I ordered this book for my marketing class over a month and a half ago and I never got it. My credit card bill shows that the money has been charged...but nothing was sent to me. I've tried to contact the seller, but couldn't get a hold of her. I want my money back!

This book is good for any student majoring in marketing; but just wondering if there is any focus on trusted online trading based scenarios discussed, which is going to be THE topic in future. For collabotrade is one example on this.

Principles of Marketing by Philip Kotler continues to be an excellent marketing reference. The 11th edition (2005) is an impressive example of good organization and instructional thoughtfulness. Principles of Marketing is an excellent, enjoyable, and practical book that sheds light on what marketing really means in the US and Global environments.
Reviewed by: Adam Platts, Northridge

Highly recommended for those who are new to Marketing.
There are so many examples which help to understand the theories much more easier.

SELLER COULDNT BE REACHED CHARGED ALMOST US RETAIL AND SENT OUT A INTERNATION EDITION INSTEAD.

The same great quality of a hardback in a paperback for less then half the price. Who can beat that?

I have used Principles of Marketing by Philip Kotler in my university days of the 1980s when I was learning the basics of marketing. It is gratifying to note that my favourite marketing reference book has been kept up to date. The latest international edition, the 11th edition (2005) is really the top quality book that one would expert of Kotler and his colleague.

"Principles of Marketing" is an excellent textbook on the current marketing trends. It is an enjoyable and practical book. After reading the book, one will really understand that marketing is all about understanding the customer needs and finding solutions that delight the customer. The reader will come to appreciate that marketing is a philosophy of doing business for those organisations that are going to thrive in the current highly competitive global markets.

This delightful book should be very useful for both newcomers to marketing and for those like me who studied marketing years ago and are at the risk of being left behind by the current marketing trends that exploit the vast opportunities presented by the internet.