I don't like the book. Jay Conrad use the book to promote his other books. There's no helpful examples or specific tips to use. You will achieve more results and gain more knowledge from the book Scientific Advertising of Claude C. Hopkins.

Very helpful information for small businesses working out ways to best market their products and services

An easy and friendly read, packed full of information... Many ideas you may already know, but have never taken full advantage of. At least a dozen strategies you can start using right now, and a few more that you will really need to plan carefully to use effectively. Levinson explains the importance of focussed and consistent advertising, referrals, testimonials and so much more. You'll learn about how and why you need to get it right BEFORE you advertise, then a multitude of simple ways to get your message out there. I've been in the design and advertising business for 30 years. I have always had some cool ideas for the graphic design... now I'm getting the MESSAGE right, too! This book has given me new insight into how we can get the best return on a small budget. I'm using these ideas at my full-time job for a commercial printer, as well as with a new business my wife and I started in October, 2007. So far, even in this dismal economy, we're seeing 10 to 20% growth each month. Thank you Jay. Almost every page of this book is covered in yellow highlighter!

Jay Conrad Levinson hits another home run in this 4th edition update to Guerrilla Marketing. Since this edition is so recent (2007), Levinson is able to cover newer marketing strategies, such as Internet advertising, email, and even podcasting. Overall, this is a very well-written book.

Online advertising, however, has its ethical pitfalls. We all agree that email spam is evil, and small-business owners should avoid spam like the plague. But are other forms of online marketing ethical?

Take this book review, for example. If I were to follow Levinson's Guerrilla Marketing techniques, I would hijack it for my own advertising purposes. As of today (May 14th, 2008), Levinson's book is the #1 small-business marketing bestseller on Amazon. Many readers are probably reading this review right now, no doubt considering whether this book is worth purchasing and reading. If I were to promote my own business in this book review the way Levinson suggests:

(begin guerrilla marketing tactic)

Visit ZipWho dot com for ZIP code demographic information about your neighbors!
Identify neighborhoods matching demographic criteria that you specify!
Blah . . . blah . . . blah!

(end guerrilla marketing tactic)

Would such an online marketing technique be ethical?

Levinson is silent on this issue, and wisely leaves it up to his readers to judge.


Mister Ray
CEO and Founder, ZipWho dot com
"The Most Fun You Can Legally Have with ZIP Codes"

This book is outstanding. I have yet to finish reading the whole thing, but will soon. After each chapter it fills you with such inspiration for your business you will have to put it down and start acting on the secrets you KNOW your competition is overlooking.

As a small tackle shop that carries fishing flies and supplies, not many - if ANY - of my competitors are doing any of the secrets locked within these pages, so it has really opened up a whole world of possibilities for what I do.

This book will do more for ANY business, or business who wants its employees to further the image, word, branding, marketing and every aspect of the business. Before I bought this book I always thought to grow, you needed to spend big bucks on marketing and advertising.... what was I thinking?
Written to be inspiring, it WILL call you to action with real world applications they won't teach you in business school, because some of the most effective things have little or no cost!
GET THIS BOOK if you want your business to flourish or if you have a business, or just a hobby you would like to see some return from. If you just want it to sink into the ground... well then, I guess you won't need it.
We were wasting so much money before, just missing the point or not understanding how people work, and marketing vs advertising. The author is a real world pro at big and small business, where has this book been all my life?
Practicing what he preaches this author has made some struggling companies turn into daily household words... and even cultural icons - Like The Marlboro man, Proctor and Gamble, and a multitude of others. Learn from those who can show you some of their successes, don't waste time on authors with nothing under their belts to show for their theories.
BUY THIS BOOK FIRST.

Look on every other bookstore website. The review's are EXACTLY the same...word for word. I smell a skunk.

This was another required read for a college course. Although the author is named as the father of Guerilla Marketing which is definitely required in todays economic times, it is not as readable as other marketing books. I think it needs a refresh. It's just not as readable as others are.

For the price you cannot go wrong. Good info, just old presentation. Maybe he needs a good ghost writer. Anyone out there up for it.

The author has plenty of books on the subject. Maybe this was not the best of them.

It is true this book is rated to be one of the best for marketing. In my opinion there are far better marketing tools available for individuals who are serious about the online income business. The title Guerrilla Marketing is far overstated. I suspose this title was chosen to describe the mentality of a marketer. The information is good and usable, but it is a massive read.

great book for those of you who are in a marketing department, and even better for those who are planning or already has their own small business.

If you are not a marketing guy, is a great start. (Engineers, hello)

A must have for every young entrepreneur.

I bought it as a gift for a small business owner and he loves it!!! Lots of helpful tips. I have not yet heard him say anything negative about it.

Jay Levinson is the man when it comes to guerilla marketing techniques. This book is packed with cheap marketing techniques that will help you get more customers as a small business owner.

Marketing needs constant attention, rereading this book has been a worthwhile exercise. Some of the tips need tailoring for different sized business, generally the tips are practical and effective and often require very little cash outlay.

This book turned out to be exactly what I was looking for. It gives excellent pratical tips to marketing and other ideas on how to attract people to your business. It gives a bit more insite on the subject, its not just a how to market your business book.

Anyone engaged in or considering starting a small business would do well to read both this book and Levinson's other writings on the subject. Most small businesses fail due to poor marketing and you'll find great solutions to that problem in this series.

This book is loaded with ways to market your business and make it a sucess. Many of the ideas are innovative and inexpensive, yet effective. Great for businesses just starting out and for any that want to increase their bottom line.

If your new business needs to advertise and promote on a shoestring, this book may be for you. Among the author's countless suggestions, you'll surely find at least a few that suit your needs.

Of course, you may have to adapt the author's advice to your particular situation. For instance, while sharing a tradeshow booth is a great way to save money, the practice is strictly prohibited at some events. You may also not be allowed to walk around passing out flyers. It depends on the policies of the company that manages the trade show, so investigate carefully well in advance.

Additionally, some of the author's suggestions assume that you have the necessary skill to execute them. If you don't, then you may find yourself in over your head. For example, producing high-quality ads by employing low-cost talent cannot be an easy feat, especially if you have no experience with advertising production. You'll need to be able to recognize your own limitations, and spend more to compensate for whatever expertise you lack.

However, as long as you exercise sound judgment in choosing appropriate tactics, this book has much to offer. To get the most out of it, read it with a red pen or highlighter in hand, so that you can mark ideas that seem relevant to your business. Then as suitable opportunities arise in the course of your everyday business, you can consult the detailed 11-page index at the back of the book to quickly locate the advice you need.

Crammed with so many money-saving tips, this book is sure to stay on your shelf as a handy reference for years to come.

Paul Francis Musgrave, author of Indispensable Marketing Strategies: How Strategic Marketing Can Help You Achieve Business Success - A Marketing Strategy Guide for Profitable Business Management

This book provides a comprehensive review of the many things we all can be doing to increase our marketing presence. Some of the ideas are expensive, some are cheap and some are even free, but they are explained in a very easy-to-understand fashion. I recommend this book to everyone, but especially the small business owner who does not have the money or people resources to devote to your own marketing team.

I have read his books for years and given as gifts to many artists, and single owner start up business with little or no budget. With his books and some vista print business cards, you can build your business well. Be that Massage Therapist to crafts. Highly recommend the whole library.

This 4th edition of the small business marketing classic is completely updated and revised as of 2007. The new edition is as relevant today as its original edition was over 20 years ago. The added e-marketing tips (advertising, blogs, podcasts, etc.) are accurate and useful. If you're a small business owner and have not read this book, you need to order it today. I just finished an MBA marketing class, and the theories that we studied are covered in Levinson's book in plain English--I wish I had read it before the semester began!

This book is helpful and chock full of great strategies to use for your small busines. I love it!

Excellent book to help you with business and mrketing a business even if it is a small business. Good info and suggestions that make you think and also so plan a great marketing plan for your own business to help you be more successful

The last time we tried to run an ad in our local newspaper it was more than $400. Ouch! This easy to read book gives page after page of free or low cost marketing ideas. Using only a bit of sweat equity, small business owners can catch customer attention and increase profits. Well worth the money, the book is original and interesting. P.S. the ideas work!

Way back in the day, when I was about 23 years old, fresh out of college, and on the cusp of opening up my own business, I went to Barnes & Noble, browsed the stacks, and found a copy of a book called "Guerrilla Marketing". I decided to pick it up.

I'm glad I did; It changed my life.

Thanks to Jay Conrad Levinson's brilliant book, "Guerrilla Marketing" (and of course, a whole lot of hard work), I was able to take my idea, and turn it into a viable business.

How well does the Guerrilla Marketing method work?

Well, 6 years later, I am 29 years old, my coaching/management firm has clients across the country, in Canada, and even overseas, and I have even become a published author in my own right. Beyond that, I even ended up publishing a few books of my own. Oh, and would you believe it... using Jay's very own principles, I convinced Jay himself to write a book with ME! (Guerrilla Networking, 2008, Morgan James Publishing.)

If you run a small business, if you run a private practice, if you are anyone who hopes to become more successful (and yes, that includes my niche markets of the arts, acting, directing, producing, etc), then don't hesitate, and buy this book today.

This book is and always will be 'the original' and 'the standard'. Now, with this fourth edition, it is also the most relevant.

Meet you at the top!
-Monroe Mann
Founder, Unstoppable Artists, LLC
CEO, Loco Dawn Films, LLC
Lead Singer of the 7-piece ROMP band, 'Running for Famous'
New York City

No matter what business you are in, Guerrilla Marketing is the first book you should reach for. Guerrilla Marketing taught me how to eliminate my competition by creating opportunities for collaboration and how to make it easy for people to do business with me. Guerrilla Marketing taught me how to use my imagination rather than my bank account, how to be flexible yet steadfast, how to be socially responsible (all the way to the bank), and how to... I could go on, but you get the point, just read the book and you'll understand.

Now with this newly updated, 4th edition, Jay surprised me with even more weapons to add to the arsenal. Even more ways to grow my business, take care of my employees and customers and how to have a personal life.

Thank you, Jay for updating our only Desk Reference for our successful business.

Now for more ways to achieve success and balance check out Jay's new book
The Guerrilla Entrepreneur: Achieving Success and Balance Now and in the Future