This book contains a set of exercises and activities which have, in at least two cases that I know of, brought small businesses from near-insolvency to client saturation. Without spending for advertising, there are multiple techniques and a framework for effective implementation to make a company visible to its potential clients. You should have a buddy to do the 28 days, but it doesn't have to be someone from your own company or even your own industry. You can find one through the companion website if needed. It's like Nike: just do it.

This second edition is a sound primer for those in any profession looking to build their business. It emphasizes the notion of an entire marketing cycle and process. The process never ends and you need to devote as much time and effort to the marketing process as you do toward the technical aspects of your profession. That is a hard conceptual wall for many to break through.

GET CLIENTS NOW! has a practical. hands-on bent with leads to lots of other books, resources, articles, websites, etc. It has useful forms and sound day by day tips on jumpstarting your marketing efforts. I especially liked the concept of continually "feeding the pipeline"!

A good resource!

This book is pretty good way of getting new clients. I read each page with interest but could not get into following the daily ritual of doing tasks like cold calling contacts, warm contacts, networking, speeches e.t.c. It reads more like business coaching and generalized and may be more of fit for coaches. I skipped most of the hurah and completed the book. Overcoming sales objections e.t.c., small business networking and other tools proved to be valuable reading though. would recommend this book but should be coupled with supplementary reading on the subject.

Do you need more clients? Better clients? To make more money with less effort? The answer is in this terrific and newly updated resource. I bought the first edition, and this is truly the sales and marketing bible for consultants, coaches, and all service business professionals. GET CLIENTS NOW! provides a complete sales and marketing system that's simple to use, immediately effective, and can be customized to your own personal preferences, strengths, and business model.

C.J. Hayden's handbook is packed with proven tools and strategies to help you design an effective marketing plan, boost your relish and enjoyment of the sales and marketing process, and begin to dramatically increase your client base painlessly - and in just 28 days!

Using C.J.'s reader-friendly 'build-your-own' approach, tons of straightforward tips, and specific marketing techniques, you can't help but boost your small business success. A 5-star book all the way and one that you'll dog-ear, highlight, and refer back to again and again.

I had a marketing plan set up that worked after spending about three hours reading this book. It works ! It explains the nuts and bolts of marketing, without all the typical sales fluff and self-promotion. No fish or moved cheese here, just nuts and bolts marketing.

As a former marketer there were not many new ideas in this book for what to do to garner new business. While it is always helpful to have reminders for building one's practice, the real value of this book comes from its process for actually putting the ideas into practice. The book offers a process, a discipline for making things happen. A welcome addition to my library.

There are millions of sales books. Most are a high on strategy and low on practicality. This book is all about doing: complete with forms, checklists, charts, and to-do lists. This book is easy to read, implement, and follow. In-fact, I've never encountered another book with such precise instructions, including a roadmap that branches off into the various kind of activities that can be used to get more business. It not only includes that roadmap but detailed instructions for each specific tactic and activity that can be used to get clients. This book will become one of the few books you use on a consistent and regular basis.

If you use Ms. Hayden's program you will get clients, and fast. Not only that you'll have the increased confidence and satisfaction of doing something that directly impacts your results, not simply waiting until the phone rings or marketing sends you a lead. I loved this book because it has made money for me, increased sales, and made the 'marketing' element of my job fun again. Perhaps just as important you can measure what is working and what isn't, trying different activities and tracking their results. There is no fluff in this book, just a system for driving results and getting business.

Great book! I've been professionally designing and conducting sales training for 15 years and have never come across a book like this. It is well designed from a learning perspective and gets right down to the nitty gritty of how to get clients! C.J. Hayden is excellent at taking an overwhelming process and putting it in to a simple structure that works. If you are a new consultant, coach or professional selling services, and are tired of hearing the what and the why and need the how to this book is for you.

This is a "must have" book if you are seeking to build your business and gain more clients. C.J. makes it so easy by giving a recipe of actionable items that move you towards your business goals.

New businesses are often swarmed with advertising and promotion opportunities and don't know how to decide what to market with. C.J. reminds and brings you along through the marketing process which includes: product, price, place and promotion. She identifies the marketing strategies and a daily action plan ensures that you are working on the marketing strategy success ingredients that will get you profitable results!

This is such a great book to work on alone or with a group. The foundational "how to" in developing your marketing plan.

This book applies mostly to people in sales. I found it too basic and market specific to be very helpful.

Very useful product, with many templates ot use. Information is broad and general enough to allow to use in many different professions; from real estate, to therapists to coaching and consulting. Yet information is presented in a way that allows for it to easily lend itself to any of the above professions.

The title of the book is more exciting than the information within the book. I would not recommend this book and wish I could find my receipt for a return.

I really thought after reading this book that I would have a full-proof marketing method for getting clients within the consultanting business. Thus, perhaps my expectations were too high.

If you love what you do, but aren't sure how to go about getting more clients this book is for you! You'll learn a sure-fire system to market your professional service business that you can use over and over again. The Get Clients Now! (tm) system will keep you focused, motivated and in action. Plus, you'll get all the clients you want without struggle.
If you only read one marketing book this year, this is the one!

Rosalie Marcus
Business Coach

If you love what you do, but aren't sure how to go about getting more clients this book is for you! You'll learn a sure-fire system to market your professional service business that you can use over and over again. The Get Clients Now! (tm) system will keep you focused, motivated and in action. Plus, you'll get all the clients you want without struggle.
If you only read one marketing book this year, this is the one!

Rosalie Marcus
Business Coach

I have used this book with clients for the last 3+ years and I continue to use it for myself as well. Get Clients NOW! is practical easy to implement and best of all, gets results. CJ takes you step by step though the why and more importantly, the HOW of marketing a service business. I believe I have used it with at least 50 or more clients, and to a person, they say it has been incredibly helpful...and best of all, they are making more money as a result!

I have used this book with clients for the last 3+ years and I continue to use it for myself as well. Get Clients NOW! is practical easy to implement and best of all, gets results. CJ takes you step by step though the why and more importantly, the HOW of marketing a service business. I believe I have used it with at least 50 or more clients, and to a person, they say it has been incredibly helpful...and best of all, they are making more money as a result!

"Get Clients Now" is absolutely effective for the would be entrepeneur who needs to get off of the bubble in acquiring prospects, interested people and clients. It is a well written book/manual that is a tremendous tool in starting the "sales" cycle. Easy to read, easy to follow, you will learn to make the right choices about where to focus your marketing energy and...you will make them. In a word, it helps you move. I strongly urge you, if you are building a client based business like coaching, consulting or real estate, to get "Get Clients Now" now.

This book, and the program within, is simply superb - I won't go over all the other things said, instead I'll give 2 examples:

1. It's the first marketing book I've ever seen that rates the various methods (advertising, networking, referrals, website, etc.) in terms of their effectiveness of getting clients.

2. The author acknowledges up front that marketing for a professional services type business (consultants, lawyers, etc.) IS different from marketing other service or product businesses. And thus, she focuses on what you can do that will be effective.

Well done.

C.J. Hayden has updated the first edition of Get Clients Now!, adding all the information you need to give your business a virtual presence, and she's done it in language even a non-techie can grasp. I use it myself, both as a 28-day program guide and as a reference, and I work it with my service professional clients who want to build their client base. All together we create a chorus of praise and thank you's to C.J. for giving us a marketing plan that stays on top of the desk instead of hidden in the back of the drawer.

C.J. Hayden has updated the first edition of Get Clients Now!, adding all the information you need to give your business a virtual presence, and she's done it in language even a non-techie can grasp. I use it myself, both as a 28-day program guide and as a reference, and I work it with my service professional clients who want to build their client base. All together we create a chorus of praise and thank you's to C.J. for giving us a marketing plan that stays on top of the desk instead of hidden in the back of the drawer.

Get Clients Now! helped me stop all the thinking going on in my head, and got me into doing. I went from an attitude of: "The last thing I need is another marketing program," to "I will take these exact action steps to get a client!" I felt like C.J. was reaching back into her quiver, and releasing an arrow straight into the heart of my problem: motivation. As I read the book, and do the exercises laid out for me, I clearly see what is blocking me from moving forward in my marketing and sales, and I know just what actions I can take each day of the week in order to see real results within 28 days. This book has helped me obtain two new clients already!

How do I help my clients build thriving businesses? I recommend Get Clients NOW! This book gives people the simple tools they need to create a solid marketing plan to drive clients to them. The best part is that the plans are easy to follow. CJ Hayden is a master at creating simple templates that translate to action. I personally used the steps of this book in 1990s when I started my coaching practice. As a result, I consistently draw in high quality clients and enjoy a prosperous, fulfilling business. I am grateful for the wisdom that CJ Hayden's book offered.

Get Clients Now is an insightfully written marketing resource must have for every coach and consultant. I love the way the author, C.J. Hayden provides the elements necessary to create a 28 day step-by-step marketing plan that is all about taking consistent, purposeful action and measuring the results, no matter how small the action. She combines the tactical elements of marketing with having a success mindset which is reinforced with the daily coaching provided in the book. Her strength as a coach shines through in this simple and powerful must have book.
S. Oden, Author - Ready, Set, Engage

In a very readable style CJ Hayden presents a well structured method for building up your marketing. The book is aimed at the self employed and small businesses and Ms Hayden shows a good understanding of the difficulties we face in marketing ourselves. This is a workbook with sheets to fill in and tasks to do, and it is well worth the effort. Stick at it and you will improve your market profile, the leads you generate, and the number of presentations you get. There are no magic pills here. The author guides you through what you need to do, but ultimately you need to make those calls !. This is the best small business marketing plan I have seen. There are no secrets to marketing a small business. It comes down to legwork and "Get Clients Now" provides a very good structure to guide your efforts.

C.J. Hayden has produced what is for my money the best marketing system for consultants and coaches I've ever seen. I emphasize the word "system." By following her 28-day plan, you put into place a lead-generating system matched to your personal skills and inclinations. She shows you how to build a repeatable process for attracting clients to your business. Once you get started and rolling, you'll find that getting clients is a lot easier than you ever thought it could be.

It's being systematic about your self-promotion that makes the difference. C.J. helps you put a system in place that works for you. I stay booked thanks to what I've learned from C.J.

Great book! Takes the mystery out of marketing and really lays out practice daily activities to reaching success in your business.

Keesha Mayes
[...]

I have over 40 years of marketing experience and I have read many books on marketing. This one book gives the particulars on understanding the marketing/sales cycle and the six marketing strategies from most effective to least effective and explains why they are ranked that way. Then it gives you all of the tactics available for each of the six strategies. This enables you to see where you are currently in marketing, what you don't know about marketing and where you could be in your marketing process. Lastly, the book enables you to create an action plan to address your marketing needs in the most leveraged manner taking you through a month long program of action. If you are in a professional services firm this book is really all you would need from an information perspective.

I'm not fan of business and marketing books, but I picked this one up and started reading it this weekend. It immediately has inspired me to begin the program. Hayden doesn't introduce any radically different marketing strategies. If you've been trying to build a business and if you've read other books or articles on marketing, you know how important it is to gain prospects, do follow-up, network, and advertise. She covers all those traditional marketing strategies. But what makes this book different is that she provides a program approach that will help you get focused and measure your growth and results.

Get Clients Now! is very accessiable and useful for those who don't like marketing their business but know they need to in order for their business to survive. Her 28-day plan puts in you control. It's not about doing things her way, but about doing things that are unique to your particular strengths and needs for marketing your business.

I'm just starting the program today, but already I can see that I will reach my goals or part of them by the end of the program. And even if I don't reach my ultimate goals, I know that I'll be doing 75% dmore for my business in terms of marketing than I've done in the past year or so. Get Clients Now! is about getting focused and getting results.

CJ is a master in the field of business development and her book reflects that mastery. Her down to earth style of writing is clear, accessible and practical. The book gives you lots of ideas that you can put to use right away. I highly recommend this book and recommend it in my classes.
Leslie Lupinsky, MCC, CPCC Co Author of The Inspired Business Approach and Co Founder of Business Catalyst Institute

As a self-employed service professional, I've read and bought numerous books on marketing. Get Clients NOW! is, by far, the one that's helped me the most. Back in 2000 when I launched my coaching business, I needed direction in how to best put myself out there to attract prospective clients. This book helped me focus on consistently implementing a few marketing strategies and a handful of effective actions instead of scattering myself thin, trying to do everything. As my schedule filled with clients, my challenge then became how to follow-up with prospects and potential referral partners. My needs changed as my business grew, but because Get Clients NOW! offers a flexible approach--you create a customized marketing plan based on your present goals and challenges--it's been able to support me in every stage.

Reading this book will give you hundreds of great ideas to help you market a service business. For best results, however, don't just read the book--commit to fully working the program. Fill out the action worksheet with your choice of marketing strategies, success ingredients and daily actions. Use the tracking worksheet and daily readings to help you stay in action. This is one book that, if followed, really delivers what it promises. You will Get Clients NOW!