Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (ISBN 0324321430) Book Reviews 1-1 Sorted By Most Recent, at VeryWellSaid.com

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

Author:	Terence A. Shimp
ISBN:	0324321430
Sales Rank:	20076
Published:	2006-01-20
Publisher:	South-Western College Pub
# Pages:	656
Binding:	Hardcover
Avg. Rating:	5.0 based on 1 reviews
Used Offers:	25 from $120.60
Amazon Price:	$150.16
(Data above last updated: 2008-09-30 04:15:55 EST)

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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications

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ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.

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05-16-07

2\4

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A great all-around Marketing textbook

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This is one of the best textbooks I've used while pursuing my MBA. Instead of being mired in academic theory, this focuses on real-world, applicable concepts. In a sea of boring, overly theoretical (and ridiculously overpriced) textbooks, this is a standout - two thumbs up!

(Review Data Last Updated: 2008-09-30 04:18:02 EST)

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