Marketing Management
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Marketing Management, 8/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through comprehensive text chapters that analyze the marketing process and gives students the foundation needed for success in marketing management, and through 40 cases (12 of them new, many others updated) that go beyond traditional marketing principles and focus on the role of marketing in cross-functional business and organization strategies.
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| 09-06-07 | 3 | (NA) |
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Hisssss
I guess it is alright, but it doesn't matter you HAVE NO CHOICE! HAHAHA (Review Data Last Updated: 2008-05-16 03:39:27 EST)
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| 09-05-07 | 3 | 0\1 |
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Hisssss
I guess it is alright, but it doesn't matter you HAVE NO CHOICE! HAHAHA (Review Data Last Updated: 2008-10-30 04:18:02 EST)
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| 07-27-06 | 1 | 2\2 |
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I expected more about this book, firts of all, only a quarter of the book contain the elementary Marketing principles and the remainder only cases. But the worse, there is not connection between cases and theory, not just one case example analysis, not reference at all in chapters with cases. If I had wanted to buy cases of marketing management without analysis, I were going to the Harvard Bussiness online to buy the school cases.
Also in the back cover they say about "New Videos: Approximately 50% of the video segments are brand new for this edition", Sincerely I don't know where are those videos, no CD, no DVD, nothing in the website of book: [...] By the way, that website is too poor, in comparison to other website of books. Summarizing too expensive book for few effective information. (Review Data Last Updated: 2007-09-06 20:33:38 EST)
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