My english is poor so I won't bother you much with it, just go and by this book, its fantastic, although I am aware that no person is same and what one likes the other dislikes and what works for one guy won't work for the other guy, so there's no guarantie you'll like it as well

Good information in a quick read. I read it in about 3 sittings. The first part of the book is good solid advice. The second is examples from successful people that have implemented Dan's tactics.

All good stuff. Pick it up.

It's an okay book. There are a lot of contributors
who each wrote a chapter. It's not really written
very much by D.K. - it's written by his disciples.

Dan Kennedy is engaging on tape and somewhat dry in
print. He tells it like it is. He doesn't feed you
the fantasy of easy riches. He's really an expert
in the info-product business so it's worth studying
what he does with it as much as what he teaches about it.

This book isn't about the info-product business but
it illustrates exactly ow info-products are easily
made - hire people to do it or compile a bunch of stuff.

There are problems with both approaches. If you
outsource everything sometimes the product quality isn't
up to snuff - which isn't the problem here. In this
case Kennedy has had several other people basically
write about how they used his strategies to build
off-line businesses. Each chapter is succinct and
some are fun to read, but never does this book get
very deeply into the head of one creator.

Dan Kennedy isn't a marketing philosopher, he's a
practicalist. We all need that. He never inspires
with the grace of his words however. I like
his stuff and I have read some of the old classic
books he recommends.

The deeper I delve into the literature of marketing
the more I discover writers who inspire me not only
with practicality but with grace. Perhaps Kennedy
is well-represented by his signature bull - full
of power but not very refined.

Kennedy's stuff is uneven, kind of messy. This book
is no exception. There's still some good information
in here though, and lots of real-world examples.

This book is all fluff. There is absolutely no meat in this book. It reads like a sales pamphlet to get you to buy more from this con and attend his seminars. Don't fall for this one.

I had to re-read some of these reviews to remind myself that there are still too many people unable to see true value when it looks them in the face. For $10 you get an approach that wins customers - proven. And a cd, and access to a free ecourse and other materials.

Yes, you have to deal with some upsells. If you have a problem with that you'll find it difficult to reach your potential in today's business environment.

I've been upsold into Kennedy's system at several levels and in many products. As a result Dan has made me more money than any other adviser.

This book would be great value at many times the price. If you are ready, I hope you go further with Dan too. But it's only for those who truly want results and who are prepared to get uncomfortable learning a better way to win clients.

I'm a professional, and I initially found this approach very uncomfortable. I now happily use it to win clients I can truly help - and that's better than living hand to mouth or going out of business and not being in a position to help anyone.

One cannot deny the fact that the book is used a selling vehicle for all of Kennedy's other books. You have to look past that however, and focus on the meat of the book, which is the only reason one would buy it.

The concept of having 90% of the book written by others is interesting, but makes some chapters far better than others. The audience of this book is meant to be small business owners, but I can't imagine that this book gives them enough content to actually get a campaign off the ground. It basically says that marketing, when done right, works. But makes it sound much simpler than it really is. Most of the details as to what makes something work are left out. It also contains blanket statements like, long copy is much more effective than short, which leaves out many details. An untrained person will think that the more you write, the better your response rates will be. Marketing is not that simple. Otherwise, why would Dan Kennedy change six figures to write copy for someone?

The book also loses some credibility because of the excessive self-promotion on behalf of most of the writers/contributors. In my opinion, the writers' accomplishments should be used to add to their credibility as subject matter experts. Not as a vehicle for expressing their over inflated egos or blatantly selling their products and services. Rather than impress the reader, the author pushed many away, who may have otherwise gained something from this book, which does contain some useful information.

On the positive side, the examples given are great. For the reader to be able to see the actual pieces that are being described in the chapter, can be really helpful. Statements like focusing on what your customers WANT rather than what they NEED, are great. So there are useful bits scattered throughout the book.

I have not read any of Kennedy's other books, so I'm by no means discounting the rest of the No B.S. series. However, before you start spending your hard earned money on marketing, I hope your research goes far beyond this book.

I am not sure if I should be disappointed with the book itself, or the fact that Dan Kennedy's students run around online giving all his products 5 star blindly.

This book is NOT written by Dan Kennedy. Dan Kennedy only wrote the first chapter, and from that point on, each chapter contains teaser content and a plug for a different guru.

This book has some nice overview of some examples, but it is not as good as the reviewers make it out to be. You will not get anything concrete out of it.

I've bought and read all of Dan's No B.S. books and was very dissapointed with this one. While he does promote his books and services in the other books, it's not in a blatant hard sell fashion as in this book. So much so, the whole book seems to be a tease and a marketing attempt for his inner cicle's services.

Nonetheless, I'd give Dan the benefit of the doubt, he is after all a marketing guru. In fact, I got a lot of good ideas from his free newsletter. It seems to me, however, that ever since he partnered with Bill Glazer, everything that's published under his name is a non-stop commercial for the Kennedy inner cirlce.

I've bought and read all of Dan's No B.S. books and was very dissapointed with this one. While he does promote his books and services in the other books, it's not in a blatant hard sell fashion as in this book. So much so, the whole book seems to be a tease and a marketing attempt for his inner cicle's services.

Nonetheless, I'd give Dan the benefit of the doubt, he is after all a marketing guru. In fact, I got a lot of good ideas from his free newsletter. It seems to me, however, that ever since he partnered with Bill Glazer, everything that's published under his name is a non-stop commercial for the Kennedy inner cirlce.

Dan Kennedy's "No B.S." series books are all excellent. This one is a great introduction to direct marketing. Learn how hugely profitable techniques formerly used only in direct mail and infomercials can be used in today's internet businesses. Although some people don't like his "No B.S." style, Kennedy is a clear and inspiring writer, and has achieved huge success for himself and his clients.

Dan Kennedy's "No B.S." series books are all excellent. This one is a great introduction to direct marketing. Learn how hugely profitable techniques formerly used only in direct mail and infomercials can be used in today's internet businesses. Although some people don't like his "No B.S." style, Kennedy is a clear and inspiring writer, and has achieved huge success for himself and his clients.

This little book contains 17 chapters, each one dedicated to a separate marketing principle--and each one written concisely and persuasively. The first section consists of seven chapters in which the general principles are discussed. The next section includes success stories from retail businesses, restaurants, professional practices, sales careers, and service businesses, with additional chapters about "Systems for Every Marketer" and "Customer Retention."

A CD also comes with the book. The CD contains highlights from Dan Kennedy's seminar on direct marketing.

This little book contains 17 chapters, each one dedicated to a separate marketing principle--and each one written concisely and persuasively. The first section consists of seven chapters in which the general principles are discussed. The next section includes success stories from retail businesses, restaurants, professional practices, sales careers, and service businesses, with additional chapters about "Systems for Every Marketer" and "Customer Retention."

A CD also comes with the book. The CD contains highlights from Dan Kennedy's seminar on direct marketing.

Dan Kennedy says with blunt eloquence what successful direct marketers have been saying for years , but he adds a lot more juice. Anyone who grabs this fast read and doesn't pick up ideas he can use either already knows it all or just didn't pay attention.

I love it. And this is no B.S.

It wasn't worth the money

It wasn't worth the money

This book is nothing more than a marketing tool for the author to get you to buy more of his books, seminars and products. Each chapter gives a taste of a marketing concept and then ends the chapter with a website to go to for more information. Of course these websites want you to purchase the information in the form of more books, newsletters, seminars, etc. I also purchased 2 other marketing books at the time I bought this one, "How To Become A Marketing Superstar" by Jeffrey J. Fox and "Your Marketing Sucks" by Mark Stevens. Both offered complete, sound marketing concepts that I've already put to use and are showing results. And best of all...they didnt' try to sell me anything!

We all get bombarded with advertising all day long. Dan Kennedy understands that we have learned to simply tune out most of these in just a few seconds. So his answer is to concentrate on marketing efforts that are direct to clearly identified prospects. No more newspaper or television advertising. Instead target your customers. If you sell wheel chairs you probably don't have much of a market in young people, well maybe young motorcycle riders.

Mr. Kennedy has written the start of the book, then he turns individual chapters over to customers of his who tell their own stories. The overall book is written at a rather high level. It's more about the concepts of direct marketing and what it can or will do for you than it is on the nuts and bolts. This is the book for you if you are thinking about the subject. You'll want another 'how to' book when you decide to actually get started.

Included with the book are all kinds of special offers, a newsletter, a class, and so on. After all, that's what direct marketing is all about.

This is the first book thatt I have read from Dan Kennedy. I must say that it was the title of the book that got me interested. I am just getting started with my direct marketing education and found this book to be a HUGE help. I liked how Dan opens the book with a few chapters and then passes the torch to some of the people who have used his methods of marketing, letting them tell their stories. I feel that I learned something from everyone in this book.

Overall I am glad that this book made it into my hands. It has opened my eyes to some great marketing and advertising strategies. I would highly recommend this book to anyone who owns a business or is looking for ways to generate some major business.

This is the first book thatt I have read from Dan Kennedy. I must say that it was the title of the book that got me interested. I am just getting started with my direct marketing education and found this book to be a HUGE help. I liked how Dan opens the book with a few chapters and then passes the torch to some of the people who have used his methods of marketing, letting them tell their stories. I feel that I learned something from everyone in this book.

Overall I am glad that this book made it into my hands. It has opened my eyes to some great marketing and advertising strategies. I would highly recommend this book to anyone who owns a business or is looking for ways to generate some major business.

The new year brought two new books by direct marketing master Dan Kennedy. Dan Kennedy is the author of famous (among direct marketers) "No B.S. Marketing Letter," a monthly newsletter designed to help marketers market better. Kennedy is known for his blunt, no-holds-barred approach in his marketing discussions. Thus, his writing is concise and to the point. His two new offerings are no different: No B.S. Direct Marketing and No B.S. Wealth Attraction for Entrepreneurs pick up right where the last three books by Kennedy in this series left off. (The other three books are No B.S. Sales Success, No B.S. Time Management for Entrepreneurs, and No B.S. Business Success; all five are well worth owning.)

Kennedy takes a slightly different approach in these two books than he did in his previous three. In these two, he only writes about one-third to one-half of the book. The remainder of each book is filled out with related chapters from members of Kennedy's marketing "Inner Circle," those who subscribe to his newsletter and his personal coaching groups, and experience a great degree of monetary success in their businesses as a direct result of Kennedy's help and insights. (He also includes an audio CD in each book that enhances and develops the book's contents.)

For example, in No B.S. Wealth Attraction for Entrepreneurs, Kennedy writes Section I, which contains twenty-six "wealth magnets." Each wealth magnet is one concept that an entrepreneur must learn, understand, or master in order to attract wealth. These magnets include such concepts as not feeling guilty about acquiring wealth, realizing that wealth is "out there" and you can obtain it, and thinking in terms of building long-term equity, not just short-term income. Section II of the book is comprised of content from "guest experts" who show how they applied the wealth magnets and grew wealthy because of it. Many of these chapters are focused on real estate investing; I would have preferred a broader range of experts, especially in various direct-marketing businesses, because Kennedy is noted for his expertise in direct-marketing.

Similarly, No B.S. Direct Marketing is composed of two main sections, the first written by Kennedy and the second by another grouping of experts. In Kennedy's section, he tackles the foundation of direct marketing, which consists of a series of ten rules, set up to read as the Ten Commandments of direct marketing. Such rules include There Will Be Tracking and Measurement and There Will Be Follow-Up, among others. The second part of this foundation is the "results triangle", consisting of the interplay between message, media, and markets, and how they all tie together.

Section II of this book features contributions from guest experts, but differs from Wealth Attraction in that more business sectors are covered. Specifically, the focus in this section is how retail, restaurant, professional services, sales, and service businesses have used direct marketing to enhance their businesses by growing their customer base and their profit margins. Two final chapters discuss how great marketers set up and use systems and hold on to their customers through regular and intentional contact (the 52X Contact secret).

Each book concludes with a resources section (Section III) that includes information relevant to the businesses featured in the books, as well as several special offers from Dan himself, including a free, three-month trial offer for Dan's No B.S. Marketing Letter. (In the interests of disclosure, I am a subscriber of this letter, and have nothing but good things to report about it.)

For those who seek wealth, the programs laid out by Dan Kennedy in these two books will provide you with an excellent starting point for your journey, as well as a map to guide your way, two combinations not often found in the same books.

Since the early 1990s Dan Kennedy has become a one man industry in selling his advice on selling, copy-writing and running businesses, but his body of work has suffered from two things:

First - for the most part Dan's ideas really aren't original. He's an effective magpie who knows how to retrieve a glinting treasure of an idea for his own use. Nothing wrong in that - but it does leave the reader, frequently, with the feeling of: "Yeah, but haven't I seen this before?"

The other turn-off is his tendency to use his books as a sales lead - and to upsell us into seminars, courses, CDs: you name it. Look what comes with this volume:

FREE--Email Course & Direct Marketing Tool Kit
FREE--$995.00-Value Seminar Tickets
FREE--Tele-seminar Invitation
FREE--Newsletters

For the reader, the effect is simply way-uncool. I don't doubt that Dan achieves monumental results when he turns his hand to direct marketing - but then again, (and I'm not tooting my own horn) I've achieved some excellent DM results too simply by sticking to two basic rules: 1) Be honest; respectful. 2) Put yourself in the shoes of the recipient. Don't forget also, that the bulk of direct marketing in this world is pretty lackluster also. Those glinting gems stand out for a reason.

The experience, here, of getting "sold to" makes me feel neither respected or empathised with. Managers of traditionally non-direct marketing businesses might have their eyes opened here, but I just felt that Dan is too busy trying to open our wallets as well.