I am not a Marketing major but was required to take the class to obtain my degree. However, I thoroughly enjoyed reading this book. Not only was it an easy read, but it had a lot of examples that helped me learn the material. I would definitely reccommend this book!

As an introduction for Marketing, this book is great. If purchased new, the book has access to online tools and interaction. It is laid out well, easy to read and full of examples that relate to and explain the vocabulary well.

This book is a wonderful tale about a boy and his turtle fighting through bad weather to make it to the North Pole to see Santa Claus and get him his wish list before its too late. Who am I kidding? That would be stupid. This is an amazingly interesting book that makes it very easy to learn Marketing. I would reccommend it to anyone takign Marketing or wishing to learn on their own.

Bad News: I ordered this MKTG 2.0 for my SDSU Marketing Class back in August, 2008. Two weeks go by saying this order has not shipped. My class started I need the book to study ASAP...yet Amazon.com can't ship the book yet. I expected the damn book by now! I decided to cancel my order and was FORCED to buy this book @ SDSU Bookstore. Amazon.com, please excelerate your shipping practices!

Good news: The price on Amazon.com is cheaper than SDSU and KB Books in San Diego, CA - Also NO CA SALES TAX! HAHAHAH!