How to Succeed in Commercial Real Estate

  Author:    John L. Bowman
  ISBN:    0940352168
  Sales Rank:    27362
  Published:    2004-10
  Publisher:    Mesa House Publishing
  # Pages:    316
  Binding:    Paperback
  Avg. Rating:    5.0 based on 19 reviews
  Used Offers:    11 from $13.80
  Amazon Price:    $14.93
  (Data above last updated:  2008-09-03 03:45:02 EST)
  
  
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How to Succeed in Commercial Real Estate
  
How to Succeed in Commercial Real Estate is a comprehensive, practical book for those considering entering the field of commercial real estate, those just beginning in the business, as well as experienced brokers and sales managers who want to evaluate and strengthen their current strategies—especially those related to listings, negotiations, contracts, and sales.

The author provides a straightforward overview of the business of selling commercial property, including coverage of the four main specialty areas -retail, office, industrial, and investment—as well as crossovers and emerging specialties. Rather than pumping a "get rich quick" approach to selling, the author shows brokers that they don't have to sacrifice integrity and ethics to remain competitive and deal oriented. The book includes detailed coverage of

• Choosing a company and a specialty that's a good fit for you.
• Sales strategies and sales points specific to commercial real estate, including practical suggestions for countering other brokers.
• The importance of focusing on exclusive listings, how to find and get the best prospects, and the most effective strategies for marketing the property.
• Standard parts and points of negotiation for contracts and forms, including earnest money agreements, leases, options, listings, counter offers, and fee schedules.
• Rent and how it is calculated and quoted, including triple net, modified net, gross, and full service leases.
• Technical knowledge including agency, law, appraisal, taxation, zoning, surveys, environmental investigations, investment analysis, risk comparison, exchanges, financing, and property management.
•The pros and cons of going independent and how to decide if it's the right move for you.

Written in an engaging, straight-talk style, the author shares a wealth of other practical knowledge reaped from 30 years in the business.

                  Reader Reviews 1 - 26 of 26                 
  
  
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07-05-08 3 1\1
(Hide Review...)  The book was okay
Reviewer Permalink
This book was well written and had some solid information, but I felt it lacked detail. The book spends a lot of time talking about salesmanship and very little time really explaining the details of either evaluating or negotiating commercial deals. Honestly, I really liked Loren Keim's book The Fundamentals of Listing and Selling Commercial Real Estateand John Peckham's A Master Guide to Income Property Brokerage : Boost Your Income By Selling Commercial and Income Properties , 4th Edition better. Both went into detail on where and how to find clients, particularly online, and both did some detailed explanations of evaluation techniques, pricing strategies and understand the terminology.
(Review Data Last Updated: 2008-09-02 04:05:31 EST)
11-28-07 5 (NA)
(Hide Review...)  Terrific book for any broker
Reviewer Permalink
This should be a must read for any beginning broker, and it should be a skills improvement book for any experienced broker.
(Review Data Last Updated: 2008-07-07 11:11:11 EST)
09-01-07 5 (NA)
(Hide Review...)  Great book for a primer on commercial real estate
Reviewer Permalink
Don't be mislead by the introduction to the author at the start of the book. The author appears to have been a professional student in his younger days, who had no idea what he wanted to do in life. He has two liberal art undergraduate degrees from two different colleges with a major in philosophy, then he started to work in his dad's commercial real estate firm. I thought oh boy! Do I really need to waste my time on this book?

The book is an excellent primer for those who might be interested in selling commercial real estate. It would even be a worthwhile read for most residential RE agents. It covers many areas which could transfer knowledge to residential agents. While I can see some of the reviewers would be disappointed because it includes many basics in real estate a person considering entering the field should know and gives them a feel for what it's like to work in the field. The author has a variety and good understanding of the entire field of commercial RE, as has had many management positions within the field. What more this isn't book written by someone who has never been in real estate. There are plenty of those books in the market place. Likewise this is not a book about how to get rich quick, which are plentiful in the market place.

Is the book general - yes! Is it informative - yes! Is it interesting reading - yes! If you're a pro in commercial real esate with over ten years experience it's not the book for you.
(Review Data Last Updated: 2008-07-07 11:11:11 EST)
08-24-07 5 (NA)
(Hide Review...)  Informative
Reviewer Permalink
I would say the book was pretty informative and relatively insightful. It seems there are very few good books on commercial real estate brokerage - and I would recommend this one.

The book is a good broad brush of concepts...if you hunger for knowledge about commercial real estate, this is a good book.
(Review Data Last Updated: 2008-07-07 11:11:11 EST)
03-02-07 5 2\2
(Hide Review...)  Superb !!
Reviewer Permalink
This book is a hands on approach on how to make it on the commercial real estate arena,anyone who thinks they can come and make the big money on the ultra competitive world of commercial real estate easily is dreaming.He give you the stepping stones on how to build your business from scratch and it comes from someone "who's been there" not someone trying to peddle you into a "magic" way to make the big money.I applied some of his techniques and they DO work if you are willing to put the time and energy.The stuff he shares with you here will take you an average of 5 to 7 years to learn if you start on the business with little or no experience. (and more than half of your commision if you work for a big kahuna commercial brokerage firm)Good Job!!
(Review Data Last Updated: 2008-07-07 11:11:11 EST)
03-02-07 5 2\2
(Hide Review...)  Superb !!
Reviewer Permalink
As the title and description clearly indicates , this books teaches you the way to make it to the top in commercial real estate brokerage by someone who "has been there" in the ultra competitive (and many times cuthroat) world of commercial brokerage ; This type of education is a must if you expect to make it. As a mid level producer , i already started to use some of his advice and it has helped me to jump to the next level and if you want to make the best of it i recommend you read it twice.You will grow your career by leaps and bounds !!
(Review Data Last Updated: 2008-02-15 01:40:22 EST)
02-12-07 2 15\20
(Hide Review...)  Should be titled "How to Succeed in Commercial Real Estate BROKERAGE"
Reviewer Permalink
I was disappointed with the book. I expected a book that would describe how to succeed in commercial real estate for someone wanting to buy and lease out commerical properties. This book hardly touched on the topics I wanted to learn about, such as what makes a property a good investment, how to do due diligence on a property when considering it for purchase, tips on finding a good investment and why it's so hard, pros and cons of development vs buying an existing building, etc. I would have appreciated if the front cover would have made the target audience clearer. Read the table of contents carefully before making the assumption I did!
(Review Data Last Updated: 2008-02-15 01:40:22 EST)
02-11-07 2 16\21
(Hide Review...)  Should be titled "How to Succeed in Commercial Real Estate BROKERAGE"
Reviewer Permalink
I was disappointed with the book. I expected a book that would describe how to succeed in commercial real estate for someone wanting to buy and lease out commerical properties. This book hardly touched on the topics I wanted to learn about, such as what makes a property a good investment, how to do due diligence on a property when considering it for purchase, tips on finding a good investment and why it's so hard, pros and cons of development vs buying an existing building, etc. I would have appreciated if the front cover would have made the target audience clearer. Read the table of contents carefully before making the assumption I did!
(Review Data Last Updated: 2008-07-07 11:11:11 EST)
01-26-07 5 2\2
(Hide Review...)  Definitely worth the Read
Reviewer Permalink
This book maintains a no-nonsense strictly business approach to commercial real estate. The author has some *VERY* good points on countering your competitions sales pitches, and this alone is worth the read. Aside from the fact that the book has well developed chapters, clear concise writing, and few if any mistakes.
(Review Data Last Updated: 2007-06-24 09:35:23 EST)
01-25-07 5 1\1
(Hide Review...)  Definitely worth the Read
Reviewer Permalink
This book maintains a no-nonsense strictly business approach to commercial real estate. The author has some *VERY* good points on countering your competitions sales pitches, and this alone is worth the read. Aside from the fact that the book has well developed chapters, clear concise writing, and few if any mistakes.
(Review Data Last Updated: 2007-02-12 15:25:52 EST)
12-10-06 5 2\3
(Hide Review...)  Steve Vornea - review
Reviewer Permalink
Mr. Bowman has done an excellent job of explaining the inner workings of commercial investment real estate. This book is a must read for anyone interesting in succeeding commercial investment real estate. The book is very informative and well written, and the examples are well thought out. One drawback would be perhaps the treatment of some of the topics was a little scant. That is probably as a result of the vast differences in the practice across the country. Still, the book is well written, easy to read and understand and I highly recommend it.

Steven Vornea
(Review Data Last Updated: 2007-07-09 14:25:38 EST)
11-04-06 4 2\3
(Hide Review...)  How to Succeed in Commercial Real Estate
Reviewer Permalink
Mr. Bowman has done a fine job of explaining the in's and out's of commercial investment real estate. This book is an absolute must read for anyone thinking of making the transition to commercial investment real estate. The book is very informative and well written. The examples are well thought out. I have all my agents reading my annoted copy. If there were one defecit it would be that the treatment of some of the topics was a little light. That is probably as a result of the vast differences in the practice across the country. Still, the book is well written, easy to read and understand and I highly recommend it.

(Review Data Last Updated: 2007-07-09 14:25:38 EST)
11-03-06 4 (NA)
(Hide Review...)  How to Succeed in Commercial Real Estate
Reviewer Permalink
Mr. Bowman has done a fine job of explaining the in's and out's of commercial investment real estate. This book is an absolute must read for anyone thinking of making the transition to commercial investment real estate. The book is very informative and well written. The examples are well thought out. I have all my agents reading my annoted copy. If there were one defecit it would be that the treatment of some of the topics was a little light. That is probably as a result of the vast differences in the practice across the country. Still, the book is well written, easy to read and understand and I highly recommend it.

(Review Data Last Updated: 2006-12-10 08:29:00 EST)
10-29-06 4 (NA)
(Hide Review...)  A guide on how to SELL but not how to ACQUIRE
Reviewer Permalink
The title was somewhat generic. I thought it would show how to sell commercial properties and also how to acquire it. Success apparently is defined only as selling in this book. The book guides you well on how to start your career in selling.

Now if you're looking to be successful by acquiring commercial properties, you'll need to look somewhere else. Here's a suggested title:

Investing Without Losing (ISBN 0978834607)
(Review Data Last Updated: 2006-11-04 07:24:29 EST)
09-12-06 4 (NA)
(Hide Review...)  Great Book!
Reviewer Permalink
Really got me thinking and was filled with very useful, helpful, informative, but easy and simple to understand tricks. One of my favorites. A+
(Review Data Last Updated: 2006-09-12 06:52:43 EST)
07-25-06 5 5\5
(Hide Review...)  How to succeed in Commercial Real Estate
Reviewer Permalink
YOU ARE ONLY GOOD AS THE TOOLS YOU HAVE!. If I had this TOOL, "How to succeed in Commercial Real Estate", when I first stated, I would not have faced all the bumps and brambles in this business. Stay the course, as noted in the book, and you will definitly succeed in this Business. A True Five Star!
(Review Data Last Updated: 2007-07-02 11:03:27 EST)
07-24-06 5 4\4
(Hide Review...)  How to succeed in Commercial Real Estate
Reviewer Permalink
YOU ARE ONLY GOOD AS THE TOOLS YOU HAVE!. If I had this TOOL, "How to succeed in Commercial Real Estate", when I first stated, I would not have faced all the bumps and brambles in this business. Stay the course, as noted in the book, and you will definitly succeed in this Business. A True Five Star!
(Review Data Last Updated: 2006-10-29 09:38:38 EST)
07-03-06 5 4\4
(Hide Review...)  How to Succeed in Commercial Real Estate
Reviewer Permalink
John Bowman creates a realistic overview of the Commercial Real Estate industry, including the opportunities and the risks involved how you start and build a career. A must read for anyone considering a career in the business.
(Review Data Last Updated: 2006-10-11 06:53:26 EST)
04-17-06 4 5\6
(Hide Review...)  worthwhile info
Reviewer Permalink
It's a good read with worthwhile info. The reviewer below who commented that the book is "high school" level material doesn't work in the commercial real estate business, and apparently was mad that Bowman's book isn't a motivational get-rich-quick real estate book.
If you are looking for that, you will be disappointed. If you want basic and sensible advice from someone who has been there, you will get it.
(Review Data Last Updated: 2006-10-11 06:53:26 EST)
04-07-06 5 4\4
(Hide Review...)  Good Commercial RE Primer
Reviewer Permalink
How to Succeed in Commercial Real Estate is a very good book that will give aspiring Comm RE professionals more than enough information to:
1) Determine if the career may be a good fit
2) Evaluate which specialty may be the best fit
3) Determine the type of Office to work for
4) Develop and maintain a "prospect" base
5) Avoid pitfalls that will cause loss of favor with clients, prospects, and fellow professionals

Most of the things that the book is light on (like where to get the prospect lists) need to be worked out with the training broker. Doesn't seem like the author has held much back.

By studying this book you will not feel like a Commercial Broker however you will feel like you can identify the qualities of a Commercial Broker and thus aspire to be one in an effecient manner.
(Review Data Last Updated: 2006-10-11 06:53:26 EST)
03-23-06 5 2\6
(Hide Review...)  Commercial Real Estate Career
Reviewer Permalink
I purchased this book to learn more about the field. The author is experienced,enthusiastic and honest in presenting what can be a very lucrative career field.
(Review Data Last Updated: 2006-10-11 06:53:26 EST)
08-02-05 4 11\11
(Hide Review...)  A great introduction to commercial real estate
Reviewer Permalink
I purchased this book along with another one,(...) I feel even better about this subject and gaining even more confidence when I'm practicing my profession. This is the reason I'm sending in my review as well.

This book is great if you're getting into the world of commercial real estate and need to have someone explain the myriad areas of general knowledge to you. It's basically what you might expect if you had a mentor or coach to help you get started, which is hard to come by in the competitive real estate environment. It won't tell you the "nuts & bolts" that are part of the nitty-gritty side of the business.

It was useful in that it helped me to "fill in the blanks" where I had a few questions about the commercial side of real estate. Since I'm already a practicing residential real estate and have a corporate/financial background, the book didn't dazzle me with things I carried over from my residential or business experiences.

In short, I recommend it to someone who is new to the business or if you're a residential agent who occasionally dabbles into it. It will give you a good, general overview and suggest areas where you can establish sound fundamentals that are required for a success career.
(Review Data Last Updated: 2006-10-11 06:53:26 EST)
04-26-05 5 9\9
(Hide Review...)  A great primer for someone about to take the plunge
Reviewer Permalink
For someone looking to enter the brokerage side of the business I found this book to be a great primer. The book is not meant to be an in depth educational tool so the person who gave it such a negative review probably was expecting something completely different. If your new to commercial brokerage or looking to get into it, this book will help you with some key issues and highlight some important areas about the business that you may not have known. For instance, the difference in working for a regional or a national and selecting your firm to work for, your area of specialty, some key terms and vocab you need to know and common mistakes made by newbies that you can look out for and avoid. If you have been in the business for a couple of years, then this book probably won't help you too much but if you're about to start interviewing with firms I highly reccommend reviewing this book beforehand to get you thinking on the right track and asking the right questions.
(Review Data Last Updated: 2006-07-07 07:17:18 EST)
03-31-05 1 10\16
(Hide Review...)  sigh....
Reviewer Permalink
This is a high school education level book. If you know anything about the real estate business, do not purchase this book. You will be greatly disappointed. The book is very general, gives no specifics or details about anything, and i marvel that there was actually a publisher willing to print this book. I guess i should write a commercial real estate book because it seems they are in short order. I would instead purchase a book by Jack Cummings and then find a good commercial company to work for.
(Review Data Last Updated: 2006-07-07 07:17:18 EST)
02-18-05 5 4\4
(Hide Review...)  Excellent resource for beginners
Reviewer Permalink
This is probably the most comprehensive yet easy-to-read book I've found on beginning a career in commercial real estate brokerage. It's mainly focused on brokerage as a career, which is great since there aren't very many books on the commercial sector. If you're thinking about becoming a commercial broker or you just want to learn more about the industry, this is an excellent overview. Highly recommended.
(Review Data Last Updated: 2006-07-07 07:17:18 EST)
01-07-05 5 20\21
(Hide Review...)  A plain-terms guide to buying & selling commercial property
Reviewer Permalink
How To Succeed In Commercial Real Estate is a plain-terms guide to buying and selling commercial property, drawn from the author's experience in 30 years of the business. Chapters cover sales points specific to commercial real estate, including suggestions for countering other brokers; the importance of exclusive listings; how rent is calculated and quoted; technical knowledge with regard to law, appraisal, taxation, zoning, surveys, and environmental investigations, among other topics; the pros and cons of going independent; and much more. A no-nonsense guide accessible to readers of all familiarity levels with the world of real estate, and highly recommended reading for anyone about to take the plunge and invest thousands or even millions of dollars into commercial property.

(Review Data Last Updated: 2006-07-07 07:17:18 EST)
  
                  Reader Reviews 1 - 26 of 26                 
  
  
  
  
  
  

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