Fast delivery and fast email reply. I will definetly purchase my textbook from this seller again.

I didn't receive my book and I lose 2500 USD which I paid for my course because I haven't the text book to follow my class. until now nobody from seller contact me and the only thing which I receive from Amazon was apologize letter ! maybe they will return my money but who can compensate the money and time which I spent for a graduated course without book ?

I purchased this book for a class, but it was made outside of the United States and is of very poor quality. In fact, some of the content was missing because whoever made this book added the same chapter in several times and omitted other chapters. Very unhappy with this purchase!

This book really helping for my class and poits out what I really missed and clearly information.

This book was in good condition when I received it. Except for a couple of highlights throughout the entire book, it was fairly new.

This book tries to cram too much into each chapter, often breezing over incredibly deep topics in a way that is only confusing.

For instance, one chapter on data analysis mentions linear regression but doesn't speak at all to what it is. If I had not taking a Quant course recently I would have been completely lost.

This seems to happen the most frequently at the ends of chapters. It seems as if they cover all the main points and then Kotler et. al try to cram all their other little notes and tidbits into overly dense paragraphs just before concluding.

Also if you're a student who has to take the accompanying tests created by Prentiss Hall, expect the questions to come literally word for word from the test, rather than asking concept questions. I felt like I was back in gradeschool.

On the plus side, the book constantly gives breakout examples of the topic being discussed as applied in real life to actual businesses. Where many texts would continually reference the same handful of examples, the companies featured in this book vary widely in size, industry, and other features, giving a good, broad look at marketing as a whole, not just in the US but globally.

Best prices on textbooks!!! Will defintely buy all my textbooks on Amazon!!! Received when promised!

I purchased this book because it was required text book for my MBA class. It was well written and have many useful information there. The case studies are very informative.

Muy buen libro, tiene buenos ejemplos y los capitulos y demas informacion es facil de entender. Te lo recomiendo.

This is really a good mainstream marketing textbook for countries with a well developed consumermarket. It covers all important subjects in a concise and smooth way. Relevance can be improved by switching focus from an American to a truly international practice.
More attention should be paid to the "good citizenship" concept. It's the licence to operate in a country. Mix it with the concepts of Naomi Klein and you will be well-prepared for your marketing job.

I received the order exactly as expected - in great condition and on time. Thank you!