The market is changing, and Realtors need to stay focused, on task, and must adapt to the shift! The book is well divided into sections focusing on the attitudes an agent must have and the changes they must make.

This is a very well done book. It outlines shifting your thinking and shifting your business model to take advantage of changes in the marketplace. There is a section on short sales and foreclosures. Overall, a very good book.

SHIFT: "I have been professionally energized since I was introduced to the book called SHIFT by Gary Keller. In fact, I consider myself very fortunate to be one of the first among my peers to learn, practice, and implement the Twelve Tactics for Tough Times. In my 30+ years of residential real estate, I'm proud that I have weathered every cycle in the past, but today's circumstances are different... and this is the tool that I need now." Brad Osborne, CENTURY 21 Realty Group I

Shift is a must read if your interested in real estate or understanding the market. This book allows agents and others to understand the steps we need to undertake when a market shifts from a sellers market to a buyers market and vice versa. Gary Keller helps readers understand the trends and cycles we are currently in and takes away the fear of trying to guess. We are given fabulous tools of charts and graphs to help others understand how to get their goals met in whatever type of market we are in. This is the best buyers market that I may ever see in my lifetime and buyers should be out there looking for the homes that fit their needs. Shift will help sellers in todays market understand that their strategy should not be to chase the market down but get ahead of it and get their goals met quicker. Gary Keller explains step by step what salespeople need to do in order to LEVERAGE their business through action focused lead generation everyday. Shift covers the tactics that are necessary to manage your finances in a tougher market, always lead with revenue. Just these pertinent points will help all agents with what their strategy should be in dealing with buyers and sellers. Shift covers all the aspects of running your business successfully and profitably. This is a GREAT read with lots of Goodies..

The information in the "Shift" is timely and perfectly relevant to the real estate market we are currently experiencing. I am a national instructor and have heard the buzz from agents in both the northwest and southwest parts of the Country about how valuable the information contained in this book is. This book encouraged me to take specific actions regarding my business that will ensure my success as I build my business in the current real estate market. SHIFT: How Top Real Estate Agents Tackle Tough Times (PAPERBACK) (Millionaire Real Estate)

Gary Keller has once again given real estate professionals another invaluable tool. SHIFT give a play-by-play on tactics agents need to survive and thrive in a shifting market. Real estate professionals rejoice! Don't wait another minute. Get up, get out, and get the book!

This is real work stuff for what is happening right now. Most current thinking I have read. 911 for the market train wreck

Gary Keller has done it again by focusing on the essentials of the "now" without comprimising the future. Avoiding the truth does not change the truth, and Keller hits the truth straight on with powerful strategies to succeed in todays market, while preparing for greater market share on the backside as this market corrects.

Do you want to learn not only to survive in today's market but to THRIVE?! The 12 strategies taught in this book will help you use this market to your advantage. The market shift can be a gift that will inspire you to buckle down, go back to the basics (whoever said you could NOT do the basics!), and strengthen your real estate business. When the market turns around, those agents who read this book and follow these strategies will be the ones who are on top! The information included in each chapter teaches me what to do and the inspirational quotes at the beginning of each one inspire me to get it done. I read it with a highlighter, a pen for underlining, a notebook for jotting down key ideas, and little sticky flags for marking special sections. This will be a reference book I will use over and over as I continue to build my business!

At an interview a sports writer asked Wayne Gretsky "How do you get to the puck before everyone else does." Wayne replied "Everyone skates to the puck. I skate to where the puck will be!"

Once again Gary has provided timely and intuitive advice for the Real Estate professional at the cutting edge before everyone else has realized what has happened.

Gary, Dave & Jay give 12 key tactics and if you follow them then your business will come and help build your business power and thrive through this shift and beyond.

I would recommend this book to anyone who wants to "outskill" the competition and power through this market.

Wow! This book is a must read. These principles will help anyone make it through the SHIFT. Whether new to Real Estate or a Seasoned Veteran, this book gets to the core of what it takes to succeed.

It is filled with terrific graphs and is an easy read. Many have been waiting patiently for this book and they will not be disappointed. Many who have read it are already creating success by following the 12 tactics offered in this book.

I am an owner of two offices with over 320 agents in Las Vegas and Henderson, Nevada. I am recommending this to every agent so they can SHIFT with this SHIFTING MARKET. The tools in this book are exactly the same I've been teaching for months. This book covers all the bases and gives insights required to EXCEL in this market.

You will benefit from this fabulous must read!

Thank you Gary Keller.

Gary, Dave & Jay seem to be right on the edge, bringing forth hands on wisdom. The book is and will continue to change the careers of many.

READ THIS BOOK! First, it gives an agent the required mindset to really make it happen in a big way, in the market we are in now. The step by step action plan and the strategies will move the agent away from behind the slower moving crowd, to the front of the pack. An agent should be leading the sellers and the buyers to their goals, in a timely way, and this book is specific about how to do it.
Gary, Dave and Jay have done it again! Agents: buy their "Millionaire Real Estate Agent" book, couple it with this "Shift" book, and you will find enormous success in the real estate market-this one! THEN buy their "Millionaire Real Estate Investor" book, and you will be more than set! These 3 books are THE path to huge career opportunity, and ultimately financial freedom. The benefit is for both the agent and their clients.
"SHIFT" shows you that THIS is the time, you should not be waiting for ANYTHING, do it right now. Empowering!!

-Beverly Steiner

I have had a very successful real estate practice for over 20 years in the San Francisco Bay Area. Our housing markets have generally been bullet proof from economic downturns. The current economic turmoil has created fear, anger and chaos in our Bay Area real estate communities. The Shift is a blue print for Realtors who are interested in having a real estate practice that thrives and flourishes through this difficult time for consumers and business alike. The twelve steps/chapters outline an operating plan that, if followed, will create the desired results - a business that not only serves consumers at the highest levels, but a business that is profitable. The business principles in this book are simply brilliant. Congrats for the work of the authors have done to throw our industry a life perserver that will serve all us the rest of career.

This book is an incredible TOOL offering insight and strategies to thriving in a shifted Real Estate market. I have used Gary Keller's new book as a model in my Real Estate Business, and literally feel insulated from the market shift we are going through. I am employing the business models/tacits and stratgegies he teaches in my everyday operation. Many agents today are are shooting in the dark and working very hard doing the same things they have always done.... but they are missing how to employ the strategic shift in their busienss model that helps them to understand that cutting costs, getting back to the fundamentals of prospecting, targeting the foreclosure and short sale market and many other things is how to thrive and survive in this market.Gary really offers incredible insight into all of these fundamentals, tactics and startegies that make a world of difference in your day to day operation!!! It is challenging, uplifting, powerful and motivating... Getthe book, read it, and DO IT!!!

SHIFT was fantastic! If you are a real estate agent I'm sure your business has shifted to some degree. If you don't implement these 12 tactics, you may find yourself working in another field, or maybe you already are. It was so refreshing to read a real estate book that is accurate with what is going on! Sounds easy? Well it is. The truth is everyone can do, but not everyone will (quoted from the book). Agents in my office that have implemented these 12 tactics are pulling unbelievable numbers. Our entire training system is now revolving around these 12 tactics and by the way, it's not a spend money book. You can implement these tactics in your business without spending anything. If you are an agent, do yourself a favor, get the book and master it!

Shift Happens...it is a fact of life. You just have to decide if you are going to let the shift that has occurred in the real estate market knock you out or not. If you are a real estate agent, like me that has had a very successful career and loves working in real estate but has grown weary of the challenges of today's market, before you decide to find another career give yourself the gift of this book. Reading it will re-energize you and make you love real estate again. It provides a very clear plan of action through its Twelve Tactics outlining exactly what you must do to get to the other side. While other less resilient agents fall away, you will be gaining market share that will never be lost when the market recovers. Think about it...the most rewarding things you have accomplished in your life were not easy. How lucky we are in real estate that during one of our most challenging hours, Gary Keller, with his first-hand wisdom of real estate market shifts, along with Dave Jenks and Jay Papasan, has provided a road map for how to get to the other side. All you have to do is buy this excellent book and put its tactics to work. SHIFT Happens...do something about it!

A Tip...there is a coupon in the back of the book that allows you to take the book to OfficeMax and get it spiral bound at a discount. It will end up costing you about $2.50. Do it! You will use this book regurlarly as a reference book and adding the spiral binding make it much easier to use.

SHIFT: How Top Real Estate Agents Tackle Tough Times (PAPERBACK) (Millionaire Real Estate)
A good reminder of what a real estate agent should be doing to build and maintain business at any time. Pretty heavy on the sound bites.

I've been teaching, training and coaching real estate professionals for over 15 years and this is the first time I've seen a market shift explained as well as Gary, Dave & Jay have in this book. Additionally they've given simple and excellent tips and techniques that if followed faithfully will guarantee success for ANY real estate agent who wants to "recession-proof" their business. --Arlis W. Travis

Ask anyone in the real estate industry what they are challenged with right now. Chances are they will say 1)"I can't get my buyer to get off the fence", or 2) "I can't get my seller to be realistic about pricing their home", or 3) "I can't keep the transaction from falling apart". SHIFT identifies specific strategies to help overcome these and many of the other issues that we are facing right now in the real estate market. SHIFT is easy to read and provides timely, practical ideas and tools to help agents, builders, developers, lenders, etc.. not only survive in this market but THRIVE. I only wish that I had read SHIFT over a year ago! This may be one of the best real estate books ever written.

This book is POWERFUL and exactly what every agents needs that is trying to survive in this real estate market. It is the plan of attack to become an agent who doesn't just survive but thrive and builds market share that will impact and shape their future real estate business. Gary and his team create a road map on what an agent needs to do to turn this real estate market into an real estate opportunity. Every agent should have this and all of Gary Keller's book in their library. Shift knocks it out of the park!

SHIFT is the tool that the real estate community has been waiting for, real, hands on guidance, to steer Realtors through the changing market. We were all told it was coming, we were all braced for the change, but only Gary Keller took the time to teach us what we needed to do, not simply to survive, but keep our businesses growing. In the pages of SHIFT lies the answers. Thank you!

Once again, Gary Keller injects his amazing perspective and knowledge of the real estate industry into his latest book, SHIFT. Published at a time when many professionals in the real estate industry are struggling to find the momentum they once had, SHIFT gives answers that deliver. Agents will find 12 easy to understand and implement tactics that will create a "shift" in their professional momentum now. Any serious real estate professional should read this book!

After to close to 15 years in the business, I can honestly say I've seen the best and worst a market can offer anyone who's practicing real estate. Being used to a great or average market, it was tough knowing what to do when this shift occured. Thankfully, I was introduced to do this "how to" manual. It touches on every issue an agent has to confront on their way to successfully beating this market. This is a must read for every serious real estate practioneer.

Amazing!!! Outstanding!!! Just as he did with "The Millionaire Real Estate Agent" and "The Millionaire Real Estate Investor", Gary Keller, in his latest book "The Shift" provides real estate agents everywhere with mindsets, strategies and models to not only survive but THRIVE in our current environment! It's also a must read for buyers and sellers in this market. Opportunities exist in every market! This book helps everyone get off the fence and get into action!! Thank you Gary and team!!!

Gary Ubaldini CRS,CRP,CHLMS
Palm Harbor, FL
www.garyandnikkiteam.com

As the old saying goes "the only constant is change", this book is how to handle the change in the real estate market from a logical and practical way, very easy to read and full of usable information.
I have implemented ideas from the book into my regular business and already seen results.
As always Gary is ahead of the curve and willing to share his knowledge with anybody willing to listen

Andrew Monaghan
The Monaghan Group
Keller Williams Professional Partners
Glendale AZ

As the owner of three real estate offices with over 300 associates, all I can say is THANK YOU to Gary Keller and his fellow writers for giving us this incredible book at this distressed time in our industry. This is absolutely a must read for anyone in our business who wants to be in business in the future. And for those agents fortunate enough to be faring well in the current market this gem of a book will provide the perfect blueprint for even more success!

Tom Wood
Phoenix, AZ

Although SHIFT is intended for those in the real estate profession, the 12 tactics and strategies presented are just as applicable to anyone who is in business. The market will always shift, and this book clearly identifies why and then goes the extra mile by providing strategies for real estate professionals to get through this market instead of waiting for the market to change. This should be a must read for anyone even thinking of getting into real estate ... and a must read for those who already are! In a time when just about everyone is nervous about what has happened, this provides some "sense and sensibility" for us to share with the consumer.

Gary Keller is an exceptionally clear and insightful thinker. He does a brilliant job of organizing and presenting material in such a way that his reader can more easily understand it and, of greater importance, then put it to effective use. If you want great information about how to implement proven ideas, this is the book for you! 'Shift' is a road map which could guide and inform the development of real estate agents' careers during trying times. Agents can now push aside fear and transform their businesses!!

I brought this book after reading Miliionare agent, i was a little dissapointed but not too bad would probaly not recommend. Here in Australia it just did not help.

This book is such a GIFT to all real estate agents. This book does an awesome job inspiring and motivating agents to thrive in a shifted market. It's a very comfortable read.. as if Gary Keller is having a "let's get real about your business" consultation face to face with you. A must read for all agents who want to master ANY market!!

As an associate in a real estate office, agents that are embracing the market change and implementing new systems to meet it have doubled and tripled their income. Whether specializing in short sales, REO's or in the investor market there is money to be made and the SHIFT has the 12 fundamentals every realtor needs to know.

This is a good book for the times. It helped me get a deeper understanding of the market and how to adapt my marketing efforts to reflect current conditions. Shifts come and go, therefore we should not be suprised by them but actually anticipate them and use them as a way to thrive instead of merely surviving.

I have a real estate backgound going back to the mid 90's. For the past seven years I've have worked as a mortgage broker. Gary's comments concerning mortgage approvals was a little bit off, to say the least. Not sure where he's getting his information from.

1. A Preapproval letter from a loan officer does not mean the application has already been fully underwritten by the lender. The application is fully underwritten only when there's a fully executed contracted, among other items.

2. Appraisers do not generally welcome telephone calls from real estate agents- for various reasons (although I have been known to get the appraiser, the realtor & myself on a 3-way to try and iron out an issue- generally concerning value/comps. But NOT some highly emotional, highly stressed agent conducting themselves in a highly-unprofessional manner, trying to bully the appraiser into making the numbers magically work!)

3. He recommends using several lenders for one transaction. (A practice promoted throughout the KW organization, that many Top Producers disagree with) Although I do agree with the second opinion concept.

4. He gives the criteria for choosing a lender. Great info, however it is well known that his company here in Nashville made their choice solely on the lenders ability to compensate them for doing business. (But we are assured though, that this is NOT a kickback/RESPA violation)

5. Finally, I fear that his admonition to control 'the process' may be misunderstood by most real estate agents. Controlling is not about demanding, bullying, whinning, screaming, cursing, etc. There are thousands of emotionally immature agents in the business who've never read a book or taken a class on selling, negotiation, influence, etc.

Controlling the process involves mutual co-operation and respect. Perhaps real estate agents will do well to read other books on the subject of selling, negotiation, and the art of influence to complete their knowledge base.

This is a good book for the times. It helped me to get a deeper understanding of the market and how to adapt my marketing efforts to reflect current conditions. Shifts come and go, therefore we should not be suprised by them but actually anticipate them and use them as a way to thrive instead of merely surviving.

I have sold real estate backgound going back to the mid 90's. For the past seven years I've have worked as a mortgage broker. Gary's comments concerning mortgage approvals was a little bit off, to say the least. Not sure where he's getting his information from.

1. A Preapproval letter does not mean the application has already been fully underwritten by the lender

2. Appraisers do not generally welcome telephone calls from real estate agents- for various reasons (although I have been known to get the appraiser, the realtor & myself on a 3-way to try and iron out an issue- generally with comps. But NOT some highly emotional, highly stressed agent conducting themselves highly-unprofessional manner, trying to bully the appraiser into making the numbers magically work!)

3. He recommends using several lenders for one transaction. (A practice promoted through the Keller-Williams organization which many Top Producing in my area disagree with)

4. He gives the criteria for choosing a lender. Great info, however the his company's offices here in Nashville made their choice solely on the lenders ability to compensate them for doing business. (But we are assured that this is NOT a kickback/RESPA violation)

5. Finally, I fear that his admonition to control 'the process' may be misunderstood by most real estate agents. Controlling is not about demanding, bullying, whinning, screaming, cursing, etc. It involves mutual co-operation and respect. Perhaps real estate agents will do well to read other books on the subject of selling, negotiation, and the art of influence to complete their knowledge base.

Another home run. A very thoughtful, entertaining read. Shift offers specific and insightful methods for growing your business in good or challenging times. Put these techniques in to play in your business and success will be the only by-product.

As with his first two books: "The Millionaire Real Estate Agent" which should have been titled "How to Spend a Million Dollars Before You Make a Single Sale" and "The Millionaire Real Estate Investor" both are a waste of your money. Both books are filled with "filler and fluff" and contain no information that will help you sell or invest in real estate. I have been in the real estate business as a broker and an agent and have done very well! If you want a great book, with substance have Amazon find you a copy of Ray Smith's "Master Blueprint for Real Estate Sales". Written over 40 years ago, the methods he teaches will get you a whole lot further in the real estate business than will any of Keller's books.

Just as he did with The Millionaire Real Estate Agent and The Millionaire Real Estate Investor, Gary Keller once again provides timely insight into how to survive this "shifting" real estate market. He puts knowledge that we all have heard possibly at some time before into context within these down real estate market conditions. This book is well researched and provides timely quotes from some of the best agents in the country (not always affiliated with Keller Williams). This book can be read quickly but just like his previous books, it will become an excellent reference book to refer to in the future! This book will most certainly help me navigate the real estate market here in Birmingham, Alabama.

Collier Swecker
Birmingham, AL Real Estate www.MegaAgentRealEstate.com
collier@megaagentrealestate.com

I waited for this book with great anticipation and was not disappointed when I finally got my hands on a copy -- this is career-changing, paradigm shifting information.

I work as the manager of an 80 agent office in Palm Beach, FL and know first-hand the challenges that agents today are facing. The advice given in this book is the exact same advice I've been preaching for months now, delivered in a concise, action-oriented, laser specific format that covers all of the bases and provides all of the key insights needed by any agent committed to growing their business and prospering in today's market:

* Mindset -- getting your 'head-straight' for today's market environment.
* Expense Management -- leading with revenue in tough times.
* Leverage -- accomplishing more through collaboration with others.
* LEAD GENERATION tactics that work.
* LEAD CONVERSION skills and scripts that get results.
* How to maximize your use of the internet to capture and retain clients.
* PRICING RIGHT so your properties sell faster than your competition's.
* Staging strategies that get your properties sold more quickly.
* Skills and scripts for overcoming you buyer's reluctance.
* The basics of creative financing strategies to get your listings sold.
* Short sale, foreclosure and bank owned property strategies and tactics that work.
* Special advice for seeing your properties through to closing.

As a real estate author myself (The WealthLoop Series Beginner's Guide to Building Wealth Buying Houses: The Foolproof Roadmap to Real Estate Riches Without the Risks and Hassles of Landlording) I realize that the shelves are brimming with real estate books. I can honestly say that given today's real estate market environment, if an agent were only allowed to read one real estate book in the coming two years, THIS would be the book that I would recommend! In fact, we are in the process of implementing a complete twelve week training program for my Palm Beach office that's wholly based on the insights gleaned from this book -- I believe it is that important.