This is useful in that it explains alot of online jargon, but as a required reading assignment, it didn't peak my interest.

A general book like this is good, but the world of ecommerce is developing so rapidly. The change is accelerating, and even the acceleration is picking up steam.

The question for the small guy is this. Is a book like this going to help on the big issues of SEO and what ecommerce platform to use?

fast commerce where you can set up a store for free is the most helpful. Easy to use and it has all the tools needed to run an online business. A great start for the small business owner. Get your own free ecommerce website up and running in minutes.

[fastcommerce]

A general book like this is good, but the world of ecommerce is developing so rapidly. The change is accelerating, and even the acceleration is picking up steam.

The question for the small guy is this. Is a book like this going to help on the big issues of SEO and what ecommerce platform to use?

I find the new services like [...] where you can set up a store for free is the most helpful. Easy to use and it has all the tools needed to run an online business. A great start for the small business owner. Get your own free ecommerce website up and running in minutes.

[...]

I have bought and sold stuff online for years and this book still had useful information in it. It gives useful, specific sources for many different categories of eCommerce.
I have paid much more for courses and books from so called marketing experts that didn't have near as much information.
So often you will read or hear that you need to do this or that, but they never tell you the specific places that you can go to get it done.
The many different categories of selling advice would at first make you think that it just glosses over them but once you start to read you see that they are one of the strengths of this book... you just keep finding good advice to tweak and improve your online business.
From web site design and boosting traffic to credit card acceptance to keeping your customers happy or even legal advice for people just starting out, it's hard to name just one part that would be considered the best part of this book. Site security to even the basics of chosing a business name are covered.
It doesn't matter if you are only thinking about starting an online business or if you have various web sites and are an experienced eBay user, there will be something in here that will make you glad you bought it.

This book was a real surprise. I fully expected to use it as a resource for new Ebay/Web commerce users that we help teach but found it excelled not only in the basics but in pretty much the whole plan of where you would want to be online in the long run. I am particulary fond of books that discuss legal and accounting set up and this one covers a lot of good info like type of organization, record keeping, copyrights and trademarks, a tax overview etc. A great foundation for the new online business. There is a lot of information regarding web site design, internet security and boosting your sales. Usually many books would leave off in this area but not this one. It has information on taking your retail business online , selling from a storefront and covers some important ideas like affiliate marketing and finding a niche. Whether deciding to operate on Ebay or with your own website this book is jam packed with information. Even as an experienced online user I found myself making notes from many of the sections in the book including those with suggestions on what to do to expand sales, deal with changes and other customer issues. Just as a note this is one huge book. Over 800 pages including the index and for the price a bargain. For Ebayers I would recommend this book and a general Ebay book as a package to buy. If working directly on your own e-commerce site I would recommend this book with with a web 2.0 or social marketing book.

A wonderful reference to have at your desk. It truly is like having lots of books in 1 - 800+ pages!

A wonderful reference to have at your desk. It truly is like having lots of books in 1 - 800+ pages!