Marketing Research Essentials with SPSS (ISBN 0470131985) Book Reviews 1-1 Sorted By Most Recent, at VeryWellSaid.com

Marketing Research Essentials with SPSS

Author:	Roger Gates, Carl, Jr. McDaniel
ISBN:	0470131985
Sales Rank:	41104
Published:	2007-02-20
Publisher:	Wiley
# Pages:	544
Binding:	Paperback
Avg. Rating:	4.0 based on 1 reviews
Used Offers:	28 from $81.60
Amazon Price:	$105.81
(Data above last updated: 2008-10-14 04:19:34 EST)

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Marketing Research Essentials with SPSS

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When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today.

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11-12-07

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I had to buy this for a class and haven't really read much of it. I found it to be really dense and I didn't really have the patience to read it all, but what I did read was good. So if you are really into marketing research and have the patience to read a marketing research textbook, this is a pretty good one.

(Review Data Last Updated: 2008-10-14 04:23:00 EST)

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