I ordered this book on July 16, 2008 and I was suppossed to receive it between July 23rd and August 7th. Today is August 17th, and I have not received anything. I have tried to contact the seller on two seperate occassions (August 6 and August 11), and I have not received a response.

I think the book is good and teaches you a lot about marketing. The book made it to my house earlier than expected I am very happy with everything.

This book covers what and how marketing should work. This book ignores item such as manufactures don't offer what the consumer wants, only what the manufacturer decides to mfg. An example is all cars offering only shades of gray for interiors. Walmart telling the vendors what price they will produce their product.

Look folks maybe this will get someones attention ... I have not yet received this items ... I would love to receive this item even though the class I was taking that needed this textbook will be over this week thank goodness they has online text from it because I still haven't received this item. S Amazon I can not say good things about you or your follow-up you passed the buck to the vendor that uses your name that was supposed to deliver this to me but they haven't even acknowledged any email from me via you yet ... but they were quick to process the payment so what is the deal here as far as I am concerned it is you Amazon that is responsible for this and you with the egg on the face ... so how about getting something done ... Jack Pickard

The book was almost brand new and the price was the lowest listed price. It was a great purchase.

Think twice about buying from this site. they gave me a different book than what I ordered. I had the ISBN number and all of the information for the book that I needed and bought it and they sent me the wrong edition. So just warning everyone!

I used this for a curriculum design class. It is very readable but not extrodinary. If you want to inspire your students, I would suggest augmenting it with selections from other books (popular books on consumer psychology,etc.) which is what I did. For a basic marketing class, it will be fine.

The book was great, however, I received an instructor version of the book! Because of this, I wasn't able to take it to my school's bookstore as a buyback at the end of the quarter!

Great marketing book, even if I didn't have to read it for my class I would have felt that I missed out by not at least skimming it through. Very intriguing and interesting examples of the choices that we make every day and how manufacturers choose which decisions we make to target how things are advertised. I usually hate text books, but this one is a keeper.