I ordered for this book a week before skl started... It never came until the 4th class.. seller wasnt helpful as there was no tracking number available to track item, Also I never got a price cut since the book came in late.
Service was terrible...
I have shopped alot on Amazon for my text...this was the worst i have ever see!

I purchased the text for an online course. The delivery was as promised and I was satisfied with my choice. Now that I am in class, the text choice I agree was a good one.

Like other works of Philip Kotler, this is a ground-breaking collection of information for marketers to generate ideas and to uncover opportunities. In this book, Philip Kotler and Kevin Keller pay great emphasis to customer relationship management, the Internet and information technology revolution, brand management and global marketing. It has more than 1,000 cases, which make it very practical for teachers, students and practicing managers [Nwankama W Nwankama].

this book has been published and republished with the only chnages being the chapters reversed and new examples. the index in the back however has not been updated so it references incorrect pages. several acronyms used are not explained. terrible book.

Although this is the primary used textbook for MBA students in marketing classes, it lacks one major substance- practical implications. Kotler and Keller are absolutely awesome in introducing almost all theories applied to marketing (except they lack to focus on international marketing), but this text is not "applied" marketing. Therefore my only problem with this about 700-page textbook is it's missing crucial steps required to achieve mentioned goals.

Nice but the main weakness stands on the delivery on time especially for outside Europe

I purchased this text book because of price; the university's custom book was over $150. I am so glad that I was able to locate this book. Thank you so much. The book was delivered in a timely manner.

This has always been a great book, and as good wine has only improved through the years. It is at the same time a great textbook for Marketing Management courses as well as a useful reference for practitioner.

The referenced book is one of the best written on the subject of marketing: complete, up to date, pertinent case studies,well worth the purchase price. The product advertised is the product received and was received in the time frame allowed and in excellent condition.

Although I can't compare the 12th edition to past versions of this text, I can say that the latest edition is heavy on theory with little quantitative data to back up its assertions. My MBA class's consensus was that the book's quality varied wildly from chapter-to-chapter, as if some of the chapters were written by one of the co-writers without any collaboration.

I have used Marketing textbooks by Philip Kotler when doing my MBA in the 1980s when I was a novice in the field of marketing. It is gratifying to note that my favourite marketing reference book has been kept up to date. This book is really the top quality book that one would expert of Kotler and his colleague.

The 12th edition of "Marketing Management" is an excellent textbook on the current marketing trends. It is an enjoyable and useful book. After reading the book, one will really understand that marketing is all about understanding the customer needs and finding solutions that delight the customer. The reader will come to appreciate that marketing is a philosophy of doing business for those organisations that are going to thrive in the current highly competitive global markets.

This delightful book should be very useful for both newcomers to marketing and for those like me who studied marketing years ago and are at the risk of being left behind by the current marketing trends that exploit the vast opportunities presented by the internet. This is also a must have- book for those doing an MBA or other business studies at undergraduate level.

A good guide for the major marketing practices. However, the book still mentions Zaire as a country (instead of the Democratic Republic of Congo), as well as several other errors. Even though they are relatively minor errors, it makes the book lose credibility.

Marketing Management 12e is an excellent tool for the MBA student. It is concise and very informative, one I will keep in my library as a reference item from now on.

I gave this product a one-star rating because it did not include the necessary softward CD, and there was no indication of this fact. I returned the product without an issue, but it would have been nice for the description to indicate that the Marketing Pro 6.0 software was not included, as it would have saved me a lot of trouble.

Softcover book has cheaper pages which make the print sometimes harder to read. Otherwise book is good and it covers a good amount on Basic Marketing Concepts.

When I did my undergraduate studies in the 1980's I remember my professor explaining that Kotler had been, at that point, "the" marketing text book for 20 years. I'm not sure, but Kotler may have invented the word "marketing." Decades later it remains the definitive book on marketing studies.

This version of the book is comprehensive, densely written while still being easy to read, logically structured, up to date with regard to case studies and technology, etc. I highly recommend this book as a marketing text and have tried, unsuccessfully so far, to get a few of my marketing friends who have not had the pleasure of reading this book, to put it in their bathroom or something and read a section here and a section there.

I have two knocks against this book. First, I find it to be a little lacking on the ethics side. There are many valid marketing techniques described which can be used, but which can also be abused. While the book does not ignore ethics altogether, I would have been more comfortable if along the way it highlighted that some of the practices described are not only "good ways to increase profit margins" but "are morally bankrupt" as well.

The second knock is that the authors have seemingly gone crazy and included dozens upon dozens of cutesy words various academicians, desperate for a lasting claim to fame, have invented out of whole cloth to describe things that didn't really need their own unique words. Some of my favorites:

Insourcing
Reintermediation
Unfocus Groups
Glocalization
Co-optation

Neither of these complains should detract anyone from buying this book because it is, in the end, the great marketing text of our era.

Excellent and very complete coverage of the marketing discipline for marketing students. Highly recommended for anyone taking up or keeping up with the new developments in marketing today.

Kotler is a name worshipped by students of marketing the world over, and Marketing Management is the book through which most of these aspiring marketers first get exposed to concepts of marketing. For sheer scope and depth of knowledge, this book cannot be beat- I read it in Business School 13 years ago- and in all the years since then, haven't seen any book come close to Marketing Management in terms of sheer scope and depth of coverage of key marketing concepts.

Having said that, as with any tool, its as useful as you choose to make it. Marketing Management will NOT miraculously help you become a better marketer- and honestly, it will NOT help you tackle day to day issues you face on the job. It is a theoretical book- and the very best at that- so use it the way it is meant to be- use it to get a strong grounding in the basic theory of marketing better than you probably can from any other book.

- Mainak Dhar, author, Brand Management 101: 101 Lessons from Real-World Marketing

This book is a great resource for High Tech Product Managers. From a Product Management perspective, this book covers Market Research, Competitive Analysis, Product Strategy, Brand Equity, Positioning and much more. Plenty of examples are given through out the book. All the examples may not be high-tech, however; they convey the concepts.

This book is a great resource for High Tech Product Managers. From a Product Management perspective, this book covers Market Research, Competitive Analysis, Product Strategy, Brand Equity, Positioning and much more. Plenty of examples are given through out the book. All the examples may not be high-tech, however; they convey the concepts.

While the book is a prety good book, I am appall by the exhorbitant amount of Dollars I had to pay for it when other classmate got the foreign version for lest than FORTY DOLLARS, and delivery within three days. This is not a review of the book this is shame on Amazon. I would like to return my copy and save almost one humdred dollars.

The information in this book is of the higest quality, and is assisting me greately with my studies for my MBA. The materials takes you through the stages of marketing and give you case studies and refrences as you go along.

This book has those critical and practical learnings what I looked for. A useful combination of theory and practices.

I used this book as part of my online MBA studies for a Managing the Environment Module. I found the book to be a fantastic reference and had almost everthing I needed for answering my questions and more.

I will keep it for reference throughout my studies and professional work tasks. Fantastic book with lots of case studies and excercises and a example marketing plan for future use or duplication.

M. Ormesher (UK)

Absolutely awesome material. I couldn't imagine how one might improve this textbook.

This is a typical textbook in MBA programs - outrageously overpriced, recycled over and over again, with the obligatory "revision" every so often, just so they can kill the used book market and force students to buy the newer editions. If you have to take marketing (I don't consider the subject to be worthy of capitalization) then this is the book you have to have. Otherwise, there is no reason to buy it.

Oh yes, did I mention that the index is pathetic? I believe that college professors do that intentionally, just to make sure that the students read the text, instead of using their time efficiently in looking up what they need.

Succinct and insightful. Every manager in any business should read it. It demonstrates that every business day is a marketing activity.

Much to my chagrin, I have discovered that the book cover does not match the one that Amazon advertised, but two things bother me immensely:

1) I noticed that the book came from India and that the ISBN # for this book does not match the ISBN # I had ordered.

2.) It is a first Indian reprint, 2006 and states: "This edition is manufactured in India and is authorized for sale only in India, Bangladesh, Bhutan, Pakistan, Nepal, Sri Lanka, and the Maldives.

This has left me to wonder if the content in this book even matches the content of the book that I need for my course which starts in three weeks.

Where is the quality control?

great buy from the private used books from your amazon website.
Excellent delivery time.

Helped to review all the material that I'd forgotten and refresh the stuff that I knew.

Good detail and wide look at general marketing. Not a beginners book.

True, previous acclaimed editions of this book have been used in MBA level courses on marketing, etc., etc.

However, I read through this book and I noticed the relative absence of *practical content*. Tons of theory, though: 8 reasons for this, 12 reasons for that, but not enough on how to directly apply the principles to the real world.

I think this book should be recommended for academics, people seeking advanced degrees in marketing. Those who are already in business, like me, might have a hard time extracting practical advice from it.