I used this book for my first marketing class in B-School and I still use it. It's a great reference tool.

This is a good book if you are getting started with Marketing in your company or are thinking about making a career change.

Concise overview of key marketing concepts with good examples. Reads easy, light-weight book- makes a good reference of marketing essentials.

This book provides marketing information to non marketing professionals. It outlines the basic process of marketing from understanding buyer behaviors all the way through managing existing customers. It is fairly well written, nicely organized and a very quick read.

I recomend this book to anyone who may be considering a marketing career to better understand the role of marketers, any non marketing professional and first year marketing students.

This book contains the important and detailed MArketing Tips and Management process.