Hot, Flat, and Crowded: Why We Need a Green Revolution--and How It Can Renew America
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| Hot, Flat, and Crowded: Why We Need a Green Revolution--and How It Can Renew America | |||||||||||||||||||||||||||||
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Thomas L. Friedman’s No. 1 bestseller The World Is Flat has helped millions of readers to see the world, and globalization, in a new way. With his latest book, Friedman brings a fresh and provocative outlook to another pressing issue: the interlinked crises of destabilizing climate change and rising competition for energy--both of which could poison our world if we do not act quickly and collectively. His argument speaks to the 2008 presidential election--and to all of us who are concerned about the state of America and its role in the global future. “Green is the new red, white, and blue,” Friedman declares, and proposes that an ambitious national strategy--which he calls geo-greenism--is not only what we need to save the planet from overheating, it is what we need to make America healthier, richer, more innovative, more productive, and more secure in the coming E.C.E.--the Energy-Climate Era. Green-oriented practices and technologies, established at scale everywhere from Washington to Wal-Mart, are both the only way to mitigate climate change and the best way for America to “get its groove back”--to “reknit America at home, reconnect America abroad, retool America for the new century, and restore America to its natural place in the global order.” As in The World Is Flat and his previous bestseller The Lexus and the Olive Tree, he explains the future we are facing through an illuminating account of recent events. He explains how 9/11, Hurricane Katrina, and the flattening of the world by the Internet, which has brought three billion new consumers onto the world stage, have combined to bring the climate and energy issues to main street. But they have not really gone down main street yet. Indeed, it is Friedman’s view that we are not really having the green revolution that the press keeps touting, or, if we are, "it is the only revolution in history," he says, "where no one got hurt." No, to the contrary, argues Friedman, we’re actually having a "green party." We have not even begun to be serious yet about the speed and scale of change that is required. With all that in mind, Friedman lays out his argument that if we are going to avoid the worst disruptions looming before us as we enter the Energy-Climate Era, we are going to need several disruptive breakthroughs in the clean-technology sphere--disruptive in the transformational sense. He explores what enabled the disruptive breakthroughs that created the IT (Information Technology) revolution that flattened the world in information terms and then shows how a similar set of disruptive breakthroughs could spark the ET--Energy Technology--revolution. Time and again, though, Friedman shows why it is both necessary and desirous for America to lead this revolution--with the first green president, a green New Deal, and spurred by the Greenest Generation--and why meeting the green challenge of the twenty-first century could transform America every bit as meeting the Red challenge, that of Communism, did in the twentieth century. Hot, Flat, and Crowded is classic Thomas L. Friedman--fearless, incisive, forward-looking, and rich in surprising common sense about the world we live in today. |
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Book Description
Thomas L. Friedman’s phenomenal number-one bestseller The World Is Flat has helped millions of readers to see the world in a new way. In his brilliant, essential new book, Friedman takes a fresh and provocative look at two of the biggest challenges we face today: America’s surprising loss of focus and national purpose since 9/11; and the global environmental crisis, which is affecting everything from food to fuel to forests. In this groundbreaking account of where we stand now, he shows us how the solutions to these two big problems are linked--how we can restore the world and revive America at the same time. Friedman explains how global warming, rapidly growing populations, and the astonishing expansion of the world’s middle class through globalization have produced a planet that is “hot, flat, and crowded.” Already the earth is being affected in ways that threaten to make it dangerously unstable. In just a few years, it will be too late to fix things--unless the United States steps up now and takes the lead in a worldwide effort to replace our wasteful, inefficient energy practices with a strategy for clean energy, energy efficiency, and conservation that Friedman calls Code Green. This is a great challenge, Friedman explains, but also a great opportunity, and one that America cannot afford to miss. Not only is American leadership the key to the healing of the earth; it is also our best strategy for the renewal of America. In vivid, entertaining chapters, Friedman makes it clear that the green revolution we need is like no revolution the world has seen. It will be the biggest innovation project in American history; it will be hard, not easy; and it will change everything from what you put into your car to what you see on your electric bill. But the payoff for America will be more than just cleaner air. It will inspire Americans to something we haven’t seen in a long time--nation-building in America--by summoning the intelligence, creativity, boldness, and concern for the common good that are our nation’s greatest natural resources. Hot, Flat, and Crowded is classic Thomas L. Friedman: fearless, incisive, forward-looking, and rich in surprising common sense about the challenge--and the promise--of the future. Thomas Friedman and Fareed Zakaria: Author One-to-One Fareed Zakaria: Your book is about two things, the climate crisis and also about an American crisis. Why do you link the two? |
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| 12-03-08 | 5 | (NA) |
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Mr. Friedman does an excellent job of describing the problem. He also leaves no doubt about the urgent need for a solution. He discusses many viable renewable energy sources, but recognizes the need for a reliable robust clean long term 'renewable' energy source to the provide the US and the world with with the base load energy production not provded by wind or solar.
The world lucked out because fast neutron nuclear reactors are technically ready for deployment after a pilot plan is operated to optimize the design. These reactors will be very different from the reactors in operation today. For fuel they will use the spent fuel from the light water reactors used today---the material now called 'waste' and destined to be stored for 10,000 years in some mountain. The residue or so called waste from these new advanced reactors needs to be stored for only 300 years. The Uranium fuel burned in such a ractor would last as one scientist put it "Until the sun engulfs the earth". I therefore call this energy source renewable as it will last as long as other so called renewables. Make no mistake about it, these reactors are inevitable and the only energy source that can provide the massive amouts of energy required by a world inhabited by 9-10 billion people. Other renewables will all play a role but none are capable of providing a reliable base load. This is thoroughly discussed in my book "Beyond Fossil Fools, The Roadmap to energy Independence by 2140" and in Mr. Tom Blees' fine book "Prescription for the Planet" These two books are complimentary to Mr. Friedman's book in that they bring forth a solution called for in his book. Both books are availble on Amazon. Two books (Review Data Last Updated: 2008-12-04 11:39:29 EST)
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| 11-30-08 | 4 | 0\1 |
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Thomas L. Friedman's new book, "Hot, Flat, and Crowded" is an excellent read for every one interested in the future of planet Earth. Friedman draws connections between different topics which make one realize the need to protect this wonderful resource, Earth, which we inhabit. "Hot" is in reference to global warming. "Flat" implies how the world is becoming smaller; primarily the internet and transportation. "Crowded" refers to human over population of the earth. Friedman shows the strong connection between technology and the progression of the human race. Throughout time, there has always been enough resources to foster the development of new technologies. However, due to the over population of this planet, and the demands of that population, our resources are dwindling. Friedman's philosophy insists that when we create new products, we intend for them to be recycled therefore reducing the need for the consumption of our natural resources for every new product. We need to act NOW to protect our home so future generations can appreciate what we had the opportunity to enjoy, mother earth.
(Review Data Last Updated: 2008-12-04 06:23:09 EST)
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| 11-29-08 | 5 | 0\1 |
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Following The Lexus and the Olive Tree and The World is Flat, this new volume from the witty and articulate pen of Thomas Friedman brings us up to date on the state of inter-connectedness of the entire world. So many of the world's poor are rising to the point of wanting to become "Americans" and with it consume resources at the same rate as Americans. Friedman points toward possible solutions to this problem. Excellent book, particularly in this time of world economic and environmental crisis.
(Review Data Last Updated: 2008-12-04 06:23:09 EST)
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| 11-29-08 | 5 | 0\1 |
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This is another excellent book by Thomas Friedman. I was interested in finding out how he would tie together hot and crowed with flat. I had read his book about the flat world. I found this book provided an excellent analysis of how global warming and the increased world population interact and how they both interact with the flat world. I think it is a book that every concerned citizen should read. Although all will not agree with his arguments, they need to be addressed. Every reader will come away with some increase in knowledge on these subjects.
(Review Data Last Updated: 2008-12-04 06:23:09 EST)
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| 11-28-08 | 5 | 0\1 |
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This book extensively deals with the science and politics of energy. It describes the doomsday scenarios of staying with the current energy sources and the urgent need to go towards the alternate energies.
It is well known that oil price determines the politics of energy. Friedman describes in detail how the oil prices enrich the petro dictators in the OPEC countries and how it is funding the terrorist activities thru the Islamic fundamentalist schools in Pakistan. How Saudi Arabia is influencing the culture in the middle east thru its petro dollars. How the low oil prices enfeebles the power of the dictators while higher price makes them wag their tails. The role played by the former Saudi oil minister Ahmed Zaki Yamani in 1985 to stop protecting the oil prices and thereby caused the fall of Soviet Union. It is a surprising conclusion that the drastic drop in oil prices led to the collapse of Soviet Union. Yamani strategized that the oil prices should not increase too much in a short period of time. Doing so will cause innovations in West in the areas of alternative energy. To bolster his point, Yamani says that the stone age did not end because the world ran out of stones, but because bronze and iron came into use. Friedman portrays in detail about how the support for energy efficiency and alternative sources of energy in US has vacillated from time to time. Precious opportunities were squandered to build upon this strategy. Regan rolled back the average auto mileage from 27.5 to 26 and got the solar panels removed from top of the white house, in guise of giving the auto and oil Industries a boost. Clinton raised the efficiency of appliances from 10 to 13, only to be rolled back by Bush to 12. Which was later rolled back by the Courts to 12, but precious time was lost in the meantime. The utilities spend 0.15% of their earnings on R&D. GE spends very little on innovations in the energy sector. Mainly because there is no incentive to do so. As soon as the prices at the pump come down, America forgets about the past crisis. The energy companies truly care about the floor of the oil price, not the ceiling. He cites the story of the largest Solar panel company inUS, First Solar. It tottered on the brink of bankruptcy. The company survives today because of a major German market for solar panels. There is a big need to invest in alternative sources of energies. To lower the damage caused by carbon dioxide emissions and the consequent global warming. He maintains that the scientific evidence is beyond any doubt that the warming is being caused by our excessive fossil fuel consumption. It cannot be explained by any of the natural cycles of Earth or the Sun. When Oceans are warmed up, they release the disolved carbon dioxide. When rain forests are chopped down, it results in the same effect. This results in a positive feedback loop for more warming. A powerful quotation "Destroying a rain forest and other species rich ecosystems for profit is like burning all the paintings of the Louvre to cook dinner". Another one "The biodiversity of the planet is a uniquely valuable library that we have been steadily burning down-one wing at a time-before we even cataloged all the books, let alone read them". Along with the clean sources, we also need a smart electric grid. The current grid is a dumb grid, a hotch potch of regional grids built without the big picture in mind. A smart grid will interact with the sensors in a smart home and make efficient usage of power. A smart grid will also raise the price of power at peak times and lower it during off peak times. The third part of the three pronged strategy is conservation of energy. We need Japan's obsession with conservation which stems from an acute sense of insecurity due to most of its imports coming from middle east. A word of caution about alternate fuels. Corn based ethanol has been politically appealing recently, but does no good in the long run. Due to the spike in food prices it causes, along with more green house gases. He further quotes that EU has declared that the bio for biofuels should not come from tropical forests, nature reserves, wetlands, or grasslands with high biodiversity. It was revealing to me as to why the hybrids give significantly more mileage. It is mainly because the idling engine consumes 20-30 times more fuel than when it is moving. I had my own doubts about plug-in hybrids, which got cleared by this book. It says that although the plug-in hybrids draw power from an outlet, it is still more efficient to generate power at a remote coal plant than in a car engine. Europe has been seeing the writing on the wall more clearly. Iceland relies on hydro ad geothermal energy. Denmark has significant wind energy, Germany has solar energy, and France has nuclear energy. Even Australia, which initially did not sign the Kyoto protocol, did so when Kevin Rudd won the election by making environmentalism as a major election issue. There have been pockets of hope in US. For example, in 2007, Mayor Bloomberg, the most environmentally conscientious mayors in America, passed a law requiring all cabs in New York City to be hybrids in the next five years. The state of California has been in forefront of conservation and alternate fuels. Its per capita energy consumption has remained flat in the last 40 years, the rest of the country has more than doubled. Hopefully, the incoming new administration will take cues ! (Review Data Last Updated: 2008-12-04 06:23:09 EST)
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| 11-28-08 | 5 | 0\1 |
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Friedman hits the nail on the head. He asks the pertinent question: what kind of world do you want to live in? One where we continue our status quo with heads firmly buried in the sand to ignore all the cultural, social, economic, and environmental problems, only to keep applying bandaids as the wounds get worse? Or one where we wake up, open our eyes to the problems facing us, and get real? He slaps us across the face with the facts and figures as well as his exploration of those things we don't normally think about, like how little our solar industry can do to offset the unchecked growth in places like Dubai and parts of China. And then he tells us what to do to make things better and leave the world a better place for our children.
I wonder what kind of world we'll have in 40 years if everyone were to read this book. And then I think of what kind of world we'll have in 40 years if Friedman hadn't written this book. He is a world changer, and I appreciate and respect him for it. (Review Data Last Updated: 2008-12-04 06:23:09 EST)
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| 11-24-08 | 2 | 1\5 |
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This author's ideas are extremely over rated. First he writes about how wonderful it is that we're outsourcing everything to India, even though it is hurting American programmers, who are the best and brightest in the world, and driving down their pay ridiculously. Then he writes about how the government needs to drastically raise gas taxes to persuade *the masses* to push for alternative fuels. We should push for alternative fuels because it is good for the planet and for the country. Not because we're being punished by little Nazis who preach environmentalism and fly around in private jets ala Al Gore and living in huge homes built with Brazilian Cherry cabinets and floors. (this in itself is a crime against nature) A very successful business person myself, I live in a *green* 3000 square foot home that will be selling electricity back to the grid within 2 years.
After seeing good people hurt by the implementation of some of the short sighted 'garbage-in' ideas in this book, all I can say about this guy is I smell Limousine Liberal, a putrid odor. He must be the type that want to sit back and tell everybody else how to live. They have there monetary success, so screw everyone else they think. These types think they are elite and above other people. Take it from someone that has gone from nothing to great success, I say that they are not. I think it's time to outsource the jobs of over rated writers and phony environmentalists. (Review Data Last Updated: 2008-11-29 05:50:29 EST)
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| 11-24-08 | 5 | 1\2 |
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As a hybrid-driving non-parent working in educational technology, I figured Thomas Friedman's "Hot, Flat, and Crowded" would...for each point in his title...pretty much tell me things I already knew and reinforce what I believed. That would have been boring.
Fortunately, there was much more between the covers. One of Friedman's conceptual threads gave me especially important insight and justified the price of the book: how our foreign policy over the past three decades has systematically engendered the terrorism that haunts us. Holy oil slick, Bat Man...some of the chief perpetrators are regimes recent U.S. Administrations have deemed "friendly". Bottom line: "Hot, Flat, and Crowded" is a well-written, fact-filled broadside that manges to be at once emphatic and hopeful. Considering how depressing some of Friedman's statistics are, the hopeful tone of the book is most welcome. So where is hope in the face of impending global eco-distaster? In our collective hearts and hands. Since the original "Earth Day" (circa 1970), we've known that "hot" and "crowded" are accelerating. Since 1990, "Flat" has cascaded through our job markets. This knowledge, often repressed, has just slammed head-long into an unprecedented global economic crisis. When we've hit absolute bottom it will be time for us to have an "intervention" with ourselves. When the past no longer works, we will...as a creative and intelligent species...decide to invent our salvation. "Hot, Flat, and Crowded" catalogs a number of ways this can begin to happen. Since the publication of this book, a lot has happened in the realms of politics and economics. At the moment, the embryonic trend lines seem to be heading in the direction Friedman has predicted. Time will tell and history hangs in the balance. This is an important book. What we do in light of it is crucial. (Review Data Last Updated: 2008-11-29 05:50:29 EST)
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| 11-23-08 | 4 | 3\3 |
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First let me say that its a very good book and readable too. Most of the places, Friedman has hit the target. To begin, he is right about every country trying to ape America. But isn't that one of the biggest exports from the developed countries including America. So, american corporations were exporting the same to double or triple their profits. So, it will be a loosing game for anyone trying to stop or reverse it.
Lets get down to other stuff. I like the piece on Petropolitics. You may not agree with the graph etc, but there is some truth in there. They not only screw up their own country but export a large amount of convulated ideology as well. Then Friedman dives into renewable energy and power grid modifications. Good idea, not sure about feasibility. Also, his take on solutions needing thousands of Noahs is good. Though the problem is global, the solutions can be localised. Now comes the bad part... "China for a day". Oh sure.. try it. The decisions which are not democratic are thrown out today or tomorrow. Other parts which are totally missing is that to be Green, we need to change our lifestyle. We cannot continue to consume vast amounts of energy and resources. We need to grow up as a society, and do things differently. For example, Friedman talks about Dishwasher working at night, my take is that we need to see whether we need to fire up that at all or not. Let america show the world that they have re-invented themselves. And surely world will follow. The point is road is tough and lets get started now. (Review Data Last Updated: 2008-11-29 05:50:29 EST)
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| 11-21-08 | 1 | 6\11 |
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While I agree with some of the renewable energy issue, as an American, I have little trust of an individual that sees taking our personal liberties away for a day, see China for a Day chapter. This in an effort to "protect us" from ourselves. The last thing I need is the government, who can't even balance their own check book, tell me how to live or take my freedoms away for a day so they can push some agenda. While I'm not comparing the two, facisim starts with such beliefs. I'd read this book with a helpful spoon full of concern. Interesting book but not worth the read.
(Review Data Last Updated: 2008-11-24 05:50:21 EST)
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| 11-20-08 | 4 | (NA) |
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Thomas Friedman is one of the most insightful and thought provoking writers of the current era. Hot, Flat and Crowded does what each of Friedman's works do, they make you think and they provoke a discussion on the topic that he brings up. The nice thing about Friedman is that he isn't some gloom and doom prophet but more a cheerleader of change. I think that Friedman's greatest ability is that he gets people to discuss change without polarizing like so many other writers.
If there is one downside to any of his writing, it's that he can be too gushy, like someone with a new toy. While it's nice to see enthusiasm you cant help but wonder if that drives his thought process over detachment. (Review Data Last Updated: 2008-11-24 05:50:21 EST)
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| 11-20-08 | 3 | 1\1 |
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Thomas Friedman's writing is new to me, and from the glowing reviews of this book I expected a little bit more. I'm a climate change professional and one of those "revolutionary bureaucrats" that he praises in his book for doing the real work in protecting human health and the environment (thank you, Mr. Friedman), and I agree with 95 percent of his ideas and solutions - especially placing the true price of dirty fuel back onto the consumer (only then will people choose clean energy over dirty fuels). I give the book three stars mostly because it feels like a review of things I've already read, and it could have been written a little better. However, the book earns four stars if it's one of your first three books on the impacts of global warming; and if this is your first serious book on global warming I'd give it a top five-star rating.
Although the book puts together important ideas, my primary disappointment with the book is that it reads like one especially long newspaper article, very light and breezy, and almost glib in tone at times. A much better book if you want more on climate change and its impacts upon human societies is "Hell and High Water - Global Warming, the Solution and the Politics - and What We Should Do" by Joseph Romm. I've also read thousand-page compendiums on climate change, so to me, the science of global warming is incontrovertible. That part of his book didn't require convincing for me. I'm not an economist, so I could not evaluate his economical solutions to the degree I'd like, although I do agree that externalities should be included back into the price of everything, especially chemicals, fuels, or processes that are harmful to the environment. One of my main disagreements I have with Mr. Friedman is that growth in the third world is necessary or good. Even the author admits that the world can't sustain any more Americas. At least Mr. Friedman is exactly spot on about how the "green revolution" is more of a "green party", where everybody gets to feel good without actually accomplishing anything. If we want to keep the world livable for us humans, I'm certain that big changes, painful changes will have to take place. I am also fairly certain that voluntary behavior change will not be enough to limit carbon dioxide emissions into the air. Which do you think is easier? 1): Convince the average motorist that high-mileage hybrid vehicles are the best vehicle to buy (even though they cost more upfront); or 2): Mandate higher minimum fuel efficiency standards that all vehicles must meet. Personally, I know fuel efficiency standards work, because they worked in the 1970s very well. As for voluntary behavior, what is the market penetration of hybrid vehicles? A lot less than 5 percent. I'm an environmentalist, but I will not buy a hybrid until the price of gas becomes very, very, expensive. Stay tuned, I think climate change is the most important story of our times. In a few years, the economic downturn (in late 2008) will be in the past, gasoline will be at $7 to $8 per gallon, and we will still be trying to keep the planet from turning into a desert - only the later we start to make meaningful change, the more difficult it becomes. (Review Data Last Updated: 2008-11-24 05:50:21 EST)
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| 11-20-08 | 4 | 2\4 |
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Haven't read more than the synopsis yet, but are we to believe Friedman's call for a "green revolution" when it's published on 70% new paper, and only 30% recycled material?
That's a revolution? When Friedman apologizes for his part in cheerleading for the waste of over a trillion dollars in Iraq, money which would be enough to make all the renewable fuel we would ever need, then he can say he's serious. Sorry, Tom, some of your ideas are good, but they're coming from someone living in a credibility canyon. You showed us all what an ugly person you were when you endorsed the use of false pretense to attack a country which never threatened us: "The ''real reason'' for this war, which was never stated, was that after 9/11 America needed to hit someone in the Arab-Muslim world. Afghanistan wasn't enough." [.................] (Review Data Last Updated: 2008-11-24 05:50:21 EST)
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| 11-20-08 | 2 | 1\4 |
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I can't get as excited about global warming as Friedman has. First half of book paints worse-case scenarios in my opinion and is very tiresome reading - very repetetive and overdone with metaphors. Solutions in latter half of book are interesting, but are they all possible or necessary? Am usually a big fan of Friedman's recent op-eds, so a bit disappointed with the book.
(Review Data Last Updated: 2008-11-24 05:50:21 EST)
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| 11-19-08 | 5 | (NA) |
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Tom Friedman has the singular gift - honed by years of journalistic experience as a successful and honored New York Times columnist - of being in the right place at the right time. HOT, FLAT AND CROWDED takes a sobering look at the consequences of globalization and integrates the issues of rapid population growth, limited resources, rapidly changing economic changes, transformational energy and technological challenges, and accelerating environmental degradation.
Unlike earlier books, which offered an unabashedly upbeat tonic of global expansion, Mr. Friedman displays a more mature, holistic approach to the forces that are impacting the international "order." While some may deride his opinion as "inconvenient truths" or pandering to the "liberal intelligencia," Mr. Friedman has shown his journalistic credentials in synthesizing a comprehensive analysis of those issues that will be in the hearts and minds of men and women everywhere for years to come. You may not agree with everything he says, but you cannot deny that he says it all in a compelling and engaging fashion. (Review Data Last Updated: 2008-11-23 05:45:42 EST)
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| 11-19-08 | 5 | 0\3 |
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Do you know how much energy it takes to craft Mister Friedman's fine mOustache? S-tons, that's how much.
So how dare he lecture from his pulpit made of bamboo and dog mess. He thinks HE OWNS ME!? I'm about to have a bizarro green evolution. Driving my SUV while towing an SUV with the ignition on. Having an aerosol spraying orchestra every Sunday night. Fusion in my backyard. I am killing the Earth because the Earth is a dumb SOB, that's why. (Review Data Last Updated: 2008-11-23 05:45:42 EST)
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| 11-18-08 | 5 | (NA) |
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Another book that I highly recommend is entitled: " Hot, Flat, and Crowded" written by Thomas L. Friedman.
This book is a study of America's Role in the World for addressing Global Warming, clean, efficient energy, and conservation which he calls: "Code Green". As Friedman writes: "Not only are American's leadership the key to the healing of the Earth, it is also our best strategy for the renewal of America". A very thought provoking, and excellent Read. The "Pen is Mightier than the Sword", and books bring knowledge in hopes that history will never be repeated, or that we can correct the environmental, and economic crises confronting, not only America, but the Global Community. "TO THINE OWNSELF BE TRUE" ! (Review Data Last Updated: 2008-11-23 05:45:42 EST)
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| 11-18-08 | 5 | (NA) |
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Excellent book. Whether you are a fan of Thomas Friedman or you don't know who he is, I would recommend reading this book if you want to learn what "Global Weirding" is. This book ties the future of the United States to how we deal with global warming. I have enjoyed it immensely.
(Review Data Last Updated: 2008-11-23 05:45:42 EST)
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| 11-18-08 | 5 | 2\2 |
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What a timely book! Following an election in which the future of the planet was hotly debated, the market is ripe for this accessible yet information-packed treatise on the perilous state of the environment, how we got here and how we must proceed if we are to avoid catastrophe.
Thomas L. Friedman, the Pulitzer Prize-winning foreign affairs journalist for the New York Times, is known for his ability to synthesize information from diverse sources. He uses the first half of the book to thoroughly convince us that we do indeed have a problem, and a very grave one. In his past books, Friedman has argued that globalization is "flattening" the world, making competition between countries more possible and more fair. China and India's booming economies are giving millions more people opportunities to move up to the middle class. These millions feel they deserve a better life --- better being defined as more comfortable, consuming more resources like their American brothers and sisters. The problem is that we are quickly running out of the cheap, dirty fuel that allowed the first world countries to develop. But increasing carbon dioxide emissions from dirty fuels like oil and coal are contributing to what Friedman terms "global weirding." Add to this mix burgeoning population growth, and you get a world that is hot, flat and crowded. Friedman provides plenty of scientific support to back up his claims that life as we know it (cheap gas, cheap energy, a human-friendly climate) is endangered, one way or another. As he puts it, "if we don't make the hard choices, nature will make them for us." The second half of the book is a guided tour through what some of those "hard choices" may be. "Green" must be more than a fad, he argues, and every magazine article that touts "easy" ways to save the planet does a disservice by trivializing what may in fact be deadly serious. Yet Friedman believes we are up to the task and that America must lead the way in both innovation and conservation. He describes a new Energy-Climate era in which information technology meets energy technology. In his vision, our washer, dryer and refrigerator become smart appliances that communicate with a revolutionized energy grid to buy electrons when they are cheapest. No matter whether our cars are plugged in at home or in a parking lot, they can both buy and sell electricity, depending on whether they need it or have it. But to get to this sustainable utopia, our government and culture need to make investments now. We have to engineer our economy so that alternative energy innovations are made because industry knows they will be competitive. If that means keeping gasoline prices above $4/gallon in order to do so, so be it. If we doubt that will work, we need only look to Europe, where gas prices are astronomical and small, energy-efficient cars are the norm. America must lead, Friedman argues, or we'll be forced to play catch-up with China and India. He introduces us to some American companies and universities already innovating toward a clean, sustainable future and examines what other countries are doing as well. We need a course correction, and with HOT, FLAT, AND CROWDED, Friedman has provided a manifesto for our times. --- Reviewed by Eileen Zimmerman Nicol (Review Data Last Updated: 2008-11-23 05:45:43 EST)
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| 11-18-08 | 5 | 2\2 |
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I have read the entire book. The quick recommendation - Read this book!
Some people try to get the gist of a non-fiction book in a chapter or two and review based upon whether they agree with the author or not. They don't listen to the author's arguments. They are concentrating only on their response. This book is too profound for such a shallow evaluation. This book takes some time to read. Every chapter adds weight and depth. The book starts by describing our economic and environmental problems related to how we as a people now live. It describes the consequences of business as usual. The latter part of the book outlines solutions and political problems slowing or preventing us from implementing solutions. While reading the book I shifted from optimism because of the lucid solutions, to skepticism about whether Americans will think long and deep enough to do what needs to be done. The real question is whether our national government is so controlled by special interests that congress and the special interests would let the country collapse before looking beyond the next election cycle and special interest profit for the short term. This book made me recall Jared Diamond's book Collapse in which he describes many civilizations that collapsed and died because political deadlocks prevented them from doing what needed to be done. They died because of inflexibility. They died because they clung to "principles" and beliefs that were outmoded - beliefs based upon premises which may have once been true, but which were no longer true. Few readers of this book will come away without seeing the problem. If enough readers do that - then there may be political solutions. With the world population increasing at over five million people a month, energy scarcity is inevitable. With the falling value of the dollar we can't just buy our way out of the problem. We must plan for change. Our country and the world may depend on how many people take the trouble to examine the problems that face us. People who don't see the health and environmental problems may still see the economic, political and security problems posed by our way of living. I hope you will take the time to read this book. If this book does not make you feel like you need to act, then read Jared Diamond's book Collapse. Draw the parallels. Think and you will be moved. (Review Data Last Updated: 2008-11-23 05:45:42 EST)
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| 11-14-08 | 3 | 0\1 |
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There should be a law that mandates warning labels on sequels. In my experience, they cost more but just do not measure up to the original. It was true for Brokaw's "Boom," and Nesbitt's "Mind Set," and so it is with Thomas Friedman's "Hot, Flat and Crowded."
Admittedly, Friedman's "The World Is Flat" was a masterpiece - the written equivalent of watching "Raiders of the Lost Ark" for the first time. And, like the original, Friedman formulaically weaves in countless stories and interviews from his extensive global travels. However, unlike "The World is Flat," which dealt with so many diverse things that had changed/were changing the world, this is a mono treatise on Code Green. Page after painstaking page, chapter after repetitive chapter about going green. OK - got it! Green is good, but even Al Gore must have zoned out after a while. Still, there is a lot in "Hot, Flat and Crowded" that helps you understand the magnitude of the environmental issues and the urgency to act now. But yet, you still have to wonder why none of these issues emerged/were debated - or even seriously presented - in any depth during the past election. There was a lot of chanting about "Drill baby drill," but not nearly enough specific thought or planned action - even lay-level discussion about the competitive advantage surrounding environmental opportunities, or even the urgency for the United States to lead in this area. So, how influential is "Hot, Flat and Crowded", especially when compared to its predecessor? This has to be seen as a disappointment, but says far more about the simplistic nature of today's red and blue state political scene than the author. Mr. Friedman is smart and talented. However, despite his experience and considerable gifts, my sense is that a only small percentage of very determined readers will ever slog their way through to the end of the book, which is a pity. I wish he had used his skills to produce in under 200 pages what took over 400 pages to too ponderously propound. (Review Data Last Updated: 2008-11-18 08:00:04 EST)
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| 11-14-08 | 3 | 1\1 |
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There should be a law that mandates warning labels on sequels. In my experience, they just do not compare with the original. It was true for Brokaw's "Boom," and Nesbitt's "Mind Set," and so it is with Thomas Friedman's "Hot, Flat and Crowded."
Admittedly, Friedman's "The World Is Flat" was a masterpiece - the written equivalent of watching "Raiders of the Lost Ark" for the first time. And, like the original, Friedman formulaically weaves in countless stories and interviews from his extensive global travels. However, unlike "The World is Flat," which dealt with so many things that had changed/were changing the world, this is a mono treatise on Code Green. Page after page, chapter after repetitive chapter about going green. OK - got it! Green is good, even great, but even Al Gore must have zoned out after a while. Still, there is a lot in "Hot, Flat and Crowded" that helps you understand the magnitude of the environmental issues and the urgency to act now. But yet, and you still have to wonder. None of these issues emerged/were debated - or even presented in serious discussion and great depth during the past election. There was a lot of chanting about "Drill baby drill," but not enough specific thought or planned action about the competitive advantage surrounding environmental opportunities, or even the urgency for the United States to lead in this area. So, how influential is "Hot, Flat and Crowded", especially when compared to its predecessor? This is a disappointment, and says far more about the simplistic nature of today's political scene than the author. Mr. Friedman is smart and talented. However, despite these gifts my sense is that a only small percentage of very determined readers will ever make it all the way through to the end of the book, which is a pity. I wish he had used his skills to produce in under 200 pages what took over 400 pages to too ponderously propound. (Review Data Last Updated: 2008-11-15 11:58:31 EST)
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| 11-14-08 | 3 | 0\1 |
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This book has many good ideas for making America stronger by making us a leader in renewal energy technologies. But why does Friedman ignore the third part of his title: crowded? He has no suggestions for curbing pupulation growth, which is the cause of the "hot" part of the title. If, as Ted Tunner so succinctly puts it, "We're too many people -- that's why we have global warming. . . . Too many people are using too much stuff," then why doesn't Friedman address this problem with as much space and energy as he does the "hot" and "flat" parts? Why has it become politically incorrect for liberals to talk about population control? We talked about it ten years ago, when organizations like Zero Population Growth were popular. Why not now? It isn't enough to say that we must have a new energy economy to accommodate our overpopulation. We need to address the overpopulation itself with meaningful technologies and education to reverse it.
(Review Data Last Updated: 2008-11-18 08:00:04 EST)
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| 11-14-08 | 3 | (NA) |
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There should be a law that warns prospective readers about Sequels. In my experience, they just do not compare with the original. It was true for Brokaw's "Boom" and Nesbitt's "Mind Set," and so it is with Thomas Friedman's "Hot, Flat and Crowded."
Admittedly, Friedman's "The World Is Flat" was a masterpiece - the written equivalent of watching "Raiders of the Lost Ark" for the first time. And, like the original, Friedman formulaically weaves in countless stories and interviews from his extensive global travels. However, unlike "The World is Flat," which dealt with so many things that had changed/were changing the world, this is a mono treatise on Code Green. Page after page, chapter after repetitive chapter about going green. OK - got it! Green is good, even great. Even Al Gore must have zoned out after a while. Still, there is a lot in "Hot, Flat and Crowded" that helps you understand the magnitude of the issue and the urgency to act. But yet, and you have to wonder, none of these issues emerged/were debated, even presented in great depth during the past election. There was a lot of chanting about "Drill baby drill" but not enough deep thought about the competitive advantage surrounding environmental opportunities, or even the need for the United States to lead in this area. So, how influential is this book, especially when compared to its predecessor? Mr. Friedman is smart and talented. However, despite these gifts my sense is that a small percentage of readers will ever make it to the end of the book, which is a pity. I wish he had used his skills to produce in under 200 pages what took over 400 pages to ponderously propound. (Review Data Last Updated: 2008-11-15 06:21:34 EST)
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| 11-13-08 | 2 | 1\3 |
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There is always a conflict in Thomas Friedman. He showed this conflict on The Daily Show Tuesday where he could jump from laughing or pretend laughing at Stewart directly into serious faced journalist in seconds, no in between mode. On one side there is Thomas Friedman, seen as the columnist for the New York Times; and, then there is Thomas Friedman the clueless guy who jumps headfirst into pools of ideas when he knows neither the temperature nor the depth of the pool.
Friedman's books always lead to the latter. It's like he's a turkey and just sees the next shiny thing. His 2005 book, the World is Flat, opened with something like, "while we were all paying attention to terrorism globalization continued right under our noses." He appeared to miss the entire debate on "outsourcing and off shoring" of American jobs. John Kerry made a point in the 2004 election of talking about "Benedict Arnold CEOs." Yet, a major contributor to the paper of record didn't hear about that. So, in 2008, the shiny thing that has distracted his attention is energy and climate. You might not realize this but there is something of a problem with Global Warming and clean energy. The political, intellectual and popular culture has been "greening" for years, but today Friedman has realized there may be a problem with the way we do business. The first issue Friedman points to is "too many Americans" - meaning that there are too many countries now seeking to copy the American standard of living with its consumerism and use of energy. (Friedman cleverly calls them "carbon copies.") Hmmm . . . is this not the "golden straightjacket" of neo-liberalism Friedman told everybody to put on in the Lexus and the Olive Tree? So maybe we should think about what we're doing before blindly putting on the golden straightjacket? The second issue is that the US is giving too much money to petroldictators. For some reason the price of oil has skyrocketed since 2002. Most of this money goes to multi-national corporations who run an oligopoly in the oil industry and dictators who run oil-rich countries. Why would this price of shot up, do you think? It couldn't have anything to do with the war that Thomas Friedman and others on the Center-Left press supported, could it? Hmmm. Friedman envisions a new world. Chapter 10 is set in the year 20 ECE (Energy-Climate Era). In it he shows us how our world will be like with energy saving products that are "smart machines" determining how much power to use at one time and how much to use at a little. Add flying cars to his scenario and you get Bruce Willis' apartment in the Fifth Element. But don't worry, Thomas Friedman has a plan to change the way we produce energy and create his utopian Fifth Element apartment that will a) give us the cheap energy we need, b) be clean and c) help America get on the right track. And fortunately it's as well thought out as his Golden Arches Theory of Conflict Prevention, his answer to Iraqis who don't want American troops there ("Suck. On. This." he told Charlie Rose should be our response in 2003), and his Triple Convergence theory of leveling the playing field for all actors. His energy plan is "revolutionary." It basically boils down to tax-incentives and fiscal spending. Why hasn't anybody else thought of something so simple? Give tax-breaks to solar and wind companies and then use government spending to promote research and development. Great, Tom, that's as revolutionary as ice. But, what is really revolutionary is Friedman's proposed method of achieving these goals. While I'm all for changes in the way we produce energy, his means do not balance with the ends. Friedman feels that the leadership to produce these changes should be done in a dictatorial mode. It's always those sniping interests who get in the way of achieving green energy goals. Yeah, get rid of the democratic process, Tom, then we won't make any bad decisions. This will hopefully be Friedman's last work of strained clever self-indulgence. But, I'm sure he'll see a shiny thing in one year and determine we have to do something about it, or else... (Review Data Last Updated: 2008-11-18 08:00:04 EST)
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| 11-13-08 | 5 | 1\1 |
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Friedman is a talented writer and astute world observer. He manages to see the larger trends and patterns in the world and brings them together in a way that sheds light on our future.
In his latest book, he takes off from his last book, 'The World is Flat' talking about the trends of globabilization and technology (FLAT), and extends it to include the current situation with the middle class population boom (CROWDED) and their thirst for energy and it's causal link to climate change (HOT) and petropolitics. Unlike other green revolutionaries, Friedman is well versed in free-markets and has a strong belief in innovation. He is the first of the 'green' crowd, I have read, to explain you can't just 'save' your way out of the crisis and lays out ideas for innovating solutions that make 'clean electrons', 'conserve' the planet, develop a smart grid and find new energy sources. The challenge is large and needs a 'real' green revolution as opposed to the ra-ra 'green' party platitudes. The energy crisis and climate change are complex interdependent issues that are at the convergence of global politics, religion, commerce, poverty, science and technology. We need more writers like Friedman that can objectively see the entire complex web and articulate them in a way that everyone can understand. This is not your typical 'reactionary', watered-down book on climate change and energy. Instead we get an even-handed, cool-headed and intelligent explanation that doesn't gloss over the complexities. Don't get me wrong, this is a complex issue and no one person can understand all it's interrelated disciplines, but I admire Friedman for not shying away from challenging subjects. Kes Sampanthar Inventor of ThinkCube (Review Data Last Updated: 2008-11-18 08:00:04 EST)
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| 11-12-08 | 3 | (NA) |
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Friedman's postulate that we need to focus on more green energy is dead on track. I completely disagree with his methodology. I don't want or need a bigger federal government or one world government - we have enough bureaucrats controlling enough areas of our lives.
Is green energy critical to ensuring a sustainable future for coming generations? Yes. That alone makes Hot, Flat and Crowded worth reading. However, I would suggest to Mr. Friedman that we have to change the memes from the bottom up and not the top down as he suggests. Voluntarism is the right way to get people to change bad habits. Freidman disparages magazine articles that give householders 10 easy ways to go green but those articles are changing memes. I would like to see more voluntary community programs and more cooperation between states to create environmental energy incentives. It is demand from the public that will force companies to change. Let's focus on incentives and not penalties, on cooperation and not regulation. This is the area where I find Friedman to be least helpful. In providing statistics and a clear and compelling case for us to change our habits and consumption levels though, he is spot on. On the whole the book is well worth your time. (Review Data Last Updated: 2008-11-15 06:21:34 EST)
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| 11-11-08 | 4 | 3\3 |
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When my family was in Germany in 1990, our friends pulled up to a stop light and obeyed a traffic signal that instructed them to turn off the engine to save fuel and spare the air. Brazil and Denmark have already attained energy independence from Middle East oil. Japan and Europe have fuel economy standards of 35 miles per gallon; the United States won't match that until 2020. In 2004, demand for scrap metal in China was so strong that manhole covers started disappearing from around the world; thieves stole them, chopped them up, and sold them to China. 150 covers went missing in Chicago. Every mile you drive your car you emit a pound of CO2 into the air (and China is adding 14,000 cars every day to its roads). Welcome to what Thomas Friedman calls Code Green.
Friedman has his critics. His breezy style, jingoistic cheerleading, and free market optimism about profit-motives can be irritating. Others haven't forgiven him for supporting the Iraq war or for his rosy prognosis about globalization. He has a whole chapter in his newest book about why going green will never be easy, but he specifically denies that Americans need to cut their consumption habits because he believes that capitalism can grow a bigger and cleaner pie for all. Everyone knows that America is by far the biggest eco-laggard, but he insists that we can be the world's leader. In a critical review in The New York Review of Books (November 6, 2008: http://www.nybooks.com/articles/22027), Bill McKibben describes Friedman's vision as a "green fantasia." In the New Yorker (November 10, 2008), Ian Parker contrasts Friedman's carefully crafted persona as your Average Neighbor with his own eco-footprint, namely, the 11,400 square foot mansion he and his wife built a few years ago. Still, if our country has any hope for mobilizing the general public in an environmental movement that would match the urgency of the civil rights movement, Thomas Friedman is probably as good as it gets. He's won three Pulitzer Prizes, and his books have been translated into thirty-four languages. He's done his homework and traversed the globe. For many readers, whatever Friedman writes deserves careful attention, and with the current crisis that's a good thing. The "flattening" of the world that he described in The World is Flat (which has sold four million copies), global warming, and the population explosion all converge, says Friedman, to create five key problems -- energy and natural resource supply and demand, petrodictatorships, climate change, energy poverty, and biodiversity loss. His book describes these problems with a blizzard of anecdotes, facts and figures, and then proposes how we can address them. Friedman sees both a global obligation but also a national opportunity for America to renew itself. There are many moving parts that must act in concert toward the same goal -- governments, international treaties, free market and profit-motivated innovators, laws and legislators on the international, national and local levels, industry regulators, NGOs, personal virtue, civic activism, and bold leadership. Friedman describes himself as a "sober optimist," but he admits that there's a very thin line between dire pessimism that we've reached an irreversible tipping point due to apathy and inaction, and optimism that human ingenuity can rise to the occasion. (Review Data Last Updated: 2008-11-14 05:55:34 EST)
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| 11-11-08 | 5 | 1\1 |
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This book is like a good pair of glasses. It brings the world into much better focus. I don't think you can read it without giving up some preconcieved notions whether you are liberal or conservative. If everyone read it, I think we would all be better prepared to face the challenges of the next century. I bought 30 copies of the book to share with my family friends and associates.
(Review Data Last Updated: 2008-11-14 05:55:34 EST)
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| 11-11-08 | 5 | 0\1 |
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Everyone should read this book. It provides tremendous evidence regarding the challenges we face now and in the future with energy. He provides lots of ideas to help you formulate thoughts around potential solutions and the policies required to help implement them.
(Review Data Last Updated: 2008-11-14 05:55:34 EST)
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| 11-11-08 | 2 | 6\9 |
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I've found this book to be on the most part faulty and full of holes larger than the ozone layer. Friedman flunked economics; anyone who doubts this must read Henry Hazlitt's "Economics in One Lesson". The examples are too numerous to count, but the basic problem is that he sees the immediate effect on one particular group or industry and misses the effect those changes would have on the population as a whole. For instance, he favors a carbon tax to make green energy "cheaper" by comparison. He asserts that innovation would eventually make green energy cost competitive with carbon-based fuels, but we have nothing to assure us that this is so.
The section on global warming leaves me unvoncinced. By carefully selecting his comparison periods, he asserts that the world has a "fever" because temperatures are up 0.8 degrees C since 1750. Yet just one page earlier, he stated that while global temperatures have been fairly constant for the last 10,000 years, there was a period of cooling in the 18th and 19th centuries! He also states that the level of CO2 in the atmosphere cannot be allowed to reach 500ppm because at that point, it would lead to runaway warming and we wouldn't be able to survive. However, the CO2 levels have, according to ice core samples, been much, much higher and somehow the globe managed not to turn into Venus forever... He also blames Katrina on what he calls "Global Weirding" - that the weather is getting weirder as a result of increased temperatures. But historical norms show that a Cat3 hurricane was due to hit New Orleans. NYC is overdue for a direct hit from a Cat5 (historically, once every 100 years, currently 120 years.) No doubt, such a storm would be severely damaging. But to blame it on global warming or weirding is foolish. Further into the book, he writes that we need free markets to innovate and create the green revolution. In the very next paragraph, he says we need taxes, incentives and subsidies to make the green revolution work because the free market needs to be guided, manipulated, and controlled by government. What, then, is the free market? Time after time, he shows how past government regulations have helped to create the mess we're in. Sometimes out of ignorance, sometimes out of corruption, but most of the time, it is the monopolies in energy that we've created by law and the like that have prevented the green revolution from getting traction. Yet all of his proposals for the future put their hope and trust that this time government will act wisely, that they won't be swayed by lobbyists towards actions that are harmful, and that there will be no harmful side effects. This blind trust that government can fix what government created seems unfounded. In talking about how energy needs to be cheap, reliable, and abundant, he mentions the "World at Night" satellite photo and complains that most of Africa is dark. Yet in all his discussion of conservation, not once does he mention that every one of those photons is wasted energy or that the whole globe should look like that. Simply put, every photon we send out into space is unused and unneeded - it didn't "stick" where we need the light to be to be used. The technologies that are needed to eliminate light pollution are simple, and over 50 years old. Yet government, through streetlights and other outdoor lighting, is the primary creator of this "light pollution" and has yet to act. It is estimated the US alone could save $10 Billion a year in energy costs (and the corresponding decrease in CO2) if we stopped lighting up the bellies of airplanes at 10,000 feet. Yet this immediate, obvious, short payback (8 years) change that requires absolutely no change in lifestyles but has a large impact gets no mention. Instead, he repeatedly says he wants to "turn the lights on" all over the earth. The best part of the book deals with petrodictatorships and may present the best argument yet for why a tax on oil from the Middle East makes sense. Friedman is a good writer. His prose flows easily. If only he didn't stray from his strengths of global politics and international issues into an area where he clearly lacks fundamental understanding (economics.) (Review Data Last Updated: 2008-11-14 05:55:34 EST)
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| 11-10-08 | 4 | (NA) |
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As a follow-up to his perceptive 2005 analysis of globalization as the great leveler among competing national economies, The World Is Flat, the latest book from New York Times columnist Thomas Friedman feels inevitable as he examines the unmonitored effects of overall population growth, climate change and the expansion of the world's middle class. It would be a daunting topic for any writer, but Friedman pulls no punches in focusing on holistic solutions that can only start when this nation's addiction to oil comes to an end. At the risk of attempting overreach, he views such actions as not just an environmental necessity but also an economic imperative. Rather than staying on the current course of dependencies on foreign oil, the author shows that a clean energy infrastructure needs to be developed and embraced by the corporate world and the government as a source of competitive advantage. He claims that it becomes imperative that the US redirect its energy mission to "out-green China" by initiating clean energy as the next great global industry.
Obviously, this objective is no small task given this country's energy overconsumption for the past century, so much so that there is a pervasive apathy toward any other options. As the Bush administration winds down, it has become clear that the US has failed to develop a serious energy strategy. Friedman provides a convincing argument that incremental change will not be enough. Case in point - although many nations with the exception of the US signed the Kyoto Protocol to try to curb carbon dioxide emissions, growth in those emissions tripled to three percent per annum in the past six years. The author believes we need to become "green hawks" who apply conservation and cleaner energy principles and policies toward a broader arena including the military. His big idea is to create an energy internet where traditional electricity consumers can gain access to innovative technology in order to maximize energy efficiency with different suppliers at different times and at different prices. Friedman believes most of what we need already exists and that the most direct challenge is to bring down the cost and provide access to all. The author envisions us in an "Energy-Climate Era" marked by five major problems: (1) growing demand for scarcer supplies; (2) massive transfer of wealth to what he labels "petro-dictators"; (3) disruptive climate change; (4) the poor falling behind significantly, and (5) an accelerating loss of bio-diversity. Being green is simply not enough given the daunting challenges. It requires a systemic infrastructure that does not exist today. For all of Friedman's shrewd observations of the macro-level energy crisis, there are a few lapses in his overall argument. For example, he is through when it comes to the benefits of a "flat" world, not surprising given his previous book, and has also several workable ideas around managing climate change. However, the author ironically does not give as much consideration to the impact of overpopulation and what could be done through birth control to curb the impact. The bigger problem is that his strategy depends almost entirely on the presumption that a government stimulus and human ingenuity will produce technological innovations that generate a yet-to-be-discovered source of energy that will also be boundless. There is no proof such an outcome would be certain. The reality is that we have gotten only so far with wind turbines and solar plants. Combined with the revived nuclear-power industry and massive efficiency initiatives he proposes, alternative energy has not yet proven to be a guaranteed, sustainable success. Speaking of which, sustainability is not a trait upon which the US can really teach the rest of the world with any credibility. Friedman hinges much of his argument on other nations like China and India having aspirations to achieve the abundance found here. However, it appears that the US actually needs to aspire to China in recognizing the need for a visionary government which can impose a new direction on the country in the face of national emergency. Otherwise, as Friedman points out, this nation is destined to be in a political quagmire unable to extract itself from foreign oil sources. (Review Data Last Updated: 2008-11-13 05:58:05 EST)
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| 11-09-08 | 5 | (NA) |
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Tom Friedman has written another masterpiece that will shake things up - and they need to be shaken up. The U.S. urgently needs a "Send a man to the moon" kind of project to revive our economy and our national pride. We need to invent and produce something that the world needs and is willing to buy from us in huge quantities. As Friedman contends, producing alternative energy and green products is a way to do that.
Some of Mr. Friedman's facts are questionable, and he sometimes uses ideas and observations to justify conclusions in ways that remind me of Obama and McCain TV ads. But even those blemishes don't subtract from the power and timeliness of his basic thesis. Hopefully, President-elect Obama and his senior staffers have read Mr. Friedman's book. It's time for a change in our national economic and energy policy - make them one joint policy! But as I've written in my book, Taming the Dragons of Change In Business, we first have to overcome the fixed beliefs and emotional responses (the "dragons") that we have about off-shore drilling, nuclear power, tax incentives for industry, tax credits, etc. Clearly what our country is doing today isn't working - let's change. Thank you, Tom, for showing us how that could be done. Now it's up to us as voters to make it happen. (Review Data Last Updated: 2008-11-11 12:20:13 EST)
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| 11-08-08 | 4 | (NA) |
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The better Tom Friedman's books become, the harder they become to read.
I'm not asking for a medal for making it through Hot, Flat and Crowded, but I wouldn't have finished it unless I forced myself to finish it. So how is this book better than previous TF works? The level of detail is numbing, but important. Friedman was obviously already a great author when he wrote "The Lexus and the Olive Tree". However, the book was largely about abstract notions. They received clever names like "The Golden Straightjacket". Come to think of it, even the title was a clever anecdote. Hot, Flat and Crowded is far more direct. Friedman spends much of the book tearing down things that are clever but empty. For instance, he decries magazines exclaiming "125 Ways to Go Green!" because he sees the fad behind "green" as a distraction to real policy changes that will spawn real physical changes. He goes after the "clean coal" slogan. In a related column shortly after publication- he let's the Republican Party have it for "Drill baby, drill!". In place of clever phrase-making is a new Friedman, one who spares no intricate detail in laying out how to fix the planet. Perhaps we've simply entered an era of physical problems that will require physical solutions. These aren't the fun little abstract notions about how the world works from The Lexus and the Olive Tree. Unfortunately that is what we keep getting from our cultural leaders; fashion statements and Star Trek notions of magic technologies that are so close around the corner, we should go ahead and implement them- despite not yet being invented. Friedman has the foresight to explain (in detail) the political processes that will yield tangible results. The greenest thing you can do, it turns out, is elect smart leaders. Hopefully that bunch will see how much electricity is wasted. Hopefully they'll see our having a real opportunity to save money and improve our system, no matter what is or isn't discovered later. For more discussion of "Hot Flat & Crowded" go to www.danieljbeason.com/influences.html (Review Data Last Updated: 2008-11-10 11:02:53 EST)
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| 11-06-08 | 5 | (NA) |
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Before reading this book I was your typical ugly american. Put up another coal fired plant so I can keep my house like an ice box in atlanta in the middle of summer. Well needless to say my perspective has changed after reading this book. Now I am keeply committed to furthering renewable energy and leading a Green Revolution.
(Review Data Last Updated: 2008-11-09 06:00:55 EST)
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| 11-03-08 | 5 | (NA) |
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Thomas Friedman is the world's foremost writer on the subject of globalization, and that study has taken him in a new direction: Code Green. The impact of globalization has been worldwide growth and the emergence of new middle classes numbering in the hundreds of millions in "Chindia". Friedman has named these "Americums", foreign emulation of the U.S. lifestyle that includes large houses and conspicuous consumption. Unfortunately the global biosphere cannot continue to absorb these rates of consumption, and the planet is heating up while finite resources like coal, oil, timber, fresh water, and fresh air begin to run out. Friedman approaches all of these things as a challenge to the United States, a time in history to "outgreen" the competition and become the world leader in clean technologies.
Early chapters cover the relationship between the price of oil and relative freedoms inside countries like Iran and Russia, and Friedman makes some remarkable points such as "$70-a-barrel oil followed by $10-a-barrel oil killed the Soviet Union." The author's petropolitical analysis is worthy of a Nobel in economics, and he then moves on to discuss ways the U.S. can move forward on a new Green path, and how our current, painless "green party" comes up well short of being a Green Revolution. Biologist E.O. Wilson has been writing about biodiversity for decades, but Friedman's new synthesis will bring these perspectives to a much wider audience. Mention of a "Sixth Extinction" currently being felt around the planet brings to mind Richard Leakey's 1995 book by the same name. Friedman includes quotes from Jared Diamond ("Collapse" "The Third Chimpanzee") and a host of other experts to bolster his case, and he then revisits China to measure their Green progress. Freidman's point is that if we don't get on it soon, China will outgreen the U.S. with its authoritarian advantage. Beijing has eliminated the two-stroke motor scooter and replaced it with millions of electric scooters and bicycles, and each night citizens carry their batteries inside to charge. Plastic supermarket bags have been banned, yes in one day, potentially 1.3 billion people stopped using plastic bags at the supermarket checkout. "Hot, Flat, and Crowded" is Mr. Friedman's most important work to date, the summation of all of his previous thinking that has lead to a grand insight about an American renewal fueled by Green. "Code Green" should be a cabinet-level department in the new administration and extraordinary powers handed out to meet an extraordinary financial and climatological crisis, and opportunity. (Review Data Last Updated: 2008-11-06 05:45:05 EST)
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| 11-03-08 | 5 | (NA) |
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This is the book you want your significant other to get you for Christmas. His The World is Flat book did not point out that much new information as we seem to have known what he "discovered". This book is well written and flows easily from point to point. His arguments (and there are more of them in this one) are good, logical and of course make way more sense than the politicians who would need to enact them. If you, like me, do not suspect that "100 Easy Ways to Fight Global Warming at Home" will really solve the problems we are facing, then you will find this an insightful book. It is free of the environmental hysteria, charts and graphs - just plain old useful rhetoric and analytical thought. Very good gift for your Gen Y children.
(Review Data Last Updated: 2008-11-06 05:45:05 EST)
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| 11-03-08 | 5 | (NA) |
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