This book is great for anyone who has been toying with the idea of starting their own business.

I've been kicking around the idea of opening a pub in my city for a few years now. Since real estate has slowed so greatly in recent months (my current career) it has occurred to me that my passionate desire to open a pub should be more seriously explored.

"The Art of the Start", although not concentrating on pub opening, (How many books actually do?) does provide boatloads of useful information that any entrepreneur, no matter the business, can use. Guy Kawasaki informs and reforms ideas and misconceptions I've had about starting my own business, all in a very "Guy Kawasaki" way. It should also be noted that the foundation for his success plan seems to me to be one of a high standard of ethics and selflessness. I can honestly say that its contents have truly lit a fire in me to pursue my dream.

Now that I finished the book I will be recommending it to my mother who currently has a new business of her own. She'll have to buy her own however, mines not going anywhere.

I was somewhat skeptical when I started this book. Though attracted by the author's reputation, I was afraid to find this book yet another shallow collection of information for dummies. I was wrong. The author wastes no time on pontification but rather noninvasively shows what's important and why. Whether to use the technique is then up to the reader. And he does that in a concise and entertaining manner. Most concepts discussed in the book are quite simple and are common sense (as one would expect), but it is nevertheless helpful to have them all together for a solid full picture.

Guy Kawasaki is a legend in Silicon Valley and demonstrates why entrepreneurs do whatever they can to meet with him in this book. Whatever type of business you are looking to start - whether it's a service or a product - there is some practical advice in this book for you from someone who has been on both sides of the table. For anyone starting a business, however, this should only be one source of guidance and encouragement, as there are many other great books out there regarding how to get a business up and running. But few of them are as engaging or entertaining to read as The Art of the Start.

I really enjoyed the candor and wit of the author, Guy Kawasaki. The stories from his past and a peek into the venture capital world was all very insightful. What was most interesting was how he separated the fluff from what was actually important. I believe the lessons from this book will definitely help me in the future.

As an aspiring bootstrapping entrepreneur this book was a serendipitous find the day it caught my eye. I found it to be full of gems and sage advice that really resonated with me. It was an easy and enjoyable read that I plan on keeping close by for a quick and easy reference. The book holds out a lot of hope while grounding you in reality with strategies to help you succeed if your business and product is meant to do so. I don't know if I will ultimately be successful with my endeavor, but all I can say to Guy for taking the time to write this book and share his knowledge is: Thank you!

"The Art of the Start" ranks as one of the best book around on the subject of startups. It points any entrepreneur or start up leader in an excellent direction. Like all of Mr. Kawasaki's books I've read, it is very readable, to the point, and filled with invaluable information. You just have to be at a point in your career/life where your experience allows you to hear Guy's message. This book applies to any startup - including those that do not wish to pursue VC or other equity financing options. In fact, Guy makes it abundantly clear that VC may not be worth it for many organizations.

I suspect the bad reviews are from wannabees who haven't been-there or done-that. It's not a fill-in-the-blank recipe book overflowing with minutia that some reviewers think it should be, but rather it contains a broad message. A guiding principle of sorts. Mr. Kawasaki cannot hope to convey a clear message if he's spending all his time on the tedium of accounting, product pricing, or marketing details. For example, listen to his message and keep on the right side of the cash curve when bootstrapping. If you need the details on cash flow, product pricing, margins, and inventory management, then buy a book on the subject. Or better yet, as Guy suggests, find someone like an angel to help and mentor you.

Good luck and strive to make your mark on the world.

You've heard `Success leaves Clues". Save yourself a lot of headaches. I purchased this book over 2 years ago and found myself pulling it off the shelf again for a second valuable read. Opportunities are too precious as well as wasting your time and finances. Great read for the entrepreneur and upper management.

This is not a comprehensive manual detailing every aspect of how to start a business. Instead, it's more like a personal consulting session with an experienced venture capitalist, pointing you in the right direction in areas where you might otherwise go astray.

While the advice is geared to rapid-growth high-tech startups in need of venture capital, there is much wisdom here that can be applied to other business situations. For instance, most of the advice on how to make an effective venture capital pitch could be applied to sales presentations in general.

While picking up some great business pointers, you should have some fun with the author's irreverent, sarcastic, unconventional approach. The pace of the book is lively, the advice is insightful, and you'll enjoy a few belly laughs before you reach the last page.

Paul Francis Musgrave, author of Indispensable Marketing Strategies: How Strategic Marketing Can Help You Achieve Business Success - A Marketing Strategy Guide for Profitable Business Management

It is well written, easy to read, and the author has a experience in the field of starting up a company from both the investor and a proprietor point of view.

There are a number of other books on the topic, but I found this one the best in terms of practical use and....well, helping get started!

only a few good ideas that are presented in powerpoint style. but the book lacks depth.

As a student trying to learn how to build, manage, and promote a band successfully, I surprisingly found a lot of useful information in this book. The subtitle "The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything" speaks volumes of truth about what the reader will get. This book was recommended to me by the head of the business department at my college, so I trusted his word and gave it a shot...I was not disappointed.

Each chapter starts with a "gist," which is a summary as well as "Great Ideas for Starting Things." It gives a quick synopsis of what's going to be covered in the chapter and what you should be looking forward to. Every chapter's title starts with "The Art of..." which tells the reader that each chapter has tips and tricks on how to become more knowledgeable and proficient at that specific art.

Several of Kawasaki's strategies have been implemented in the writing of the book, and they helped immensely. By using stories and explaining the topics in laymen's terms, the book is a fast and easy read that teaches topics that benefit everyone from the beginning entrepreneur to the seasoned businessman.

In regards to the application of this book to my studies, I've been able to utilize several of the strategies. From knowing when to use guerilla tactics to how to properly pitch a plan to future investors to implementing differentiation, this book does a great job of sharing knowledge that could usually only be obtained by experience. My favorite part of the book came at the end, "The Art of Being a Mensch." Reading this section says a lot about the author's integrity and what it really takes to be successful in the world of business, as opposed to just getting by.

The Art of Starting (Chapter 1) gave many great insights to why you should be doing what you're doing. The main reason you should be doing what you're doing is to make a difference or to make meaning. If you're doing something for the money or for the fame and glory, quit now. The other main thing I got out of this chapter is that you should set your sights high because anything is possible.

The Art of Positioning (Chapter 2) taught me that in order to succeed, I need to find a niche to fit into where people actually need the product I'm selling. I need to differentiate myself away from the norm so that people realize that the product I'm selling is a necessity.

The Art of Pitching (Chapter 3) showed me that you need to know your product front to back and be able to talk about it with passion and excitement. If you don't know how to pitch your product, no one is going to know about it.

The Art of Writing a Business Plan (Chapter 4) told me that in order to get where I'm going, I have to have a plan to do so. As well, I need to have backup plans in case certain things fall through.

The Art of Bootstrapping (Chapter 5) taught me that I need to focus on function not form, in other words, that as long as I can get by, it doesn't need to be pretty. If I can save money by doing a little bit more work, I need to do so. I need to have the right people in the right places, which lead into the next chapter.

The Art of Recruiting (Chapter 6) showed me that I need to learn to delegate. By getting other people who are just as passionate as I am, I'm building a team that will succeed. As long as I'm still trying to make meaning, it doesn't matter if I'm in charge or if I'm the guy on the bottom.

The Art of Raising Capital (Chapter 7) taught me that I need to tell the truth to my investors and to myself if I want to succeed. If there is a problem or something is wrong, I need to be sure to put it out in front of everyone so we can work as a team to fix it.

The Art of Partnering (Chapter 8) told me that I need to form alliances with people who can help me. By networking, I will make it much easier to succeed by getting people around me who want to make meaning. As well, I need to do things just for the sake of being a good person, for the "karmic scoreboard."

The Art of Branding (Chapter 9) showed me that I really need to differentiate my product so people need it. As well, I need to be finding evangelists, people who realize the greatness of my product and who are willing to spread the word about it. In my case, it would be creating a street team to support and "evangelize" our music.

The Art of Rainmaking (Chapter 10) taught me that I need to let people try my product first before they buy it. I should have tracks on my website that allow people to listen to the music or even download a track before they buy it. As well, it taught me that I need to learn from rejection. You can't always get it perfect, so learn from your mistakes and become better at what you're doing.

The Art of Being a Mensch (Chapter 11) showed me that no matter what happens, it is most important to be a good person and to work to better the world. I should be trying to help people through my music, which I believe I am doing.

All in all, I was very pleased with "The Art of the Start" and would recommend it to "anyone starting anything." From cover to cover, it's real and provides the essentials that are necessary to succeed. Two thumbs up...

---Justin Manion
www.myspace.com/glorybluemusic

Short and readable book that discusses some of the things you need to think about when doing a start-up. There is a lot of stuff on how to pitch your project to venture capitalists -- including what font sizes to use :-) I can't really judge the value of most of this (yet), but I'd still recommend this book to anyone who is considering doing a start-up (before going into more detailed books).

This is the most practical and inspirational business book I've ever read. It engages the reader with intuitively appealing and effective ways to create a meaningful and profitable venture. It's like having the world's best business coach on your team. Transforms the business planning process into an enjoyable and effective process.

This book covers the process of starting a business and raising money. Good basic tips and lots of the boostrapper philosophy. I love Guy's work.

This book is great for getting anything started. Very easy to read and to the point. Anyone can use this book to start anything. Details to look for. I also liked that I could read the first chapter on line before purchasing it.

A great checklist and lots of advice for anyone thinking of starting a company.

Nothing revolutionary, perhaps nothing you wouldn't have thought of yourself, but there is great value in having a well thought-out, complete, list like this.

Only 4 stars because the book seems biased towards venture-funded companies.

Written like he was delivering a speech, Guy Kawasaki has made this an enjoyable and interesting read. All the time I was turning the pages, I kept feeling that much of what he wrote applied to life, and not just starting a business. When I got to the final chapter, "The Art of Being a Mensch", I discovered why I had gotten that feeling - much of Kawasaki's business approach emanates from his way of being in life. Read it for thoughts on how to live; read it for its humor, read it for advice - but do read it! Dennis DeWilde, Author of The Performance Connection.

This book was so easy to read, and just made sense. If you looking to start anything in life that you have not done before, read this book, it will help a lot.

If you are planning to start up, don't think again. Just read this book, close your eyes, and..... jump. This one is just as good as Eightstorm: 8-Step Brainstorming for Innovative Managers.

The Art of the Start is a great book because it gives a comprehensive overview to starting a business. I recommend it to all my early stage and start up clients. It has a strong focus on raising venture money, which is often critical for a start up. I supplement the recommendation with my own book, Lies Start Ups Tell Themselves to Avoid Marketing which picks-up on the marketing overview that Kawaski provides and delivers in-depth, step-by-step details on implementing your marketing. Because, as every failed start up knows, once you have the money, you have to produce.

I read this book, found it completely motivating, wrote a business plan, won first place in a $250k business plan competition using my plan based on this book, raised $2.5m on a plan based on this book, and then crashed my company 1.5 years later.

What happened to a company with so much promise? We had too much success too fast, and I credit/blame the book. I re-read the book after we crashed and found that everything we did right was straight from the book. And everything we didn't do right eluded us AND the book. This book will 1. teach you glitter and 2. effortlessly get you started on the right path. STARTED! ...and that's all. The title doesn't lie.

If you're experienced and know how to run a company, then I HIGHLY recommend this book to polish up your next venture for VCs. If you're like me and haven't run companies before, then you have much, much more work to do besides the exercises in the book.

I'm told that "Venture Management Handbook" is a good book, and I'm ordering it today.

This book will do exactly what it claims. It will teach you how to get started in just about anything.

I'm a young entreprenuer that has some experience but not lots. I found the information in this book to be extrememly useful. I would say that it was probably the most valuable book I've read about business.

Guy Kawasaki is often criticized in the blogsphere for not being eligible to write books like this one on the grounds of never really starting a company of his own. I am not going to argue that, simply because it does not matter.

First of all, there is no "silver bullet" or a "secret formula" to start a successful company and it would be stupid to expect this book to be one. Secondly, on a practical note, "The Art of the Start" is filled with very pragmatic advice, often coming not from Guy himself but rather his friends, venture capitalists, angel investors and/or successful founders and generally everything makes a lot of sense.

Most likely, the book will NOT be something of a revelation for you, but it should re-assure you about this you're right about, and possibly will tell you something new and helpful. Besides, it is really tiny. Get it on a train/plain with you and be done with it.

This is a wonderful book written by a person with a lot of experience. As usual, Guy tells it like it is and gives concrete and specific advice. Step-by-step he explains what the problem is, what are the common wrong ways of solving it are and what are the common correct ways of addressing the situation. Guy gives examples and employs his excellent sense of humor.
The structure of the "Art of the Start" allows reader to use it as a reference manual - chapters can be revisited at a later time for a "refresher".
There is simply no BS in the book - it is all about the subject matter. I wish more authors followed Guy's example.

Then again, K.I.S.S. - keep it simple stupid - is not bad advice. Just that the book is a little cheesy. But it has some good stuff - likely to address at least one question you have.

Not a bad book after all, however a little bit dissappointing. I thought that the book gives you some hints and direction when you are about to start a new business from zero in the idealistic and genuine American dream. The first two chapters I enjoyed a lot, however the rest were too straight forward for me related to the venture capitalist system. Maybe also becuase I am not used with this system.

A solid book. One of his suggestions is to make a contest- the cover of the book is the result of a contest he held!

Guy Kawasaki is such a funny writer, he keeps me laughing and engaged throughout the entire book. Kawasaki is extraordinarily smart, educated, and experienced. He provides real advice that you can take to the bank. It's a fantastic read for anybody wanting to start a business, regardless of whether you need funding or not. He tells you everything you need to know to prepare your pitch to venture capitalists but also encourages you to boot strap the business if at all possible. He lets you know that there are not only venture capitalists out there, but there are also vulture capitalists, so be smart with how you approach VCs. This book is a keeper, or great gift to anybody you know who is thinking of starting something up.

Guy Kawasaki is a "tell it like it is" author, which is important when you're a new business looking for direction, funding or both. The "Anyone Starting Anything" part of the title is a little misleading however. This book is not about personal goals or projects or even inventing things necessarily. This book is about starting a business, or a new branch of business within an existing one. And about what it takes to get the funding and momentum you need to be successful.

It's about putting aside the ridiculous corporate culture of "mission statements", vision statements, binders and all the rest. Guy Kawasaki helps you to think about the most important aspects of your business and your personal motivation for starting it. In short it's about why the world needs your product or service, why you need to sell it, and how to get there.

Much of the content is focused on the mechanics (and pitfalls to avoid) of making formal pitches to venture capitalists, banks and the like. There is also some content dedicated to advertising, marketing and PR, and how *not* to do those things as well. If you're not smart about it, advertising and marketing your new business will financially sink you, with no real profit to show for it, so pay attention to the advice given here!

Overall I would've liked to see less content spent on presentations and pitching (though it's a very necessary thing), and a little more on developing a market strategy, target audiences, etc. Still a very worthwhile (and quick) read, however.

This book is a great guide for anyone embarking on a venture or any enterprise (profit or non-profit) for the first time. Kawasaki goes through all the basics, how to execute them and explains why to do some things and not others.

Some of this stuff is not relevant to every business or project you may find yourself involved in, but for most (especially the novice) it gives you enough to start seeing the forest from the trees when putting your plans and strategy together.

Very motivating and has all the tools for the beginner in business.

If you have any connection to starting and/or managing a business in the start-up phase, you should read this book. Many businesses are perputally in the start-up phase because the owners have never bothered to learn the lessons contained in The Art of the Start.

The book is well written, easy to read and contains enough humor and real life examples to keep it very interesting. Guy Kawasaki comes from a high tech background and currently runs a high tech venture capital fund. He is in the unique position to give first hand experience in what it takes to get a business idea off the ground, properly funded and making a difference in the world.

Even if you have no aspirations to seek venture capital funding, there is a wealth of information applicable to all start up and early growth stage businesses.

One great bit of advice is contained in the introduction. "You could spend all your time learning and not doing. And doing, not learning to do, is the essence of entrepreneurship." Said differently, all successful companies have a bias toward action. As Guy says, "No one ever achieved success by planning for gold." Unfortunately this is a lesson few business owners really understand. Planning is of no value without the doing. Great ideas are a dime a dozen. The value is in the implementation.

One of the real beauties and strengths of this book is the ideas are reduced to very simple, understandable and actionable concepts. Guy discusses the necessity for a meaningful business vision - to do something that will change the world. He labels this the start. He then goes on to cover the vital points in positioning, pitching (selling your idea), business plans, bootstrapping, recruiting and raising capital.

The ideas are straight forward and practical - and because they come from a backgroud of experience - you know you can rely on them.

The book is filled with some very powerful quotes and some excellent stories which reinforce the point being made. There are exercises to do and FQAs at the end of each chapter. Guy also gives some excellent suggested reading list as well as reference material. He took great pains to do a good job of indexing the book.

There are so many great lessons in the book. I know that I will save myself a lot of time in dealing with certain clients by simply giving them a copy of the book. He tells it like it is and does it in an interesting way. But in the end, there is so much truth in what he says, some business owners will simply ignore his advice - to their own peril.

This book seems to be aimed at businesses taking loans of 500,000 or more. Not exactly "small" business, but if thats what your looking for this could really help you out. I thought it was a very good read anyway, it was funny and thoughtful and really held my attention. I finished it in two nights. All business minded people should read this book.

This book was like a breath of fresh air, confirming much of what we're already doing. I have been a little distracted by some critics but reading this book just put me at ease. This book is for you if need confidence that starting a new company without much more than a good idea and a good supply of sweat energy can be done. One key ingredient is the patience to bootstrap until the time is right for bigger moves.

Read this book if you like to imagine yourself starting a company. Take notes if your imaginary startup is going to be selling banalities and platitudes.

You do not need this book if you are actually starting a company.

The book's title is apparently a homage to Donald Trump's "The Art of the Deal", and there are alot of similarities. Both Trump and Kawasaki have attempted with some success to create personality cults based on exaggerated accounts of their real world business success, and then to make money selling their banal wisdom to legions of wannabes. Both have profited from sleazy seminar businesses. In reality, Kawasaki has only had very limited success as a startup founder, and even less as a venture capitalist. Do a Google search under "Dude Yamaha" for an excellent first hand account of Kawasaki in action. Thanks, but if I want advice on starting a startup, I'll get it from someone who actually has a track record.

This is a wonderful book explains the details in a brutally frank way. I think it should be there in the breifcase of evey enthreprenuwe.

I liked it a lot. It gives you an honest opinion about starting a business from A to Z. Simple and straighforward answers to a lot of questions that I'm looking for. Most of the advice is commmon sense, I liked how he pointed out that a CEO mindset should be humility. Your job is to realize that there are smarter people than you, harness the power of those individuals to help you where you're taking your company. It was a fun read.

My partners and I where looking for a good book to start looking for VC money, so we bought everything on Amazon that we could find. I must say this has been an eye opener!

Straight talk, and a great way to get off the ground and take ACTION!

If you are looking to "start" something worth the investment.

James (J.B.) Glossinger MBA, PhD
Author
Get Out of Neutral: Manifest the Life Experience You Desire
[...]

This is a wonderful book on starting things, not just companies, but also non-profits and new ventures within existing organizations. I wish I had this book 10 years ago!

I've been in three startups, intimately involved in two others, advised quite a few more, and read plenty of additional business plans. Guy has lots of words of wisdom, as well as some rather unorthodox thoughts. I often smiled while reading and thought, "yup we got that wrong."

From the very beginning there is (perhaps seemingly simple yet) profound advice.

"The hardest thing about starting is getting started" - I've had friends who have planned and schemed for years but never actually started.

"You should always be selling - not strategizing about selling." Yes, seen that done a lot.

Some of his unorthodox advice: On business models, "ask women - and only women. My theory is that deep in the DNA of men is a killer gene." He believes men are likely to have a business model which is "kill competitor XYZ" and women are not. I've certainly known companies whose business model was kill company XYZ, for example Sun Microsystem's desire to kill Microsoft. I find this advice bizarre, although thought provoking.

The entire book - every chapter - is useful. I've underlined many passages and written copious notes in the back. I've not only read the book, but also gone back and reread many parts as well as skimming it in its entirety.

I really loved reading this book, and its organization really gave me alot since I am starting up my own business right now.
The book could be your own course on how to start, yeah just follow every chapter and step in the book and you will be ready to go ;)
No seriusly, this book is something you really should buy, and the first chapters are even online on the web to read. I'm reading it for the second time, and I't just keeps going better laying up a M.A.T. according to Guy Kawasaki.

This is a well organized book that uses a bit of humor to impart an important message of how to lay the ground work for a start-up. Although the book attempts to cover all the possible bases in the business community, its message is generic enough to apply to the basics of your unique business venture. This book is a good place to start in your efforts to become aware of the business start-up environment.

You may also want to read "Think and Grow Rich" by Napoleon Hill and "The 17 Principles of Creating Wealth" by Phillip Collinsworth.

The business of America has always had moral imperative. As noted in my former history teacher Scott Sandage's "Born Losers", the word failure as conflated by personal and economic conditions is uniquely American. Popular notions of what business is for changes with the times. Fifty years ago, in the age of mass media and industrial boom, business principles in public consciousness can be summarized by Peter Drucker's "management by objectives": stern dictums issued from above. What then, are today's tipping point and the long tail about?

The latest development of the self-referential economy: business as entertainment. Now we demand our CEOs shed their anonymous pinstripes to don black turtlenecks. Sleek geeks. In an era where a theater-quality movie can reasonably be produced for less than the cost of a house, we are broaching an era where the entrepreneur and the creative class are the dominant cultural force. The motivations are to make customer's lives easier, rather than creating artificial demands as mass media tried. Netflix merely takes our desire for a hundred year old medium and makes it easier to select and get. Amazon works with an even older business.

Leading the way in the new era are mavens like Guy Kawasaki, who spells out his evangelism in "The Art of the Start". Forget the business plan, what's your mantra? Kawasaki brings us his insight from his twenty years as an entrepreneur to distill the essence of the art. We discover the entrepreneur is not some mythical hero, but rather an ordinary citizen equipped with one basic notion: get started on something that means something. One has the urge to almost throw down the book in shame of wasting time reading and run to our desks to get started. His energy is infectious, his examples crisp and memorable, and he does not belabor himself. Be clear, be brief, be seated.

Communication is at the heart of his mission. This means maintaining a clear idea of what the pursuit is for. If it can't be expressed in a handful of words, can it. If the competitors won't say the opposite (we're slow and customer-unfriendly) then you're not standing for anything meaningful. Once you've developed your own mantra, spread the good word. The decision makers are not always the customer per se, sometimes it's implicitly their parents or spouse. If they can't explain what it is, it's dead in the water. But ultimately, the customer is who you are appealing to, not your ego. The customer doesn't care that you want to "kill the competition" or "be the leader in ____", what can you do for them? Write a business plan to shore up the ideas you were already working on. Build a sales forecast from the bottom up (there's a global market of $5 billion, but right now I can reach $1 million). Use your competitors against themselves: copy their business model, partner up, brand against them.

Kawasaki succeeds in getting us to realize entrepreneurship is about going from the status quo to the hoi polloi's needs. But this book is far too enjoyable to be business literature. Truman was close, the entertainment of America is business.

Having started over a dozen small businesses I was looking forward to this and purchased it after reading a review in Forbes. Sadly it was impossible for me to lock onto. In my opinion it wasn't written for the majority who start small businesses like those I've started. Motivating and interesting? Yes. Practicle. Not so much for me.

The Art of the Start is a book that anybody can enjoy.
Guy Kawasaki is a Venture Capitalist and brings real world
experience as he guides readers to visualize, prepare, and
start a business.

There are some general rules and suggestions, as well as a
very accurate descrition of what a start-up company will go
through to get venture capital.

This book is ideal for anybody writing a business plan,
looking for funding, or wishing to take their business to
the next level.

This book is an easy read - some quick advice from a successful entrepreneur and VC. Nothing revolutionary but has some real good tips.

Wow, I am going against the grain here. I picked this book up with a lot of hope. I only met disappointment. The books premise says a lot, leading you to believe that this is a know-how of starting companies and organizations - any types. And in a sense this is somewhat true. But this book is not geared for smaller companies. In fact the book is structured and designed only for those seeking venture capitalists and/or those who are already in the corporate world and want to start their own company. Basically, for those companies geared more towards technology.

Because of this I was very disappointed. Additionally, the tables were almost all useless and the exercises were a big waste of time. Exercises such as "Look up the background of these entrepreneurs" or "Go to eBay and look up this item" or "Fill in the blank... (where you fill in your mantra)". Even the quotes, although some were interesting, were a waste of space as the book is literally layered with them all over the place.

Again, I am really going against the grain. If you are looking for venture capital or are currently in the corporate world, this book is for you. Otherwise there is very little to learn from this book.

2.5 stars.

if you are in the 'I wanna change the world' business, like me - then you should read this one! to quote Kawasaki (page 127) 'in a typical day, an investor meets with 2 or 3 companies...each company claims to represent a unique and earth-shattering opportunity with a proven team, proven technology, and proven market. No company claims to be a bunch of losers who don't know what they're doing...part of ...the delusion is that entrepreneurs invariably believe that they're telling investors something new...' Chapters/topics include: THE ART OF STARTING- THE ART OF RECRUITING-THE ART OF RAISING CAPITAL-THE ART OF PARTNERING- THE ART OF BRANDING. Overall a pretty complete guide to...starting anything. How have you changed your world lately?

The subtitle of this book is 'Guide for Anyone Starting Anything'.
In contrast, this book is clearly about startup companies and entreprenuring.
Though, it's quite useful, I liked the author's style (easy to read, no fluff, just stuff).

I thought this was a good book. It was delivered promptly and in good condition.