This book was in great condition.Expedite shipping didn't work.I paid for it but i had to wait more then a week to get it.

I gave the sender of the book five stars for their deligency and trustwothy. keep up the good work. to amazon.com you terific.

Thanks

Babatunde

Iwas surprise how fast I got my book. The book arrived in great condition.

i wanted the regular book, instead i got the instructor review copy. book came in good condition

I am not really impressed with this purchase. It stated in the write up this was a hard back book. The book is paperback. It looks like someone put the original book on a copy machine and photocopied all the pages. At some point the toner must have run out on the printer because some pages are hard to read. This is not the book that was advertised.

This book is well written and provides real world examples for every concept mentioned, which helps me understand everything a little better. Very up to date (as with most management books) and thorough, which helps me since I'm taking my marketing course online and I don't have a teacher face-to-face I can talk to. Great book!

The book was in good condition. But it was the lastest verision I needed. Also, the book should have been in hard cover.

I think Principles of Marketing, 12th Edition (Purchased on 02/19/2008)
is one of the best book which been tought at the universities

This book has an awesome collection from various marketing methods and in depth of understanding of situations marketing strategies. Author is renowned in the area of business in schools and practice. I am concerned about the future trusted community based marketing, the concepts remain same but the usage of marketing is totally dependent on how fast, accurately you are building a virtual marketplace is the key factor and can't be ignored. These days the concepts are already achieved among web 2.0 initiatives, but there are certain key attributes which are missing from those are trust based marketing, narrowed down to a community based marketing etc. One example of such kind of platform is collabotrade.com where an individual can build a perfect web based trusted community.

This is a very helpful book, very easy to understand, some time gets very boring, Over all it flows very smoothly.

This is an outstanding book by the Marketing Guru, Philip Kotler and co-author Gary Armstrong. This work is densely packed with valuable insights, guidance, and marketing techniques. It offers enormous potential to receptive and motivated readers who are able to move from thought to action. This revised and updated edition includes the latest developments in the field of marketing including effectively using the latest electronic information communication technologies.

The book methodically, step-by-step discuss the various principles in marketing. The book carries pertinent information, but it is organized and written in such a way that is easily digestible. The authors buttressed their arguments and conclusions with some notes on successful marketing initiatives highlighting the specific approaches taken by the various organisations highlighted.

I would recommend it to anyone who is doing graduate or post-graduate work in marketing or marketing management or just wants some insight into how to effectively market goods or services.