All this book is, is just a book full of "articles" from sales trainers.
It sounds , at least on paper, like a great idea but, the book is all over the place and needs some editing work.

If you have a library of sales books, this book just takes some paragraphs or articles from different authors and put it into a confusing book.

Like I said, If you have a library of sales material, the book really won't hold your interest.

With over 50 contributing Experts to this book you can't go wrong.

There is so much to be learned it is incredible.

Each leason is short and easy to read. You could take each leason in the book and apply it immediately with out any added cost.

I also had the pleasure of interviewing over 30 of the authors from The Masters of Sales book and if you would like the mp3 audio's for free Register at [...] and under the referred by section put MastersOfSales and we will email you the links to download the MP3's

Thanks Ivan and Don for such a Masterful Book.

Masters of Sales. Secrets from top sales professionals that will transform you into a world class salesman. Ivan R. Misner & Don Morgan. 2007. ISBN 1599181290. This book needs to be on every sales persons shelf beside the phone. Its been quite a while since I have found so many great sales ideas form so many to notch sales people in one volume. There is knowledge here that will benefit newbies right through to old sales dogs. Of course if you are content to not be among the top 10 % of producers among sales people who also are the most voracious readers, then you lose nothing by ignoring this book. Your loss is your competitors gain. Buy it, read it, use the advice and read it again. Yes I liked this book. Its everything that Google library says it is below:

Sold! The magic word. The holy grail. Why are some salespeople remarkably successful, while others make call after call with no results? How do some turn any no into a yes, while others can't even get their foot in the door? For the first time, more than 80 of the most successful salespeople in the world have come together to reveal their secrets to success. You'll learn what makes these outstanding sellers true masters of their craft-and how you can adapt the masters' tactics for your own. Learn Martha Stewart's secrets to promoting yourself as an expert. Discover the 11 key questions to ask from Harvey McKay. Get Anthony Parinello's advice on selling to CEOs. Be trained in guerrilla tactics for direct selling from Jay Conrad Levinson. Find out Brian Tracy's secrets on the psychology of selling. Bursting with valuable advice from Jack Canfield, Anthony Robbins, Keith Ferrazzi, Tom Hopkins, Al Lautenslager and more than 70 other masters of the art of selling, this exclusive compilation of the best sales strategies ever known puts you on the fast track to sales success.

Ivan R. Misner and Don Morgan have co-authored several books, including Masters of Success as well as this one in which 73 "masters of sales" share their secrets. What soon became obvious to me as I worked my way through this book is that I was exploring a paradox: peak performers in sales share much in common (persistence, rigorous preparation, a positive mental attitude, sharp focus, a high energy level, people skills, a thick skin, etc.) and yet each possesses a unique "something" that cannot be duplicated, or even quantified with any precision. Bill George calls it a person's "true north, the internal compass that guides you as a human being at your deepest level. It is your orienting point - your fixed point in a spinning world - that helps you stay on track as a leader. Your True North is based on what is most important to you in terms of your most cherished values, your passions and motivations, the sources of satisfaction in your life. Just as a compass points toward a magnetic field, your True North pulls you toward the purpose of your leadership."

The subtitle of this book at least implies that by learning various secrets from top sales professionals, the reader will be transformed into "a world class salesperson." That is, of course, nonsense and Misner and Morgan presumably know better. What their book offers, rather, is a rare opportunity to share insights from dozens of successful people, conveniently assembled within in a single source and presented sequentially in eleven chapters, each of which assigned a central theme. For example, "The Master of Sales Attitude: Aligning Your Inner Self with Your Outside Personal Image" in the first chapter and "Closing the Customer: It's in the WOW Factor" in the final chapter.

Most of the contributors were unfamiliar to me but I greatly appreciate what they shared. Of course, Misner and Morgan include essays by "the usual suspects" such as Jay Conrad Levinson, Zig Ziglar, Brian Tracy, Anthony Robbins, and Harvey Mackay. There are at least two reasons why all of them are generally considered "super stars" in sales: first, they sell lots of their own stuff (i.e. books, CDs and DVDs, seminars and workshops); also, they have successfully trained thousands of others (who bought their stuff) to sell whatever their respective companies offer. But again I wish to stress that Zig Ziglar, for example, does not clone himself. His objective is to inform but also to ignite those with whom he has contact, directly in person or indirectly via his books and tapes. He urges those in sales to master basic skills, of course, but constantly stresses the importance of formulating or adopting strategies and tactics that are most appropriate to their own needs and interests. In "Sales 101: What Every Sales Professional Needs to Know" (Pages 15-19), Ziglar makes several basic points of indisputable validity - citing ten highly desirable habits that he has found to be "extremely useful" in all aspects of his life -- but this advice will be of little (if any value) unless and until another person grasps, indeed embraces its meaning and significance, then applies effectively what she or he has learned from Ziglar. The same is true of advice offered by other successful men and women who, like those who contributed to this book, share the lessons they have learned, especially from their failures.

My guess (only a guess) is that this book will be of greatest value if the Contents section is checked out first so that each reader can then determine which themes - and which selections clustered with each theme - are of greatest interest. (Caveat: It would be a mistake to ignore contributions by those who are unfamiliar.) I presume to suggest that there are three basic questions that each person in sales must be well-prepared to answer when in contact with a prospective buyer. The first two pose no significant challenges (or at least shouldn't) but success or failure almost always depends on the response to the third. Here they are:

Explicit: Who are you?
Implicit: Are you honest? Do you know what you're talking about? Have you made an effort to understand my business? Will you protect my best interests? Are you and your organization reliable? Can I trust you?

Explicit: What do you do?
Implicit: Which specific products and services do you offer that I need? Can you answer my questions? Can you help solve my problems? Will you "go the extra mile" when that is necessary?

Explicit: Why should I care?
Implicit: What differentiates you from other sales people? What differentiates your products and services from what competitors offer? What unique value-added benefits do you offer? Will doing business with you strengthen my own customer relationships?

Credit Misner and Morton with carefully selecting and then brilliantly presenting a wealth of material that can help to answer both explicit and implicit questions such as these.

Those who share my high regard for this book are urged to check out the aforementioned Masters of Success also co-edited by Misner and Morgan as well as two books by Tom Butler-Bowdon: 50 Success Classics and 50 Self-Help Classics.

This book reinforces what you've been told over and over again - selling is about relationships and you must work to be good at it. Throughout this book however, are basic principles that should be reinforced and refreshed. Especially take note of page 239. Role playing is a no-brainer when preparing for any presentation, but how often do we do it with the client who we've already sold? This book truly has light bulb moments!

It's been said there are only two certainties in life: death and taxes. Perhaps if would be fitting to amend this to include the fact that sales are an absolute certainty in this life. Who has not dreaded the purchase of a vehicle or trip to a retail store where a hoard of salespeople surround you looking to score the latest commission? A closer look at "sales," however, indicates it is a fitting filter to understand many vocations.

Isn't the minister actually a salesperson who is intent upon moving his parishioners ever closer to a "close?" What of the school teacher who daily sells the student on the need for an education so that they can live their dreams? Of course, those who actually sell goods are what are stereotypically imagined by the term sales.

Everyone can benefit from the refreshing book, Masters of Sales, a work full of practical ideas born out of the actual practice of modern "master sellers." The work is skillfully divided into short vignettes grouped under a common theme, such as: The Buyer's Perspective. Those who sell on a day-to-day basis will be inspired by sales legends: Zig Ziglar, Martha Stewart and Brian Tracy, just to name a few of the 73 who have corroborated on this work.

The vignette that resonated the most deeply with me was the one supplied by Jack Canfield, of Chicken Soup for the Soul fame. He elaborates how he and co-creator Mark Victor Hansen sought the advice of Ron Scolastico and utilized his Rule of 5. Every day, ask yourself, "What five things can I do that will move me closer to my goal that will make a quantum leap for my career?" Then do them. If everyone read and then put this vignette into play - the very nature of industry would be changed in a few months.

If your career even peripherally involves sales, then you would love this book. If I purchased only one book in 2007 - this book would be it, hands down. I inhaled this book and look forward to more books in this series.

Armchair Interviews says: Super book about sales that should be on your bookshelf.

As an entrepreneur and teacher of entrepreneurship, "selling" plays a critical role -- from the sale one's ideas to partners and investors, to the sale of actual products and services to customers. I found the stories and techniques presented in this book to be informative and inspiring. While some were better than others, there was something to be learned from all of them. Clearly the most effective way to learn sales is through experience, however this book offers the next best thing by providing examples of what works. The authors have given us a book that's nicely written, well organized, and easy to read. Overall a great book that's well worth taking the time to read.

Steven K. Gold
Author, Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture

You know how sometimes you get so use to doing things that you forget the basics you learned when you first started? This book brings many of those basics back into the forfront of your mind. This is a must read for those who have gotten bored with sales and for those who are starting out. This book is an easy read, if you pick up one or two great tips, it is well worth the money.

Wow! This is an unbelievable compendium of great motivational sales stories, excellent sales strategies, and in the trenches how to sales tips all rolled into one easy read. If you're in the sales business, or want to be, don't miss this book!

Who else but Ivan Misner and Don Morgan could compile so many aspects of sales; history, philosophy, technology, management, communication, the arts, relationships, networking and more in one dynamite volume? We may have contributed a few paragraphs to this book but that did not did influence the moment of excitement when opening our first copy. If Masters of Networking and Masters of Success were any indication then Masters of Sales would bring fresh ideas and new energy to our personal and professional lives. We were not disappointed. Masters of Sales is like a treasure chest and each time opened a new jewel falls into your lap. But perhaps the most exciting factor of this book is the dignity, honor and intelligence the authors bring to the profession of selling. The bottom line is that we all are "in sales" to one degree or another so this book is definitely for everyone!
Ron and Joanna Stark

Great Book of Information!, A must read! It will definately help you in the sales field.

They've done it again! Ivan Misner and Don Morgan have successfully compiled wisdom from many of the world's sales greats, and crafted it into an easy and enjoyable read.

This book is a must for anyone who sells and who wants to get inspired to get better or just keep on keeping on.

I have my sales team's Christmas gifts already!

Darrell Ross, Vancouver BC

Having read Ivan Misner and Don Morgan's previous two, best-sellers, Masters of Networking and Masters of Success, I was anxious to see if Masters of Sales would live up to the my expectation of being another world-class work. In short, it did and then some!

Dr, Misner founded BNI, the world's largest business referral and networking organization. Its members believe in a simple philosophy: "Giver's Gain", that in order to receive business, one must give freely. This theme is an undercurrent througout this book in that Misner and Morgan have brought together some of the most well known authorities on sales (Harvey Mackay, Jay Conrad Levinson, Keith Ferrazzi, Bob Burg, Anthony Parinello, Zig Ziglar, Tom Hopkins, etc.), combined their contributions with those of successful authors and personalities (Tony Robbins, Brian Tracy, Martha Stewart, Jack Canfield), and added their secrets and techniques with those of many of the rising stars and most successful (yet unheard of by many) sales and business people in the world.

What makes this book unique, compared to most other books on sales, is that it is NOT strictly a "how-to" manual. Rather, it is a compilation of success stories, techniques and vignettes in 11 areas which every sales person (or ANYONE in business for that matter) encounters as part of their career. Whether its information about goal setting, different types of prospecting, various sales systems, selling online, selling to the coporate client, handling objections and closing the sale, the authors share and encourage their reader to take these recipes for success, master them, add their own ingredients and then to teach them.

After reading this book from cover to cover, Misner and Morgan, as well as each of the contributing authors shows WHY they are to be considered Masters of Sales and how you can become one. This book is a MUST for your professional development library.

If you take the material from Masters of Sales and incorporate it with the material from Masters of Networking and Masters of Success, you have a perfect Trifecta that will truly make you a Master in your professional career and in life!

It has been said that over 90% of people out there don't like to be sold, but that same 90% loves to BUY. This book has tip after tip after tip from top sales people and professionals on how to help you sell to that 90% in ways that treat them like the buyers they really are! A must read for ANY business professional.

This is quite a significant book! 78 masters of influence, persuasion and selling share their wisdom. The subject iself is the essence of business: Getting Sales. I teach entrepreneurship at Babson College and other universities, and I will certainly recommend this book to my students. My compliments and gratitude to Ivan Misner and all the contributing authors.

I have never seen such a collection of experts, and masters in the field of sales.
There are many very great articles, all simple and quick to read.
This a must read for professional business men and commissioned sales people.

Sales used to have a negative connotation but this is no longer the case. Just look at the line-up of contributing authors. This book gave me a wider perspective through the eyes of the masters. We all relate differently to each other and I am sure you will find an author in here that you can relate to, and better understand systems and ideas that will help you become a master of sales. What I liked in this book was the wide diversity of the contributing authors, and getting an insight into their philosophy of sales. This book not only talks about the theory of sales but rather gives tangible solutions.

Masters of Sales truly gives you all of the inside secrets of the best sales people out there! Each chapter has plenty of great tips, new strategies, and even proven sales tactics. This book is exactly what you need if you want to become a Master of Sales!!

The title just hits the tip of the iceberg! Masters of Sales is really Masters of Life. Whether you are in sales or not this is a must read. My first instinct was to read the stories from the big names like Zig Ziglar, Brian Tracy & Martha Stewart but the lesser known names have tremendous content as well and very enjoyable to read. I would definitely recommend this book!

Sales is so often misunderstood. This book provides the insights and wisdom of some of the best "salespeople" in the world about how selling is helping others fulfill their desires. Done right, a good salesman is more a good friend than someone trying to put something over on someone else.

With contributions from people like Tony Robbins, Brian Tracy, Jack Canfield, Harvey Mackay, Jay Conrad Levinson and many others, this book is a handbook for anyone in the sales field. I highly recommend it.

Masters of Sales is packed with the best of the best secrets of over 80 top sales professionals. It's an easy and exciting read - each chapter leaves you with a new opportunity to increase your skills, attitude and enthusiasm for our profession. Whether you are new to sales or building your career Masters of Sales is a must for your library! -Don Mastrangelo, author Ready, Set, SELL! How to get from ZERO to Sales HERO in 90 Days