I read this book this past week and from my knowledge of the marketplace it seems to have held up remarkably well.

I found many of the articles extremely informative and very accessible for someone without a heavy background in Intellectual Property (IP). My background is in public relations and investor relations so I was grateful to have a guide to the IP world that cut through many of the standard legalistic terminology (that plagues many of these books) and cut to the heart of the realistic value of IP.

I came upon this book while doing research on IP for a client and it provided me not only with some good facts and arguments on the value of IP (the main focus of my research) but also gave me overall point of view that succinctly summed up the different areas where IP draws its value.

The knowledge contained in this book is well worth the price and a must-read for anyone interested or (required to know!) the value of IP.

I read this book this past week and from my knowledge of the marketplace it seems to have held up remarkably well.

I found many of the articles extremely informative and very accessible for someone without a heavy background in Intellectual Property (IP). My background is in public relations and investor relations so I was grateful to have a guide to the IP world that cut through many of the standard legalistic terminology (that plagues many of these books) and cut to the heart of the realistic value of IP.

I came upon this book while doing research on IP for a client and it provided me not only with some good facts and arguments on the value of IP (the main focus of my research) but also gave me overall point of view that succinctly summed up the different areas where IP draws its value.

The knowledge contained in this book is well worth the price and a must-read for anyone interested or (required to know!) the value of IP.

The first 50 pages are worth the cost of a seminar

As a 37 year patent practitioner, I found the first 50 pages of this book to be an eye-opener. It not only is worth the cost of the book, but in my view is worth the entire cost of the seminar for which it was offered as a preliminary read.

Whether or not the figures are exacting, the dichotomy is striking between the potential value of an IP portfolio on the one hand and the proportionately smaller amount of C-level executive and Director time devoted to management of the asset. It is also worrisome for all those managers to whom management responsibility is entrusted.

For those stuck in the traditional notion of exclusion being the principle basis for valuation of an IP portfolio, the implications of ignoring other and more non-traditional forms of value, coupled with the possibility of being called to account for that non-imaginative and perhaps negligent approach, are too important to overlook. Failure to effectively manage an IP asset may generate potentially serious liability for responsible executives and directors.

A well-done call to possibility is never wasted. While not a "how to", this book delivers that wake up call concisely and effectively. It is a call to action for the assembly of financial, legal and strategic thinking and resources in the management of IP, to be particularly heeded by the caretakers and enhancers of value.

The first 50 pages are worth the cost of a seminar

As a 37 year patent practitioner, I found the first 50 pages of this book to be an eye-opener. It not only is worth the cost of the book, but in my view is worth the entire cost of the seminar for which it was offered as a preliminary read.

Whether or not the figures are exacting, the dichotomy is striking between the potential value of an IP portfolio on the one hand and the proportionately smaller amount of C-level executive and Director time devoted to management of the asset. It is also worrisome for all those managers to whom management responsibility is entrusted.

For those stuck in the traditional notion of exclusion being the principle basis for valuation of an IP portfolio, the implications of ignoring other and more non-traditional forms of value, coupled with the possibility of being called to account for that non-imaginative and perhaps negligent approach, are too important to overlook. Failure to effectively manage an IP asset may generate potentially serious liability for responsible executives and directors.

A well-done call to possibility is never wasted. While not a "how to", this book delivers that wake up call concisely and effectively. It is a call to action for the assembly of financial, legal and strategic thinking and resources in the management of IP, to be particularly heeded by the caretakers and enhancers of value.

I thoroughly enjoyed reading this book and found it extremely useful. It's an engaging compilation of 11 chapters written by 11 Intellectual Property experts, all of which are focused on how innovation brings shareholder value. By reading this book, a person is able to quickly understand the Intellectual Property playing field as it is today, and to identify many of the main actors and their differing viewpoints. Whether a person is an inventor, attorney, CFO or just interested in today's Intellectual Property environment, I think this book is a must-read. It is current, informative and well-written. Bruce Berman does an excellent job of giving the reader concise and valuable information.

Most of the business world focuses on the competition that occurs between products already on the market. A whole other world of competition takes place in the background involving intellectual property that a select few in business understand well. Bruce Berman has collected essays from an exemplary set of people who do understand intellectual property and have the track records to prove it. The book covers a lot of ground, which is the only issue this reader had with the material. Each of the individuals featured here could probably write his own book. The collection of possibilities to explore from an informed standpoint, however, is excellent; and in a field that is emerging from traditional ways of handling intellectual property, it pays to hear ideas from a number of voices.

Management of patent portfolios is moving on to new innovative approaches and business models.Bruce Berman has assembled a group of people who are on the leading edge of developing and making use of these new approaches and models.This is an interesting read for business people and also for university people involved in technology transfer.It is well worth the few evenings it takes to read the book.