MKTG 2007 Edition (with Review Cards and MKTG 1-Semester Online Access)
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| Author: | Charles W. Lamb, Joseph F. Hair, Carl McDaniel |
| ISBN: | 0324548141 |
| Sales Rank: | 73164 |
| Published: | 2007-02-16 |
| Publisher: | South-Western College Pub |
| # Pages: | 352 |
| Binding: | Paperback |
| Avg. Rating: | 0.0 based on reviews |
| Used Offers: | 206 from $11.95 |
| Amazon Price: | $44.95 |
| (Data above last updated: 2008-10-21 04:15:42 EST) |
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| MKTG 2007 Edition (with Review Cards and MKTG 1-Semester Online Access) |
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MKTG 2007/2008 is an extremely concise, visually appealing book containing all the core marketing concepts you need to know without any of the distractions prevalent in traditional marketing textbooks. A suite of relevant and useful study tools allow you to study wherever you are and whenever you have time. MKTG 2007/2008 increases the chances you will be prepared for and engaged in your principles of marketing course.
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