Signs of Life focuses on the way we are shaped by the media and advertising with nine chapters that cover "Consuming Passions," "The Signs of Advertising," "Video Dreams," "The Culture of American Film," "Culture and Contradiction in the U.S.A.," "Gender Codes," "Constructing Race," "Popular Spaces," and "American Icons." Many of the essayists, like David Brooks, Thomas Friedman, Thomas Frank, Eric Schlosser, Franine Prose, Gregg Easterbrook, Malcolm Gladwell, and Michael Eric Dyson are best-selling authors whose essays or book excerpts are published in popular magazines. Signs of Life is well served by these writers who, unlike some of the lesser known writers, don't indulge in heavy didactic, academic prose. Some might not like the book for giving too much space to overly didactic writers. For example, there is Fred Davis' essay about the cultural signs and contradictions of blue jeans, which is so steeped in academic speak and is so absorbed by its tiny topic that it seems a pardoy of scholarly writing. Read for example: "Paralleling the de-democratization of the jean, by the 1970s strong currents toward is eroticization were also evident." Or "Of all of the modifications wrought upon it, the phenomenon of designer jeans speaks most directly to the garment's encoding of status ambivalences. The very act of affixing a well-known designer's label . . . to the back side of a pair of jeans has to be interpreted . . . along Veblenian lines, as an instance of conspicuous consumption; in effect, a muting of the underlying rough-hewn proletarian connotation of the garment throug the introduction of a prominent status marker." This is tough going, especially freshmen college students who are not familiar with this type of heavy-handed writing. This essay selection should be further criticized because I don't think students should be encouraged to believe that Fred Davis' heavy-handed writing style represents a worthy model.



In spite of some of the book's excesses, teachers and students alike should appreciate Signs of Life for three reasons: 1) Integrating the aforementioned popular authors into the chapters about popular culture, 2) Providing excellent essay assignments at the end of each essay under the heading "Reading the Signs." With a half dozen strong essay options per essay, the students have over 50 assignment options for chapter. 3) The introduction has three excellent model essays that show the students how to write A-level expositions. The models are based on "The Personal Experience Essay," "Critical Reading of a Film," and "The Open-Ended Analytic Assignment." Each model shows how to integrate outside quotes, paraphrases, and summary into the writer's own voice and how to document outside sources in the text and at the end of the manuscript with an MLA style "Works Cited" page.



It appears that Signs of Life Fifth Edition is moving away from the academic lucubrations of scholarly authors and embracing more accessible writers, like those previously mentioned. This is a positive evolution for the fifth edition and hopefully points to less overly-done academic writing in future editions.

Signs of Life focuses on the way we are shaped by the media and advertising with nine chapters that cover "Consuming Passions," "The Signs of Advertising," "Video Dreams," "The Culture of American Film," "Culture and Contradiction in the U.S.A.," "Gender Codes," "Constructing Race," "Popular Spaces," and "American Icons." Many of the essayists, like David Brooks, Thomas Friedman, Thomas Frank, Eric Schlosser, Franine Prose, Gregg Easterbrook, Malcolm Gladwell, and Michael Eric Dyson are best-selling authors whose essays or book excerpts are published in popular magazines. Signs of Life is well served by these writers who, unlike some of the lesser known writers, don't indulge in heavy didactic, academic prose. Some might not like the book for giving too much space to overly didactic writers. For example, there is Fred Davis' essay about the cultural signs and contradictions of blue jeans, which is so steeped in academic speak and is so absorbed by its tiny topic that it seems a pardoy of scholarly writing. Read for example: "Paralleling the de-democratization of the jean, by the 1970s strong currents toward is eroticization were also evident." Or "Of all of the modifications wrought upon it, the phenomenon of designer jeans speaks most directly to the garment's encoding of status ambivalences. The very act of affixing a well-known designer's label . . . to the back side of a pair of jeans has to be interpreted . . . along Veblenian lines, as an instance of conspicuous consumption; in effect, a muting of the underlying rough-hewn proletarian connotation of the garment throug the introduction of a prominent status marker." This is tough going, especially freshmen college students who are not familiar with this type of heavy-handed writing. This essay selection should be further criticized because I don't think students should be encouraged to believe that Fred Davis' heavy-handed writing style represents a worthy model.

In spite of some of the book's excesses, teachers and students alike should appreciate Signs of Life for three reasons: 1) Integrating the aforementioned popular authors into the chapters about popular culture, 2) Providing excellent essay assignments at the end of each essay under the heading "Reading the Signs." With a half dozen strong essay options per essay, the students have over 50 assignment options for chapter. 3) The introduction has three excellent model essays that show the students how to write A-level expositions. The models are based on "The Personal Experience Essay," "Critical Reading of a Film," and "The Open-Ended Analytic Assignment." Each model shows how to integrate outside quotes, paraphrases, and summary into the writer's own voice and how to document outside sources in the text and at the end of the manuscript with an MLA style "Works Cited" page.

It appears that Signs of Life Fifth Edition is moving away from the academic lucubrations of scholarly authors and embracing more accessible writers, like those previously mentioned. This is a positive evolution for the fifth edition and hopefully points to less overly-done academic writing in future editions.