This book is very easy to read and has loads of great tips and checklists, covering most sales situations.

It's one sales book that I recommend to my clients.

Like all business books you only need one new idea to pay for them, this book has many.

Thank you Jeffrey for your kind and loving gifts...

Your "ultimate sales resource" is awesome, beautiful,
challenging, different, expansive and extremely helpful.

Your marketing strategy focusing on creative unlimited
abundance is greatly appreciated.

With gratitude for "being" in our lives.

Okay - full disclosure - I know the author and consider him a friend. He's also a client, and I've used his techniques to sell to him! That may be the only thing you need to know about this book.

Jeffrey Gitomer may not be the greatest salesman of all time - St. Paul, Zig Ziglar, Earl Nightingale, Dale Carnegie - there may be a few others who rank above him. Time will tell. But Jeffrey has written a book strictly devoted to selling which synthesizes the combined wisdom of all of the published salemen who have gone before him, with the practical knowledge that he has gained from a lifetime selling anything and, eventually, everything. I believe Jeffrey's position in the business world is similar to Ted Williams's in baseball.

As a kid, I remember reading Ted Williams's classic book, "The Science of Hitting." Hitting a pitched baseball is the most difficult skill in all of sports. Williams' book explained that the toughest part of hitting isn't the hand-eye coordination, it is the disciplined approach to preparation and pitch selection - the mental game, that counts. Williams' classic graphic of the strike zone filled with 77 baseballs, each baseball containing a batting average, was worth the price of the book, and an enduring image for baseball lovers. Williams was a great hitter - maybe not as significant as Babe Ruth, or with as high an average as Ty Cobb, but his most enduring legacy was the best book ever written about hitting. And, it's not about fancy tricks, it's about repetition and discipline.

I believe selling is the toughest skill to learn in business. The art of persuasion doesn't come naturally to most people, and some prospects give you more late breaking movement than a Papelbon "slutter" or a Rivera cutter. Jeffrey Gitomer's book helps you perfect the skills that you need to survive and prosper in what could otherwise be a difficult and discouraging world. Are you just getting started? Read the book of Rules. Do you need to cold call? There's a chapter that will give you steps to follow. Need a refresher - the principles are all summarized on handy flash cards and a computer disk. The 72 questions are like Ted Williams' 77 baseballs - designed to get you to focus on what you need to do to raise your average.

I've read the reviews already posted and I can't believe the handful of people who gave this book 1, 2 or even 3 stars - they must be ex-girlfriends or jealous husbands. Those looking for fancy tricks and clever schemes don't get it - that's too complicated, and, worse, destined for a one-time-only sale, or embarrasing failure. Learn the basics, and this book distills the best selling advice of hundreds of other authors, as well as Gitomer's years of Sales Moves columns.

Note - The Sales Bible distills those columns, and doesn't just reprint them as some authors with a regular newspaper gig are prone to do. This is a book that is intended to be USED, not just read. If you're looking for the "History of Great Sales," keep looking. If you're a saleman or an entreprenuer (which means you're that and more) buy this book, and learn from a true Hall of Fame salesman!

Yep, he's done it again. Another sales masterpiece that no salesperson should be without. Whenever people ask me what sales books I recommend, I of course recommend Gitomer, and this updated and revised version of his famous Sales Bible is no exception. Don't miss!

Are you new in the field of sales? Then read on!

This book provides you with almost anything on sales except for the latest technology tricks. Selling a product isn't easy and if you're inexperienced selling is even harder because you're probably insecure. That's why you need books like this.

Being new in the field of sales myself when I read this book five years ago, this book gave me a head start. Motivational and inspirational writing is being combined with common sense and it really makes you act. Several ideas can be implemented at once when a new or existing customer rings you on the phone, that's great about this book.

You don't like to be a salesman? Then at least pick up 'Integrity Selling' by Ron Willingham (available through my reviews). For all you out there who can't wait to start selling, buy this book!

When titling his book, I suppose Gitomer was very concerned with drawing your attention away from (much) more enlightening and inspiring books on the subject of selling. "The Sales Bible" offers little inspiration beyond its title.

If you're new to the sales profession, Gitomer's bible is a fair introduction to old school thought on selling practices. If you're an experienced sales person interested in fresh thinking, certainly do not judge this book by its cover!

My recommendation for a fresher approach to the topic: Selling Sucks: How to Stop Selling and Start Getting Prospects to Buy!

No new information. The man has written 7 books on the same subject. I learned nothing my 20 years of actual sales experience did not already teach me. I was hoping for more than suggestions on how to "out fox" prospects. Nothing really useful here.

If you don't have this book on your shelf, get it!

The Sales Bible is definitely one of the most comprehensive books written for sales people. It is a fun read and Gitomer uses different fonts and bolding to give you a feel of the author's sense of humor and style of "ranting".

This book covers it all; cold calling, networking, the sales process, handling objections, questioning, trade show strategies, 30 second commercial development to name only a few key elements, skills and processes of selling. This only skims the surface. The lay out is simple and the table of contents is detailed for easy reference.

This book is full of proven sales strategies, tactics and techniques that work. Even though this book is a few years old, it still comes out on top as The Ultimate Sales Resource today.

If you are looking for a resource book that contains many sales secrets - this is the book to buy. It will make it to your "favorite's" section in your personal library.

Eliot Hoppe
Author - Selling: Powerful New Strategies for Sales Success

This book has been very helpful in my venture into marketing our new product. The content is really geared toward sales people. Jeffrey Gitomer is a well-seasoned sales person and offers great advice and personal experience in his trek down the road of sales. His book deals with cold calls, followup, what to do and what not to do, and how to approach sales from a more friendly and uninhibiting direction, among much else. GREAT RESOURCE!!!

I love this book, it is a must have for all sales professionals. I can't believe Jeffrey isn't already 5x as popular as he is. His articles should be in every business publication in America. I am looking forward to meeting him this September when he is in Boston.

[...].

The sales bible is the bible of sales... no joke... no compromise... its really the new way of selling that has changed from the 80's to 2000! Get this or you will really fall behind!

I have listening about this book and I thought that was a good book. However, it isn't a good book. It's an exceptional book. For Sales mgrs. as me, provides with more than 400 practical advices and recommendations to improve and optimize your work: the sales activity. Highly recommended.

This is a wonderful resource. It is an enjoyable read with breadth and depth in the sales arena. I am not a sales afficianado, however, the book covers the subtle to the sublime!

I can say that I honestly loved THE SALES BIBLE by Jeffrey Gitomer, but won't because according to
the author, honestly is a word that is almost always followed
with a lie . . . so frankly . . . oops, I shouldn't use that either because
frankly is a word that sounds insincere.

These are just some of the many words and phrases that you'll
learn to avoid . . . others include:
* Quite frankly
* And I mean that
* Are you prepared to order today?
How are you doing today?
Can I help you with something?

That's the type advice that Gitomer, a former salesperson and
now author/consultant, provides on virtually every page . . . although
his constant use of lists got to me after a while, the technique
works in that it enables him to pack-in a lot of information
that makes this book a MUST for any salesperson.

I especially liked his use of examples, as well as the constant
humor that he injects throughout the book . . . and there was
the following idea that I learned that will probably always
stick with me:

An all-time class technique . . . was offered by Thomas J. Elijah III,
of Elijah & Co. Real Estate, at a SalesMasters meeting. Thomas said,
"Leave a partial message that includes your name and phone number,
then pretend to get cut off in midsentence as you're getting to the important
part of the message, cut it off in midword. It works like a charm because
the prospect can't stand not knowing the rest of the information or thinks
his voice mail is broken."

Here are a few examples of the Elijah Method:
Leave your name and number, then deliver half a sentence to peak interest:
* Your name came up in an important conversation today with Hugh . . .
* They were talking about you and said . . .
* I have a deal that could deliver you a hundred thou . . .
* I'm interested in your . . .

Gitomer cites many other sales gurus, including Zig Ziglar and one
of my favorites, Tom Hopkins--and the latter's five-step formula for success:
1. Maintain your curiosity.
2. Sustain interest in all you do.
3. Have a never-ending thirst for knowledge.
4. Believe in what you do.
5. Your purpose in life must be more than money. (I would dare to
add a sixth--Don't dwell on problems. Concentrate on solutions.)

If you maintain a business library, THE SALES LIBRARY is
certainly something that belongs there!

Outlines the things that waste time and the things that make money. Always a good motivator.

Outlines the things that waste time and the things that make money. Always a good motivator.

The "Sales Bible" is a masterpiece. This is one of the most complete books on sales that I have ever read. When I became a sales leader four years ago this was the first sales book our team read together. The practical sales tips and techniques Jeffrey Gitomer discloses in this book are priceless. I have a sales rep that tells everyone that will listen that "The Sales Bible" is the reason he tripled his income in less than three years! David Otis Author of "Walk Fast, Talk Loud and Smile.

A very long book of over 300 pages. Very useful information in this book, but I found it to be too wordy and long, too much nonsense. It's hard to go back and find the usefull information. He tries to be too entertaining and all I want is the facts/techniques. Ironic, he advises to not sound like a salesman and to listen more then you speak, but then he goes and does just that.

A great book for the basics in sales. The author's sense of humor keeps the book moving and interesting. He shows you how to build value in chunks that are easy to digest and read in pieces.

This book is about taking action. It's not about a bunch of nice-sounding, theoretical stuff that won't get you anywhere in practice. One of the rules here is that you need to do what this book "preaches" (it is a bible, after all). If you just want to read some great content but not do anything about it, this book is not for you.

Succeeding in sales is about attitude, humor, and action (p. 27). Check out the practical lists and discussions such as "Selling in a down economy" (pp. 12-17) and "39.5 Rules for Sales Success" (pp. 21-26). You need to know this stuff and do it.

Learn how to use the WOW factor to reel in the big fish (pp. 67-78) and the importance of asking questions (pp. 79-88). It's about focusing on the customer. "The Book of Persistence" (pp. 191-216) and "The Book of Customer Service" (pp. 227-236) are two more sections that I think will be particularly valuable to many people. Those are areas in which many people probably aren't aware of the importance.

Again, if you aren't committed to taking action, you can just move along...this book isn't for you. But, if you're committed to doing what it takes to improve your sales, take it from the expert and use this real-world resource. You won't be sorry.

If you are developing fresh talent, then you need to have this book. I have used this in countless lesson plans when teaching my people the fundamentals of selling. This is as close to "required reading" as you will find.

Gitomer is the ultimate sales guru because he keeps things simple. He doesn't teach how to sell, he teaches you how to show value so people will buy.

Bible is for beginners in many ways so if you've been around the block enough to know the way, skip this one and grab one of his Red books or the Patterson Principles. They are for the more experienced sales professional.

I bought this book because I work in a showroom designing and selling kitchens. I was looking for any tips that might help me close more sales. I found that the book was very informative but it didn't hold my attention because it was almost exclusively about how to be prepared for outside sales appointments and how to be successful making cold calls.

Self proclaimed "College Dropout," Jeffrey "Gitomer, a former salesman (Sales Dropout) who is now a consultant and journalist, shares his tips on how to be a successful salesperson." I mean, come on! As a former consultant and journalist who is now a salesman, I would like to share my tips on how to be a successful consultant and journalist. Sounds ludicrous, doesn't it? That's because it is! To paraphrase Mark Twain, "A salesman who won't sell is no better than a salesman who can't sell." You are only as good as your last sale; your next sale is what validates your right to say, "I am a Salesman." Because security is the ability to produce, salesmen who can sell successfully do not quit to become consultants. Real salesmen have contempt for consultants and see them as panhandlers and parasites. Quitters are Failures. Selling to salesmen is not selling; it's singing to the Choir of Laydowns. If your goal is to become a great salesman, stop kicking every brown paper bag that's on the ground and start selling now. Get better by doing because everything else is smoke and B.S. By the way, Gitomer says, "I hope 'The Sales Bible' makes you as much money as it will me." There it is - "Hope" - the religion of the desperate and he's got the Bible to prove it. If you look closely enough you'll probably see that the bookmark he's using is a Lottery Ticket that didn't pay off.

Jeffrey Gitomer's book "The Sales Bible" is all about what it takes to be successful, delivered in easy-to-read, well written nuggets that can help anybody who sells for a living, do it more successfully.

What I like about The Sales Bible is:

+ No fluff or basic stuff like other sales books, he gets to the heart of successful salesmanship, fast.

+ His artfully written chapters, with titles such as "The Book of Secrets", "The Book of Questions", "The Book of Presentations" and more, provide powerfully accurate, hard-hitting sales tactics and tips that work.

+ It's easy to read and digest, thanks to artful editing that makes each main point literally "leap off the page" and into the readers' head. No boring long prose, this book is ideal for constant re-rereading and review, as it's formatted in superbly readable bite-size chunks - perfect for the busy sales professional on the go.

+ It's a book I wish I'd written myself. It's just that dang good. And I'm one of the best (or so my clients tell me - thanks!).

As with all of Gitomer's books/videos, this is on the list of "things you need to use in learning/teaching about world class salesmanship". It's on the short list of books you should re-read annually (or more, if you're new), if you're interested in becoming a successful sales pro.

Also highly recommend his "Little Red Book" and DVD. A++

Ken Calhoun

Albeit the fact that this book is a great resource for new salespeople, you'll be somewhat disappointed if you are already an experienced sales or MLM professional -- This book is weak in the area of "closing sales".

For the more experienced sales professional, I would recommend Duane Lakin's "The Unfair Advantage" instead.

James Leong
Author of The World's First Book on Network Marketing with NLP,
"MLM Persuasion Mastery: How Master Networkers Change Beliefs
and Behavior"

Somewhat funny and easy read. Gitomer is good at what he does: sales. It's moreless practical book. I suggest read it if you are just getting into sales.

This is a great resource to remind seasoned salespeople what they may have forgotten. It is also a great resource for the new salesperson. Not only is it full of selling tips on How to Sell, it is a great reminder that sales success begins with attitude. Taking risks is knowing that you cannot lose a sale if you ask yourself, "When did I have it?" Selling is about the customer, customer, customer!

Like the value-add of the flash cards on a computer disk. He practices what he preaches!!! Amen to the Sales Bible!


Great job, Jeffrey.

Great Book. This book will help you be more confident in what you do. Have great tips for sales and on how you can improve and increases you sales. Buy it and read it. Teach you the stuff they don't teach you at school.

I'm sorry, this book is I'm sure fine for someone who is just starting out in low level commodity based selling but anyone with any experience should not buy this book.
I really wanted to like this book, it's easy to read and Gitomer is a good entertaining writer - hense the 2 stars. But that's where the value ends. There is nothing here that can be considered new or even interesting. To call this book the Sales Bible is like calling your car's manual 'A History of the Automobile'. Buy The One Minute Salesperson if you want the basic entry to sales at a low level or Solution Selling, Spin Selling or anything by Rackham for advanced. I recommend these books with one word of warning - if you aren't making the sales calls don't buy the books looking for the courage as so many of us have. Just start making those calls. Now.
The Sales Bible is not good enough.

This was the first book that I read regarding Sales -- despite that I've read numerous Marketing books -- and I'm glad that this is the one I selected. By the time I was halfway through the book, I experienced a sudden upsurge in progress in my job search. Coincidence? Nope. The book provides terrific, common sense steps you can take to sell successfully... whether you're selling products, or in my case, selling myself. And as the cliche says, "we sell ourselves every day whether we know it or not," and indeed, this book will help you to do so successfully. The book is written in a clear manner that everyone can understand, and the author is not too proud to cite the best tactics used by so-called sales legends such as Zig Ziglar, Tom Hopkins, and Harvey Mackay.

The one weakness of this book is that I think it is a little bit weak in the area of "closing sales." I will likely read another book that specializes on that subject. But this is nontheless a comprehensive coverage of Sales that you should make your first read on the subject.

covers material that other authors are clueless about.

I can understand the few 1 star and below 3 star reviews, non salespeople always attack books they don't understand.

Sales is like the stock market, everybody thinks they know, but what is interesting is that don't know what they don't know.

Gitomer has been on both sides of the desk. He is an accomplished sales pro and also a great sales trainer. I have read his "Sales Moves" column and recieve his ezine. Gitomers information is first class and fresh.

Like Tom Hopkins, J. Douglas Edwards, Zig Ziglar and Brian Tracy, Gitomer walks the walk and can talk the talk. Used car salesmen will not like Gitomers advice because Gitomer is service oriented. Fans of Spin Selling may not like Gitomer either because Gitomer offers an approach that is gutsy and works, unlike Spin which is all theory and doesn't work.

I recommend you buy anything by Gitomer that you can get your hands on. What J. Douglas Edwards was in the 50's, Gitomer is to the new millenium.

Okay Chief?

Gitomer tells it like it is. Sales isn't just about pleasing your prospects. It's about pleasing yourself. Too many times salespeople apologize for what it is they do or worse yet they blame the customer. The key is to take ownership about who you are and what you do in sales, then success will follow. An overall great book!

EVERYONE sells ALL the time - whether it's your product, service, or yourself - and everyone needs to read everything Jeffrey Gitomer writes - especially this classic!

I have been doing sales for over twenty years and have read many books on the subject. I would have to say this has to be one of the best books I have read.

The author has spent a great deal of time on each aspect of selling and it has provided me with a vast amount of helpful information.

Whether you are a veteran of selling or starting out new then this is the book you need to help.

I was stunned when I saw how many people rated this book more than 1 or 2 stars! Due to the amazing response of satisfied readers, I suppose I was hoping for some rare techniques that would help me in the marketplace.

This book is full of COMMON KNOWLEDGE. Any salesperson with half a brain will already know all of the "useful" techniques described by Gitomer in this book. If you don't already know the approaches outlined in this book, maybe you shouldn't be in sales.

Don't be fooled by the length of the book either. "The Sales Bible" could be 3/4 shorter than it is, but the author chose to put full page, large font catch phrases and one liners throughout the entire book. I seriously felt like I was reading an infomercial. Not to mention how annoying it is each time the author calls you, the reader, the likes of "chief" and "tiger". I'm supposedly a sales professional, not your little nephew Bobby.

I have no idea why the majority of people enjoyed this book. If you're a gambler then maybe you will be one of the happy ones. However, if you are already a "good" or better salesperson, this book is NOT for you. You could have written it yourself. Save your money or spend it on something by someone more reputable, like Zig Ziglar.... chief.

I am new to sales, and was very timid about going into sales before I read this book. I then went on to read the book in about 3 - 4 days and now I am confident, and have already made 3 appointments in just 2 days. It's not much, but it's a big step for a 20 year old real estate agent with litle experience with sales. Thanks Jeff!

This book changed everything I thought I knew about sales. Jeffrey Gitomer is to sales training what Hugh Hefner is to the sexual revolution--an explainer, pioneer, chronicler, historian, participant and #1 champion. My income is going up this year-thanks to Gitomer's ability to transfer his passion for sales into my brain.

This is a great book for those starting in sales. Gives a nice overview of just about every sales situation. I wish that some segments went into more detail, but really not the focus of this book. I used to read Gitomer's weekly article in the St. Louis Business Journal and love his approach. He often uses humor to get his points accross and it makes learning that much more enjoyable.

I just entered into the muti-level business. Sales I knew
nothing about. I began reading sales material after sales material to learn completely nothing. I came across the
Sales Bible, that was the blessing I had been looking for. I
have plenty of sale books if anyone want them. THE SALES
BIBLE IS THE BOOK.

To read the reviews of this book here on Amazon, one would think it was either the best thing since sliced bread or a complete waste of paper. Of course, it is neither.

I have read just about every sales book ever printed and my opinion is that The Sales Bible contains some of the most cogent advice on sales I have seen. The material is printed in a direct-marketing-style format that is very easy to read and even fun. Experienced salespeople will find some of the material basic, but there are golden nuggets on practically every page.

Obviously, the book is not for everyone, but there is a simple way to tell if it will help you. The most dangerous words in education of any kind are "I knew that already." If you are the kind of person who reads ultra-critically, analyzing every detail for flaws and discarding all but the truly original, then this book will not be for you. It is apparently a compilation of material the author has written over the years and does not tell stories like Zig Ziglar or analyze the sales process like Robert Cialdini. It is a reference source of excellent sales advice.

In other words, if you are the kind of person who frequently says, "I knew that already," then you would be better off with one of the dryer texts that dissect the sales process.

On the other hand, if you are like me, a career salesman who understands the need to master the basics and who appreciates a crystal clear, informative and fun resource, then The Sales Bible will be the most-read book in your library. Confession: I consult this book before every sales meeting and my agents think I'm a wizard.

If you have mastered everything in this book, then it's time to write your own book. If you haven't, then don't bother moving on to more complicated material. This book contains 90% of the information you will ever need in sales.

After reading other reviews, I thought I was getting something "New" something that would "close more deals" something that is "a must have for all sales professionals." It is none of the above. There are areas that are touched on which are common knowledge in todays sales world. Basic and without and creative function. Over all boring. Leave this one on the shelf.

I have been doing sales and seminars for many years, I have seen too-many-book in my life, and I only love a few books on eash subject that i care about.

In Sales and Salesmanship, this is one of the few books that i would highly recommend people to read and reread. So many materials inside, it is good to put beside your bed and read and reread time to time.

The materials are not put in some sort of "order" but mostly are useful tips that can be read by jumping around the book. Most are "sales common sense" that is really useful to implement and motivational to read.

This is not a "research base material" (like S-P-I-N selling, which is a good book for bigger sales), but more of the side of "Dale Carnegie" type of books on selling.

This is also a good book if you have to speak to your sales people regularly, a lot of materials you can use to do a 15 minutes monday morning sales motivation speeches.

Happy selling to you all.

as a memory development trainer and speaker myself, I can say that this is very good book for people interested in selling their knowledge. The most important is - that this book is easy to read and follow...
If you dream about success- this is book for you. Just follow all instructions.
Author knows what he is talking about.
Also I would suggest to look for some Robert B. Cialdini books to read them at the same time.
This is book for people who are seriously thinking about their career in selling. This is not important what you sell. If you know 'how to sell' you can sell everything!

This book sucks. I have not read many books on sales but I still say this book sucks. I can write this 300 page of crap in this review.
Step one make a to do list
Step two do what is on the to do list
Three be honest
Four be persistent
I would like to know who gave this piece a good review. I wasted $12 bucks on it. Buy a different book this one is worthless.
And another question; who would publish such a big pile of crap?

I got this book on my Birthday and I have to say happy birthday to me. This is the definitive sales text. Others might have their favorite books about different genres of selling but when its time to put a text book on the desk of a new class of salesman, this better be the book! It will shorten the learning curve and soften the hard road and focus you on the criteria and techniques, used by Mr. Gitomer, to become one of the best there is and to help you elevate your game. It's a must read for anyone who sells and wants success! God Bless you all!

I found this book to be very motivational and it gave practical tips for initiating, maintaining, and closing a sales call. The suggestions are easy to follow and implement. This is a perfect book for someone starting out in sales. For those who are more seasoned in sales, I would highly recommend the new book by Todd Bermont called "Cognitive Selling: Proven Fundamentals & Techniques of the World's Most Effective Salespeople."

I wish I had this book when I went into sales 4 years ago. love the short chapters with the bullet points. It is so easy to read and apply the principles within the book. This book is a must have for anyone in sales to better relate to your customers.

Some good ideas to get you think about approaching sales with your own style. I agree with a previous reviewer that the book seems to be a collection of previous articles that he thinks he taylored for the book, but the ideas get very repetitive. "Listen, communicate, power questions, follow-up, etc" are stressed in almost every chapter.

Chances are I would not buy anything from him (I borrowed this book from a friend); he seemed too much of the full-of-himself salesman that is untrustworthy and that you can hear and smell a mile away. And ironically, his selling techniques given in the book violate the list of characteristics of the New Breed of Salesman he describes in chapter 10.

Being in search of basic sales knowledge, I figured the Sales Bible would do the trick.
This book IS packed with lots of techniques, "standard" lines and useful tricks. But the delivery is quite confusing. This book has little to no structure (completely lacks a sales process for example). Some tips are repeated from one chapter to another. It feels like an aggregate of unrelated publications. The style is enjoyable to really funny, when it is not for the abusive usage of bold, italic and oversized fonts which only add to the confusion.
However, it still deserves 3 stars for being a good reference on specific stages in the sale process. Gitomer knows his stuff and it does show in the content. You might want to check the Accidental Sales Person for a more structured approach.

All 5-star reviews you see here must have been written by Gitomer himself! If this book is a bible, then I am Ghandi! It is a cliche upon a cliche upon a cliche! Trite, condescending, stupid - and those are its positives. Thank God I did not buy this, but found it in the garbage, where it rigtfully belonged. If you think this book will help you buy a house and 2 cars, like that other clown(probably Gitomer himself), then please call me- I have a house, 2 cars, and a bridge for sale.