Having a business mission to link the corporate employees, residents and schools in my area, through my publication, anything about the business of real estate interests me.

So, when Masoud Riazati, a San Diego Kellar Williams Real Estate Broker, offered me a copy of this book, I gladly accepted his offer.

From the first page, all the way through, I related to this book, and have profitted, during my reading this book.

"The Millionaire Real Estate Agent," is a great follow up to "The Art of Selling to The Affluent" by Matt Oechsli, because they are both thorough, entertaining, fun, focused upon the reader embodying a millionate mind set, and they both are written in a style that makes you, the reader, feel as though the author is having a face-to-face with you, as questions and "light bulb moments," arise.

Also, having read "The Millionaire Next Door," Stanley, and "Think and Grow Rich," by Napoleon Hill, it's great that Gary Keller has taken the step-by-step approach to guiding readers to acquire the millionaire mind set.

Charts in Keller's book are also so easy to follow, and worth adapting into your office Operations Manual, as a guide to keep you on course, towards your $1,000,000 net income goal.

The only challenge that I had in reading this book was asking myself, "If real estate agents do listings to be successful, what does listings equate to, in my business? Am I already doing the equivalent? If so, how do I quantify this into expected revenues?"

Usually, I like to power read through non-fiction books, while I take copious notes. And I like to reread great non-fictions, until there is nothing left for me to gain from them. But, "The Millionaire Real Estate Agent," was different.

There is so much to learn from this book, about being in, and growing your busines, that I wanted to savor ever "ah ha" moment. And there were many of those moments for me, in this book. This is definitely a book that I will reread, again, because by creating the systems in this book, I will be ready to go to the next business level.

I recommend this book to anyone who is in, or plans to be in business. This is also great for those who are in leadership positions, working for someone else.

Having a business mission to link the corporate employees, residents and schools in my area, through my publication, anything about the business of real estate interests me.

So, when Masoud Riazati, a San Diego Kellar Williams Real Estate Broker, interupted my advertising pitch to him, by offering me a copy of this book, I gladly accepted his offer - and decided to close my sell to him, later, which I did.

From the first page, all the way through, I related to this book, and have profitted, as I've read this.

This book is a great follow up to "The Art of Selling to The Affluent" by
Matt Oechsli, because they are detailed, entertaining, fun, focused upon the reader embodying a millionate mindset, and they both are written in a style that makes you, the reader, feel as though the author is having a face-to-face with you, as questions and "light bulb moments," arise.

The charts are so easy to follow, and worth copying into your office Operations Manual, as a guide to keep you on course, towards your net income goal.

The only challenge that I had in reading this book was asking myself, "If real estate agents have to do listings to be successful, what does listings equate to, in my business? Am I already doing the equivalent? If so, how do I quantify this into expected revenues?"

Usually, I like to power read through non-fiction books, while I take copious notes. But, "The Millionaire Real Estate Agent," was different.

There is so much to learn from this book, about being in, and growing your busines, that I wanted to savor ever "ah ha" moment. And there were many of those moments for me, in this book.

I recommend this book to anyone who is in, or plans to be in business. This is also great for those who are in leadership positions, working for someone else.

I am a real estate agent. This book hits the nail right on the head. You take what you want and need and leave the rest. A must read for any real estate agent or anyone thinking of becoming one-especially in this down market.

Whether you are an agent or a manager, you will find this book to give you a road map to success. Out of all the real estate books I have read, this one gives you the focus and steps necessary to achieve your goals. This was, by far, the best investment for my business.

~Michelle Fradella, Broker - Picayune, MS

I definitely recommend this book. Very systematic approach towards becoming a millionaire real estate agent. Unlike some books I have read, this one uses a step by step process with realistic numbers. A must read for any real estate agent looking to improve.

Words cannot describe how great this book is. Read it once and take a break. Read it again and then follow the advice given. In less than 90 day your business will skyrocket! The best book ever written for real estate agents, bar none! Buy it by the case and give to every agent you know, it will improve your life, their life and the real estate industry in general! Gary, Dave and Jay are amazing!

Gary Keller tells it like it should be. If you have a true servant's heart and want to help people with the skill and knowledge you have as a Realtor, this is the book to read. He gives a number of techniques but ultimately, he makes it clear that you need to want to do what is best for your client - not your pocket. Excellent book, I recommend this to every new agent I work with. Need a plan to get started right, Gary is the man with the plan!

There are many books available that address sales and marketing for the real estate agent but very few provide solid advice on how to run a real estate business. This easy to follow book provides information that, if applied will set any agent apart from his peers.

After the first 6 months in business (I've just finished my 3rd year), I decided to buy a number of Real Estate instructional books on how to sell Real Estate. I had a feeling this would be the best. I saved it for last. I read 4 other books over the holidays (about a 4 week period). The other books were good, but redundant and nothing that changed me. I started to read this book and immedietely knew that this book was different. It gave specific direction on what has worked for successful people. Not just successful people here and there, but the book took a scientific approach to identify common practices among groups of successful Realtors.

The result? I can't say that I do everything that the book says to do. I should! But, I have taken parts of the books and implemented those practices. The year after reading this book I made the top 20% in the market. The following year I made the top 15%. And this year is off the charts. I'm not sure where I will end up, but top 10 or better.

There is no substitute for hard work, but I would rather work hard the right way. Best of luck!

This book is about how to organize and run a business, and while it focuses on real estate agent businesses, its principles are applicable to running any type of business. If you are looking for a book to explain listings per se, or working with buyers per se, then this might not be the right book for you. However, if you are smart (if you "get it") then you will realize that the things taught in this book are far more important to your ultimate success than any book you might read on how to take a listing. Buy this book, read it ten times, and when you think you understand it read it ten more times! Its message is that important! Few understand this.

In the spirit of full disclosure, I should say that I am an attorney, real estate broker, investor, trainer, and am affiliated with a Keller Williams office in Chicago. That said, rest assured that if I thought Gary Keller's book was garbage I would say so -- however, it is a good book that you should read. For what it's worth, I am the author of another real estate related book that can also be found here on Amazon -- The WealthLoop Series Beginner's Guide to Building Wealth Buying Houses: The Foolproof Roadmap to Real Estate Riches Without the Risks and Hassles of Landlording. It's part of the "WealthLoop Series" and can be found by searching for "WealthLoop" under books. It is an actual "how to" book as opposed to a "rah-rah" book and comes complete with forms, checklists, leases -- everything the beginning investor needs to get started. Agents from across the country have been telling me that my book finally taught them the right way to work with residential investors. I would suggest that you buy both mine and Gary Keller's books to get the complete picture.

This book is about how to organize and run a business, and while it focuses on real estate agent businesses, its principles are applicable to running any type of business. If you are looking for a book to explain listings per se, or working with buyers per se, then this might not be the right book for you. However, if you are smart (if you "get it") then you will realize that the things taught in this book are far more important to your ultimate success than any book you might read on how to take a listing. Buy this book, read it ten times, and when you think you understand it read it ten more times! Its message is that important! Few understand this.

In the spirit of full disclosure, I should say that I am an attorney, real estate broker, investor, trainer, and am affiliated with a Keller Williams office in Chicago. That said, rest assured that if I thought Gary Keller's book was garbage I would say so -- however, it is a good book that you should read. For what it's worth, I am the author of another real estate related book that can also be found here on Amazon -- The WealthLoop Series Beginner's Guide to Building Wealth Buying Houses: The Foolproof Roadmap to Real Estate Riches Without the Risks and Hassles of Landlording. It's part of the "WealthLoop Series" and can be found by searching for "WealthLoop" under books. It is an actual "how to" book as opposed to a "rah-rah" book and comes complete with forms, checklists, leases -- everything the beginning investor needs to get started. I would suggest that you buy both books.

I am a rookie agent and found the material worthless, a complete waste of money and time. There is no real technique here. The book so repetitive its agonizing. The worst part is it really has nothing to do with real estate, I learned NOTHING about the real estate business reading this book. You could re title the book an infinite number of times and have the same content "The Millionaire Day Care Worker" for example. There is as much information about running a day care as there is real estate. Steer clear.

Every real estate agent needs to read this book or forget about selling real estate and get a job working for someone else. Gary Keller the founder of Keller Williams has gone to the trouble and expense to really find out what has to be done consistently to become very successful selling real estate in the Unites States full time. It all begins with lead generation. I can't tell you how many agents I personally know that don't understand the concept. The model is leads, listings and leverage; its that simple; the basics are very important. I worked at Keller Williams and really beleive in the company because it is the future of the business. If you are not going to be super successful lead generating then you should not even bother earning your real estate license.I could teach anyone even a nonsales person with no personality how to be successful in real estate; its more then attitude; its a hell of allot of work. I would only hire someone in my office that has read, understands and is able to apply these concepts.

Skip it; you can get these platitudes from any R/E seminar.
-get listings
-get a database
-focus on numbers
-think without fear
-"Think a Million"
-"Earn a Million"
-"Net a Million"
-by the way, "IT'S NOT ABOUT THE MONEY . . . "
-"It's about being the best you can be!"

In other words: drink the Koolaid; buy the book. If you still think you need to buy into this odious demagogy, I have a second-hand manifesto to sell. I'm thinking a million.

In contrast, Real Estate Success for Dummies (Dirk Zeller) has a wealth of applicable information.

The authors were clever in writing this book. They combed through proven systems to come up with the necessary material for this book minus the interactivity you enjoy in a software program. It also felt like an economics book. About midway, I had to stomach through the rest of the book only because I knew the author's recommendations were derived from current systems that I had used or is currently using. So it felt a little redundant to me. Make no mistake the content of this book is highly informative yet minutely archaic in terms of instruction. Although the content may not fit everyone's way of doing business, however it should appropriately fit the novice practitioner.

I really had to find a way to kick start myself to read the second half of the book only due to the fact that when I start something, whether a book or project etc.. I like to finish. I found a little success in reading the second half although I did find myself foraging through to find some useful anecdotes which lead me to reflect some. The authors of the book used the title of the book as a constant affirmation motto throughout. One important objective this book accomplished I would say is empowering folks in having a no nonsense approach to running a business.

Gary's book is an invaluable resource for agents who want a simple (but proven) plan for making it to the top of the real estate industry. Taken from hundreds of hours of interviews along with his personal experience, Gary presents the insider keys to sucessful real estate agency. Lots of people offer this sort of advice but in Gary's case, the proof is in the pudding! He, along with his team of real estate millionaries, have lived out the information detailed here.

A tremendous book for anyone in real estate. Grab a pen and get ready to take notes!

Gary's book is an invaluable resource for agents who want a simple (but proven) plan for making it to the top of the real estate industry. Taken from hundreds of hours of interviews along with his personal experience, Gary presents the insider keys to sucessful real estate agency. Lots of people offer this sort of advice but in Gary's case, the proof is in the pudding! He, along with his team of real estate millionaries, have lived out the information detailed here.

A tremendous book for anyone in real estate. Grab a pen and get ready to take notes!

Where the majority of real estate instructional books are filled with anecdotes, stories and theories that have little to do with the day to day operations of a successful real estate business, this book is the opposite. Keller gives you a day by day roadmap for your success, no empty promises just a step by step of what you need to do to be successful. I would recommend this to any agent rookie, veteran or otherwise. This may be one of the best how-to business books on the market today.

If someone had given me this book when I first started in Real Estate, it wouldn't have taken me as long to get where I am today. The MREA book is a culmination of interviews with some of the top-producing real estate agents in the country.
I purchase the paperback version by the case and give them to other agents. The sales-advice within could be applied to almost any service product. One of the author's, Gary Keller, is an outstanding individual, founder of Keller-Williams Realty, and literally a billion-dollar producer. One of the Proverbs says to act on sage advice - - - here it is.

Received book in new condition as promised, and in a timely manner. Would recommend this vendor and would order from them again in the future.

Whether your a new agent or a seasoned veteran, this book is for you. An outstanding read with great information to help real estate professionals persue business models that will help acheive success. This book is great in helping provide direction and guidance for any successful real estate business. It provides great detail for an agent working on their own, or for a an agent looking into starting their own agency. I have also found this book very useful as a resource that I go back and reference on a regular basis. Well worth the money and an very useful read.

This book has layed out the path for my real estate career. I would recommend this book to anyone in the business and especially to those who are just getting started.

Commonsense, informative, easy to follow. A comprehensive plan to "being the best" NOT just how to make a lot money. One of the best "how to" real estate books I've read.

I've tried to finish this book five times -- and finally gave up and gave it away. Basically, this is one man's ego trip about how to become a successful real estate agent. His ideas are good, but I couldn't get past the self-fulfilling pat on the back.

Our team purchased 2 of these books and we are now in the process of remodeling our business. Great ideas that will lead to success.

I was disappointed in this book. Though it is filled with geat information, I felt the majority was about how to hire an assistant. I know to be a highly successful agent you need staff, but I was hoping for a book that did more to explain what the 'normal' agent (who doesn't yet have assistants) could do to improve their business.

This title is for the novice in the business. The basic principles that Keller, etc. provides are not for the agent who wants to expand his business.....so buy another title.

Gary Keller recommends reading this book 12 times to master the systems and models to build your business, your wealth and your leverage. Anyone in a business that requires lead generating will get more than they could ask for out of this book. I am on my 3rd read and was halfway through the book and decided I wanted to get into Real Estate!

Do you want to build a team of agents that sell for you? If so, learn how to list homes and leverage your talent so that you grow your business. Why invent the wheel when others before you have done the ground work? This book will help you understand how the "mega agents" do what they do and how to create the same for yourself. As a real estate broker for over 21 years, I highly recommend that you follow these business models but you need to read this book first.

I'd say buy and read it, but don't expect amazing revelations. The premise is to hire more people to do the work for you. That wil free you to do grander things or dream them up. Keep 100% of what YOU earn or keep 50% of what 5 others can earn FOR you.

This has great marketing ideas on how to show your listings throughout your particular niche, whether it be condos, waterfront, land, commercial, etc. For instance, setting yourself as an expert in your community with the local press about a specific niche will help you in free advertising. This is a superb book covering good ground for any real estate agent or even real estate investor.

Other supplementary real estate books:
The Beginner's Guide to Real Estate Tax Lien and Tax Deed Auctions (ISBN 0978834607)

I began my career in real estate in July 2004 with a company called Keller Williams, which the author founded, therefore I was required to purchase and read this book. While my relationship with Keller Williams did not pan out past two months, I will say that this book was an excellent starting resource. For the most part, it inspired me to get out the door and prospect, discussed budgeting, some broad marketing ideas, and goal-setting. Specific marketing ideas were not discussed in detail, which is not the purpose of this book. The purpose is to inspire and discuss basic business fundamentals as a real estate agent. [If you are looking for specific ideas, I recommend going to a CRS event... it's amazing what agents from other markets will spill that local agents won't share.] Once completing this book, I was on fire and wrote a very detailed "action plan" stating exactly what I would do each day for the next 1 month and held myself accountable to this each and every day. This was updated month after month. Thanks to the focus this brought me, I closed $11.3 million my first year! At the point I was at in my real estate career, that was the "pearl" I received and utilized from The Millionaire Real Estate Agent. I know that when I pick up the book and read it again, now a few years later, something else will speak to me as I am at a different point in my career now.

Sean Remington is a top rated Albuquerque REALTOR(r). To learn more, please [...]

This book is fabulous for anyone that is thinking about becoming a Real Estate Agent. Written by a millionaire Real Estate Agent, the author researched a lot of very successful Agents and distilled the formula for success. This book is a detailed plan on how to become a Millionaire as a Real Estate Agent from someone that not only successfully applied all this knowledge to himself but complemented it by studying other people that are also high achievers. This book is fascinating to read, entertaining, full of decades of experience. You don't have to re-invent the wheel, all you have to do is follow the clearly and easily detailed road map to millionaire. I am doing it and it is working.

I thought this was an interesting book. Insightful, especially on lead generations. If a typical real estate agent doesn't go through similar practices such as described in this book, they would be wasting their time or offsetting themselves with another source of income.

Suggested real estate titles to supplement this book:

Investing Without Losing: The Beginner's Guide to Real Estate Tax Lien and Tax Deed Auctions (ISBN 0978834607)

My sales went from $2.7 million in 2004 to $8.5 million in 2005. Now we're heading to towards $12 in 2006. Hot dog!

But it's not about the money! It's about being the best I can be. I have more time for my friends, family, and I am out of town enjoying myself about 8 days per month. Mostly weekdays... And I have the security of knowing that I am on-track for the business to run itself while I am unavailable for vacation, semi-retirement, or if something happens to me. (!!)

All it took was the change of MINDSET and mode of operating that I learned from The Millionaire Real Estate Agent: It's Not About The Money.

Gary Keller gives you the formula for success in Real Estate. MREA (Millionaire Real Estate Agent) DOES have plans to help you make more money. YOU identify what you want your Net Gross Commission Income to be, and how many weeks per year you want to work. KELLER shows you how to draw a map from that future goal, backwards, to where you are now. Then you can start your journey, step by step, to success. Simple.

Keller likens your approach to becoming a successful agent to training for your first marathon. If you had set your goals for only 10 miles, you would work long and hard and painfully to hit that mark in a few months. However, if you had set your goals more long-term to run the full 26.2 miles AND had a plan to get there, you would be breezing through that 10-mile mark with ease and grace. It would have been a foregone conclusion that you would have that 10-mile level of success.

The marathon is a great metaphor for real estate. How far can you run or walk comfortably right now? 1 mile? 3 miles? If you got up early and ran or walked and ate right and had a plan, you know that you be able to run or walk farther, faster AND you would probably be in the best shape of your life. The confidence and success you would feel would spill over to your improve your personal life.

Think of each mile as $1 million in production. $1-3 million is attainable by accident. After that, you need a plan.

Unlike the marathon, you don't have to get up and do a bunch of stuff you weren't doing before. You are going to be doing the same real estate stuff you were doing already, just a little differently. Ultimately, you get to sleep in!

By the way, my clients love the service they get from The Joe Barfield Group and they are delighted with their results... That feels good.

Really got me thinking and was filled with very useful, helpful, informative, but easy and simple to understand tricks. One of my favorites. A+

I think it gives you a common sesnse approach that will quick start you in your carreer. Evry agent should pick it up. I beleive I picked up a couple ot items that will be crirical to my success.

I am really confused by all the great reviews. I am sure that most are Keller Williams agents. There is really nothing here. There are not any scripts, dialogues, systems, checklists or anything else that resembles a process or system that can be followed. There is a whole lot of hype and rah rah here if that is what you are looking for. As someone that has been a very successful agent selling in excess of 100 homes a year for years. It is clear that this book is full of theory. It is the writers theory of success not what really works. It is at best a view from what an agent does when they reach the pinnacle of sales in the real estate profession. It is not what they do, think, implement, study, perfect as they climb the mountain to success. This is not a book for new agents. In fact it is not a book for most agents. There are few people that can really pull off what Keller is theorizing here. Most agents are going to spend boat loads of money to fail miserable at following the book. I have seen too many agents follow this book with out the fundamental skills they need in the business like, time management, sales skills, prospecting. lead follow up, presentation skills and qualifying skills all are missing in the book. "Millionaire agents" have to be good at those first or they won't be Millionaire Agents. These agents who follow the book then blow out the door of the office when they could have made it in the business.
Keller wants people to advertise and promote themselves especially because he wants his agents to spend money to promote Keller Williams. Everytime an agent runs an ad they are also promoting their broker and company. The more agents he gets to spend advertising dollars that are Keller Williams agents the more exposure he creates for his company. Every brand has does this "revolutionary" technique for the last 50 years yet because it's Gary Keller it's now new and orginal come on please.
I think there are much better books out there for being successful in the business that has far more meat. Frank Cook's 21 things my broker comes to mind. Another new one that is out that is really excellent for any agent either new or experienced is Dirk Zeller's Success as a Real Estate Agent for Dummies. It is far beyond a Dummies series book.
This book the Millionaire Agent is not the second coming of the Bible as too many people are suggesting.

There aren't a lot of great marketing books out there for home loan consultants - and this book gets to the heart of our business as well.

I highly recommend it, very well written, and excellent insight on the world of building a successful and rewarding business in real estate.

This book has everything a novice real estate agent needs to get started in the business. They basically wrote a roadmap for individuals to build a strong foundation for their real estate careers.

I would suggest this book to anyone in or thinking of entering the real estate agent profession.

I'm new to the Real Estate business, but not new to Real Estate, nor business. Being a creative genius yet an organizational buffoon, this book has the organizational tools I'm really going to need, policies to keep me focused, as well as what to focus on, and the goals to hit that will determine when to expand. A must read for any Real Estate agent or any business owner looking to kick their business up several notches.

I was a Realtor for more than ten years when I read this book and am now a RE coach.Millionaire Real Estate agent brought so much clarity to what I had done right and wrong in my practice. The lead generation model is a wholistic approach to marketing and prospecting, I really love the concept marketing based and prospecting enhanced.Too many schools of thought put too much emphasis on one OVER another. The organizational model makes clear how to build a Real estate team and to avoid hiring sales people before you have a strong administrative foundation and why that is important.This book supports the entrepreneur in every Realtor. Kudos to Gary Keller and Dave Jenks! Alicia Fruin

Hands down the best book on running your real estate business.

This is a must read, whether you are in real estate or not. Its a great business book. Simplifies difficult business strategies. Shows you how to take control of your business and shoot it up to the next level. It is also has great inspirational models to follow and motivates you to take action.This book also makes you believe success is so easy. I don't know how these people who gave it a bad review came up with the comments they made. Some people are just negative. I have read this book six times and have become a student of it (like in Buffetology) and plan to continue reading it over and over. Don't buy a hundred books, buy one great one then learn how to master its principles. This is the only book you'll need.

Still in the process of reading, but seems to be a great book thus far. I would recommend that anyone deciding or currently in the realestate business read this book. After concluding my first year in the Real Estate business it has helped me reflect on my experiances, transactions, and seems that it will improve my business.

Definetivaly read this if you want to take your business to the next level

Prior to writing this book, Keller interviewed over 100 top real estate agents, then wrote about their common methods of success.

After reading and studying this excellent book, I decided to hire my first part-time assistant to help me develop a comprehensive annual marketing plan, which Keller outlines so carefully in the book. This book is about the big picture, which most real estate agents don't see. (To learn about specific marketing techniques, consult any other book.)

This book is about inspiring the reader to think at a higher level (as a millionaire producer), not just as an average agent. It certainly got me thinking at a new level. Although I don't have my license yet (will have it by Mar 06), I am putting Keller's ideas into place so I can capture my local market.

First he teaches how to "Think a Million" through Leads, Listings, and Leverage (helpers), which for most of us is a real stretch. Next he teaches how to "Earn a Million" through his 4 Fundamental Models: Economic, Lead Generation, Budget, and Organizational. (Fabulous info with great detail!)Then he teaches now to "Net a Million" through Leads, Listings, Leverage, Money, and You. Finally, he teaches how to "Receive a Million" by letting your real estate investments earn for you.
Once you are successful at a high level, the last section is about "Staying on Top."

I am so excited about implementing what he taught. Because he painted with a broad brush how I need to think and outlined what I need to do, I will supplement his very inspirational book with books and tapes that address specific issues such as direct mail, websites, advertising, calls, logos, slogans, scripts, etc.

If you want to achieve at a very high level, follow what over 100 highly successful realtors did as written in this book.

Prior to writing this book, Keller interviewed over 100 top real estate agents, then wrote about their common methods of success.

After reading and studying this excellent book, I decided to hire my first part-time assistant to help me develop a comprehensive annual marketing plan, which Keller outlines so carefully in the book. This book is about the big picture, which most real estate agents don't see. (To learn about specific marketing techniques, consult any other book.)

This book is about inspiring the reader to think at a higher level (as a millionaire producer), not just as an average agent. It certainly got me thinking at a new level. Although I don't have my license yet (will have it by Mar 06), I am putting Keller's ideas into place so I can capture my local market.

First he teaches how to "Think a Million" through Leads, Listings, and Leverage (helpers), which for most of us is a real stretch. Next he teaches how to "Earn a Million" through his 4 Fundamental Models: Economic, Lead Generation, Budget, and Organizational. (Fabulous info with great detail!)Then he teaches now to "Net a Million" through Leads, Listings, Leverage, Money, and You. Finally, he teaches how to "Receive a Million" by letting your real estate investments earn for you.
Once you are successful at a high level, the last section is about "Staying on Top."

I am so excited about implementing what he taught. Because he painted with a broad brush how I need to think and outlined what I need to do, I will supplement his very inspirational book with books and tapes that address specific issues such as direct mail, websites, advertising, calls, logos, slogans, scripts, etc.

If you want to achieve at a very high level, follow what over 100 highly successful realtors did as written in this book.

Basically, this book will help you if you are already reasonably successful. It doesn't tell you about anything you should be doing to get going, and would probably be more useful as a tool if you were in the process of opening your own office. As far as a business book, this is good... I would probably read this if I was opening my own office and use it as a framework, and to that end it's great. It will not however help you make a million if you do not already know how... (then you may ask why am I reading it.. me too) The book attempts to be motivational, but it starts to become annoying after three chapters of quotes, anecdotes and spinning stories.

The book is a rather hard read mostly because it comes off as a prospectus for a quasi-million dollar company that might be yours but never existed. I've always WANTED to read this book to the end because I do like business oriented books, but I can't finish it because it bores the crap out of me. So I've hunted and pecked stuff out of the table of contents and index and while some of it is useful some of it is just not worth even saying. The chapter on lead generation is so good... it almost could just say, "You need more leads, stupid... and advertising = leads". It won't give you any idea of what that advertising should be outside of just saying you need it, or what the advertising should say. It's completely irrelevant for someone that doesn't already have a successful operation! Arguably, you wouldn't need this book if you were successful would you?

I wanted to give this book a way-thumbs-up, but it is soft and fluffy on the inside and hype on the exterior. This book will not make you a millionaire agent unless you are already there.

I Actually recieved this book with the online course for my state license (Californialicense.com). At first I couldn't figure out why, because it had NOTHING to do with passing the state test, but now agree that it should be REQUIRED reading for all new agents. Yes, it starts out a little dry, especially if you're new to the real estate business, but by halfway you're wondering why they don't have these step by step books for ALL businesses. It answers alot of good questions that I have yet to see even asked in other RE books. Gary Keller gives advice, motivation and real, practical examples that make your goals not only attainable, but realistic.

If you're serious about making it big in the RE business, rather than just making a living, do yourself a favor and buy this book, apply the models, and refer back to it often!!

John