Unlike most of the books on Amazon I found Geno's to be an extremely efficient read. Most of the books on this subject are filled with "fluffs" and long run on's of success stories. It was very refreshing to finally read a book by someone who approaches Online Marketing and Management from more of a "This is the exact science" standpoint while still keeping the book enjoyable and not dense at all.

I recommend this book to anyone interested in Affiliate Marketing or for the Affiliate who is curious as to how Affiliate Managers think and act.

Great work
-Cyrus Massoumi

"A Practical guide to Affiliate Marketing" is exactly what the title says. It is a great resource and reference for everybody who is interested in affiliate marketing. It gives answers to almost all questions every merchant wants to ask before launching affiliate program. The book is easy to read and easy to follow. There are many real life examples and valuable tips both for merchants and affiliate managers. The author Evgenii "Geno" Prussakov is one of the most respected and successful affiliate managers in affiliate marketing world. I think the book definitely deserves 5 star rating.

The day I agreed to take on the Affiliate Program Manager position at the company I worked for, I realized that I had some learning to do. I quickly found a bunch of different resources online that pointed me to this book.

It is a quick read. Took me three evenings without dedicating too much time to it. I feel I was able to soak in a ton. Geno's book really motivated me to immerse myself in the biz. I think it will do the same for you.

It isn't often that a book so clearly and concisely delivers so completely on its chosen subject. But such is the case with "A Practical Guide to Affiliate Marketing".

Upon recently launching our affiliate program I began researching the topic so that at least I might avoid making some "newbie" mistakes. I met Geno through a popular affiliate forum and he was kind enough to send me a copy of his book. Once I began reading, I knew that this book was exactly what I needed. The book, in plain and simple english, covers all of the pitfalls, opportunities, and provides sound advice, obviously based on Geno's years of experience. It does so in a format that makes it a great point of reference long after you read through it and a must have for any affilliate manager, merchant, or anyone who wants to understand the affiliate marketplace.

I highly recommend this book to any executive considering the idea of launching an affiliate program or anyone currently managing a program who would like to see their results improve.

Tom Livia
President
PC Universe, Inc.

I humbly believe in the adage that says "You don't know what you don't know". This was definitely true about Affiliate Marketing. There's so much jargon and tech-speak to wade through when trying to learn about this industry. Then I read Mr. Prussakov's book and was amazed at how clearly and simply it outlined what I needed to know to get a handle on the power of affiliate marketing. It was a real eye-opener, and allowed me to pursue techniques that have made a real difference in my business. I highly recommend the book as a basic resource for anyone looking to understand affiliate marketing.

I bought this book to help me learn the role of my job better as a manager for a web based business and had no idea where to start. This book was very helpful by answering questions that I had as well as giving me ideas. I would almost take it as an Affiliate Marketing for Dummies course!!
The best thing about this book in my opinion was that the context and verbiage is very easy to understand and follow, no super artsy intllectual sentances to break down. It is a straight forward read and the author does his best to explain everything in a mannerism that anybody can follow. Though not the most exciting of subjects I hardly found this book to be dry or boaring, The author does his best to make it exciting and as fresh as possible. I would recommend this book to anyone just starting out in this business.

I have been involved in affiliate marketing for nearly nine years I am always interested in learning more about the dynamics of this business. I don't consider myself a "Super Affiliate" but do earn in the six-figure range. I do not aspire to be an Affiliate Manager (AM), an Outsourced Program Manager (OPM), or a Merchant, but I do believe that knowing more about those aspects of the business will make be better at what it is that I do.

Geno's book, fulfilled my expectations. I was able to see what is being recommended to AMs, OPMs and Merchants to help them run their programs more effectively and efficiently. More effective operations will make the affiliate marketing channel more productive for all concerned. More efficient affiliate marketing will also benefit shoppers by providing them with active reliable sources for products which they seek.

I would recommend this book to anyone aspiring to grow in the world of affiliate marketing. In my nine years in this business I have met many articulate, intelligent and effective marketing people and merchants. I have also met many who are "clueless." Many of the "clueless" ones are wandering in a turbulent sea - because they just DO NOT KNOW what to do. This book will help steer them on the right course. To the "beginners" just setting a course, Geno's insights and recommendations will get them pointed in the right direction.