This book is a fantastic overview of behavior modification and behavior principles. It contains clear cut and helpful examples that illustrate concepts well. There are also quizzes after eachchapter to ensure you have learned important information.

My professor unfortunately had to choose this book for class, which I dreadfully abhor and never want to open/read it again. I find it unclear and not very much helpful in presenting the principles of behaviorism. The tear out quizzes are somewhat pointless and repetitive (3 for each chapter). The chapter summaries are poor and everything, including the text layout and color is extremely plain and again, poorly done. What I disliked most about this book is that the definitions are extremely WORDY and confusing!!! For example, in defining Positive & Negative reinforcers, they had to break it down into a THREE PART definition???
1. The occurence of a behavior
2. is blah blah
3. results in the strengthening of that behavior blah blah blah...
I find it pointless and hard to follow. Not very concise at all. :[

My professor unfortunately had to choose this book for class, which I dreadfully abhor and never want to open/read it again. I find it unclear and not very much helpful in presenting the principles of behaviorism. The tear out quizzes are somewhat pointless and repetitive (3 for each chapter). The chapter summaries are poor and everything, including the text layout and color is extremely plain and again, poorly done. What I disliked most about this book is that the definitions are extremely WORDY and confusing!!! For example, in defining Positive & Negative reinforcers, they had to break it down into a THREE PART definition???
1. The occurence of a behavior
2. is blah blah
3. results in the strengthening of that behavior blah blah blah...
I find it pointless and hard to follow. Not very concise at all. :[

I was personally disappointed when receiving the book. Particulary disappointed : In matter of content, which is clearly not bad, it is easy to find superior introductory manuals in the field. Certainly not a major book nor a classic as suggested in the presentation.

However, if you are attracted by strange phenomenas in the edition sector, you'll not miss this unique opportunity to acquire for a high price, one of the most fragile, cheep and poorly manufactured book I ever see. A unique book that destroy itself when you turn the pages or touch the "soft" ( very, very soft ) cover.

Such content deserve better ...