International Marketing This was a book I needed for class. What can I say, it was required.

I have used this book for an undergraduate course in global marketing
for more than 10 years. My students generally love this book, except the cost.

The book is complete with everything from import, export, culture, supply chain, letter of credit, etc. Anything you name, it got the content. No wonder it is the 13th edition now.

I recommend this book to all instructors and students. Yes, it is bulky. But that is what global marketing is about. You can also use it for MBA students. The difference is, you need to cover case studies in depth.

For any professor that did not work in global marketing as a practitioner, this book may not be for you.

The textbook came in excellent condition and right on time for class. THANK YOU!

I bought this book instead of the regular edition. The international edition was almost exactly like the original version. I think some of the page numbers were different. Other than that, it was a great way to get a text book and save money!

This book is very good as a textbook for college. Alot of information with current examples to reinforce the written material.

I hope that it could help me to get a good result in this semester!

I don't understand how people could complain about this book being too complex, poorly-written, or poorly organized. Everything is presented clearly and logically, and the case studies are relevant and interesting. I found it simple to read, informative, enlightening, and actually fun for the most part. My only criticism is that the authors don't, in my opinion, give an entirely neutral treatment of some of the politically-charged issues raised in their book. It seemed as though they would sometimes more heavliy emphasize one point of view (their point of view, quite obviously) over others.

I don't understand how people could complain about this book being too complex, poorly-written, or poorly organized. Everything is presented clearly and logically, and the case studies are relevant and interesting. I found it simple to read, informative, enlightening, and actually fun for the most part. My only criticism is that the authors don't, in my opinion, give an entirely neutral treatment of some of the politically-charged issues raised in their book. It seemed as though they would sometimes more heavliy emphasize one point of view (their point of view, quite obviously) over others.

I purchased this book for an International Marketing course I had to take for my MBA Program. I have to disagree with what I have read about in other reviews - I found this book easy to read, and simple to understand. The examples used help clarify concepts and I felt the book was well organized. I especially liked the Country Notebook section in the back of the book. It was the perfect course-long project to apply the concepts and knowledge we learned about in class. I feel that this book is just about as good as an International Marketing MBA textbook can get!