments, show when our instincts fail us and teach us that these snap judgments can be controlled.

The stories that Gladwell uses to illustrate his points are fascinating and extremely well researched. You feel like you being lead along in a gripping novel instead of reading psychological paper.

The most profound lesson that too much information can be overwhelming and severely disrupt our instinctive judgments is profound in a world where we have e-mail, cell phones, blackberries, 24-hour news, online forums - hundreds of sources of information on every conceivable topic. The most effective methods for controlling our instinctive reactions have profound and insightful ideas on how to effectively deal with the subconscious racism that lingers in our society and expresses itself in everything from criminal convictions to choosing chief executives.

I have heard many good things about this author. I like the fact that he grew out his hair during the process of writing this book. It started out really strong and then he lost me in the middle. Its about the re-discovery of his youth and the rules you learn more than intuition.

This is a very useful and well written book. I could use many ideas for my job so far. I guess I will reread the book many times.

Although many people does make decisions quickly and those decisions appear to come out of thin air, the author omit the fact that many of them may not want others to know why they make those decisions. Those intuition all based on many years experience and logic deduction, and the only way to be able to make those seemingly blink decision is to immerse yourself into the relevant environment and make many decisions based on facts and logics, eventually, you will be able to reach the level of making quick and correct decision without a lot of pondering.

Blink ponders the concept of snap decision making utilizing several examples in order to prove its point...Some of the examples begin to be a little redundant, but I do recommend this read

I don't know even how to begin to discrube this book. It is smart and I promisse you will learn something new. I would like to borrow Nike's slogan - Just read it.

This was an amazing book. An in depth set of thoughts on how we allow momentary glimpses of our world to affect how we think. A masterful treatise on how snap judgemments show both our passions and our prejudices.

I've loved reading Malcolm Gladwell's writing in the New Yorker for years. Standouts include "Clicks and Mortar" about internet shopping and "Big and Bad" about SUVs. In his usual fashion, BLINK draws from a broad range of sources and studies to help us understand the world we live in and our own role within it. I suggest you buy this book and keep it on your nightstand. Read it little by little and allow the chapters to sink in slowly. If you're like me, you'll be amazed at what you begin to observe in your daily life. Gladwell's gift is not so much inventing new ideas, but rather in putting ideas together and allowing us to see what was there all along.

This is a great book and leaves the reader to wonder how often their own intuitive lens rates and ranks things. Walking a trade show floor would be one area where I would like to see how the attendees assess which booths to enter and why they passed others up? What is their "gut" telling them?

Joyce McKee
www.letstalktradeshows.com

The book is a page-turner, sprinkled with several anecdotes and contextual stories. Though I normally post my reviews of books on Amazon and not on this blog, ideas in the book resonated with the theme in my earlier blog entry. It pertains to Gladwell's analysis of "The Warren Harding Error: Whey we fall for tall, dark, and handsome men."
In the chapter, while analyzing an experiment at Chicago area car dealers, he points to how "Even after forty minutes of bargaining, the black men could get the price, on average, down to only $2,551 above invoice. After lengthy negotiations, Ayers's black men still ended up with a price that was nearly $800 higher than Ayeres's white men were offered without having to say a word."

With my distinctly South Asian features and accent, I am no Warren Harding but I got to experience and observe the reversal of the `error' that Gladwell points to. In the early nineties, when I first landed in the US, and was looking for a car at the local auto dealership in the heart of the Midwest - Kentucky - the salesman wouldn't give me the time of the day. I was distinctly `foreign,' probably without a credit history, with questionable finances. The salesman literally told me that to my face (something the dealership later apologized for when I wrote to the manager, but that's a different story).

Fast forward to present day. It is interesting to observe how younger South Asian and Indian expat `kids' on offshore engagements, walking into a Honda, Toyota or other auto dealerships get kid-glove treatments (pun intended). It is probably because in the blink of an eye, the sales-men/women now equate them to the `white male' in Gladwell's narrative: seen as knowledgeable, internet savvy and possibly with a high-tech job that pays well. This `thin slicing' happens subconsciously even while the kid walks into a dealership, thanks in part to the hype over the flattening world (apologies Tom Friedman) and buzz in the media over offshoring. A phenomenon, one could call the reverse of Gladwell's description of spotting the sucker: spotting the buyer!