Howie's book is much more than a primer on Google AdWords - it's an excellent, comprehensive tutorial on how to start and run a successful Internet business.

I've been marketing online for several years and consider myself to be pretty knowledgeable about Internet marketing, and I still learned a LOT from this book.

Well worth even five times the price.

this is definitely a good introduction to adwords with a lot of valuable tips and info.great work!

This is a good book on adwords.has a lot of information.well written and easy to read.

I found "Adwords For Dummies" to be a very well written, easily digested source of valuable information. The author, Howie Jacobson, presents the material in a very organized and simple to follow way. The book also references many current web tools, which can be used for SEO as well as Adwords. Additionally, the author maintains a free website that has the latest updates and developments in Adwords technology and tools. Also, there is a $25 coupon inside the cover that can be used as credit when opening an Adwords account. You can't go wrong with this one.

The book is an excellent guide on the topic for people of all levels. If you've been considering getting into AdWords and don't know where to start... or if you've already been using AdWords for a while and are looking for ways to improve your results - Get this book. Get it now.

This book is so much more than just adwords. It delivers on adwords but it is really the best book on intenet marketing that I have seen anywhere. I almost always have it open on my desktop and refer to it on a daily basis.

It's no secret that many "scholarly" individuals look upon the entire series of "for Dummies" with disdain and giggles. Tell ya what, they
are best-sellers for a reason...they WORK! I gave a more-than-cursory
glance at all the similar AdWords guides and (fortunately) put my stock in the most thorough and easiest-to-understand volume, this one. You at least can rest assured that I, Christian Carswell, did lots of legwork for you...in carefully examining each alternative AdWords offering, not only in major bookstores (where I could actually OPEN THEM AND READ THEM) but also here on Amazon. Again...I and thousands of others who purchase volumes in the vast "for Dummies" inventory feel they offer good bang for the buck and only occasionally let-down the purchaser. This one helps to justify the series' popularity.

I started reading AdWords for Dummies a few days ago and I've dog-eared almost half of it. I've stopped dog-earing because every page seems to have valuable information, not to mention the writing style which keeps the book interesting. I've already jumped head first into AdWords (before reading this book). But now, I'm going to create a "For Dummies" campaign and follow the advice given in the book by the letter, including paying for 21-day trial of Howie's KW tool mentioned in the book. Hopefully, I can increase conversions soon.

It's no secret that many "scholarly" individuals look upon the entire series of "for Dummies" with disdain and giggles. Tell ya what, they
are best-sellers for a reason...they WORK! I gave a more-than-cursory
glance at all the similar AdWords guides and (fortunately) put my money on the most thorough and easiest-to-understand volume, this one.

I am currently attending a seminar where the author of this book, Howie Jacobson, is speaking and I can assure you of both his understanding/skill in this arena as well as his genuine passion/skill as an educator. I purchased this book some time ago and have been running a successful (as I define it) Adwords campaign since the night after the day I bought it. If you're just getting started in this field, BUY THIS BOOK - I don't know how else to tell you that this will be the best resource you can own. This book will give you a solid foundation/understanding, and perhaps more importantly, provide how-to instruction that is actionable immediately.

This book not only renewed my interest in continuing to learn more direct marketing and copywriting but it also made me hungry to become an online Adwords marketing expert like Howie.

My copy of the book is already dogged eared and littered with pop up markers throughout. Just my type of book

If you're AdWords beginner or you're planing to start your first AdWord campaign, then I can't but recommend this book as much as I can. I'm AdWords newbie and I'm so happy I bought this book - there are so many ideas, advices and newbie mistakes in there that I feel that without this book I would be completely lost in AdWords world. Just reading this book once gives you (newbie) so many knowledge which you would otherwise be gaining a year by yourself.
I can't say how much resourceful this book is for advanced AdWords users (after all it is called AdWords for Dummies), but it has so many ideas and examples that I think it will be resourceful book for me for a long time.

Book is very basic to say the least, I was expecting a lot more! What can you expect for $14 though right?

Howie's book caught my eye one day while browsing. I wasn't even the guy who ran our Adwords account. I became that guy over night. If you just started an Adwords account, be grateful you aren't a few years in and 100K plus wasted on worthless clicks. Buy the book, digest the book, live the book, that's all i can say. I did, saved 10K in the first month, that's 10K we can use productively. The book is easy and fun to read with a step by step approach for correct Adwords use. Hope i've been clear, you're dumb if you have an Adwords account and don't read this book. Thanks Howie

This book it's fantastic, it talks about very simple things that a person can forget sometimes.

The Web Site that is included gives you a lot of new information about Adwords if you register in it, which is I think a very good thing.

Awsome book and easy to learn.

Congratulations!

If you are new to Adwords, like me, or are an existing user that needs to learn more - this is a MUST READ!!! The author takes the technical and puts it into layman terms. Although the author offers a little more reading flexibility, I advise the new user to walk through this book in a sequential fashion - obviously if you are an existing user then select the chapters that make sense and support your immediate needs - for all Adword users, make sure this becomes one of your top reference books. Yes, in addition to any material publised by Perry Marshall - his materials are also in my Adwords reference library as well, but you can never have enough reference material that is grounded on a stable platform, i.e. "Adwords for Dummies" by Dr. Jacobson!!!

I've recently begun an Adwords project and found that this was very helpful in getting me started. It also provides many ideas and resources for future improvements of my usage.

Howie Jacobson offers a very insightful and helpful guide to sifting through the often confusing aspects of Google AdWords. What is great about this book is that it isn't necessary to read the book from cover to cover in order to get the information you need. The book is divided into sections (which are accurately named) so you can jump right into the topic you need most help on.

The author also provides a website in his book that he runs for further information and responds promptly to emails with a helpful answer to your question. Great book! Must Buy!

Prior to reading Adwords for Dummies, I knew next to nothing about Adwords and had more or less avoided learning it like the plague. I didn't have an AdWords account and wouldn't have even recognized the Adwords interface. Then I decided to conduct some market research, and I needed to learn the Adwords basics. A friend recommended this book, so I ordered a copy of Adwords for Dummies from Amazon. (The book really could be used by a dummy, although they'd likely gain a few IQ points just by reading it.) In terms of teaching Adwords, I can't imagine a better source. Everything is spelled out (including many "secret tricks" gurus would charge you thousands for) in clear, easy to follow language. Even though I'm NOT a techie and was brand new to Adwords, I had my own campaigns up and running THE SAME DAY that the book arrived. Adwords for Dummies is just that great of a guide. There's even a chapter just on Google Analytics that lets you get started right away. But that's not all. Dr. Jacobson is hysterical, and on more than one occasion, I laughed out loud while reading. It was like being in a class with a master teacher- maybe like your middle school history or math or English or science teacher- who entertained you and taught you so that you really learned, both at the same time. My two cents is order the book without delay- it's really free, anyway, as Google gives you $25 (ie, more than the cost of the book) in Adwords credit! Highly recommended.

AdWords For Dummies is slightly more for beginners (as is typical for The Dummies Series), while the "Ultimate Guide to Google Adwords" is more advanced. Heck, let's not dice garlic here and cry; if you cut loose of 40 bucks and get them both you'll recoup your money in a few hours. But be forewarned, you'll be tempted to crank out much more money as you learn about many various and optional keyword research, competitive analysis, split-test and other pay per click efficiency tools highly recommended within these books.

I've read a lot of AdWords books and have provided a well-known AdWords keyword research software tool for almost four years now, so I know the good and the ugly when it comes to Google's advertising system. Take it from me, a lot of people struggle with AdWords, and many give up altogether, but with a fine book like this one, you can easily avoid becoming one of them.

This book takes a brand new user by the hand and walks them through setting up an account, doing keyword research, structuring an AdWords campaign according to Google's best practices, and much more. Along the way, great tidbits of information are provided like how to write effective AdWords ads, how to do local advertising, and where to find negative keyword ideas, to name just a few. Practical suggestions and helpful advice can be found on almost every page as you go through the book's process for building a well-crafted AdWords campaign and sales strategy.

What I especially like is how this book goes beyond doing just AdWords and focuses in on the entire sales funnel, e.g., how to craft well-written landing pages (important for slashing your AdWords bid costs), how to use Google's amazing analytics tool to increase your sales conversions, and how to follow up with prospects and get more sales using newsletters and email autoresponders effectively.

I dare say that if most AdWords advertisers studied and properly implemented the techniques provided in this book, Google would lose quite a bit of money each day since there is a large number of advertisers who are naively spending more than they should in Google's system. Don't be one of them! Get educated. AdWords for Dummies is a great place to start.

So far this book is right on the money and has helped me set up a couple of campaigns already and I knew nothing from the start. I highly recommend this book both as a learning tool and a reference. The authors website has alot of cool stuff too.

I read the whole book in two nights. It's now next to my desk as a first hand reference.

Very good for anyone that want to understand the full potential of Adwords.

J.I. Hernandez
[...]

This book is outstanding. I give it my highest rating. The Author (Howie Jacobson) has taken a massive topic, cut it up into bite sized pieces and served it up in business boosting scoops. I have a tendancy to buy everything, and frankly, I was shocked with the quality of this book. Because of the "Dummies" brand I had totally underestimated the quality of this book. I own a number of similar books that cover the same ground but NONE that are as valuable as this one.

This book is EXCELLENT! Best I have EVER read for google, analytics, etc.

The reason I found so much value with this book is that it offers:

* actionable ideas (no guessing what I'm suppose to do)
* easy to digest material ( great job teaching)
* entertaining as hell (keeps me going)

Many books of this nature are dry and filled with lots of technical jargon. I found this book like a ray of light... a breath of fresh air for non-tech people like me in a TECH world.

If you want a book that you will actually understand, that will get you excited about these topics and that you will actually implement, buy this book today.

I originally read this book to specialize in Google. I read this book 3 times before I started my Adwords account. I use Adwords as a vehicle to sell product through the internet. Howie makes sense. He shows you the good and the bad side of Adwords. Before trying to take on Adwords, read this book first; it'll save you a lot of money!
Since reading this book, I have become a Certified Google Advertiser, thanks to Howie. He always updates his students (fans) with the latest Google news. This book could get a lot of people out of corporate world and work for themselves. I am almost making just as much money using Adwords as I do at my regular job. Don't dive in headfirst into Google Adwords, read the Adwords for Dummies first!!!

This is a very good book with full of good in-depth insights into Google's Adwords. I strongly recommend Google advertisers to buy this book.

I personally never buy any Dummies' book before because I always thinking: Those are just for "Dum" people and of course I'm not one of them ;-)

In addition I have lots of doubts about books covering subjects where you can basically find all the information for free in the internet.

Ok, they got me. After reading the Adwords for Dummies I change my mind: this book is very well done, easy to understand and covering larger topics than just Adwords.

This book is in fact an introduction to Internet Marketing and how to do research and understand your market by using Adwords. It describes the Adword machine in order to know how you can optimize your CTR (Click through Rate) and ROI (Return on Investment) and not just feeding Google with your Money.

More than that, Howie Jacobson (The Author) gives a lot of information about Opt-in, Landing Page, Split Testing and Market Study which is not easy to find in the internet without being trap by the Guru of the day.

In a nutshell, this book helps me to understand and see Adwords not just as a traffic generator for my web site but as a very powerful tool to test a lot of internet ideas such as; domain name, headlines, book titles, Market Response and etc.

Note: I recommend you to buy a new book in order to be sure you get the 25$ coupon from Google.

This book was great in explaining the difference between Direct Marketing (of which AdWords is) and traditional marketing. Basically they tell you to throw out everything you thought you knew about "Brand" Marketing and start from scratch with direct Marketing.

I think everyone reading this book is familiar with the old adage "I know I'm wasting half of my advertising budget, I just don't know which half". This book, along with the AdWords platform solves that problem.

If you can play fantasy baseball you can run an AdWords account.

I really liked the example on page 20 that walks you through all the numbers and acronyms with a real world example. I guess the only down side was the free $25 Adwords gift would only work with new accounts.

My husband and I bought this book to help with a ppc campaign we were developing for our online store, A Zen Gift. Howie Jacobson's Book, AdWords For Dummies far exceeded our expectations. Besides numerous practical tools and referrals, Howie's writing style made it easy to understand and actually fun to read. I highly recommend this book to anyone interested in making more money online - 2 thumbs way up!

Something for everyone that has an interest in increasing there traffic to there own site through Adwords. But the best thing not mentioned on the cover, is the "members only" site that gives the tools and chapter updates not found in the book. in addition, the followup emails give more insight than other experts give in a full day training class.
Overall, its highly recommended.

I also can recommend Perry marshall's book for a more detailed strategy guide to adwords.
Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords)

The book offers a detailed guide to start with this Google tool as well as marketing tips that will make your ad really magnetic. Great buy.

I'd already started to use Google's Adwords but had got a bit lost! After reading Adwords for Dummies I realized why my campaigns weren't working and, more importantly, what I needed to do to make them work. I also LOVE the resources that Howie Jacobson makes available on his website for readers of his book.

The success of my Adwords campaigns has improved enormously, and I now know I'm spending my Adwords budget wisely.

The whole idea of managing an effective AdWords campaign can be challenging, but Howie Jacobson presents the information in a logical and easy-to-follow manner. You expect the basics from a Dummies book, but Howie Jacobson goes beyond the basics and lays out the entire process so you can start your own campaign now. He lists free tools you can use to help you out with your research and implementation. When you purchase the book you get access to his readers only site with updates, video tutorials and additional information. Howie Jacobson was a co-creator of the Smart Beginners Course by Ken McCarthy. Howie has years of experience in both online and offline businesses and he uses what he teaches in his own businesses. So this book is based on real-world experience. When you buy this book you're tapping into a wealth of knowledge and experience and you'll continue to learn more as he updates the readers site. This is a must-have book if you want to really understand not only AdWords but also how to create sites that attract customers. Take a look at the Table of Contents!

I think a slightly better title for this book would be "Online Marketing with AdWords for Dummies". I say that because the book goes beyond just AdWords to talk about the peripheral systems involved. Personally, I was after purely AdWords information, so the extra stuff was just something to be ignored and bypassed.

That added material aside, if you want a VERY thorough walk through AdWords, this book will serve your needs quite well. It is dense, full of very useful information and techniques. The author also includes a great deal of supporting info and tools on a support website, which helps to keep things up-to-date.

All in all, a fantastic investment.

I am normally pretty skeptical about product reviews for books on Internet marketing. It seems like they all get 5-stars and a dozen reviews within days of the book being published. Makes me wonder if there aren't some ringers there. So when I saw this book, I was thinking, "Can't be THAT good!" But I thought if I got one or two good ideas from it, it may be worth my trouble.

I was wrong. I didn't just get one or two ideas - I got a thousand! This book is the real deal, maybe the best book I've seen of the often mediocre Dummies series. If you get beyond the corny humor that the Dummies editors seem to encourage in their writers, you really will find everything you need to know to get started on Google AdWords, with a lot of bonus information on Internet marketing in general. Yes, the author seems to be pushing some of his buddies' websites a bit too often, but that's a small price to pay for the thorough, comprehensible job he did on this. The guy knows his stuff, and to be honest, most of the websites he recommends seem to be worth a look.

I'm currently going through this book a second time and picking up little things I missed. I recommend this book without reservation.

Three weeks ago, I knew nothing about AdWords. Then I heard that it might be really important to the success of my business. I did some basic research, and decided to buy Howie's book. That was a good choice!

As others have mentioned, the book is free if you apply the enclosed credit to a new AdWords account.

Thanks to the excellent organization and clear writing, I now have a solid basic understanding of a very complex system, and a strategic plan for refining my future AdWords marketing efforts.

I spent a few hours skimming the book to get an overview, and marking sections to return to later for more careful study. Then another few hours of considering how to apply the principles and techniques to my business. I now have a functioning account with several ads that are generating traffic to my website.

I sent Howie a question about the best structure of campaigns vs. ad groups. He answered the same day, and didn't even point out that I had overlooked the answer in the book.

I still have a lot to learn and put into practice. This book will be my guide.

Thanks, Howie!

If you are not familiar with AdWords (or how to sell products), then AdWords for Dummies is must purchase for anybody interested getting their products sold. And even if you are a pro in Adwords, there's probably tips worth reading.

The book is written in very practical terms and comes with lots of ideas and hints that can be applied right away.

I have an online business and have been using Google Adwords for about a year now. It has worked pretty well, and I was happy with the results. I started to look into ways to improve traffic to my website, and bought this book based on the recommendations here. In the first chapter alone I learned over a dozen tools, tricks and ideas for improving my adword campaign that I had no clue about! And it just got better. Howie writes in a friendly, easy to understand manner that makes this not only a valuable tool, but an entertaining read also! If you are currently using Adwords, thinking about Adwords, or have an ecommerce site but aren't yet using Adwords, buy this book, immediately. This is a comprehensive, easy to understand book for both beginner and seasoned user with countless ideas, suggestions and tools for improving your CTR and ROI. There is something for everyone in here. I cannot stress enough how important Google Adwords has been to my business, and with my new understanding of how to use it (I was doing the bare minimum before and thought it was doing fine!), I have only made two or three of the dozens of changes I need to and have already seen a signifiant jump in not only traffic to my site, but they are interested, paying customers, not just empty clicks that cost me money. And I cannot stress enough how amazing this book has been in helping me figure out how to use the system to my advantage.

I have ALL the books on this subject and this one is hands down the best. It's an east read - practical, and covers WAY more than just Adwords. He brings the entire marketing game into focus in a way no other does.

Howie may be a PhD - but he has more common sense than most. By the way the companion web site is worth the price alone as a membership site. If you are looking for a practical book to help you get started and continue - this is the book you want to buy.

AdWords for Dummies is a great tool for someone who needs to learn Google's AdWords program. There is a AdWords coupon in the back that immediately makes the book worth the purchase. Howie does a great job making a somewhat complicated advertising program like AdWords, simple to his audience.

Coach Steve Rau
Owner
www.PlayBallAcademy.com

This is an excellent primer on a very complicated and difficult subject to master. If you can get past the sillyness and bad jokes (the reason for my rating the book four stars instead of five), which I'm sure are meant to lighten things up, this will take you far into the world of AdWords. The mechanics of AdWords are straight forward, but complicated and with many layers and AdWords for Dummies gets you through that with a minimum of pain. The real challenge comes with trying to write a good ad and choosing the right (and wrong, in the case of negative) keywords. Sadly, I'm in an industry (fine jewelry) where bids on the best keywords are up to $5.00 and $10.00 right now (at Valentine's Day).

This book makes the technical background of Google AdWords comprehensible and fun. Howie Jacobson keeps it light and simple while still covering all the essential areas regarding Google AdWords. He walks the reader step-by-step through beginning their first campaign and takes them all the way to creating dynamic landing pages.

The book is organized in a methodical way but you do not have to read in chronological order. Start wherever you desire in the book and you will immediately begin learning tools and techniques that will boost your ad campaign!

We've been looking for a solid book on Google adwords and found "Adwords for Dummies". Not only is this book for beginners, but it gives a comprehensive outlook for those who are already connected with Google Adwords that want to learn more about how it works, bidding for keywords (costs), calculations/formulas, user friendly adword tools, and lots of other stuff too!

Howie also goes into how to better your marketing techniques with newsletters, bribing your customers (in a professional ethical way of course), and understanding Google analytics.

If more people who have websites knew about this book they would definately save more money and drive more customers to their websites! Simply a priceless book and a straight-foward honest author! Very Impressed!!

I love this book!

Howie is a great teacher, has a cool sense of humor, and combines the
"big picture" with a lot of "nitty gritty" tips and tells you how to do stuff step by step.

It's good for non-techies who want to tap the power of the internet and unleash the creative genius inside them.

I hope Howie builds on this book and sets up a low cost coaching service
(Hint, hint ... Howie!)

This book is a total pleasure .... Thank you Howie!

(He didn't even pay me to write this!)

I bought both Adwords for Dummies and the Ultimate Guide to Google Adwords and they are both good books but the Dummies guide has proven more useful. First off, the Dummies guide is about 90 pages longer, feels more comprehensive, has more step by step instructions and has many more screen shots than the other guide. What's more, the Dummies format makes it familiar once you open the cover, so it's easier to digest information with familiar icons, tips and warnings throughout, especially if you're not an expert at this stuff. Secondly, the $25 Google Adwords gift card (which was actually $30 for me as it also covered the $5 sign up fee) was great and easy to use. Make sure you apply it to your Adwords account when you sign up or within 15 days of signing up. The Ultimate Guide to Adwords cover says it has details on a "Free Google Success Toolkit" ($85 value) inside, but I have yet to find it. Looked in the index, intro, front and back covers, kind of irritating.

Internet marketing strategist and AdWords coach Howie Jacobson, Ph.D. presents AdWords for Dummies, a user-friendly manual to using Google AdWords to serve one's marketing needs. and attract the right kinds of visitors to one's website. Chapters discuss how to set up a starter edition AdWords account, uncover one's online market, choose the right keywords, craft attractive ads, improve one's ad campaigns through keyword management, follow up on prospects, apply conversion tracking to cut costs, common beginner errors when working with AdWords, and much more. AdWords for Dummies lives up to the solid reputation of the Dummies series by blending professional expertise with a simple and straightforward tutorial anyone can follow. A, $25 Google AdWords gift card rounds out this enthusiastically recommended aid to Internet marketing in the twenty-first century.

I usually don't buy the Dummies books, but I decided to buy this one because of the good reviews and the fact that it was the most current title on adwords available. I had already signed up for adwords before buying the book and I really didn't know a whole lot about it. I was just trying to understand all the options offered but didn't really know how to use them to my advantage.

This book explained it all and really showed me how to run an adwords campaign the right way. With the $25 credit for google adwords it really is basically free...but I'd say that even without the credit. The information is more valuable than the price of the book.

Howie Jacobson's guide to the Google Adword's system is suitable for Adword's users of all skill levels, from the beginner to the experienced pro. In my opinion, everyone benefits from a great source book like this. It's easy to read and understand, and there's so much information within, you'll find yourself learning something every time you open it.

The Beginner:
Adwords has a Starter Edition and a Standard Edition. If you are starting out with the Adwords system, Howie's book shows how to get the most from either edition. Your best bet is the Starter Edition. Don't let the name fool you, it is a feature rich system. You could try to figure it out on your own, of course, but Howie's done it for you, and he's organized it in an easy to follow fashion He'll guide you on how to get the most out of your campaign. He'll show you the common, and not so common, pitfalls beginners fall into. And he'll prepare you for the move from Starter to Standard, if you decide that's the direction for you and your campaign.

The Professional:
I think every profession knows you need a good library of resources at your disposal. Howie's book is a great bargain. Not only will it help you to navigate the Adword's system, but it will also make it easier for you to explain the system to your clients and collaborators. Thus it is a great resource for the home business or the office.

So no matter what level your functioning at, if you're using Adwords, Adwords for Dummies by Howie Jacobson is a must have.

As you may or may not know - Howie Jacobson was, at one point, a Teacher. He truly shows his teaching skills in this book...

I've read a TON of Adwords books and I swore that there was no book better than "Beating Adwords", until I read this. I mean it's not even remotely close, to be honest.

This book closed SO many gaps that were left open from all of the other books.

If you're a beginner - you're going to walk away knowing MORE than most "advanced" level Google Adwords users. If you're advanced - you're going to prove to yourself that you were NOT as advanced as you probably thought.

This book is just amazing for what it gives you. The price compared to all of those $47-$97 ebooks is almost a joke! On top of that - you get a $25 AdWords voucher code too! =)

There's no comparison... take it from a guy who has bought every AdWords ebook and several PPC/AdWords paper back books.

If you don't buy this book - you're KILLING your revenue and your bank account!

One other plus about the author is that he's VERY quick to reply to questions. Maybe I just got lucky and hit him at a good time? No... he replied quickly to two other queries too!

He's also got a very nice companion website to go with the book... it's not one of those cheesy outdated websites like a lot of technical books have. It's actually answering questions, giving more info, etc. It's a blog, actually.

This book is the best Adwords book on the market... and if I say it anymore - someone will assume I am the guys mother or father. I promise you I have absolutely no relations with the guy, nor do I know him. I am just pumped about spending so little money to learn so much after spending so much money on other books in the past!

I love the Dummies books. They typically are very good, especially for filling in holes in the foundation when you're learning a new topic quickly.

Howie's book is not a typical Dummies book.

It's much, much better.

Howie goes beyond the foundation and provides a ton of insight on Pay-Per Click advertising and Internet/Direct Marketing.

Beginners will find what you've probably come to expect from Dummies books -- a good grounding in the topic.

Intermediate and advanced PPC practitioners also will pick up plenty of tips and advice from a very experienced marketer, who also is a great teacher.

Thanks, Howie!

Disclaimer: Yes, I wrote a case study that Howie graciously included in the book. That in no way affects my opinion of the book. Howie wrote the best Dummies book of all time.