Market-Based Management (5th Edition) (ISBN 0132336537) Book Reviews 1-1 Sorted By Most Recent, at VeryWellSaid.com

Market-Based Management (5th Edition)

Author:	Roger Best
ISBN:	0132336537
Sales Rank:	57556
Published:	2008-04-03
Publisher:	Prentice Hall
# Pages:	544
Binding:	Paperback
Avg. Rating:	5.0 based on 2 reviews
Used Offers:	17 from $91.40
Amazon Price:	$110.40
(Data above last updated: 2008-10-30 04:14:57 EST)

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Market-Based Management (5th Edition)

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03-20-07

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Great Book for Managers

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This is a great book for managers who want to understand marketing better. It is truly customer-focused and performance-oriented. I teach Marketing in EMBA classes in the US and in Switzerland, and the students love this book, together with the applications.

(Review Data Last Updated: 2008-10-30 04:18:27 EST)

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