Extremely practical, easy to follow, the absolute best resources are provided on his website for us to use to apply the principles.. I'm so glad I bought this book..

Bill's book has helped me realize a few things that I had forgotten when you are cold calling prospects. One of these is that when someone says they aren't intertested, don't push them too hard, otherwise you ruin your chances to "hunt" them another day. Also, don't try to call prospects and be the salesperson too. This IS a waste of your valuable time because you cannot gain any momentum. Bill uses real world examples of what doesn't work any why AND the correct approach to gain more sales.

Bill Good lays it out in detail. The writing is entertaining and useful. I have his earlier book and this is really a necessary adjunct to bring it up to date. It is not a rehash at all, though there are similar ideas. There is a myriad of additional information on his website with passwords strewn throughout the book. It is more than just a read -- there are step by step instructions to implement a prospecting system for your business. I whole-heartedly recommend this book.

Hot Propects, is a must for new recruits, easy to understand basics for a good foundation, I read HOT PROSPECTS in two days, in over 32 years of sales and now as sales director, it's amazing how much of the basic's we forget, we are constantly in training, HOT PROSPECTS is also a must for the seasoned agent. Who you are shouts out at me, Bill Good I hear you !
THANK YOU !
ERIC GARCIA
Director of Sales
www.playadelparaiso.com

I started as a financial advisor with a major full service investment firm in May of 1983 and "grew up" with Bill Good's cherries and pits training and tapes (before "downloads!"). I began his Gorilla Marketing system in September 1987 (a few weeks before the crash) I guess I was doing around $250,000 gross at the time. He said I could double my production or work half as much. Well.... I'm glad to report that he helped me do more than both :) I've been doing over a Million for the last 10 years, averaging around 1.5 million a year. AND never working on Thursday or Friday afternoons or nights or weekends. And I guess barely during the day!

As good as all that looks on paper, the reality is my clients have gotten older. For the last 10 years I've been at a bit of a plateau at this 1.5 level. I was feeling like I've been going in circles without a compass lately and then I saw his new book. I figured it's basically the same book that he wrote 20 years ago. And in a way it is I guess, but he has TOTALLY inspired me with this new book! It's all been completely rewritten reflecting our world in 2008.
The number one reason his training helped me in the 80's and is helping again now is his way to take the emotion out of our prospecting and therefore make it possible to do the activities that are necessary to "happen upon" interested people. For me, it really makes the process almost fun (!) ... (have I lost my mind?)

This book is perfect for any FA that is currently strugling with prospecting. Bill will get you going on a campaign that will jump start you prospecting again. KH

If you have read Bill's earlier book, Prospecting Your Way to Sales Success , save your money! His new book is nothing but a tired rehash of his older book, tidied up to comply with the Do Not Call laws.

However, I'll give Bill credit for one great idea. If a prospect says they're not interested - believe them. Our profession has such a bed reputation due to the old-style training that you shouldn't give up until you hear "no" five times.

I have been working with Bill Good for the last 18 years and he and his system have built my practice. Reading his latest book is like getting a large boast of energy to build some more. This book is laid out in such a way that no one following the instructions should ever not succeed. The book along with the awesome amount of free information from the book's website make the price of the package way to cheap. Once again the master of the prospecting systems has done it so well, he has no competition. If you have a business of any kind, you owe it to yourself to get this book.

Like almost all financial advisors, I've followed Bill Good's writing and training for years and had the pleasure to learn from him. Bill is highly ethical and has great quality control.
I was at a conference once and another attendee casually said to me "When it comes to our industry, Bill Good is the smartest man in the world." I sort of thought about that for a while and realized that he is probably right- there isn't really anyone who does what Bill does who knows the business as well as he does.
Bill has trained, taught and in turn, learned from, the who's who of the financial world for a few decades now including in depth observation of some leading financial pros for months at a time --- not to mention meeting thousands of them at his training etc.
Knowing the impact his work has and the sheer number of fans of his work, there will be a lot of reviews like this - I highly recommend his book.

I was pleased to have played a part in Bill's new book.

Bill and I first met in 1973. At that time he was just a budding writer who also worked in the trenches, running a telemarketing room for an office supply company. It was during those early years that he began to formulate and test the successful systems that he wrote about in his books on prospecting and lead development. Fast forward to several months ago when I found myself sitting in my son's family room with Bill Good while he was putting the finishing touches on some of the meatier chapters of his new book. (Did I mention did I mention that my son married Bill's daughter?) We began discussing some of this material in depth. I suddenly realized that not only could I apply some of Bill's brilliant insights to my own business, my clients could use this to double or triple their results from their RSVP advertising. Now let me tell you, Bill is not an ivory tower writer. He doesn't just talk the talk, he walks the walk. The examples he gives in his book are not very, they come from real life. Lo and behold within the pages of Hot Prospects: Proven Strategies to Ramp up Your Sales Career you will find some references to RSVP Marketing, which emerged from my conversations with Bill that very weekend. I am honored to have had an opportunity to make even a tiny contribution to such a fabulous book.

Of course the reason I'm so excited is that what Bill has written will help our clients turn more of their RSVP leads into sales. Anyone in the advertising or lead generation business should buy this book and get it to their clients. The better job people do converting your leads to sales, the more advertising they will buy. By adding some of the structure from Hot Prospects, more of them will set appointments which, according to Bill, is the test of whether they are hot or not.

I just read the book, and it is a fantastic guide to increasing sales and improving client relationships now. I also looked at the website where there is a treasure trove of additional tools and ideas for those who buy the book. Even if you have not purchased the book...yet, you should visit the website www.hotprospects.com.

It is by far one of the best organized and useful websites I have seen. It does a phenomenal job of teaching, coaching, and motivating the reader to not only purchase the book (which anyone in sales should do), but aspire to get organized and achieve the high possibilities found in sales. The endorsements given for the book were extremely impressive. The look and feel of the website was clean, professional, engaging, and it had a good flow to it.

I have worked with and known Bill Good for four years now. He is the master when it comes to Marketing and Prospecting for your business. Listen to him when he tells you to ignore the "Old Way" of selling. The "Old Way" is what people hate and it's why we have the Do Not Call laws in force today. If everyone followed Bill's NEW way or "Good Way" consumers would be happier and more receptive to the selling community. They would know that you are calling to follow up on their request and that you won't be trying to close, hound, or pester them into saying yes.

Bill's book is a true working book. Have your computer, pen, and paper handy to put this book to work for you and your career. It will make a definite difference in how you feel about prospecting and marketing in today's world. And don't forget to visit the book's website www.hotprospectsbook.com for more added value and updates.

Bill comes through with a zinger and if you pay attention you too can have an entire bowl full of red hot cherries to help build your business the "Good Way".

The concepts in this book have changed the way I think about prospecting and have helped me dramatically improve the results from my prospecting calls every day. I have used Bill Good's concepts to build a niche business (retirement plan advice) from the ground up. I have used the Internet resources in this book to find the names of retirement plan participants to call at work, during the day. I then present and briefly qualify those who are interested. I routinely open 10-12 new client relationships each month.