I am a newbie to online marketing--especially affiliate marketing. If, like me, you want to understand the "how to's", buy this book. It is a very easy read. And, perhaps more importantly, it recommends numerous websites that provide additional resources to investigate. These resources force you to think and dive deep in to the subject matter as you search the web. By the time you have finished exploring these referencing you will know more about affiliate marketing than you could have imagined. Ms. Garner succeeds in teaching what could be a very technical subject, in a very layperson way. I recommend it to any newbie who wants to see how you can make money through e-commerce.

This reminds me of the "Dummy" books which usually start off with super basics on a subject. This is the same type of concept.

It talks about selling stuff as an affiliate. The concepts covered are being used by so many internet marketers (and have been for years) that you can't make money doing them anymore, making this book outdated.

For example, the book talks about the "review style" website where you review several like products then provide a link to each product. If someone buys through your affiliate link then you get paid a commission. Nothing cutting edge there.

Pass on this book unless you are a total newbie and know nothing about internet or affiliate marketing.

Rosalind Gardner is an expert in her field and teaches by, not only showing us the pitfalls of the Affiliate Business, but by showing us what has been successful, what works. If you want a primer that will teach you the ins and outs...the ropes...this will bring you up to speed. The resource portion at the end is worth its weight in gold.

After purchasing & reviewing this book I was a little surprised by the high star rating it received. I was more than disappointed. As a "newbie" with basic computer skills, I was lost by page 7.

The information I obtained from the book has been very helpful in seeing a more clear way of what the affiliate business is all about. The author of the book is very knowledgeable in the affiliate business, specially in the start up face of the business.

I follow up to everything I can find written by Rosalind Gardner including her website and I can say that her material is quite solid and no pitch. This book kept my interest from first page to the last one. These days you can meet lots of gurus in affiliate marketing but from my own experience I learned that from some of them you should stay far away if you don't want to let them use your bank account as their own.

Example: you pay for initial product, never receive this product, your requests for getting money back never reach anybody and on top of that in a month you suddenly find out that this "guru" is now charging you for phantom membership. Your emails stay never responded, your calls never get any effect, so you have to ask your bank to close access to your account for this thief. Your brains get dried off with this fight against the wind and you are not even close to success in online business.

With Rosalind you are safe, she is open in many ways, and all you need is just to work hard for her instructions to bring you that fortune. I enjoyed her book and will definitely recommend it to everyone who wants to learn about marketing online.

The author takes you through a quick and easy guide to internet marketing. Step by step you can learn how to do it without wasting time on reading unnecessary things. Very good.

The author takes you through a quick and easy guide to internet marketing. Step by step you can learn how to do it without wasting time on reading unnecessary things. Very good.

A good little book about how to promote YOUR BUSINESS using your Web site, Internet search engines, and other marketing techniques. I'm a SCORE volunteer who counsels small business owners on how to improve their Web presence and make the Internet work for them in bringing in clients. Much of the material covered in this wonderful little book is exactly what I explain to my clients.

As a SCORE counselor I discuss market research, competition research, Web site research, keyword research, profit research, how to design a winning Web site, how to build a winning Web site, and how to market the winning Web site. This book covers all of these things. If you are looking for advice on how to do these things, then look no further. You have found it when you get a copy of this book.

About three years ago I did a bit of research on affiliate programs on the Net and how to build my own affiliate program and upload it onto the Net. There really wasn't a lot out there to read about the subject at the time. Still isn't. But I was able to figure out back then that affiliate programs were not worth the effort to get involved in or to put together. I learned that if you can do a great job selling through an affiliate program, then you can do just as good selling your own product and make all the profit on the sale instead of a silly commission. This book helps explain how to do a great job selling. So get it for that angle and not the affiliate program angle.

I'm giving this book 4 stars because in my opinion the title is a little misleading. I don't know anyone who is or has made a fortune in affiliate programs. But if the title were changed to something like make a fortune selling your own stuff online and the content was reworked a little, then the star rating would go up. 4 stars!