this book is actually a pretty good guide.very insightful for the price as well.thanks alot.

Wow! I learned more in the first six chapters of this book than I have from listening to some who consider themselves experts. These chapters alone are worth the price of the book. I plan to implement them in a new business my husband and I are starting. I can't wait to see the results.

Thanks for writing this so that us non-techies understand what Google AdWords can do for a business!

If you are on the fence about whether or not to purchase this book, purchase it! You won't be sorry.

This in fact is a great book for ADWORDS.well written and very easy to read.

I don't write reviews but this form forces me to. I did not end up using this book.

Started up my first web based company and didn't have a clue. Got halfway through the book and was able to start implementing the techniques he teaches. By the time I was done with the book, I knew more about Adwords than the web designer who set Adwords up for me in the first place!
I read everything I can get my hands on by Perry Marshall now and am in his Renaissance Club to keep up to date on Google's frequent twists and turns.
Carlin Stanton
President
DfwReplacementWindows.com

Perry Marshall's book is great.

An easy read (which is hard to do in a technical topic) and still powerful.

Thanks Perry

I found this book to be an easy read and it sure helped with my google campaigns overall. Most of the screenshots are hard to read and outdated, yet still useful at some level. I wish there were more definitions of terms'; some newcomers may not be familiar with the google AdWords jargon and their importance so it would have been nicer if there were thorough definitions of CTR, CPA, CPC,etc.. and such. The name
"Ultimate Guide..." maybe a bit over the top but it's definitely a Great Guide.

Book needs to be updated but not bad for only $14.95. I would recommend it for the money. It's a good beginners guide to say the least.

A little out dated, but still has some useful information that I did not know about.

This book is good whether your brand new to Adwords and internet marketing or have been in the game a while. You'll pick up best practices and sound marketing advice in this easy to read, easy to implement guidebook. My advice: don't get on Adwords until you've read this book!

Loved the book. It is packed with useful information. If you are considering using AdWords, you owe it to yourself to get this book.

Ultimate Guide to Google AdWords I found is an excellent tutorial on how to get your web site finely tuned. This book is one of the best tutorials on Google AsWords written by one of the best in the business. I would recommend it to all who want to get the most traffic at the lowest cost for their Web site.

To me Adwords is just like a big stock market, but instead of Stocks you buy Keywords. Everything I knew about Marketing previous to getting involved in SEM, was based on last semester of school. I took a Marketing class as a requirement for my Business Minor andthought it was silly and not really applicable to the real world. After four years of building software in a software development group I have moved over to the dark side. Yes, instead of worrying about user experience, and how well the site is working I now worry about cramming advertising on web pages, so I needed some background on marketing again.

It can't be stated enough that Search Engine Marketing is not the same as Brand Advertising. This was the 2nd book I have read on the topic. The book will teach you Direct marketers set one goal from their ads: to compel a measurable response from their prospects. What better way to measure response than AdWords as it keeps track of everything expecially when tied to Google Analytics.

I loved the example they gave in chapter 13 about the Wright Brothers. It is often the sidebars that made this book interesting. This book was packed with information without reading like a textbook, so the little stories I could tolerate. However,I never did understand the "Uncle Claude Sez segments", I could have done without those. Also, like many others I never did find the $85 Google Success toolkit. Overall this helped me run my Adwords campaign better. Also Perry's website is great if you get a chance to check it out. The Split testing tool is fantastic.

When I first read this book, I was thrilled to apply what the book said. But only to find that I dump thousands of dollars to Google by having lots of clicks and no improvement on conversions. I use site-targeted which the book suggested, and I have lots of clicks but the signup for free users and the customers did not increase a bit at all. I really hope I have never seen this book at all. The book gives you a feel of thrill at the beginning, but somehow each time I review the book again my luck get worse. Other than the fact that I lost thousands of dollars, somehow my instinct tells me to stay away from this book. I suggest people read 'search marketing inc' to get a solid idea of search engine marketing concept first if you are still going to read this book.

Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords)Dear Perry,
I really enjoyed the book, but I thought this book was about affiliate programs and how to get your website going.

I'm not a manager/merchant. I have a blog i'm struggling with to sell other business stuff.

But, overall I was able to get a lot of information that I can use.

Thanks,Perry
yvette

The Ultimate Guide to Google Adwords by Perry Marshall is exactly what the title says. Several e-commerces opt to do online marketing through Adwords but know little about how to run their campaign, thus costing them a fortune. With this book, you will learn the algorithms of Google, how Adwords works and more importantly you will learn how to save yourself frustration and money by properly running your account. Overall, you will be making one big step in the right direction in terms of your business and its overall success. Definite thumbs up!

The book is full of 'I did this' and 'I did that' with little nitty gritty of 'How I did this' and 'How I did that'.

I am sure that I will extract value from the book but the testosterone charged, 'I'm the best' just gets to me.

Perry and Bryan did a wonderful job on this volume. This is a must-have for anyone running AdWords campaigns. The book opens your eyes to many important things.

The only criticism that I have is about the continuous references to the Overture's Keyword Selector Tool which has been inaccessible for almost a year now. It seems that it is already time for the authors to edit the "Ultimate Guide to Google AdWords" to rely more on Wordtracker or a similar tool.

Overall, excellent job on the book, gentlemen. Quick and extremely informative read. Took me a transatlantic flight to read, and boy, did I find a number of hidden gems in it!

I am still giving it a 5-star rating (regardless of that Overture comment).

Thank you,

Evgenii "Geno" Prussakov
/Author of "A Practical Guide to Affiliate Marketing" & "Online Shopping Through Consumers' Eyes"/

This book too general. Talks a lot about tips for running your business in general. That's not what I need. I was looking for Google tips exclusively.
If you read the wording of all those 5-star reviews, they are a joke. Not written by actual buyers, most likely the author's friends.

Excellent book, We like it a lot.

Our sales in Google really improved!!

I was driving traffict to my website and measuring returns within 24 hours of reading this book. Great step by step instructions and clear benchmarks for measuring success.

I reviewed Howie Jacobson's book about adwords, but I remain a staunch Perry Marshall fan. I have this book and Perry's ebook on this subject and I frequently listen to his many mp3 files I've accumulated over the years. I even purchased a new ipod so I could access Perry's wisdom when I'm on the run. It would be hard to choose between Marshall and Jacobson, but if you can only afford one I recommend Perry Marshall. Follow their recommendatiuons and you'll make enough money to afford both.

Larry J. Frieders, RPh
[...]340 Marshall, Unit 100 ~ Aurora, IL 60506
Tel 630-859-0333

My company does AdWords campaigns for many clients, so I am always looking for ways to increase performance and lower costs.
But I bought this book because I was looking for a true guide to Google's AdWords. What all the terms really mean. I was looking for the Ultimate Guide to How to Use AdWords, not how to create ads.
There is almost no technical in this book. It tells you how to organize the groups, but not how to go on Google AdWords and create them. It doesn't tell you the step-by-step process of making this work. There are no instructions.
There is a lot of general marketing advice, and some of it is good, but if you are buying this book to sit at your computer and actually make an AdWords account from scratch, you will be confused and disappointed.

Soy cliente de Amazon desde Argentina y desde hace años. He comprado varios libros de diversos temas. Por una promoción que recibí de Amazon compré el libro de Perry Marshall "Guide to Google Adwords". Según avancé en su lectura fui verificando:
1. que gran parte de los sitios de Internet que indicaba Marshall para optimizar el uso de Adwords no existen o no funcionan,
2. que parte de los Sitios que recomienda Marshall son pagos.
Escribí 3 e mails a Marshall señalando cada una de estas situaciones. Me respondieron siempre muy gentilmente, pero sin solucionar lo que decía, en todo caso confrmando mi queja.
Por fin que Marshall promueve sitios pagos no sé con que interés ... y no resuelve las situaciones del usuario de Adwords.
Si utiliza mi dirección e mail para enviarme diariamente mensajes para promocionar sus servicios.

"Perry is thee #1 world expert when it comes to Google Adwords. I can't believe he's put all his Google Adwords secrets into this book for just a few bucks! Perry's the real deal, in a world of 'me too' 'internet marketing experts' that don't really know how to make money using the internet!"

Lot's of good tips, from someone with a take-no-prisoners edge. Clearly the author has a great deal of experience and thinks shrewdly about his craft. I haven't finished it yet but I feel in good hands. One of those books you can't read straight through because you want to be at your computer applying its methods, immediately.

This was a great help when I was first putting together an advertising campaign for some affiliate marketing websites I was operating.

Perry Marshall and Bryan Todd explain things in a clear, straight-forward manner. I have referred back to it many times. It also helped me in my other online marketing campaigns besides Google.

A great reference book to have on hand.

I purchased this book to help with our pay per click campaign in Google.
I must say that I thought I know a lot about Adwords, but this book has opened my eyes to everything I was overlooking. This is an easy read but covers all the things you need to know to get great visibility in Adwords without overspending on your campaigns. Great book that I highly recommend.

What more can I say. It covers everything you need to know to run a successful Adword campaign.

Considering Perry Marshall's reputation, I'm surprised to see that he released such a generic and self-promoting book.

Like way too many books out there, this book provides no real insight. The books spends a healthy amount of space comparing effective ad copies, but most of us with any sense at all can do that on our own.

If you want to know makes effective ad copies, just study all the sensationally-worded and fabricated book reviews of this product!

Like many reviewers have mentioned, the author keeps pitching his own
services and his cronies way too much.

It's also pretty transparent to see that most if not all the other 5-star
reviews are from the author or his buddies.

"AdWords for Dummies" by Howie Jacobson is better organized and more thorough.

Sensational title. Material not worth it. Shame on such a famous author for releasing a wasteful book.

Trust Perry - this book contains explicit instructions on what to do to take your website's production to the next level. There are also good links to resource sites for even more information...

I've been doing online marketing for a while, and this book gave me even more ideas, how to do Adwords campaigns better. Yes, this book is not just about Google Adwords, it gives you an overall knowledge how to do online marketing right. Read this book, it's worth every penny!

Before this book, I was a complete AdWords newb. But bear in mind I was not a newb to internet marketing. I was pleased to find that for the most part, the book was full of very good information. It is good enough to get any novice up and running quickly. However, I did have a few complaints:

1. As another reviewer mentioned, there seems to be a problem distinguishing which author is writing at which time. Not that it matters all that much. But it did become confusing more than once.

2. I found the discussion on quality score to be somewhat limited. Maintaining a favorable quality score is something that many adwords advertisers have a problem with. Consider a more thorough discussion of this in the next edition.

3. Finally, this leads me to something that ticked me off more and more as I read the book. I was very disappointed to find that the authors heavily (and I mean heavily) promote products and services within the book that lacked sincerity. For example, the authors promoted their own services (and opt-in lists), friends services, and even services from companies paying them some sort of commission for mentioning them in the book. For the latter, it was not made extremely obvious, but anybody that is in internet marketing could spot this. For example, WordTracker's url is www.wordtracker.com, not www.wordtracker.info as mentioned in the book. I'm sure the .info was merely set up as a means to count referrals to the WordTracker service. To the authors, I would remind them that writing a book is different than your every day internet marketing efforts. Of course it is a great opportunity to expose the audience to your own brands and services, but lets keep in mind that people are actually paying to hold this book in their hands. I really found it deceitful that the authors have treated this book like an opt-in list where they attempted to sell sell sell. On a side note, the thing I have learned over the years about internet marketing is there are very few tools you have to actually pay for. And that reminds me, don't even bother with the "supplement" to the book (perrymarshall.com/supplement). It doesn't offer any quick information or tips. Only more chances to Opt-In, and more chances to buy stuff. I look at it as a wasted opportunity to provide some real value to the reader. In the next edition of the book, I would love for the authors to focus on more of the great free tools that are out there, and forget about getting those kickbacks from WordTracker and other companies. If you genuinely love WordTracker, send them to WordTracker.com. Forget about this WordTracker.info nonsense. That's just stupid. Provide great value to your readers, and they will love you for it. Trust me.

Summary: If you decide to read this book, read it for the content and marketing principles that are discussed. Take the website and tools endorsements with a grain of salt.

This books is good for Google AdWords and worth the money. I didn't think it was as great as some of the others, but if you want to learn a lot about Google AdWords, you will learn new things in this book.

Most books like this are a bunch of common sense things that most halfway intelligent people can think of themselves. This book is not like that. It is written to help anyone using Google AdWords. It will save you money and drive customers to your website by teaching you tricks unique to Google. I finished reading it and had two pages of ideas of things to change for my already successful Google campaign. I would highly recommend this book to anyone needing to do any Web campaign work. The authors also point out the unique things that Google can do for companies today that companies could not do before. If you have a good product, and can find the right words to convey your message, this book will help you do drive thousands of customers to your website for a very low price. Selling it still up to you, but the thought of driving people to your website who are actively seeking information on the product that you are selling, and paying a pretty small price for each click is/should be exciting to many a entrepreneur. This book will definitely help you to attain that goal.
My biggest complaint about the book is that there was nowhere to take notes in the book so that I could do all the things that this book made me think of.

This is a great book for anyone advertising or thinking about advertising on Google. It is complete, and I believe a must read to save yourself time and above all money!

I got this book to supplement Affiliate Millions (Anthony Borelli). Affiliate Millions is the first and only book I have read on the topic of internet advertising as a business. I was looking for something to flesh out some of the topics Mr. Borelli introduces.

To my knowledge, Affiliate Millions is the only book devoted to the business of placing ads on Google to generate search traffic to various websites with the hope of collecting commissions through their affiliate programs. This business is sometimes called search engine marketing, affiliate marketing, paid placement, and so on.

Other books, such as the Ultimate Guide, address the topic of using Google AdWords to generate traffic for YOUR website. It's not quite the same as generating traffic for someone else but many of the principles apply.

You want to optimize your advertising campaigns for the highest placement at the lowest cost. The Ultimate Guide has a wealth of useful advice for this objective. The book has a thorough discussion of split-testing your ads to improve their "click-through rate." It introduces the "peel and stick" strategy for creating separate ads for the most effective keywords. There is extensive discussion of writing ad copy (which Mr. Borelli says is KING in affiliate marketing).

Yes, Ultimate Guide lives up to its name. It is an excellent companion for Affiliate Millions. Much of the advice can be adapted for the purposes of affiliate marketing.

For those who like to thoroughly research a business before jumping in, if you really want to understand search marketing, another excellent book is "Winning Results with Google AdWords" by Andrew Goodman. Goodman is a prominent authority. After you read his book, Ultimate Guide, Affiliate Millions, along with Google's own help screens and guides, you will practically be an expert.

I got this book to supplement Affiliate Millions (Anthony Borelli). Affiliate Millions is the first and only book I have read on the topic of internet advertising as a business. I was looking for something to flesh out some of the topics Mr. Borelli introduces.

To my knowledge, Affiliate Millions is the only book devoted to the business of placing ads on Google to generate search traffic to various websites with the hope of collecting commissions through their affiliate programs. This business is sometimes called search engine marketing, affiliate marketing, paid placement, and so on.

Other books, such as the Ultimate Guide, address the topic of using Google AdWords to generate traffic for YOUR website. It's not quite the same as generating traffic for someone else but many of the principles apply.

You want to optimize your advertising campaigns for the highest placement at the lowest cost. The Ultimate Guide has a wealth of useful advice for this objective. The book has a thorough discussion of split-testing your ads to improve their "click-through rate." It introduces the "peel and stick" strategy for creating separate ads for the most effective keywords. There is extensive discussion of writing ad copy (which Mr. Borelli says is KING in affiliate marketing).

Yes, Ultimate Guide lives up to its name. It is an excellent companion for Affiliate Millions. Much of the advice can be adapted for the purposes of affiliate marketing.

As other reviews have noted, Marshall is not shy about promoting his various products and programs. For me, it cuts his credibility. It concerns me that he promotes "Google Cash," another get-rich-with-Google scheme. This is in contrast to Mr. Borelli, who hasn't linked his book or website to any additional products and services.

For those who like to thoroughly research a business before jumping in, if you really want to understand search marketing, another excellent book is "Winning Results with Google AdWords" by Andrew Goodman. Goodman is a prominent authority. After you read his book, Ultimate Guide, Affiliate Millions, along with Google's own help screens and guides, you will practically be an expert.

If you've ever used Google Adwords, you know how tricky it can be to really do it right. This guidebook is a great tool to help you find your way, and it can be especially helpful if you're a non-techie. Before you sink money into Google Adwords, get this book and save yourself some time, money and headaches!

For those of you who are interested in Google AdWords - You might find this book inspirational. You might even get that basic understanding of how Google AdWords works. If you like motivational speakers - you might like this book a lot.

When it comes to teaching about technology - I do not need a motivational speaker - I need clear, concise, tutorial like approach to the subject at hand.

Perry provides many loose examples to support his chapters, but they were not consistent. It would have been better to use a single example (like a fake company profile) and use it throughout the book. Because he is a consultant for many clients, Perry jumps from one type of client to another, often within the same paragraph or supporting text. Basically his writing sounds like a motivational speech on "Ways to Become Rich By Marketing on Google" I was hoping to get "The Ultimate Guide to Google Adwords"

Sorry Perry - your writing voice was comforting, but not very well suited for Technical Guide Books.

As a general concept, Google Adwords is simple to understand. However, the devil's in the details and what you don't know can cost you a LOT of money. Long before this book was published, Perry Marshall established himself as a leader in the effective use of Google Adwords as a powerful online marketing and profit-generating tool. And, Perry has the ability to break complex information down into bite-size pieces that are very clear and easy to understand. Bottom line, this book is extremely well written and is an excellent tool that almost anyone can use to improve their online business results. Naturally, if you're already an Google Adwords expert you probably don't need this book. Or, if you can afford Perry's $600.00/hour consulting fees, then go ahead and work with him one-on-one. For everyone else, buy this book, read it, and then keep it close at hand as you plan and execute your Adwords campaigns. Your ROI on this nominal purchase will be astronomical!

Perry has laid it all out in a very easy and entertaining read.
No techie explanations that only the experts can understand but
rather anyone and everyone that needs to know how to use adwords
without fear of spending their life savings while learning.
I would rate this right up there with Jon Olsons "Hits, Clicks and Misses" for getting rapid paying customers to my online business.
Hits, Clicks and Misses: The Traffic Exchange Experience

This is a simple review: buy this book. Before I bought this book (on a whim), I was wasting SO much money on adwords. Why? Well, after reading this book, it became glaringly obvious to me that I had NO IDEA what I was doing when it came to adwords. I was doing EVERYTHING all wrong. This book set me straight AND profitable. Ahhh... advertising that brings in more money than you spend. What a breath of fresh air. Read this book. You will NOT be disappointed.

-Monroe Mann
Founder, Unstoppable Artists
Co-Author, "Guerrilla Networking" with Jay Conrad Levinson

I've got the book and the screen shots - despite the 2007 copyright - are out of date which pretty much renders the book useless. Of course if you're sitting with a book looking a screen shots that no longer exist on Adwords it can be more than a little frustrating.

You're just as well off stumbling though the help menus on the Google ad words web site and buying a decent book on advertising. Most of what Marshall writes are old bromides. Not that they're bad... but they're certainly not unique.

Perry Marshal provides a few insites that are worthwhile but the book comes off as being one big ad for more Perry Marshal products and services. I am always nervous when accepting advice from someone that has something to gain from my actions.

I speak around the world on lead generation and marketing strategy. Perry and Brian did an outstanding job crafting "Ultimate Guide to Google AdWords" to give you a roadmap on how to master Adwords.

There is no other resource I can think of where you can "easily perfect" your off-line marketing strategy than using Google Adwords.

Perry and Brian give you step-by-step plan that anyone can follow in their quest to excel at marketing their products or services on-line or off-line using Google Adwords.

Joe Heller, Trust Cycle Selling

If 100,000 people bought the book, that will make them 100,000 competitors going against you in your google ad campaign. Don't waste your time on this book, there is no free meal in any type of marketing. This book is mearly a guideline of how to, which all the information can be found on google ad page. Giant online retailers such as eBay, Amazon, and etc. has already won the bid and paying big $$$ for keywords on almost all types of consumer products. You might win the bid for $.02 keyword for niche key word like "Chocolatecoveredroach"

Too many "it's a must" and exclamation points for me to belive all of these 5 star reviews are for real. The one 1-star review I saw seems to be the only one that says anything, and is the most convincing to me.

There are certain people that become synonymous with a topic
and for Google Adwords, that is Perry Marshall.

Unlike when you dabble with getting Adsense to work, if you
dabble with Adwords, it can cost you thousands of dollars.

Again I had attempted Adwords before reading Perry's book hoping that
the help and internet searches would provide the answers, but
not only was it a time waster, but it cost me thousands. After
this I needed a real answer to recoup what I had lost in my
lame attempts to capture every type of visitor I could versus
Perry's approach of direct target a very specific niche and keyword.

I was taught completely different in the early days, and carried
this with me at a huge loss. Now, not only do I not touch
Adsense without referring to Perry's book, but I have also
joined his programs and clubs to make sure that I remain
on top of this topic, because if you don't, it costs you.

It is the industry standard on this topic, what he outlines in extreme
details works, and he has programs and products that support
and expand on everything for when you get even more advanced.

As the bestselling author of "31 Days to Millionaire Marketing Miracles"
I researched extensively on this topic, and mention Perry in my book as
a fantastic resource because cnce you KNOW about Adwords, then you go to
Perry.

Tracy Repchuk
Marketing Makeover Maestro
[...]

31 Days to Millionaire Marketing Miracles

When people ask me who the most knowledgable person about Google AdWords is, I don't hesitate a moment. I say "Perry Marshall". And Perry's book is by far the most comprehensive guide for using Google AdWords. There is none better, and I wholeheartedly recommend it to anyone wanting to use Google's contextual advertising tool. There's gold in there! - Joel Comm , Author - The AdSense Code: What Google Never Told You About Making Money with AdSense