I am an art licensing agent, and I use this book, along with a few other references, on a regular basis. It could probably be updated, like a previous reviewer stated, but it is still very helpful when determining royalty rates. It is good for an artist just starting to license, as it's easy to follow and is a great introduction into licensing art.

This book was a disappointment. The information was old and dated. The internet was mentioned as if it just arrived on the scene. It's time to shelve this book. Don't buy it.

There aren't many books out there for licensing art, or licensing, period. This is one of three books I use as a reference when negotiating licensing agreements for the artists I represent. It's very basic, yes, but helpful. I would like to see a follow up to this book for advanced licensors!

There aren't many books out there for licensing art, or licensing, period. This is one of three books I use as a reference when negotiating licensing agreements for the artists I represent. It's very basic, yes, but helpful. I would like to see a follow up to this book for advanced licensors!

While this book was written in 1995, it still does a very good job of introducing the artist to the world of licensing, and is worth the purchase price. Pair it with Michael Woodward's book "Licensing Art 101", for a more complete picture of the industry.

This book has some very basic information about licensing, but it was difficult to understand and still didn't give much insight on the topic.

Despite a boom in licensing and totally new markets exploding for licensed artwork and design (especially with opportunities for American and European artists, designers and industrial designers now working directly with Chinese manufacturers), this old tome is unfortunately still one of the better books available for the creative/businessperson. This subject desperately needs revising and updating... hello? Caryn R. Leland? We need you!

Great introduction book for those wishing to enter the licensing market. very informative. Reviews and explains each paragraph and its significance in a Licensing Agreement.

Based upon the reviews here I didn't spring for this book but obtained it through interlibrary loan. I'm glad I didn't miss it!
As a potential licensor I found this book to go into exactly the amount of depth I need to understand licensing and to get started.
The section of protecting an idea and specifically what to if a company won't sign a non-disclosre is worth the cost of the book alone. Coming from publishing (I have 26 books out) this isn't an issue, but with designs I was concerned. Now I know how to deal with it.
Bottom line, this book is well worth the low Amazon price!
Jodie Davis

This book contains basic information about licensing but does not provide enough practical examples on using it in different situations.

not enough for educational rate students