The book was impecable! perceft condition! and arrived just in time! very fast shipping!...nicely wrraped too! =)

I got this book in order to refresh myself on the media planning process and it was very helpful. The different topics were clearly outlined and reflected a logical thought process.
It even goes into non-traditional media which I have not seen in any other books.
My only disappointment related to the way it addressed planning in markets which do NOT have exhaustive media information. I'm sure that was not the intent of the book anyway, so that's my problem.
A good, informative read...must see for new media buyers/planners.