This has been one of the best books I have read on persuasion architecture and going beyond just usability and information architecture. If you are a online marketing professional I highly suggest you get this book. The strategies are more in-depth and require more strategic planning to implement but are well worth it in the end and you will have happy clients or a growing business because of it.

http://www.marketingmorgan.com

I bought this book 1 1/2 years ago and shame on me for not giving a review until now.

I went through grad school and received an MBA.. and yet I was a Web developer and wasn't using my education.. and also, it wasn't paying me for all the trouble I went through to get it.

So I was trying to figure out a career path based on my strong business background (have worked in sales, and 6 years of business school). I found this book and read it.. devoured it actually.. and it fueled a new passion in technology. Everything that I'd worked on in Web development suddenly had meaning and purpose and I could understand the "why" of why we do what we do.

I moved to a new job and in less than a year I have been promoted and I'm close to a 6-figure income. Later this year I'm supposed to be getting a staff devoted to basically improving and maintaining our conversion rate and call to action that this book explains so well.

BUY IT!!!

The reason I'm back is because I'd bought the book for my last job, but it had to stay when I left. I'm now buying it again to have it for my new position.

I am developing some internet based projects and was looking for some books about convertion rates and site optimization. This book deliveres what is promissed.
Whiten in plain english, as directly as it can be, it goes to the point. I have already read half of it, and it already woth what I have paid.
I strongly recomend to anyone that is involved with an internet project. From technicians to marketing professionals.

What an amazing book! I purchased "Call To Action" thinking it would be good. I didn't expect it to be great. This is hands down the best book investment I've made in quite some time.

I feel as though my client discoveries (or Uncoveries, as they call that phase of web projects) are much more meaningful and focused. It's also helped me minimize the "techno-jargon" that I so frequently used in the process.

I have purchased and read a number of books about SEO, PPC and web usability -- as I manage the internet marketing campaign for our small business. We have a large PPC monthly spend & bid prices have continued to skyrocket -- so we have focused on improving our organic search results and also making our PPC campaigns more effective. But we never focused on how well our site converts -- until I read this book. I know this is a common remark I've read about other SEO tips or books -- someone will say that they hope their competitors never get ahold of the same information. Well, I'm always skeptical of those types of claims. But this book is truly an invaluable guide to making your web site more profitable and to convert your visitors into buyers. This is a must-read! And when I read it, I was thinking, I hope our competitors don't read this book -- because all those visitors who are clicking away from the competition because of poor site design can click over to us! And now that we've put these principles into practice, we'll be converting them into customers. I've never written a review on Amazon -- and I've bought & read a lot of books. But I just had to review this one, because it has impacted our web design in such a positive and productive way.

It's hard to be much more disappointed with a book than I was with this one. Though in all fairness, perhaps I went in with unreasonably high expectations, given how many good things I'd heard about it.

I was expecting more of a how-to-raise-your-conversion-rates type of book with lots of actionable suggestions. This was much of a "how to think about conversion" type of book. Up until the last chapter (the first time web analytics were discussed in any real detail) there were disappointingly few concrete suggestions of ways to improve my site.

The other problem I had with the book was its startling lack of organization. There didn't seem to be any one coherent point that the book was making, no glue that held it all together. There were numerous points at which the authors would simply end a chapter or section abruptly and pick up with a new (mostly) unrelated topic. Perhaps if the same information had been presented in a more logical/intuitive order, it would have been possible to get a little bit more out of the book.

I am giving this book 2 stars because I thought it would be great, like Seth Godin or the Wizard of Ads books. I expected a book of "Secret Formulas" as the title says. Instead it felt like a well-written Website 101 book, 90% common sense plus a few good tips sprinkled in. No "oh wow" moments here. Big disappointment. Honestly, I kept reading page after page waiting for the meat, but it was just 2 pieces of bread.

I've just started to read this book, but only the first pages let me know I can learn lots of simple things that can improve my business.

It's very easy to understand, good explanations, and very simple but big ideas to work on.

Buy it! (...i promise you i'm not the author and not his mother..)Believe me.

I've just started to read this book, but only the first pages let me know I can learn lots of simple things that can improve my business.

It's very easy to understand, good explanations, and very simple but big ideas to work on.

Buy it! (...i promise you i'm not the author and not his mother..)Believe me.

This book is easy to read and has a wealth of good information on creating an e-commerce site that will sell products.

This book is easy to read and has a wealth of good information on creating an e-commerce site that will sell products.

In a world full of books that promise to show you the way to that elusive, successful conversion metric this one delivers. It not only explains the fundamentals but gives you some real-world insight and know-how. It is well written and an easy read. I've marked this book up with more highlighter than in a college text book. Definitely worth every penny.

In a world full of books that promise to show you the way to that elusive, successful conversion metric this one delivers. It not only explains the fundamentals but gives you some real-world insight and know-how. It is well written and an easy read. I've marked this book up with more highlighter than in a college text book. Definitely worth every penny.

This book is for every decision maker of an Internet business that sells products or services online or offline.

It explains in very clear and non-technical fashion what to look out for when designing web pages and get visitors to do what you want them to do ... and things you should not do as well, something often forgotten when it comes to the question "How to improve the conversion of visitors to customers?"

You can trust the two of the foremost experts about this topic, Bryan and Jeffrey Eisenberg. The know and can prove it with tons of customers they helped to improve conversion via their professional service company with the name "Future Now".

You should also check their other books and the free goodies they offer on their Website. A fountain of knowledge.

What makes a book exciting are the "aha" moments -- seeing things from a different point of view or being introduced to concepts anew. What is exciting in this book is the notion or Persuasion Architecture. It draws upon marketing concepts of segmentation and applies it to website design and, smartly, suggests ways to draw in the reader/prospect/visitor so that they go on a journey that is more likely to result in a positive relationship or successful conversion. The authors also highlight the ways in which marketers and web designers sadly miss (or mess up) the opportunity to ask for the purchase. So, while this is packaged and presented smartly, it unfortunately gets diluted by going off on many pretty fundamental tangetial discussions. It appears as if there was not enough meat to make a book out of the concept of persuasion architecture and so they threw in sophmoric stuff. Thus, it was up to the reader to hold onto the true kernels of interest while the authors took us off-course. Interestingly, I think there is enough meat in the concept of persuasion architecture if they had drilled down deeper into the nuances of building/designing variant website journeys. Frankly, I think the authors got tired. There were also a lot of grammatical errors in this book. If the brothers weren't so frenzied about getting more and more books to press, perhaps the ones they do write would be closer to perfection.

I find that when I really like something I can sum up my thoughts in very few words. On the other hand, when I really hate something I can wax eloquent for days. My review of Call to Action can be summed up in a single word: Wow!

Seriously, Wow!.

Dictionary.com defines Wow as: Used to express wonder, amazement, or great pleasure.

That says it all.

I found that I was unable to read more than a few pages a day in order to allow the information to settle in my head. No where else have I found a single collection of more useful information for marketing a website.

I picked up Call to Action at just the right time. I'm in the middle of re-imaging (I love that word!) my web site for better performance and usability. Reading Call to Action brought all the things I already know to the forefront while also providing me new insight and understanding to the total process of making my web site sell. I often found myself putting the book down, firing up the laptop and start making website edits based on what I had just read.

This book is a must-have for anybody who is selling a product or service on the web. I guarantee you'll wear out at least one highlighter in the process.