I am very pleased with the quick shipping and the book was in excellent condition.

I'm finding this book very useful as I blunder my way along into a copy writing career. It's well-organized, compact and easy to tuck into my computer bag. I still like to have a thesaurus around, but for giving my copy a commercially viable kick in the pants, this book is top notch.

This book is a copywriter's best friend. I don't know what I'd do without it. I use it ALL the time at work. Some of the pages are even getting worn! I wouldn't live without it. It has paid for its self a hundred times over. It has a very easy to understand layout, and I love the "Snappy Transitions". It's a life-saver. If your a marketing copywriter thinking about buying this book, do it! It's the best decision you'll ever make.

This book multiplies ideas over a reliable reference-net made of copywriting experience. I've been writing for professional purposes since 1980 and 28 years later I discover this treasure I would have met before: do not miss your chance, you who are involved in writing any kind of text aimed to really communicate! A must on every copywriter's and businessman's desk.

Given the reviews written here I expected wild revelations in copywriting. What I got was a disappointment. I felt most of the words and ideas here are already overused and familiar. I myself have already used many of them, and I'm fairly new at this.
If you're at all experienced in selling I'd probably try the sequel to this book, but as for me, I'll pass on that too.

If you want to keep up in the Internet age, writing good copy is critical. With Web sites, blogs, e-zines, and autoresponders a normal part of everyday marketing, this book will help you find just the right word to sell or promote your product or service. There are many times when I'm searching for "just the right word," all I have to do is pick up this handy thesaurus and let the ideas flow.
Karen Reddick, author of Grammar Done Right!

Sometimes although you know there is more than one way to say something, you can barely even come up with one way. That is where Bayan's book comes in.

Essential reading for copywriters, speech writers, salesmen, and other professionals whose livelihood depends upon the words they use.

Why say "appealing" when you can say... irresistible, cuddly, vibrant or memborable? (Page 19)

Why say "experienced" when you can say.... ingenious, recognized, veteran or savvy?

Even if you are not a wordsmith and simply want to improve your vocabulary, you should get a copy of this book.

Recommended!

Cheers!

thank you for the fast delivery of the words that sell, I love the book.

This updated version of Bayan's book will become a worn-out friend for all of your SELL! copywriting. Whether you are running a small business, a restaurant, a dry-cleaner, or writing advertising copy, steal it from here: it all WORKS. words, terms and bursts that are categorized and ready for picking.

Start pumping up your menu, advertisement, signage or dull-as-dirt technical-but-dead copy and start generating SIZZLING SAVORY SALES MATERIAL LIKE A PRO!

Mark Braun
Associate Publisher
Food Industry News

I found this book great for stimulating ideas for writing. I am no writing superstar so it's nice to have a reference for adding spice to my writing.

The only reason I didn't give it 5 stars is because many of the words are not selling words.

For me, it's like a said, a great reference book.

If you need just the right word for that headline or sales letter this book can help. It's also handy for writing website copy, or just about any other kind of copy you can think of. The book contains words listed by category, which makes it easy for you to find the right word for your particular situation. I keep a copy by my desk at all times to refer to. You should too!

This book and its sister book, More Words... -- are the handiest and great must haves in my editorial and office service business library! I highly recommend them!

This is a book in which the author has collected words and phrases from different sources over time and made into a book - a great collection at that. If you are looking for some great ideas - this book doesn't have any. The book is divided into 4 sections; Grabbers, Descriptions and Benefits, Clinchers, and Special Strategies. And the painstaking collection of various words and phrases collected over time are shown under each head with the bulk of book taken up by the Descriptions and Benefits. A must have book by your side if you are groping for words or phrases while writing a business letter, etc. Had I been a copywriter I would have given the book 5 stars.

If you need to look for words you can
use for your copy in emails or sales letters
this a a great book to pull down and look
for words or phrases you can use.


Matt Bacak
Author of Secrets of the Internet Millionaire Mind
and The Ultimate Lead Generation Plan

If you need to look for words you can
use for your copy in emails or sales letters
this a a great book to pull down and look
for words or phrases you can use.


Matt Bacak
Author of Secrets of the Internet Millionaire Mind
and The Ultimate Lead Generation Plan

Recently I bought this book and immediately made some textual changes to my company website based upon the contents of this and "Hot Button Marketing" by Barry Feig. The two mixed together have already begun to pay dividends in terms of conversions of visitors into prospects which will lead to customers and/or partners.

The lessons I learned as I read some of the material:
1) You may believe you're using the right words to sell (as I did prior to reading over the book), but there are always improvements that can be made.

2) Have fun--if your current campaign isn't working as well as you'd like, tweak the copy by using some of the suggestions in this book to see if a different word sprinkled in here and there improves things. It's interesting to see what a little change can do as enough of them can add up to one big success over time.

In a nutshell, this book is a great reference to have handy regardless of what you're selling.

Recently I bought this book and immediately made some textual changes to my company website based upon the contents of this and "Hot Button Marketing" by Barry Feig. The two mixed together have already begun to pay dividends in terms of conversions of visitors into prospects which will lead to customers and/or partners.

The lessons I learned as I read some of the material:
1) You may believe you're using the right words to sell (as I did prior to reading over the book), but there are always improvements that can be made.

2) Have fun--if your current campaign isn't working as well as you'd like, tweak the copy by using some of the suggestions in this book to see if a different word sprinkled in here and there improves things. It's interesting to see what a little change can do as enough of them can add up to one big success over time.

In a nutshell, this book is a great reference to have handy regardless of what you're selling.

I've been a copywriter for 14 years, most of the time as an independent practitioner. I've also been a senior copywriter for an advertising agency and worked in the creative department for a major newspaper.

The expanded edition of "Words That Sell" by Richard Bayan gets to the heart of an issue copywriters and marketers constantly face: How can we communicate the same old tired ideas in new, different and even exciting ways?

For example, I can't tell you the number of times I've been asked to position clients as experts in their field. There's nothing wrong with that -- they truly are experts. But we're all besieged by experts. (The fill-in-the-blank experts. And so on.)

Bayan offers a list of 75 or so entries for communicating experienced or expert. And throughout the book he provides hundreds of entries for many other common copy points and marketing messages.

Besides supplying a good resource, Bayan provides a good reminder that to be memorable copywriters and marketers must write it, say it and show it in a fresh, interesting way. And that usually requires at least a little extra creative effort.

I've been a copywriter for 14 years, most of the time as an independent practitioner. I've also been a senior copywriter for an advertising agency and worked in the creative department for a major newspaper.

The expanded edition of "Words That Sell" by Richard Bayan gets to the heart of an issue copywriters and marketers constantly face: How can we communicate the same old tired ideas in new, different and even exciting ways?

For example, I can't tell you the number of times I've been asked to position clients as experts in their field. There's nothing wrong with that -- they truly are experts. But we're all besieged by experts. (The fill-in-the-blank experts. And so on.)

Bayan offers a list of 75 or so entries for communicating experienced or expert. And throughout the book he provides hundreds of entries for many other common copy points and marketing messages.

Besides supplying a good resource, Bayan provides a good reminder that to be memorable copywriters and marketers must write it, say it and show it in a fresh, interesting way. And that usually requires at least a little extra creative effort.

What a help this was in writing direct marketing copy and in setting up a web site. Broken down into categories it enables you to find positive words and phrases to fit any situation.

Any copy writer, marketing manager who doesn't have this book by there side must have rocks in their head. It is a quick easy to follow guide that can safe you heaps of thinking time.

Recommended

What a help this was in writing direct marketing copy and in setting up a web site. Broken down into categories it enables you to find positive words and phrases to fit any situation.

Any copy writer, marketing manager who doesn't have this book by there side must have rocks in their head. It is a quick easy to follow guide that can safe you heaps of thinking time.

Recommended

This book jumpstarts the creative juices in your head and gets you unstuck fast. I highly recommend it to you and attendees at my creative marketing and copywriting conferences.

I've owned this classic reference book for probably 15 years and used it continually at my desk. I recently bought the new edition to replace my tattered copy. Well worth it - the book has already repaid its cost, and then some, in a few weeks. It's much more comprehensive than the original while still easy to use. The language has a more up-to-date feel, yet the author seems to have kept the classic response-getting words and phrases that still pack a punch. Definitely worth the small investment even if you already own the old edition! Look into More Words That Sell, too - its emphasis on niche markets works nicely in conjunction with the all-purpose nature of Words That Sell.

As someone who's spent more years writing copy than anyone should, I assure you these books can't make you creative, so they aren't much help with high-profile advertising. What they can do is help jump-start sentences for more prosaic marcom needs such as brochures, websites and DM letters. For that, they're handy tools...like a good wrench set for word mechanics.

"Words that Sell" has long been the most well-used reference on my bookshelf ... I use it more often than my thesaurus. It is particularly helpful for finding just the right adjective, which is key for any kind of promotional writing.

When you need to write a brochure or an ad or any sort of copywriting, this book helps you locate the power words to trigger a response from the reader.

Some people naturally have this type of thesaurus in their head but for the rest of us, we need Words That Sell. In a matter of seconds, you will be able to select the right word for your particular need.

If you do any type of writing, this book should be on your shelf and handy where you can reach it at a moment's notice.