Very up-to-date book. Right on top of one of the most important Megatrends of 21st century, the empowerment of the people, Shiffman helps marketers to work with all this new media available these days.
It's worth every penny!

I couldn't put it down...I received it as a gift from a friend and fellow consultant. You have nailed the challenge, precisely and relevantly. I have translated the book to apply it to my work, Healthcare (largely hospital) marketing...and while Revolution Health goes a long way towards all you recommend, we providers need to run, not walk, to keep pace. Transparency driven by third parties who take our data and compare it to others, coupled with a more knowledgable and demanding purchaser (aging boomers), followed by a growing number of wired new users (who's having babies and raising young families..)...the tools and ideas you generate are EXACTLY what we need to consider as we try to reach these key audiences.

Thanks for the exercise!!!!

Excellent book on the evolution of marketing in our fast-paced, extremely connected world. It's taken old marketing concepts and shown their evolution along with the emergence of new marketing opportunities and challenges.

This is really the textbook for marketing now.

Thank you author Denise Shiffman for your thorough research and stellar writing in The Age of Engage. I read your book yesterday in one-sitting! I appreciate your work and how you accurately frame our new online digital economy.

Great job!

This book was a good read. It did not set my world on fire because over the past year or so I've been reading quite a few marketing books on how to incorporate blogs, comment sites, and social networks into the marketing plan of a business plan. In a way, it's just another of the many books that are flooding the book market regarding Internet marketing.

The book is sweet, though. It's pretty to look at. It's well outlined and well written. And, oh, the pictures of the author I have spotted on her Amazon profile, LinkedIn profile, and her book's own Web site and blog indicate she is a knockout appearance-wise. The best parts of this book in my humble opinion are the real-world examples about how to open meaningful interactions with potential customers.

The book points out well that traditional marketing involved the following approach: static, publish, inform, link, sell, and control. And now the marketing or Internet marketing approach involves live, interact, engage, tag, socialize, and collaborate. The new approach seems to take much more time from the marketer's perspective than the old approach. But the new approach costs so much less than the old approach. And the new approach is proving to be so much more effective.

The target audience for this book supposedly is marketers, communications experts, CEOs, and business owners. I highly recommend each of these people get a copy of this book to either learn something about Internet marketing done the right way, or to reinformce what they already know (or think they know) about Internet marketing. 5 stars!

I picked this book up and could not put it down. This is a total paradigm shift for the marketing world. This book replaces the principles of 4Ps (Product, Price, Place, and Promotion) with the 6Vs (Venture, Value, Voice, Verifiable, Vicinity, and Vehicle).

With 15 years experience in technology and having lead major technology initiative for two Fortune 500 companies I recommend that IT professional read this book to gain an understanding of how to use their knowledge of technology to help transform their companies to be able to compete in the new marketing age that we have entered into.

Whether you are a small, medium or large business you have to read this book. This book is a must read for every single person in every organization.

Kevin Dean

I just finished reading The Age of Engage, and all I can say is WOW! As a thought leader in Internet marketing I read 4-5 books a week. And this book stands out in the questions it surfaces, and then (more importantly) the answers it provides.

I literally went through three highlighters trying to extract every golden nugget of information this book delivers. Plus, I bought copies for my entire staff - with the directive to read this ASAP!

If you are looking for a book that does more than just lay a bunch of theory on you... a book that really explains what must change, why it must change, and then most importantly HOW TO CHANGE - then look no further, you have just found THE book that delivers on all three aspects.

Lastly, the final seven pages of the book are filled with marketing exercises/questions that do an excellent job of helping readers take what they've learned and now apply it to their businesses. I hope more books begin to follow this format beacause it makes the takeaway value so much easier to dimensionalize and act upon.

The Age of Engage is well written and insightful. Denise provides a forward-thinking perspective on the state of marketing and its rightful place on the Live Web. Her six Vs of marketing 2.0- venture, value, voice, verifiable, vicinity and vehicle are a refreshing replacement of the four Ps of traditional marketing, and other old, worn out solutions to the new age of marketing.

When I picked up the book at the store and saw the word engage in the title, I immediately knew this was an author who "gets it." After reading the book, I was right!